Maly Marketing

What Maly Marketing does

Maly Marketing is a privately held, full-service advertising and marketing agency headquartered in Lincoln, Nebraska, founded in 2004 (per firmographic data; a company-history source records a 2019 establishment date, reflecting a data conflict). The firm serves businesses, communities, and non-profits, with a stated focus on clients seeking to challenge incumbent competitors and capture market share, and operates across verticals including travel and tourism, healthcare, financial services, telecommunications, government, and small business. Its service portfolio is anchored by three core capabilities: marketing and advertising services (strategy, branding, STP, digital and traditional media buying, radio production, KPI reporting), custom WordPress-based website development (with optional WooCommerce e-commerce, hosting, and maintenance), and end-to-end video production. The technology stack is standard industry tooling (WordPress, Google Analytics, Google Tag Manager, Facebook Pixel, WooCommerce, Authorize.net, Heartland Payment Systems), with no disclosed AI/ML components.

The agency's commercial model is a subscription-retainer business supplemented by one-off project work. The full-service Agency Retainer is positioned as outsourced marketing department outsourcing and starts at $3,800/month, while a Digital-Only Retainer for Google and Meta execution starts at $2,500/month; video production and website development are also sold as discrete project services. A distinctive commercial lever is the agency's no-commission policy on media buys, which the company cites as saving one client over $520,000 in 2024 and which differentiates it from the standard 10-15% agency media-buy commission. Lead generation relies on a 40+ case-study portfolio on the company website, free LTV and CAC calculators, and community engagement such as Nebraska Football Tailgates.

Maly Marketing is founder-owned and bootstrapped with no disclosed external investment, no parent company, and no funding rounds. Leadership centers on founder Steve Maly (the company is also known as "M2"), with a team of 1-10 employees. The firm publicly reports a Net Promoter Score of 74 versus an industry average of 33, has won multiple Lincoln AMA Prism Awards (2018, 2019, 2026), Nebraska Tourism Commission recognition, and Sterlings awards, and serves enterprise clients including GoodRx, Xero Shoes, ALLO Communications, Gallup, Bryan Health, and Battleship IOWA alongside numerous tourism boards and SMB accounts.

Name

Maly Marketing

Legal name

Maly Marketing

Website

https://malymarketing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Maly Marketing is a founder-owned, full-service advertising and marketing agency in Lincoln, Nebraska, providing retainer-based strategy, multi-channel campaign execution, custom WordPress website development, and video production to businesses, communities, and non-profits, primarily in the Midwest.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO), Media Inventory & Yield Management / Ad Operations (Trafficking, Tagging, QA) (BPAFABAO)

Keywords

• Advertising agency services
• Digital marketing campaigns
• Video production services
• Website development
• Brand strategy consulting

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agency Retainer: Monthly retainer fee for full-service marketing department outsourcing, including strategy, campaign development, media buying (online and traditional), and custom reporting. No commission on media buys.
2. Digital-Only Retainer: Focused digital advertising retainer covering Google and Meta platforms with strategy for specific online channels. Pricing varies based on total monthly online spend.
3. Video Production: One-off video production service for commercials, testimonials, and branded video content. Full-time video producer available.
4. Website Development: One-off custom website design and development service using WordPress, including optional ongoing hosting and maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Maly Marketing is a full-service advertising and marketing agency that sells outsourced marketing department services via monthly retainers starting at $3,800/month, plus digital-only retainers starting at $2,500/month. Core deliverables include multi-channel advertising campaigns (digital, traditional, radio, TV, outdoor), custom WordPress website development with optional WooCommerce e-commerce, and end-to-end commercial video production. The firm also offers one-off project services for video production and website builds.

Product overview

Maly Marketing is a full-service marketing agency based in Lincoln, Nebraska, offering integrated marketing and advertising services. The core portfolio consists of Marketing & Advertising Services (market research, branding, digital and traditional advertising, media buying), Website Development (custom WordPress design, ecommerce/WooCommerce, hosting), and Video Production (commercial video with pre-production, production, and post-production phases). The agency packages these capabilities through Agency Retainer and Digital Only Retainer service tiers, and offers free standalone tools including an LTV Calculator and CAC Calculator. The agency also provides radio ad production and strategic workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & Advertising Services

Quantifiable outcome

• 27% average decrease in cost to acquire a new customer
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lemonly: Mid-sized creative agency specializing in infographic explainers, video, and content marketing for mid-market and enterprise clients. Overlapping service offerings around video production and digital content.
• Broadlume (formerly Advice Interactive): Digital marketing agency offering SEO, paid media, and web development with retainer engagements. Comparable digital-only retainer offering and SMB/mid-market positioning.
• Red Thread Marketing: Full-service B2B and B2C marketing agency serving mid-market clients with branding, digital, video, and web capabilities. Comparable retainer-based outsourced marketing model and similar mid-market client size.
• Brocade Creative: Full-service creative agency with branding, web, video, and digital marketing services for SMB and mid-market clients. Comparable outsourced marketing department positioning and retainer model.

Regional players

• Swanson Russell: Lincoln, Nebraska-headquartered full-service marketing agency with strong agriculture, healthcare, and tourism verticals. Direct geographic peer with overlapping client base and full-service offerings including media buying and video.
• OBI Creative: Omaha-based full-service advertising agency serving healthcare, financial, and tourism clients. Comparable mid-market regional agency with retainer model and multi-channel campaign approach.
• Vye Creative: Midwest full-service branding and advertising agency with comparable client roster of regional tourism boards, healthcare systems, and mid-market brands. Similar size and service scope.
• Schaefer Advertising: Dallas-based full-service advertising agency offering strategy, creative, digital, media buying, and video production. Comparable full-service offering with similar mid-market and tourism/community client base.
• Felsburg Holt & Ullevig: Midwest-based full-service marketing, advertising, and communications agency with deep tourism, transportation, and government practice areas. Comparable in geographic scope, multi-channel service offering, and vertical mix including tourism CVBs and municipalities.

Broad incumbents

• HubSpot Solutions Partner Agencies: Network of certified inbound marketing agencies using HubSpot's CRM and marketing automation platform. Competes for the same mid-market retainer-driven clients with technology-enabled workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/malymarketing
• Facebookfacebook.com/malymarketing
• LinkedInlinkedin.com/company/maly-marketing
• Instagraminstagram.com/malymarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maly Marketing