IconFit
IconFit is a privately held, ultra high-end fitness gym in West Los Angeles offering recurring memberships, 75+ weekly group classes, 1-on-1 personal training, and luxury amenities. It serves individual consumers and corporate clients in West LA with no proprietary technology platform.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What IconFit does
IconFit, operating as Icon Fit Clubs LLC, is a privately held, single-location premium fitness facility in West Los Angeles. The company sells recurring memberships providing unlimited access to a full-service gym, 75+ weekly group fitness classes spanning disciplines from yoga and Pilates to boxing, kickboxing, kung fu, HIIT, and TRX, plus professional 1-on-1 personal training available in 30- and 60-minute sessions. The facility differentiates on luxury amenities-including cold plunge, sauna and steam rooms, jacuzzi, a rock climbing wall, a boxing ring, live DJ nights, a member lounge with pool table, and validated parking (2 hours free on weekdays, 3 hours on weekends)-positioning itself as an "ultra high-end" experience relative to standard gyms.
The business model is predominantly subscription-based recurring revenue, with three streams: individual consumer memberships, personal training packages, and a corporate membership program aimed at employers with 20 to 5,000 employees that bundles on-site health fairs, nutritional counseling, group training, and fitness contests. Gift cards are offered as a secondary consumer product. Pricing is not publicly disclosed; the website offers a free 1-day pass as the primary conversion mechanism, and corporate pricing is negotiated on inquiry. The company has no proprietary technology platform, app, or AI capabilities, and operates entirely through direct sales (website, phone, email, in-person) plus a multi-channel digital marketing mix spanning Google/SEO, Facebook, Instagram, TikTok, and referral. Geographic reach is currently limited to West Los Angeles.
IconFit firmographics
Firmographics- Name
- IconFit
- Legal name
- Icon Fit Clubs LLC
- Website
- https://iconfit.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IconFit is a privately held, ultra high-end fitness gym in West Los Angeles offering recurring memberships, 75+ weekly group classes, 1-on-1 personal training, and luxury amenities. It serves individual consumers and corporate clients in West LA with no proprietary technology platform.
- Ownership category
- akta.pro rank
IconFit industry classification
Industry- Product category
- Premium Fitness Center Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
Keywords
Where IconFit is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IconFit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Gym Membership Subscriptions: Monthly and annual membership subscriptions providing unlimited access to gym facilities, group fitness classes, and amenities including sauna, steam room, jacuzzi, cold plunge, and locker facilities.
- Personal Training Sessions: One-on-one coaching with professional trainers available in 30 and 60-minute sessions. Includes customized workout plans, nutritional guidance, and individualized fitness programs.
- Corporate Memberships: B2B corporate membership programs for companies with 20 to 5,000 employees, including wellness initiatives, on-site health fairs, nutritional counseling, group training classes, and fitness contests.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
IconFit product offering
Product offeringCore offering
IconFit operates an ultra high-end fitness facility in West Los Angeles offering a single all-access gym membership that includes unlimited group fitness classes (75+ per week across Cycle, Yoga, Pilates, Zumba, Barre, Boxing, Kickboxing, Kung Fu, HIIT, Circuits, TRX, and Cardio), one-on-one personal training, and luxury recovery amenities such as a cold plunge, sauna, steam room, jacuzzi, rock climbing wall, and boxing ring. The company supplements individual consumer memberships with employer-sponsored corporate wellness programs for companies with 20 to 5,000 employees and gift card offerings for gifting memberships.
Product overview
IconFit is an ultra high-end fitness experience offering a single unified membership model with multiple interconnected service offerings. The core product is the Gym Membership, which provides unlimited facility access and serves as the foundation. Group Fitness Classes (75+ weekly) and Personal Training services operate as primary add-on offerings within the membership. Corporate Memberships extend the service to employer groups, while Gift Cards enable gifting of the membership experience. All members have access to premium amenities including cold plunge, sauna, steam rooms, jacuzzi, rock climbing wall, and a boxing ring.
Differentiator
Problem solved
Functional benefit
Companies that use IconFit
Customer profileSegments2 records
Ideal customer profiles2 records
IconFit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IconFit partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
IconFit competitors and assessment
Company assessmentDirect peers
- SoulCycle: Premium boutique fitness brand with strong LA presence, offering signature group classes and a community-driven, aspirational brand — comparable to ICONFIT's positioning and class-driven membership model.
- CorePower Yoga: Boutique yoga and fitness brand with multiple modalities and a similar premium-but-accessible positioning to ICONFIT's yoga, Pilates, and barre offerings.
- LA Fitness: Mid-market multi-purpose fitness club with broad class and equipment offerings across Southern California — comparable to ICONFIT's full-service model but at a lower price point.
- Orangetheory Fitness: Group fitness franchise built around coached heart-rate-based cardio/strength classes — overlaps with ICONFIT's group class model and corporate wellness appeal.
- F45 Training: Group functional training franchise offering 45-minute HIIT and circuits classes — directly comparable to ICONFIT's HIIT, Circuits, and TRX programming and West LA demographic.
- Equinox Fitness: Premium membership-based fitness club with luxury amenities, multiple group class formats, and a heavy presence in the Los Angeles market. Closest direct comparable to ICONFIT's ultra high-end positioning.
- Barry's Bootcamp: Premium boutique fitness concept combining HIIT and strength conditioning in a high-end environment with strong LA penetration — comparable premium price point and Westside customer base.
Broad incumbents
- Life Time Fitness: Large, publicly-traded premium fitness operator with broad amenity sets (pools, spas, group classes, recovery) — broader portfolio but similar premium positioning to ICONFIT's flagship concept.
- Gold's Gym: Iconic global fitness brand with deep SoCal roots, broad class and amenity offerings — comparable full-service model to ICONFIT, but at multiple price tiers and a much larger footprint.
Emerging players
- Rumble Boxing: Boutique boxing-focused fitness brand with strong LA presence and a premium feel — directly comparable to ICONFIT's investment in a real boxing ring and boxing/kickboxing classes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IconFit social profiles
Digital presenceIconFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
IconFit leadership team
Management profileNumber of profiles
IconFit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IconFit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IconFit
What does IconFit do?
IconFit operates an ultra high-end fitness facility in West Los Angeles offering a single all-access gym membership that includes unlimited group fitness classes (75+ per week across Cycle, Yoga, Pilates, Zumba, Barre, Boxing, Kickboxing, Kung Fu, HIIT, Circuits, TRX, and Cardio), one-on-one personal training, and luxury recovery amenities such as a cold plunge, sauna, steam room, jacuzzi, rock climbing wall, and boxing ring. The company supplements individual consumer memberships with employer-sponsored corporate wellness programs for companies with 20 to 5,000 employees and gift card offerings for gifting memberships.
Is IconFit a public or private company?
IconFit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IconFit founded?
IconFit was founded in -1. It employs 11 to 50 people.
Where is IconFit based?
IconFit is headquartered in Los Angeles, United States, in the North America region.
How does IconFit make money?
Three revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are personal Training Sessions and corporate Memberships.
Who are IconFit's main competitors?
Direct peers on record are SoulCycle, CorePower Yoga, LA Fitness, Orangetheory Fitness, F45 Training, Equinox Fitness and Barry's Bootcamp. Broad incumbents are Life Time Fitness and Gold's Gym. Rumble Boxing is listed as an emerging player.
Does IconFit have an API?
No public API is recorded for IconFit.
What industry is IconFit in?
IconFit's product category is Premium Fitness Center Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADABAH, Functional Fitness / Cross-Training Groups. Its NAICS code is 713940 and its SIC code is 7997.