What Yoga Ashram does

Yoga Ashram DMCC is a Dubai-based yoga and integrated wellness studio founded in 2014 and operating from Jumeirah Lakes Towers (JLT). It serves individual consumers, corporate clients, and aspiring yoga teachers, offering group classes, private sessions, Yoga Alliance-accredited teacher training programs, multi-day international wellness retreats, and on-site physiotherapy. The business is founder-owned and operates with a small team of 1–10 employees under co-founders Dr. Jaya Harikumar, Harsha Varyani, and Rashi.

The studio's core offerings are organized across five revenue streams: (1) studio class memberships and drop-ins across Hatha, Vinyasa, Yin, and Kundalini styles taught in three named spaces (Rishikesh, Tulum, Gili); (2) private and corporate sessions; (3) Yoga Alliance-certified teacher training at 200, 300, and 500-hour levels, including specialized Yoga Therapy and Prenatal modules; (4) international wellness retreats in India (Rishikesh, Dharamshala, Pune), Thailand, Sri Lanka, and Turkey; and (5) physiotherapy delivered in partnership with PhysiOM. The teacher training pathway is internally reinforcing — at least one instructor (Khizer Daar) is a documented alumni of the program.

Revenue mechanics are split between recurring studio and physio income (AED 275/session or AED 1,250 for five sessions) and high-ticket episodic income from training tuition (AED 2,500+ per course; USD 2,050 for residential Pune 200-hour) and retreats (AED 3,999–8,545 per participant). Go-to-market relies on social media, an active blog and class schedule, Yoga Alliance and REPs certifications as credibility signals, and word-of-mouth within Dubai's expatriate wellness community. The business model combines a stable local studio anchor with episodic international retreat and certification revenue.

Name

Yoga Ashram

Legal name

YOGA ASHRAM DMCC

Website

https://yogaashram.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Yoga Ashram DMCC is a Dubai-based yoga studio offering group classes, Yoga Alliance-certified teacher training, international wellness retreats, and on-site physiotherapy to individuals, corporate clients, and aspiring yoga teachers.

Ownership category

akta.pro rank

Product category

Yoga & Wellness Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Yoga instruction services
• Yoga teacher training
• Wellness retreats
• Reformer pilates classes
• Physiotherapy services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Studio Classes and Memberships: Recurring revenue from group yoga classes, Reformer Pilates sessions, and membership subscriptions for regular studio access in Dubai.
2. Private and Corporate Classes: One-on-one yoga instruction and corporate wellness programs delivered at client locations or studio.
3. Yoga Teacher Training Programs: Accredited certification programs (200hr, 300hr, 50hr courses) generating significant revenue per participant. Programs include both Dubai-based and residential formats in India.
4. Wellness Retreats: International retreat packages to destinations including Rishikesh, Thailand, Sri Lanka, Turkey/Cappadocia, and Dharamshala, including accommodation, meals, yoga sessions, and activities.
5. Physiotherapy Services: PhysiOM provides physiotherapy treatments including dry needling, cupping, manual therapy, and rehabilitation services at per-session and package rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Yoga Ashram is a Dubai-based yoga studio operating from its Jumeirah Lakes Towers location, offering in-person group yoga classes across multiple traditions (Hatha, Vinyasa, Iyengar, Yin, Sri Sri Yoga, Sivananda), Reformer Pilates, and private one-on-one sessions. The company also runs Yoga Alliance-accredited teacher training programs (200-hour, 300-hour, and 50-hour courses), a specialized 300-hour Yoga Therapy Teacher Training, international wellness retreats to destinations including India, Thailand, Sri Lanka, and Turkey, and integrated physiotherapy services under the PhysiOM sub-brand.

Product overview

Yoga Ashram is a yoga studio located in Jumeirah Lakes Towers, Dubai, offering a comprehensive wellness portfolio centered around yoga instruction. The core offerings include group yoga classes (various styles including Hatha, Vinyasa, Yin, Sri Sri Yoga, Iyengar, Sivananda), Reformer Pilates using Merrithew equipment, private and corporate yoga classes. Educational programs include Yoga Alliance-certified teacher training (200-Hour, 300-Hour, 50-Hour courses) and specialized Yoga Therapy Teacher Training (300 hours across 5 courses). The studio operates companion PhysiOM physiotherapy services offering dry needling, cupping, and rehabilitation. Additional offerings include wellness retreats in destinations such as Sri Lanka, Thailand, Turkey, Rishikesh, and Dharamshala, plus various membership plans. The studio features three named spaces: Rishikesh, Tulum, and Gili.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Yoga Classes

Quantifiable outcome

• Served thousands of yoga students over 10+ years of operation
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PhysiOM PhysiotherapycoreStrategic or Co-development PartnerPhysiOM operates as an integrated physiotherapy service within Yoga Ashram, combining traditional physical therapy with yoga. Services include dry needling, cupping therapy, manual therapy, and rehabilitation programs, creating a holistic wellness offering.
• Aamby Valley CityminorStrategic or Co-development PartnerResidential yoga teacher training location developed by Sahara India Pariwar on outskirts of Pune, India. Provides accommodation and facilities for immersive 18-day training programs.
• Banyan by the GangesminorOthersBoutique resort accommodation partner for Himalayan retreats in Rishikesh, offering riverside location near the Ganges for immersive yoga experiences.
• MJ River Resort by DLS HotelsminorOthersRishikesh accommodation partner for yoga retreat programs, located near Laxman Jhula with restaurant, parking, and garden facilities.
• Talalla RetreatminorOthersBeachfront resort partner in Sri Lanka for sound healing and wellness retreats, offering serene beach location for yoga and meditation sessions.
• VikasaminorOthersThailand wellness resort partner for women's yoga retreats, offering oceanview accommodations and facilities for daily yoga and mindfulness practices.
• Abras Cave HotelminorOthersCave hotel accommodation in Cappadocia for Turkey yoga retreats, offering unique cave-style rooms for immersive cultural experience.
• TRYP by Wyndham Sisli HotelminorOthersIstanbul hotel partner for Turkey retreats, providing accommodation in central location for cultural immersion and yoga sessions.
• Art of Living FoundationminorStrategic or Co-development PartnerSpiritual organization founded by Sri Sri Ravi Shankar that inspired the creation of Yoga Ashram. Founder Dr. Jaya Harikumar trained under Art of Living programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Hundred Wellness Centre: The Hundred Wellness Centre in Dubai offers Pilates, wellness, and health-focused services in a studio environment. It is comparable to Yoga Ashram’s integrated wellness positioning, especially the overlap with Pilates and body-care services.
• SEVA Experience: SEVA Experience is a Dubai wellness destination offering yoga, meditation, healing, and community experiences. It overlaps with Yoga Ashram’s spiritual wellness, meditation, and retreat-oriented positioning, though with a broader lifestyle concept.
• Karma Yoga Dubai: Karma Yoga is a Dubai-based yoga studio offering group classes and wellness programming. It is a direct local peer because it targets similar yoga practitioners through an in-person studio experience.
• Yoga House: Yoga House operates yoga and Pilates studios in the UAE with group classes, memberships, workshops, and a consumer wellness positioning. It is highly comparable to Yoga Ashram’s Dubai studio model and mind-body class portfolio.
• Nilaya House: Nilaya House is a Dubai yoga and wellness studio with classes, workshops, and teacher-focused programming. It is comparable because it serves a similar premium yoga community and emphasizes education and holistic practice.
• Zen Yoga: Zen Yoga is an established Dubai yoga and Pilates studio offering in-person classes, private sessions, and memberships. It competes directly for urban Dubai consumers seeking yoga, Pilates, and studio-based wellness instruction.
• Inspire Yoga Pilates Fitness: Inspire Yoga Pilates Fitness is a Dubai studio focused on yoga, Pilates, and fitness classes. It is comparable to Yoga Ashram’s consumer class and membership model, with overlap across yoga and Pilates formats.

Broad incumbents

• Real Pilates: Real Pilates operates Pilates studios in Dubai and competes for customers seeking Reformer and mat-based Pilates instruction. It is comparable to Yoga Ashram’s Reformer Pilates offering, though it is more specialized in Pilates than yoga.
• Illuminations Wellbeing Center: Illuminations is a UAE wellbeing center offering holistic therapies, meditation, personal growth programs, and wellness education. It is comparable as a broader wellness incumbent addressing stress, mindfulness, and holistic health needs beyond pure fitness.

Regional players

• Vikasa Yoga Retreat: Vikasa is a Thailand-based yoga retreat and teacher-training provider. It is comparable to Yoga Ashram’s destination retreat and training offerings, but primarily serves a different geography and operates more as a retreat destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yogaashramjlt
• YouTubeyoutube.com/channel/UCCwhdAbcDiRgLyCeDAgo9-Q
• Facebookfacebook.com/yogashramJLT
• LinkedInlinkedin.com/company/yogaashram
• Instagraminstagram.com/yogaashramuae

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Ashram