Broadlume
Broadlume (now a Cyncly company) is a vertical SaaS platform serving the flooring industry with an all-in-one suite of websites, AR visualization, CRM, e-commerce sample ordering, and business management software for 4,000+ independent flooring retailers and 300+ manufacturers in the United States.
- Company typePrivate
- Founded2015
- HeadquartersSarasota, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Broadlume does
Broadlume, now a Cyncly company following its December 2024 acquisition, is a vertical SaaS platform purpose-built for the flooring industry. Originally founded as AdHawk, Inc. in 2015 by Todd Saunders and Dan Pratt as a generalist adtech firm, the company pivoted to flooring starting with the December 2018 acquisition of FloorForce and consolidated its position through subsequent acquisitions of Creating Your Space, Freetail (visualization), Retail Lead Management (CRM), RollMaster (accounting and inventory), and Banaboom, relaunching in September 2022 as the industry's first all-in-one marketing and management platform.
The platform architecture is organized around three interconnected suites: Websites (SEO-optimized retailer sites, product catalog with 500+ manufacturers, AR-based Flooring Visualizer, AI-powered email marketing, ratings/reviews, web chat, call tracking, and Fibi AI agent), Business Management Software (integrated accounting, inventory management, job costing, reporting, and payment processing), and the Retail Selling System (reimagined showroom, e-commerce sample ordering at $3 per sample, and in-store visualization kiosks). Proprietary technology includes the award-winning AR visualizer, the Fibi conversational AI agent, and a 4,000+ retailer / 300+ manufacturer network. Recent additions include RFMS ERP integration and AI-driven lead capture and qualification workflows.
Broadlume generates revenue primarily through annual SaaS subscriptions to flooring retailers (quote-based pricing sized to retailer business scale), recurring manufacturer partnership fees for prominent placement in the Digital Retailing ecosystem, $3-per-sample transaction fees, and digital advertising services. GTM combines direct enterprise field sales targeting large flooring retailers, inside sales for mid-market inbound demo requests, self-serve options for SMBs, and a manufacturer channel-partner motion anchored by an exclusive Mannington loyalty-program partnership covering approximately 2,300 independent retailers. The company operates domestically in the United States from offices in Harrison, NY and Sarasota, FL, with a current workforce of approximately 200 employees.
Broadlume firmographics
Firmographics- Name
- Broadlume
- Legal name
- Broadlume, Inc.
- Website
- https://broadlume.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Broadlume (now a Cyncly company) is a vertical SaaS platform serving the flooring industry with an all-in-one suite of websites, AR visualization, CRM, e-commerce sample ordering, and business management software for 4,000+ independent flooring retailers and 300+ manufacturers in the United States.
- Ownership category
- akta.pro rank
Broadlume industry classification
Industry- Product category
- Vertical SaaS for Flooring Industry
- NAICS
- Floor Covering Retailers (449121), Flooring Contractors (238330), Flooring Contractors (23833)
- SIC
- Wholesale-Furniture & Home Furnishings (5020), Retail-Furniture Stores (5712), Carpets & Rugs (2273)
- akta.pro primary industry
- Vertical/Specialty Marketplaces (BPAMAGAB)
- akta.pro secondary industry
- Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)
Keywords
Where Broadlume is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Broadlume business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Subscription (Websites & Platforms): Annual or monthly subscription pricing for access to websites, digital retailing tools, and business management software. Revenue is recurring as customers pay for ongoing platform access and updates.
- Sample Ordering Transaction Fees: Customers pay $3 per sample ordered through the e-commerce platform. This generates transaction-based revenue on top of subscription fees.
- Digital Advertising Services: Additional services for digital marketing including SEO optimization, Google Ads management, and email marketing automation.
- Manufacturer Partnership Fees: Revenue from exclusive manufacturer partnerships where brands pay for prominent placement in the digital retailing ecosystem and access to retailer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Website Platform Subscription |
| Subscription | Annual | Business Management Software |
| Transaction based/ take rate | Pay-as-you-go | Sample Ordering ($3 per sample) |
| One time/ perpetual license | One time/ perpetual license | FloorCon Event Ticket |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
Broadlume product offering
Product offeringCore offering
Broadlume sells an all-in-one vertical SaaS marketing and management platform purpose-built for the flooring industry. The platform combines flooring-focused websites with product catalog, AR visualization, digital advertising, e-commerce sample ordering, AI chatbot, CRM/lead management, and integrated business management software (accounting, inventory, job costing) for independent flooring retailers, manufacturers, builders, and commercial flooring contractors.
Product overview
Broadlume, now a Cyncly company, offers an all-in-one marketing and management platform for the flooring industry. The platform architecture consists of three interconnected product suites: Websites (website platform with product catalog, SEO, digital advertising, visualizer, and lead management tools), Business Management Software (integrated accounting, inventory management, job costing, and reporting), and Retail Selling System (digital-to-physical retailing solution including e-commerce sample ordering, in-store visualization kiosks, and exclusive brand access). Additional modules include Digital Retailing (connecting online research to in-store purchases), Payment Processing, and Fibi AI-Powered Agent. The platform serves 4,000+ flooring retailers and 300+ manufacturers through a network of exclusive territories. Notable acquisitions include FloorForce (2018), Creating Your Space (2020), Freetail (2020), Retail Lead Management (2021), and RollMaster (2021), all integrated into the unified Broadlume platform launched September 2022. Cyncly acquired Broadlume in December 2024, combining it with RFMS, Mobile Marketing, and Pacific Solutions under the Cyncly Flooring umbrella.
Differentiator
Problem solved
Functional benefit
Products and services
- Websites Flooring-retailer website platform with built-in product catalog of 500+ manufacturers, AR visualization, e-commerce sample ordering, SEO, digital advertising, ratings and reviews, web chat, call tracking, AI-powered email marketing, and lead management. Designed for independent flooring retailers seeking digital transformation.
- Business Management Software Operational software suite for flooring retailers including integrated accounting, inventory management, job costing, reporting, and payment processing to streamline business operations and improve profitability.
Quantifiable outcome
- Retailers on Broadlume platform achieve 30% higher Mannington sales
- +6 more outcomes
Companies that use Broadlume
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
Broadlume technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature11 records
Broadlume partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- ManningtoncoreExclusive partnership making Broadlume the technology partner for Mannington's loyalty programs covering One Mannington, One Phenix, and One Compass brands. Mannington's approximately 2,300 independent retailers gain access to Broadlume's Digital Retail platform including online product visualization, in-store visualization kiosks, and e-commerce sample ordering. The partnership is backed by data showing 30% higher Mannington sales and conversion rates climbing from 1% to 6.4%.
- Raskin IndustriescoreRaskin Industries participates in Broadlume's Digital Retailing program, using visualization and sample ordering tools to help retailers increase sales and profits. The partnership supports Raskin's commitment to supporting flooring retailers with modern technology tools.
- CynclyflagshipOn December 5, 2024, Cyncly announced acquisition of Broadlume to create Cyncly Flooring, a unified platform combining Broadlume with RFMS, Mobile Marketing, Retail Lead Management, Rollmaster, Pacific Solutions, Freetail, Creating Your Space, and Banaboom. The acquisition aims to connect every flooring industry stakeholder through comprehensive software solutions.
- RFMScoreRFMS (now part of Cyncly Flooring) integration with Broadlume websites allows retailers to connect website leads and customer data with ERP and business management systems for seamless operations.
- MohawkcoreMohawk participates in the Digital Retailing program, enabling their products to be featured on Broadlume's visualization platform and e-commerce sample ordering system for retailer access.
- The Dixie GroupcoreThe Dixie Group (including Fabrica and Masland brands) is a launch partner for Digital Retailing, with retailers like DeSitter reporting 51% sales increases on Masland products through the platform.
- PhenixcorePhenix participates in Digital Retailing program as part of Mannington partnership covering One Compass brand loyalty program.
- TruCorminorTruCor flooring products available through Broadlume's Digital Retailing platform for visualization and sample ordering.
- Hallmark FloorsminorHallmark Floors products featured in Digital Retailing program with visualization and e-commerce capabilities.
- Stark Studios RugsminorStark Studios Rugs participating in Digital Retailing program through Broadlume's platform.
- Prestige MillsminorPrestige Mills products available through Digital Retailing visualization and sampling tools.
- Louisville TileminorLouisville Tile distribution partner for Digital Retailing program offering visualization and sample ordering.
- Akcel PartnerscoreAkcel Partners works with Flooring Stores United (FSU), a Cyncly-owned organization, to expand FSU membership and establish nationwide footprint across independent flooring retail sector through network growth and buying group development.
- Belknap & HainesminorBelknap & Haines flooring products available through Digital Retailing program.
- Liberty HomeminorLiberty Home products featured in Digital Retailing platform.
- Chesapeake FlooringminorChesapeake Flooring products available through Digital Retailing visualization and sampling.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Broadlume competitors and assessment
Company assessmentDirect peers
- QFloors: QFloors is business management software purpose-built for flooring retailers, covering estimating, inventory, and accounting. It directly competes with Broadlume's RollMaster-derived ERP and accounting modules for the same independent dealer customer base.
- MeasureSquare: MeasureSquare provides flooring estimation and takeoff software with visualization for retailers and contractors. It overlaps with Broadlume's Flooring Visualizer and digital retailing workflow for the same flooring buyer journey.
Broad incumbents
- Cyncly: Cyncly is the parent company that acquired Broadlume in December 2024 and operates a broader design, space planning, and manufacturing software portfolio across flooring, kitchen/bath, and furniture. It is the natural comparison point for the combined Cyncly Flooring entity.
- ServiceTitan: ServiceTitan is a leading vertical SaaS platform for home service contractors (HVAC, plumbing, electrical). It is the closest large-scale analog to Broadlume's vertical SaaS playbook applied to a different home-services vertical, with similar product breadth across CRM, ERP, and marketing.
- Housecall Pro: Housecall Pro is vertical SaaS for home service businesses, combining scheduling, CRM, payments, and marketing automation. It parallels Broadlume's integrated marketing-plus-management stack for a different (but structurally similar) SMB contractor vertical.
- Jobber: Jobber is vertical SaaS for field service SMBs, offering CRM, quoting, scheduling, and invoicing. It is comparable to Broadlume in serving SMB operators in the home/property services economy with an all-in-one software bundle.
- Procore: Procore is a vertical SaaS platform for the construction industry covering project management, financials, and field collaboration. It is a comparable large-scale vertical SaaS business in a related (construction) end market that touches flooring projects.
- Shopify: Shopify is a general-purpose e-commerce and website platform used by many independent flooring retailers as an alternative to Broadlume's Websites product. It competes at the website, online catalog, and sample-ordering layer for flooring SMBs.
Emerging players
- Podium: Podium is a customer interaction and marketing platform for local businesses including flooring and home-services dealers. It competes with Broadlume's web chat, reviews, lead management, and AI chatbot (Fibi) layers at the marketing-and-conversion stack.
- Birdeye: Birdeye provides reputation management, messaging, and customer experience tools for multi-location and SMB businesses. It overlaps with Broadlume's Ratings & Reviews, Web Chat, and call tracking modules for retailer customer engagement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Broadlume social profiles
Digital presenceBroadlume financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadlume leadership team
Management profileNumber of profiles
Profiles12 records
Broadlume funding detail
Funding detailFunding overview
Funding rounds6 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadlume M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadlume
What does Broadlume do?
Broadlume sells an all-in-one vertical SaaS marketing and management platform purpose-built for the flooring industry. The platform combines flooring-focused websites with product catalog, AR visualization, digital advertising, e-commerce sample ordering, AI chatbot, CRM/lead management, and integrated business management software (accounting, inventory, job costing) for independent flooring retailers, manufacturers, builders, and commercial flooring contractors.
Is Broadlume a public or private company?
Broadlume is a private company. It is classified as corporate owned and is currently operating.
When was Broadlume founded?
Broadlume was founded in 2015. It employs 51 to 100 people.
Where is Broadlume based?
Broadlume is headquartered in Sarasota, United States, in the North America region.
How does Broadlume make money?
Four revenue lines are on record. Software Subscription (Websites & Platforms) is the primary driver. The others are sample Ordering Transaction Fees, digital Advertising Services and manufacturer Partnership Fees.
Who are Broadlume's main competitors?
Direct peers on record are QFloors and MeasureSquare. Broad incumbents are Cyncly, ServiceTitan, Housecall Pro, Jobber, Procore and Shopify. Emerging players are Podium and Birdeye.
Does Broadlume have an API?
No public API is recorded for Broadlume.
What industry is Broadlume in?
Broadlume's product category is Vertical SaaS for Flooring Industry. Its primary akta.pro industry code is BPAMAGAB, Vertical/Specialty Marketplaces, with a secondary code of CRAIAGAI, Flooring Underlayment, Moldings & Trim Retail. Its NAICS code is 449121 and its SIC code is 5020.