RockIT Women

What RockIT Women does

RockIT Women is a community platform serving women in technology, founded in 2015 as the Women in Technology Louisville Conference and rebranded to its current name in 2021. The organization operates under the legal entity Fehr Event Group, LLC and is headquartered in Louisville, Kentucky. Its core function is to convene, mentor, and connect women across career stages through annual conferences, year-round events, and structured programs.

The product portfolio centers on the annual Women in Tech Conference — now in its 8th year and historically drawing 350-500+ attendees — supplemented by a 10-month Mentor Program (10-month cohort model launching November 2025), tiered Individual ($99/year) and Corporate ($499/year) memberships, a Job Board for employer postings, monthly webinars and "Coffee Connections" meetups, and a volunteer committee structure. Underlying technology is operational rather than proprietary: a Squarespace website, MailChimp for email, Google Analytics/Facebook Pixel for marketing analytics, Calendly for scheduling, Venmo for mentee fee collection, and Eventcombo for ticketing and membership.

The business model is a hybrid of subscription recurring revenue (memberships, job board packages) and one-time or event-driven revenue (conference tickets, sponsor packages, mentee participation fees), with corporate sponsorships — historically anchored by Microsoft, Google Cloud, and AWS — as a primary revenue driver. Customers span two sides: individual women-in-tech members and corporate employer sponsors/members (including Humana, Papa John's, GE Appliances, KFC, LG&E, Churchill Downs, Farm Credit Mid-America, University of Louisville, and others). Headcount is small (1-10 employees), and the organization is founder-led by CEO Shannon Fehr.

Name

RockIT Women

Legal name

Fehr Event Group, LLC

Website

https://rockitwomen.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

RockIT Women is a Louisville, Kentucky-based community platform (operating as Fehr Event Group, LLC) that empowers women in technology through an annual conference, a structured mentor program, tiered memberships, a job board, and year-round networking events, serving corporate sponsors such as Microsoft, Google Cloud, and Humana alongside individual women-in-tech members.

Ownership category

akta.pro rank

Product category

Women in Technology Community Services

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Alumni, Peer & Community Networking Programs (EDAMAKAM)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN)

Keywords

• Women in technology
• Technology mentorship
• Professional networking
• Career development
• Community events

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual individual memberships at $99/year and corporate memberships at $499/year provide recurring revenue with benefits including event access, networking, and job postings.
2. Event Tickets: Conference tickets sold at various price points ($165-$275 for multi-day access) and individual event fees.
3. Mentor Program Fees: Mentee participation fee of $40 per cohort to offset program costs.
4. Job Board Listings: Job posting packages for employers: Launch Package at $150/year for one posting monthly or $250/year for unlimited postings.
5. Corporate Sponsorships: Sponsorship revenue from companies supporting events, conferences, and mentorship programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

A nonprofit community organization that empowers women in technology careers through an annual Women in Tech Conference, a 10-month Mentor Program, tiered Individual and Corporate Membership programs, networking events such as Coffee Connections and webinars, a job board, and a volunteer committee. The organization is operated under Fehr Event Group, LLC, based in Louisville, Kentucky, and is funded in part by sponsorships from major technology companies.

Product overview

RockIT Women is a non-profit organization functioning as a community platform for women in technology. The core offerings include the annual Women in Tech Conference (the flagship product now in its 8th year), the year-round Mentor Program (10-month structured mentorship), and tiered Membership programs (Individual at $99/year and Corporate at $499/year). Supporting services include a Job Board with posting packages, recurring events (webinars, coffee connections, networking meetups), and volunteer committees. The portfolio works together to provide a comprehensive ecosystem supporting women at every stage of their technology careers—from student mentorship through professional development and leadership advancement.

Differentiator

Problem solved

Functional benefit

Products and services

• Women in Tech Annual Conference

Quantifiable outcome

• Hundreds of women supported and inspired
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

15 partnerships are on record, tiered core and minor.

• MicrosoftcoreGTM or Marketing Partner · 1 January 2025Microsoft serves as the Presenting Sponsor for RockIT Women's annual Women in Tech Conference, providing significant support for the flagship event. Microsoft employees also participate as keynote speakers and mentors.
• Western Governors UniversityminorGTM or Marketing Partner · 1 January 2025Western Governors University is the Mentorship Sponsor for the 2025-2026 RockIT Mentor Program, supporting the mentorship initiative.
• VeeamminorGTM or Marketing Partner · 1 January 2025Veeam is a sponsor for the Resilience Award at the 2025 conference, recognizing outstanding women in tech.
• AHEADminorGTM or Marketing Partner · 1 January 2025AHEAD is a Gold Sponsor for the 2025 conference and provides sponsorship for key conference activities.
• Transylvania UniversityminorGTM or Marketing Partner · 1 January 2025Transylvania University is a Silver Sponsor for the 2025 conference.
• Papa John's InternationalminorGTM or Marketing Partner · 1 January 2025Papa John's is a Silver Sponsor and has been a long-time supporter of the conference, including Ladies Night Out sponsorship.
• Trace3minorGTM or Marketing Partner · 1 January 2025Trace3 is the Networking Sponsor for the 2025 conference.
• Churchill DownsminorGTM or Marketing Partner · 1 January 2025Churchill Downs is the Technology Innovation Sponsor for the 2025 conference and hosts exclusive IT tours.
• FlexentialminorGTM or Marketing Partner · 1 January 2025Flexential sponsors the Margarita Break and Reception at the 2025 conference.
• Farm Credit Mid-AmericaminorGTM or Marketing Partner · 1 January 2025Farm Credit Mid-America is the Registration Sponsor for the 2025 conference.
• EmpowerSoftminorGTM or Marketing Partner · 1 January 2025EmpowerSoft provides webinar services for RockIT Women's virtual events.
• KEPTrainingminorGTM or Marketing Partner · 1 January 2025KEPTraining offers 20% discount on classes for RockIT Women members as part of membership benefits.
• Google CloudcoreGTM or Marketing Partner · 1 January 2022Google Cloud was the Title Sponsor for the 5th Annual Women in Tech Conference, providing sponsorship support and cloud technology expertise to the organization.
• InteraptcoreGTM or Marketing Partner · 1 January 2022Interapt is the Year-Long Mentor Program Sponsor and has been a consistent supporter of the mentorship program.
• Amazon Web Services (AWS)coreGTM or Marketing Partner · 1 January 2021AWS served as the Presenting Sponsor for the 2021 conference, providing sponsorship support and technical expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Society of Women Engineers (SWE): Established national organization supporting women in engineering and technology via conferences, awards, and professional development — overlaps mission with RockIT Women but broader engineering focus and significantly larger footprint.
• National Center for Women & Information Technology (NCWIT): Larger nonprofit coalition that works across academia, industry, and government to increase women's participation in IT — overlaps with RockIT's mission but operates at a national coalition scale.

Direct peers

• Women Who Code: Global nonprofit dedicated to empowering women in technology through networking, coding events, and career resources — directly comparable mission and programming model to RockIT Women but at significantly larger scale.
• Lesbians Who Tech: Community of LGBTQ+ women and non-binary people in technology that runs summits, mentorship, and corporate partnerships — analogous community-and-event-driven model with major tech sponsors.
• AnitaB.org: Nonprofit focused on advancing women in computing through programs, events, and research — operates similarly to RockIT with conference-style flagship events and corporate partnerships, but at a much larger national scale.
• Women 2.0: Historically prominent community for women in tech and entrepreneurship that ran events, conferences, and networking programs — directly comparable conference-and-community model to RockIT Women.
• Women in Technology International (WITI): Long-standing global organization supporting women in tech through networking, mentoring, and events — directly comparable in mission, membership model, and conference programming.

Emerging players

• Girl Develop It: Nonprofit offering coding workshops and community for women learning software development — overlaps RockIT's career-entry and skill-building focus with a more training-centric model.
• TechWomen: Mentorship and exchange program for women in STEM from Africa, Central Asia, and the Middle East — comparable mentorship-and-networking mission but with an international exchange twist.

Regional players

• TechPoint Foundation for Youth: Indiana-based nonprofit focused on youth tech education and workforce development — comparable in its regional community-driven mission and corporate-tech sponsorship model but centered on K-12 rather than professional women.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rockitwomen
• Xx.com/rockitwomen
• Facebookfacebook.com/RockItWomen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RockIT Women