Family Service

Name

Family Service

Legal name

Family Service

Website

https://fswaukesha.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mental Health Counseling

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• Mental health counseling
• Psychotherapy services
• School-based therapy
• Family violence prevention
• Substance abuse treatment

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Reimbursement: Services are covered by most commercial insurance plans, BadgerCare Plus, and Medicare/Medicare Supplement plans. Agency bills insurance directly.
2. Client Out-of-Pocket Payments: Self-pay option available for clients without insurance coverage. Client payments fund services directly.
3. Grants & Donations: Grants from foundations (e.g., United Way, Charles E. Kubly Foundation, Kohl's, Froedtert-Menomonee Falls Hospital Community Foundation) and individual donations support operations and subsidize services for clients with financial need.
4. Employer Assistance Programs (EAP): Services covered through employer-sponsored EAP benefits, connecting the agency with workplace-based referrals.
5. Event Fundraising: Annual events such as the Roarin' for Recovery fundraiser and Friends of Family event generate revenue and community engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Family Service is an independent non-profit counseling center providing psychotherapy, education, and advocacy services to residents of Waukesha County, WI. It delivers individual, couples, family, adolescent, and child counseling; school-based mental health programming in K-12 schools; family violence prevention programs; parenting classes and coaching; and substance abuse counseling through its Addiction Resource Council (ARC) division. Services are offered in-person at clinic and community sites, through school district partnerships, and via telehealth.

Product overview

Family Service of Waukesha is an independent, non-profit counseling center founded in 1964 that provides state-of-the-art psychotherapy, education, and advocacy services. The organization operates as a unified service portfolio rather than a platform-plus-modules architecture. Core services include Counseling Services (individual, couples, and family therapy), School-Based Programs (K-12 mental health counseling in schools), the Center for Prevention of Family Violence (domestic violence intervention and prevention), Parenting Classes & Coaching, the C.A.R.E. Center (child advocacy, now merged with The Women's Center), and Addiction Resource Council (substance abuse services). Services are delivered both in-person at clinic locations and via telehealth using Microsoft Teams. The organization uses Tebra (Kareo) for practice management, and accepts various payment methods including insurance, client payments, and grants.

Differentiator

Problem solved

Functional benefit

Products and services

• Counseling Services

Quantifiable outcome

• Mental health counseling services provided to K-12 students across Waukesha County public schools for over 10 years
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Addiction Resource Council (ARC)coreStrategic or Co-development PartnerARC merged with Family Service of Waukesha, combining addiction recovery services with mental health counseling. ARC continues to operate and host events like Roarin' for Recovery under the Family Service umbrella.
• The Women's Center (Waukesha)coreStrategic or Co-development PartnerThe C.A.R.E. Center (Child Advocacy) merged with The Women's Center, with services continuing at the Women's Center location. The Women's Center is listed as a partner organization on Family Service's website.
• 988 Suicide & Crisis LifelinecoreOthersReferral partner for mental health emergencies. Family Service directs clients experiencing mental health emergencies to contact 988 Lifeline by calling or texting 988.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Causa: Milwaukee-area nonprofit delivering child and family services including mental health, early childhood, and family support — directly comparable to Family Service as a community-based social services and counseling nonprofit in southeastern Wisconsin.
• Catalpa Health: Nonprofit child and adolescent mental health provider serving northeastern Wisconsin with in-school and outpatient counseling — a closely comparable school-based mental health and family counseling operator.

Broad incumbents

• Children's Hospital of Wisconsin (Mental Health Services): A larger, established hospital-based pediatric mental health provider in the region. Comparable in serving children's mental health across Wisconsin, but on a much broader scale than Family Service's school-based program.
• Rogers Behavioral Health: Large nonprofit behavioral health system with multiple Wisconsin locations offering outpatient mental health and addiction services — a broader incumbent overlapping the new Family Service/ARC combined service portfolio.

Others

• NAMI Wisconsin: Statewide affiliate providing mental health education, support groups, and advocacy — adjacent, ecosystem-level peer connecting Family Service clients to broader community resources.

Regional players

• The Women's Center (Waukesha): A Waukesha-based nonprofit providing counseling, advocacy, and support services for victims of domestic and sexual violence; comparable as a county-anchored family-services nonprofit now operating the former Family Service C.A.R.E. Center.
• Ozaukee County Department of Human Services / Family Services: Adjacent county-level family and mental health service provider neighboring Waukesha County; shares funding model (insurance/Medicaid/grants) and serves a similar suburban Wisconsin demographic.

Emerging players

• Penfield Children's Center: Milwaukee-based nonprofit serving children with developmental and behavioral health needs including mental health services — comparable mission overlap with Family Service's youth counseling and school-based work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkHcUjFx3AB4Lf8zkBHphRw
• Facebookfacebook.com/familyservicewaukesha
• LinkedInlinkedin.com/company/family-service-of-waukesha-county
• Instagraminstagram.com/family_service_wi/?fbclid=IwAR3gIPwkXsD_Dp8XSZQjVJeIP3JCD45nYzitgZ2kNODBDtw509ep1FfO24s

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Service