Catalpa Health

Name

Catalpa Health

Legal name

Catalpa Health, Inc.

Website

https://catalpahealth.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Healthcare Services Revenue: Billing insurance companies for mental health services including therapy, psychiatry, psychological testing, and intensive outpatient programs. Contracts with most major health insurers. Also offers self-pay option and Catalpa Cares financial assistance program for families with cost or insurance barriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Catalpa Health is an outpatient mental health and wellness provider for children and families, offering individual, family, and group therapy, psychiatry and medication management, psychological and neuropsychological testing, intensive outpatient programs, urgent crisis care, and school-based mental health services. The organization operates clinics in Appleton and Oshkosh, Wisconsin, delivers on-site services in 30+ schools across the Fox Valley, and provides telehealth appointments.

Product overview

Catalpa Health is a pediatric outpatient mental health and wellness organization providing a comprehensive suite of mental health services to children and families. The organization operates a multi-product portfolio centered on core clinical services including Mental Health Therapy (individual, family, group), Psychiatry Services, and Psychological/Neuropsychological Testing. Specialty services include Dialectical Behavior Therapy (DBT), Seedlings infant/early childhood clinic, STARS anxiety clinic, and Trauma-Focused CBT. Additional programs include an Intensive Outpatient Program (IOP), School-Based Therapy delivered in over 30 Fox Valley schools, and an Urgent Clinic for crisis appointments. Services are delivered in-person at Appleton and Oshkosh clinic locations and via Telehealth. The 2025-launched Catalpa Foundation supports fundraising for the organization, and the annual Pop! event serves as the signature fundraising gala.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Therapy Individual, family, and group therapy services that help children and families develop skills to manage mental health conditions, including initial intake evaluations and ongoing therapeutic support for children ages 0-18.
• School-Based Mental Health Services On-site mental health services delivered in 30+ schools in the Fox Valley region, including therapy and medication management, reducing missed instruction time and enabling greater family participation.
• Urgent Clinic Same-day or next-day crisis appointments for children presenting with self-harming behaviors or suicidal/homicidal ideation, including phone screening, safety assessment, safety planning, and coordination for inpatient hospitalization if needed.
• Intensive Outpatient Program (IOP) Intensive therapy program for 7th-12th grade students transitioning between hospitalization and outpatient care, providing 13-20 hours per week of group and individual therapy at the Appleton clinic.
• Dialectical Behavior Therapy (DBT) Outpatient group following a 20-22 week curriculum for high-risk teens, described as the only pediatric adherent DBT program in the Fox Cities, including individual DBT therapist requirement.
• Seedlings Clinic Infant and Early Childhood Mental Health clinic providing specialized care for families with children ages birth through 5 years using the Conscious Discipline model.
• STARS Clinic Specialized Treatments for Anxiety and Related Symptoms clinic for children with tics/Tourette's, OCD, skin picking, trichotillomania, social anxiety, selective mutism, specific phobias, and complex GAD.
• Trauma-Focused Cognitive Behavioral Therapy (TF-CBT) Psychotherapy following the TF-CBT model for children 3-18 years with PTSD, with additional training in child abuse, neglect, grief, human trafficking, and attachment.
• Psychiatry Services Psychiatric evaluations and medication management for emotional and behavioral conditions provided by psychiatrists and Advanced Practice Nurse Prescribers (APNP), often combined with mental health counseling.
• Psychological and Neuropsychological Testing Comprehensive evaluations including psychological assessments for mental health diagnoses, neuropsychological evaluations for medical-related cognitive issues, and concussion evaluations for persistent symptoms.
• Telehealth Services Virtual appointment option offered for many services including initial evaluations, therapy, and Intensive Outpatient Program, delivered via Zoom platform.

Quantifiable outcome

• Serving as many as 9,000 kids annually
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and major.

• Ascension WisconsincoreStrategic or Co-development PartnerOne of three founding hospital system partners that formed Catalpa Health in 2012 to address youth mental health crisis in the region. Continues as core collaborative partner supporting the organization.
• Children's WisconsincoreStrategic or Co-development PartnerOne of three founding hospital system partners that formed Catalpa Health in 2012. Continues as core collaborative partner supporting the organization.
• ThedaCarecoreStrategic or Co-development PartnerOne of three founding hospital system partners that formed Catalpa Health in 2012. Continues as core collaborative partner supporting the organization. Provides MyChart platform.
• United Way Fox CitiescoreStrategic or Co-development PartnerPartnership since 2013 for PATH (Providing Access to Healing) for Students school-based program to improve access to mental health services for children unable to obtain care elsewhere in the community.
• J.J. Keller FoundationmajorGTM or Marketing PartnerEarly partner supporting school-based program launch in 2013. Major sustaining donor to the Catalpa Foundation.
• Catalpa FoundationcoreGTM or Marketing PartnerFundraising arm launched May 2025 to help expand critical mental health services for children and teens across Northeast Wisconsin. 2025 fundraising goal of $1.8 million.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rogers Behavioral Health: Wisconsin-headquartered behavioral health system with residential and outpatient programs serving children, teens, and adults. Comparable to Catalpa as another Wisconsin-rooted mental health provider with specialty programs (e.g., OCD, DBT) and a similar payor mix; differs in scale and inclusion of residential/inpatient services.
• Prairie Care: Minnesota-based outpatient and residential pediatric and adolescent mental health provider with specialty clinics (mood, anxiety, OCD, eating disorders). Directly comparable to Catalpa's pediatric focus, specialty-clinic portfolio, and school-based partnerships, though it operates across a broader Upper Midwest footprint.

Broad incumbents

• Children's Wisconsin: Milwaukee-based pediatric health system and one of Catalpa's three founding partners. Comparable as a pediatric specialty provider with embedded behavioral health; broader than Catalpa across the full pediatric service line, but overlaps in child/adolescent mental health delivery and referral flow.
• ThedaCare: Northeast Wisconsin regional health system and one of Catalpa's three founding partners. Comparable as a regional Wisconsin provider offering behavioral health services within a broader acute-care portfolio; Catalpa's CEO Julie Meyer and Foundation ED Amanda Charais both came from ThedaCare.
• LifeStance Health: National outpatient mental health platform operating psychiatry and therapy clinics across 30+ states. Comparable as an outpatient mental health delivery model with insurance-based billing; far broader than Catalpa in scale but less pediatric-specialized.
• Acadia Healthcare: National behavioral health operator with inpatient, residential, and outpatient programs including pediatric specialty lines. Comparable as a scaled behavioral health provider serving pediatric populations; broader and more inpatient-weighted than Catalpa's outpatient-only model.

Regional players

• Bellin Health: Green Bay-based regional health system serving Northeast Wisconsin with primary care, behavioral health, and school-based partnerships. Comparable to Catalpa as a regional Wisconsin health-services provider with overlap in pediatric mental health access; not a direct pediatric-specialty competitor.
• Prevea Health: Wisconsin-based regional health system with primary care and behavioral health across Northeast Wisconsin. Comparable as a same-geography outpatient and pediatric-adjacent services provider; competes for similar payer mix and workforce but lacks Catalpa's dedicated pediatric mental health positioning.

Emerging players

• Bend Health: Wisconsin-founded virtual pediatric and family mental health provider. Comparable to Catalpa in pediatric mental health focus and Wisconsin origin; differs in being digital-first versus Catalpa's hybrid clinic/school-based model.
• Brightline: Tech-enabled pediatric and adolescent behavioral health provider offering therapy, psychiatry, and coaching. Comparable to Catalpa as a pediatric mental health platform with payer partnerships and a multi-state ambition; differs in delivery model (digital) versus Catalpa's community-embedded clinic and school-based footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CatalpaHealthWI
• Facebookfacebook.com/catalpahealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catalpa Health