Long Realty

What Long Realty does

Long Realty Inc. is a privately held residential real estate brokerage founded in 1959 and headquartered in Glocester (Chepachet), Rhode Island. The firm operates across Northwest Rhode Island, Southern Massachusetts, and Eastern Connecticut, with a stated specialization in rural and country properties — including larger-lot homes, acreage, and land transactions where well/septic and zoning considerations are material. Broker/Owner Gregory Coupe leads the firm and accounts for a significant share of transaction volume, with disclosed career sales of approximately $150M across 311+ homes; trailing twelve-month personal volume was 17 transactions totaling approximately $14M.

The firm's product surface is built on the third-party Sierra Interactive real estate platform, integrated with MLS Property Information Network, Inc. for daily listing data exchange (IDX). Core products include an MLS-based property search with interactive map functionality, a free Property Tracker account system for saved searches and email alerts, dedicated buyer and seller service suites (mortgage calculator, pre-approval guidance, first-time buyer education, pricing strategy, free market analysis, drone and professional photography), 15+ town-specific community guides, and a previously-sold archive. A distinctive seller-side feature is an interest-free home improvement financing program that helps sellers fund upfront repair and staging costs.

The revenue model is standard real estate brokerage commissions on closed transactions (typically 5–6% GCI split between buyer's and seller's agents), with no publicly disclosed pricing or transaction-based subscription revenue. The firm operates without external funding or holding-company structure, runs a sales-led go-to-market through ~8 licensed agents plus the broker, and has no proprietary technology, patents, or AI/ML capabilities disclosed. Customer segments are entirely individual residential buyers and sellers (including first-time buyers and rural-property seekers), and revenue is geographically tied to local housing turnover in the three-state service area.

Name

Long Realty

Legal name

Long Realty Inc.

Website

https://longrealtyinc.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Long Realty Inc. is a privately held residential real estate brokerage founded in 1959, based in Glocester, Rhode Island, serving Northwest Rhode Island, Southern Massachusetts, and Eastern Connecticut with a specialization in rural and country properties through approximately 8 licensed agents and Broker/Owner Gregory Coupe.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Country property sales
• Buyer representation services
• Seller representation services
• MLS property search

Headquarters

HQ city

Chepachet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commissions on property sales transactions. Agents represent buyers and sellers in residential real estate transactions, with commissions typically split between buyer's and seller's agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Long Realty is a privately held residential real estate brokerage representing buyers and sellers of homes, land, and country properties across Northwest Rhode Island, Southern Massachusetts, and Eastern Connecticut. The firm provides full-service agent representation, MLS-integrated property search, listing marketing (including professional and drone photography), free market analysis, and guided support through closing. Broker/Owner Gregory Coupe leads a small team of licensed agents serving primarily rural and country property buyers and sellers.

Product overview

Long Realty is a real estate brokerage offering a unified real estate platform powered by Sierra Interactive. The core product consists of a MLS-based property search system with interactive map functionality, combined with a free Property Tracker account for saving searches and receiving alerts. The company provides complementary service suites for buyers (mortgage calculator, pre-approval guidance, first-time buyer resources, escrow education, and personalized search) and sellers (pricing strategy, marketing, showing preparation, and free market analysis). Additional offerings include community guides for 15 Rhode Island towns and access to current/pending listings as well as a previously sold archive spanning Rhode Island, Connecticut, and Massachusetts.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Homes sold at 97% of asking price on average
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MLS Property Information Network, Inc.coreTechnology or IntegrationLong Realty participates in MLS Property Information Network, Inc. which provides the Multiple Listing Service data. Properties are listed through this MLS system which updates a daily catalog of homes for sale through member brokers and online computer networks.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Residential Properties Ltd. Rhode Island-based residential brokerage with multi-office presence across RI and southeastern MA. Directly comparable as a regional residential brokerage serving overlapping geographies, though broader in scale than Long Realty.
• Mott & Chace Sotheby's International Realty: Rhode Island luxury and residential brokerage affiliated with Sotheby's. Comparable as a RI-headquartered residential real estate firm operating across the same general footprint, but skews more luxury and is larger.

Direct peers

• Williams & Stuart Real Estate: Small, locally owned Rhode Island residential brokerage serving southern New England. Most directly comparable to Long Realty in size, geography, and traditional brokerage model, though with slightly broader sub-markets in RI.

Broad incumbents

• Keller Williams Realty (Rhode Island / Southern NE): National residential brokerage franchise with market centers in Rhode Island and southern New England. Comparable as a residential brokerage serving the same buyer/seller pool, but with significantly larger agent rosters and agent-centric model.
• RE/MAX of New England: National real estate franchise with strong presence in Rhode Island, southern Massachusetts, and eastern Connecticut. Comparable as a residential brokerage competing in the same regional geography, but with national brand, scale, and technology resources far exceeding Long Realty.
• eXp Realty: Cloud-based national residential brokerage with agents across the U.S., including New England. Comparable as a residential brokerage model, but operates with a low-overhead, cloud-based structure that competes for the same agents and clients.
• Berkshire Hathaway HomeServices New England Properties: Large regional brokerage operating across New England including Rhode Island. Overlaps directly with Long Realty in serving residential buyers/sellers in the same geography, but operates with far greater scale and brand recognition.
• Compass: National technology-driven residential brokerage expanding into Rhode Island and southeastern MA. Comparable as a residential real estate firm, but differentiates through proprietary technology, agent tools, and national marketing platform.
• Coldwell Banker Residential Brokerage (New England): National residential brokerage with franchise offices throughout New England. Competes for the same buyers and sellers in RI/southern MA/eastern CT, but with substantially greater scale, marketing budget, and agent network.
• Century 21 Real Estate (New England offices): Global residential real estate franchise with offices throughout New England. Directly comparable as a residential brokerage competing for RI/MA/CT transactions, but with much broader agent networks and marketing reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/longrealtyinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Realty