Fundação SOS Pro-Mata Atlântica

What Fundação SOS Pro-Mata Atlântica does

Fundação SOS Pro-Mata Atlântica is a Brazilian non-profit foundation established in 1986 and headquartered operationally in Itu, São Paulo, with its registered office in São Paulo city. It is dedicated to the protection of the Atlantic Forest biome, operating across five cause areas: forest protection, forest restoration, protected areas (terrestrial and marine), clean water, and public policy advocacy. The foundation serves individual Brazilians, schools and educators, corporate partners, government entities, and research institutions.

Its core product portfolio is built on two proprietary monitoring systems: the Atlas dos Remanescentes Florestais da Mata Atlântica, an annual satellite-based forest cover report produced since 1989 in partnership with INPE using Landsat imagery, and the Sistema de Alertas de Desmatamento (SAD) Mata Atlântica, launched in January 2022 to generate monthly deforestation alerts using Sentinel-2 satellite imagery, AI-assisted detection, and validation against high-resolution Planet imagery. These are complemented by the volunteer-based Observando os Rios water-quality program (3,000+ volunteers, 17 states), the Florestas do Futuro restoration program (43+ million native trees planted, 750,000 seedlings/year capacity), and a suite of environmental education programs.

Revenue is generated through individual donations (PIX-based, recurring encouraged), corporate sponsorships (notably Grupo HEINEKEN for the Centro de Experimentos Florestais, RD Saúde, Bradesco Cartões), seedling sales, and TCRA-mandated environmental compensation services. Distribution occurs via the foundation's website, social media channels (2+ million followers), corporate partnerships, volunteer networks, and education programs. The organization is governed independently, has no parent company, and reports as a private non-profit with no disclosed revenue figures.

Name

Fundação SOS Pro-Mata Atlântica

Legal name

FUNDAÇÃO SOS PRÓ-MATA ATLÂNTICA

Website

https://sosma.org.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Fundação SOS Pro-Mata Atlântica is a Brazilian non-profit foundation that protects the Atlantic Forest through satellite-based deforestation monitoring, volunteer river-quality programs, native-species restoration, and environmental education, serving individual Brazilians, schools, corporations, and government agencies across 17 states.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (11531), Forest Nurseries and Gathering of Forest Products (113210), Support Activities for Agriculture and Forestry (115)

SIC

Forestry (800), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Watershed Protection & Water Quality Services (AFAMAMAB), Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK), Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines) (BPAIAMAI), Oceans, Coastal & Marine Resource Management (BPADALAI)

Keywords

• Forest conservation services
• Deforestation monitoring
• Environmental education programs
• Habitat restoration services
• Water quality monitoring

Headquarters

HQ city

Itu

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations and Philanthropic Contributions: Individual and corporate donations form the primary revenue source. The foundation receives one-time and recurring donations from individuals, with PIX payment option available. Corporate sponsors fund specific projects and initiatives.
2. Project-Based Corporate Partnerships: Companies like HEINEKEN sponsor specific programs such as the Centro de Experimentos Florestais, educational projects like 'Aprendendo com a Mata Atlântica', and restoration initiatives through the 'Florestas do Futuro' program.
3. Seedling Sales: Sale of native seedlings from the nursery for forest restoration projects, available to individuals and organizations wanting to support reforestation efforts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fundação SOS Pro-Mata Atlântica is a Brazilian nonprofit foundation that conserves and restores the Atlantic Forest biome through four integrated lines of work: (1) satellite-based deforestation monitoring via the SAD Mata Atlântica alert system and the Atlas dos Remanescentes Florestais da Mata Atlântica biome mapping, (2) native forest restoration through the Florestas do Aqui tem Mata seedling network and Florestas do Futuro program, (3) volunteer-driven water quality monitoring via Observando os Rios, and (4) environmental education through school programs such as Aprendendo com a Mata Atlântica and Mata Atlântica Vai à Escola.

Product overview

Fundação SOS Mata Atlântica operates a comprehensive portfolio of environmental monitoring, restoration, and education products organized around five core causes: the Atlantic Forest (mata-atlantica) as the overarching theme, forest restoration (Restauração da Floresta), protected areas (Áreas Protegidas), clean water (Água Limpa), and marine protection. The product suite includes real-time monitoring systems (SAD - Sistema de Alertas de Desmatamento), annual forest cover analysis (Atlas da Mata Atlântica), water quality monitoring (Observando os Rios), and participatory restoration programs (Florestas do Futuro). These are complemented by digital tools (Aqui tem Mata interactive city search, Calculadora de CO2 carbon calculator), environmental education programs (Aprendendo com a Mata Atlântica, Mata Atlântica Vai à Escola, Somos Mata Atlântica, Água Limpa training), and policy support tools (PMMA municipal plans, municipal conservation unit mapping). The Forest Experiments Center serves as the operational hub for restoration activities and education, while the TCRA compensation mechanism enables mandatory environmental compliance for companies. The portfolio connects satellite-based monitoring, volunteer networks, community education, and policy advocacy into an integrated system for Atlantic Forest conservation.

Differentiator

Problem solved

Functional benefit

Brands

• Sistema de Alertas de Desmatamento (SAD) Mata Atlântica: Monthly deforestation alert system using satellite imagery to monitor forest cover changes in the Mata Atlântica biome
• Atlas da Mata Atlântica
• Aqui Tem Mata
• Observando os Rios
• Florestas do Futuro
• Centro de Experimentos Florestais SOS Mata Atlântica - Grupo HEINEKEN
• Aprendendo com a Mata Atlântica
• Mata Atlântica Vai à Escola
• Somos Mata Atlântica
• Água Limpa
• Os 3 Porquinhos e a Mata Atlântica
• A Maré
• Tocha da Vergonha

Products and services

• SAD Mata Atlântica

Quantifiable outcome

• 43+ million native trees planted across 9 states and 550+ municipalities
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Grupo HEINEKENcoreStrategic or Co-development PartnerHEINEKEN is a key strategic partner sponsoring the Centro de Experimentos Florestais (named after the partnership), restoration programs, and educational initiatives like 'Aprendendo com a Mata Atlântica'. The partnership includes a forest experimentation farm in Itu, SP.
• Instituto Nacional de Pesquisas Espaciais (INPE)coreStrategic or Co-development PartnerLong-standing collaboration since 1989 for the Atlas dos Remanescentes Florestais, producing the most comprehensive satellite monitoring database for the Atlantic Forest.
• MapBiomascoreTechnology or IntegrationCollaboration for the Sistema de Alertas de Desmatamento (SAD), integrating monthly deforestation alerts into the MapBiomas Alerta platform for validation and public access.
• ArcplancoreTechnology or IntegrationTechnical partner for the SAD system and Atlas dos Remanescentes Florestais, providing geotechnology expertise and data visualization.
• Bradesco CartõesminorGTM or Marketing PartnerHistorical sponsor of the Atlas and credit card program supporting conservation activities.
• Instituto SingularidadesminorStrategic or Co-development PartnerEducational partner providing certification for the 'Mata Atlântica Vai à Escola' and 'Água Limpa' teacher training courses.
• Instituto RomãminorStrategic or Co-development PartnerEducational partner providing certification for the 'Somos Mata Atlântica' community formation course.
• AES BrasilminorStrategic or Co-development PartnerCorporate partner for the 'Somos Mata Atlântica' educational program editions.
• Santuário de AparecidaminorStrategic or Co-development PartnerPartner for the 'Somos Mata Atlântica' educational program editions.
• RD Saúde (Raia e Drogasil)coreGTM or Marketing PartnerCorporate partnership where customers donate to support conservation units, generating R$ 300,000 in initial results.
• IBAMAcoreOthersEnvironmental enforcement agency that receives deforestation alert data to support inspection and enforcement actions.
• Universidade Federal de São Paulo (Unifesp)minorStrategic or Co-development PartnerResearch partner for the Expedição Tietê 2025 water quality study.
• Universidade Federal do ABC (UFABC)minorStrategic or Co-development PartnerResearch partner for the Expedição Tietê 2025 water quality study.
• Centro de Energia Nuclear na Agricultura da USP (CENA/USP)minorStrategic or Co-development PartnerResearch partner for the Expedição Tietê 2025 water quality study.
• Universidade Municipal de São Caetano do Sul (USCS)minorStrategic or Co-development PartnerResearch partner for the Expedição Tietê 2025 water quality study.
• Imaflora (Instituto de Manejo e Certificação Florestal e Agrícola)coreStrategic or Co-development PartnerPartner in the greenhouse gas emissions study for the Mata Atlântica biome, co-presented at COP-26.
• SEEG (Sistema de Estimativas de Emissões de Gases de Efeito Estufa)coreStrategic or Co-development PartnerPartner initiative of Observatório do Clima collaborating on emissions estimates study for Mata Atlântica presented at COP-26.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• WWF-Brasil: Brazilian arm of WWF, the world's largest conservation NGO, working on biodiversity protection, forest conservation, and environmental policy — overlapping directly with SOS Mata Atlântica on forest preservation, corporate partnerships, and policy advocacy for Brazilian biomes.
• The Nature Conservancy Brazil: Brazilian operations of TNC, a global conservation organization working on forest restoration, payments for ecosystem services, and corporate sustainability partnerships — directly comparable on restoration programs and corporate ESG engagement in Brazil.
• Conservation International Brazil: Brazilian operations of Conservation International, focused on biodiversity, forest protection, and climate finance — overlapping with SOS Mata Atlântica on restoration, corporate partnerships, and international climate funding access.
• Instituto Socioambiental (ISA): Brazilian NGO working on biodiversity, indigenous rights, and environmental policy across multiple biomes — comparable on the NGO operating model, multi-cause portfolio, and policy advocacy role in Brazil.
• Greenpeace Brasil: Brazilian arm of Greenpeace, an environmental NGO that combines scientific monitoring, campaigns, and policy advocacy — comparable to SOS Mata Atlântica on environmental policy mobilization, public campaigns, and donor-driven funding model.
• Imaflora: Brazilian institute for forestry and agricultural management and certification, conducting applied research on forest restoration, monitoring, and supply-chain sustainability — already a research partner of SOS Mata Atlântica on the biome-level GHG emissions study presented at COP-26.

Broad incumbents

• Imazon: Brazilian Amazon-focused research institute that operates its own satellite-based deforestation monitoring (PRODES, DETER) — highly comparable on the monitoring technology stack and methodology, though focused on the Amazon rather than the Atlantic Forest.
• IPAM (Instituto de Pesquisa Ambiental da Amazônia): Brazilian environmental research institute focused on sustainable development in the Amazon, combining satellite monitoring, policy advocacy, and indigenous/community partnerships — overlapping structural parallel to SOS Mata Atlântica for a different biome.

Others

• Funbio (Fundo Brasileiro para a Biodiversidade): Brazilian biodiversity fund that channels financial resources to conservation projects — a peer in the conservation funding ecosystem rather than a direct operational competitor, but engages many of the same corporate sponsors and conservation units.

Regional players

• SPVS (Sociedade de Pesquisa em Vida Selvagem e Educação Ambiental): Brazilian environmental NGO focused on the Atlantic Forest in Paraná, combining forest restoration, environmental education, and protected-area management — a regional peer with comparable mission and operational model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SOSMataAtlantica
• Xx.com/sosma

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundação SOS Pro-Mata Atlântica