The Hundred Wellness Centre

What The Hundred Wellness Centre does

The Hundred Wellness Centre is a privately held, founder-owned holistic wellness destination operating from a single villa in Jumeirah 1, Dubai, United Arab Emirates. Established in 2008 by Asma Lootah as The Hundred Pilates Studio, it has evolved into an integrated wellness centre delivering body therapies (Pilates in multiple formats, GYROTONIC, physiotherapy, chiropractic, dry needling, infrared sauna, lymphatic drainage massage, body composition analysis), mental health services (psychology, life coaching, marriage coaching), and natural medicine (classical homeopathy). The company also operates 100 Café on-site and retails a curated line of plant-based nutritional supplements.

The business operates on a direct-to-consumer, appointment-based model with services priced individually in AED (e.g., Psychology initial at AED 850, Pilates private at AED 400–500, lymphatic drainage at AED 600, chiropractic initial at AED 390) and multi-session packages with defined validity periods. Sessions are conducted by DHA-licensed practitioners and REPS-certified instructors, with notable credentialing including Dr. Gary Fitzgerald's status as the only chiropractor in MENA with a university-level postgraduate specialisation in sports science, and the centre's first-mover position as the UAE's first provider of private GYROTONIC sessions. Revenue streams include per-session and package fees, café food and beverage, supplement retail, and a transactional commission on practitioner bookings routed through the company's online wallet system.

The company is bootstrapped and founder-controlled, with no disclosed funding rounds or institutional investors. Its operations involve approximately 11–50 personnel across practitioners, instructors, café, and support roles, serving a self-reported community of 12,000+ people. Distribution is single-channel, single-location, supported by a community-led GTM approach: weekly Saturday organic farmer's markets in partnership with IGR, recurring workshops and events, an editorial journal covering 20+ wellness topics, and earned media across Emirates Woman, Vogue Arabia, GQ Middle East, Visit Dubai, and The National News.

Name

The Hundred Wellness Centre

Legal name

The Hundred Wellness Center

Website

https://thehundred.ae

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hundred Wellness Centre is a Dubai-based holistic wellness destination in Jumeirah 1 offering Pilates, GYROTONIC, physiotherapy, chiropractic, homeopathy, psychology, and coaching services alongside an on-site café and natural supplements retail. Founded in 2008 by Emirati founder Asma Lootah.

Ownership category

akta.pro rank

Product category

Holistic Wellness Centre

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Chiropractors (62131)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Corporate/Workplace Yoga & Pilates (HSADACAJ), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Holistic wellness services
• Pilates studio classes
• Physiotherapy and chiropractic care
• GYROTONIC movement training
• Mental health coaching

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Wellness Service Sessions: Revenue generated from one-on-one and group sessions across all body and mind services including Pilates, GYROTONIC, physiotherapy, chiropractic, homeopathy, psychology, coaching, dry needling, infrared sauna, and lymphatic drainage. Sessions are priced individually (e.g., Psychology initial at AED 850, Pilates private at AED 400–500, Lymphatic Drainage at AED 600). Package deals are offered for multiple sessions (e.g., 5 Pilates sessions at AED 1,895).
2. 100 Café Food & Beverage: Revenue from the on-site café offering specialty coffee, teas, cold-pressed juices, smoothies, all-day breakfast, sandwiches, salads, and desserts. Menu items range from AED 8 (cookies) to AED 59 (croissant sandwich). An Everyday Brunch offer is priced at AED 99. A loyalty programme provides monetary rewards on purchases.
3. Natural Supplements Retail: Sale of natural, plant-based nutritional supplements including Immune Pro+, Glutathione Pro Liposomal, Vitamin D3+K2, Vitamin C Liposomal Pro, and Magnesium PRO capsules. Products contain no GMOs, gluten, soy, preservatives, or unnecessary additives and are manufactured in halal-certified facilities.
4. Platform Booking Fees (Commission): The website operates as a booking platform for service providers (doctors, Pilates instructors). The company deducts a percentage fee from each completed transaction as per rates applied by financial institutions. Revenue is split between the company and the service provider through an online wallet system.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Hundred Wellness Centre is an integrated, single-location holistic wellness destination in Dubai that delivers body therapies (Pilates Reformer/Mat/Circuit, Pilates for Ladies, Pilates for Rehabilitation, GYROTONIC, Physiotherapy, Chiropractic, Dry Needling, Lymphatic Drainage Massage, Infrared Sauna), mind services (Psychology, Life Coaching, Marriage Coaching), and natural medicine (Classical Homeopathy) through DHA-licensed practitioners, supported by Body Composition Analysis, an on-site health-focused 100 Café, and retail of plant-based nutritional supplements.

Product overview

The Hundred Wellness Centre is a holistic wellness destination in Dubai offering an integrated portfolio of body, mind, and nutritional wellness services. The core offering centers on fitness services (Pilates in multiple formats including Reformer, Mat, and Circuit classes, plus GYROTONIC® and Ladies-only Pilates), therapeutic services (Physiotherapy, Chiropractic, Dry Needling, Lymphatic Drainage Massage), mental health services (Psychology, Life Coaching, Marriage Coaching), and natural medicine (Classical Homeopathy). Supporting services include Body Composition Analysis, Infrared Sauna, and Natural Supplements retail. The 100 Café provides health-focused food and beverages, complementing the wellness journey. Founded in 2008, the centre is noted as the first Emirati-founded Pilates studio and the longest-standing Pilates studio in the UAE.

Differentiator

Problem solved

Functional benefit

Brands

• 100 Café: A healthy breakfast and brunch café offering naturally medicinal comfort food, dairy-free, gluten-free and vegan options, with an emphasis on flavour. Serves specialty coffee, medicinal teas, cold-pressed juices, smoothies, and health-conscious dishes.

Products and services

• Pilates Classical and STOTT Pilates studio offering Reformer, Mat, and Circuit classes led by certified instructors Walid Tebarki and Sowon Jang; established as the second Pilates studio in the UAE and the longest standing since 2008. For adult men and women seeking core strength, posture correction, flexibility, and conditioning.
• Pilates for Ladies Ladies-only Pilates classes available in Private, Group, Duet, and Trio formats from beginner through advanced levels, addressing burn-out, low energy, menopause support, bone density, and weight management for female clients in Dubai.
• Pilates for Rehabilitation Physical re-education and restoration service using Pilates for recovery from injury, promoting pain alleviation through safe, low-impact movements led by physiotherapist Sowon Jang at AED 500 per session.
• GYROTONIC Unique fitness technique incorporating yoga, ballet, swimming, t'ai chi, and gymnastics using the GYROTONIC Expansion System frame for 3-dimensional circular movements — first offered as private sessions in the UAE at The Hundred by certified instructor Sara Cianci.
• Physiotherapy Physical mobility restoration service combining manual therapy, exercise rehabilitation, cupping, taping, dry needling, and lymphatic drainage for pain management and injury recovery.
• Chiropractic Manual correction of musculoskeletal misalignment delivered by Dr. Gary Fitzgerald without injections or surgery, using techniques including Applied Kinesiology, SOT, Gonstead, Diversified, Torque Release, Activator, and Webster Protocol; initial and follow-up appointments priced at AED 390.
• Dry Needling Pain alleviation procedure using thin needles inserted into specific muscles to increase blood flow and trigger endorphin release for musculoskeletal injury treatment, performed by therapist Hened Chouery.
• Lymphatic Drainage Massage Gentle treatment using the Földi Complex Manual Edema Therapy method to help the body clear waste, reduce swelling, improve immune function, and enhance overall well-being at AED 600 per 60-minute session.
• Infrared Sauna Deep detoxifying heat therapy using infrared lamps that penetrate tissues and joints to alleviate pain, encourage relaxation, and improve sleep with low EMF levels; single session AED 142 (discounted AED 108), 6 sessions AED 638, 10 sessions AED 1,134.
• Classical Homeopathy Natural healing treatment by Dr. Manjari Rao (BHMS, University of Mumbai) addressing acute conditions like colds and chronic issues like digestive problems and skin conditions using holistic classical homeopathic approaches.
• Psychology DHA-licensed psychological services by Devika Mankani offering psychotherapy for mental health conditions including anxiety, depression, PTSD, plus couples therapy, family therapy, and children's workshops (initial AED 850, follow-up AED 750).
• Life Coaching One-to-one sessions with Roh Hafez enabling personal wellbeing and progression through exploring thinking patterns, identifying goals, and developing strategies for a meaningful existence (initial AED 700, follow-up packages available).
• Marriage Coaching Relationship coaching by Roh Hafez helping couples develop skills to navigate challenges, improve communication, and establish healthy relationships, with 1-session AED 1,050 and multi-session packages up to 8 sessions.
• Body Composition Analysis Non-invasive 5-minute body scan measuring body fat, lean mass, basal metabolic rate, and other health metrics at AED 130 per appointment, with 20-minute phone interpretation at AED 150, used to tailor individual wellness lifestyle.
• 100 Café On-site healthy breakfast and brunch café offering naturally medicinal comfort food with dairy-free, gluten-free, and vegan options, specialty coffee, cold-pressed juices, and hand-crafted mylk shakes; Everyday Brunch priced at AED 99 (9 AM–4 PM daily).
• Natural Supplements Retail sale of plant-based nutritional supplements including Immune Pro+, Glutathione Pro Liposomal, Vitamin D3+K2, Vitamin C Liposomal Pro, and Magnesium PRO capsules — free from GMOs, gluten, soy, preservatives, or unnecessary additives.

Quantifiable outcome

• Over 12,000 people in the community
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IGR (International Green Resources)minorStrategic or Co-development PartnerThe Hundred Wellness Centre partners with IGR, one of the first UAE certified organic farms, to operate a weekly organic farmer's market every Saturday from 9am–1pm at the centre. This partnership brings fresh, locally sourced organic produce to the wellness community, reducing carbon emissions from importing while supporting regional agriculture.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peaq: Peaq is a UAE wellness club cited alongside The Hundred, Sacra, The Bridge, and Seven Wellness Club as part of the modern wellness club category in the country. It targets a similar premium Dubai/Abu Dhabi customer base with multi-modality fitness and recovery services.
• Seven Wellness Club: Seven Wellness Club is a Dubai-based multi-disciplinary wellness destination explicitly profiled alongside The Hundred as one of the UAE's leading modern wellness clubs. It offers comparable integrated fitness, recovery, and wellness services to a similar Dubai premium clientele.
• The Lab Studios: The Lab Studios is a Dubai-based Pilates-focused studio with reformer and mat classes serving a similar Dubai premium female and wellness-oriented clientele. It is a direct competitor in the UAE Pilates studio category where The Hundred pioneered.
• The Bridge Abu Dhabi: The Bridge is a holistic wellness and fitness club in Abu Dhabi named in The National News alongside The Hundred. It serves a similar high-end UAE customer with integrated training, recovery, and wellness services, making it the most direct regional comparable.
• Sacra: Sacra is a Dubai wellness destination explicitly grouped with The Hundred in regional press coverage of UAE modern wellness clubs. It offers comparable Pilates, fitness, and recovery services to a similar premium clientele in Dubai.

Broad incumbents

• Remedy Place: Remedy Place is a US-based 'social wellness club' offering infrared sauna, cryotherapy, bodywork, and holistic programming. It targets a similar premium urban wellness consumer with multi-modality services, comparable in concept to The Hundred's integrated offering.
• The Well: The Well is a New York-based integrated wellness destination offering fitness, nutrition, spa, and holistic services under one roof. While operating in a different geography, it represents the broader 'integrated wellness destination' business model that The Hundred follows.
• Equinox: Equinox is a global luxury fitness operator with integrated spa, Pilates, and recovery services. While much larger and broader in scope, it competes for the same high-end wellness consumer and operates comparable studio-based programming such as Pilates and physiotherapy referrals.
• Sha Wellness Clinic: Sha Wellness is an international medical-wellness resort combining integrative medicine, nutrition, and holistic therapies. It represents the broader medical-wellness and longevity category adjacent to The Hundred's homeopathy, chiropractic, and coaching offerings.

Regional players

• Real Pilates: Real Pilates is a multi-location Pilates studio chain in the wider GCC/Middle East. It is a regional (non-Dubai) comparable in the UAE Pilates studio category where The Hundred is the longest-standing operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thehundredwellness
• Instagraminstagram.com/thehundredwellness
• Xx.com/hundredwellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hundred Wellness Centre