ANIMA Design
- Company typePrivate
- Founded2002
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
ANIMA Design firmographics
Firmographics- Name
- ANIMA Design
- Legal name
- Ànima Design, S.L.
- Website
- https://anima.es
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ANIMA Design industry classification
Industry- Product category
- Industrial Design Services
- NAICS
- Industrial Design Services (54142), Industrial Design Services (541420), Graphic Design Services (541430), Other Specialized Design Services (54149)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where ANIMA Design is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
ANIMA Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Product Design Services: Full-service industrial design engagements covering research, strategy, conceptualization, engineering, prototyping, industrialization support, and marketing assistance. Projects typically span 3–9 months depending on complexity. Engagements with SMEs, multinationals, startups, and public institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ANIMA Design product offering
Product offeringCore offering
ANIMA Design is a Barcelona-based industrial and product design studio delivering full-cycle design services from research and strategy through creative conceptualization, technical engineering, prototyping, industrialization, and marketing/launch support. Engagements span 3–9 months and serve SMEs, multinationals, startups, and public institutions across 16 countries, with 70% of revenue generated internationally. The studio also operates Protobox, an in-house prototyping division providing functional prototypes and manufacturing validation.
Product overview
ANIMA Design is a Barcelona-based industrial and product design studio offering comprehensive 360° design services from research and strategy through conceptualization, engineering, prototyping, industrialization, and marketing support. The studio operates Protobox, its in-house prototyping and manufacturing division. ANIMA has designed a diverse portfolio of products across multiple sectors including mobility (electric bikes like Ossby Geo, Rieju eTango, Oohbike; electric motorcycles like Volta BCN, Peugeot e-Metropolis), healthcare (BCNatal Amnioshell, Totalcare e-Kittos wheelchair, Almirall Satkam dispenser, Robbie AI R-Band), consumer electronics (Midea appliances, Vieta speakers), tools (Makita DXT, Jiahong cordless drill, Worth garden tools), and lifestyle products (Artika watches and pens). The studio serves clients ranging from startups to multinationals across 16 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Protobox: ANIMA Design's own prototyping and manufacturing division located in Barcelona, offering mock-ups, functional prototypes, and technical tests.
- ANIMA Medical
Products and services
- ANIMA Design Services Full-service industrial and product design studio offering comprehensive 360° design solutions from research and strategy through conceptualization, engineering, prototyping, industrialization, and product launch support, for SMEs, multinationals, startups, and public institutions across 16 countries.
- Protobox In-house prototyping and manufacturing division of ANIMA Design that creates mock-ups, functional prototypes, and technical tests to validate designs before production, using 3D printing, CNC machining, additive manufacturing, silicone molds, thermoforming and graphic finishing.
- ANIMA Medical Dedicated division of ANIMA Design focused on industrial design services for medical and healthcare products, including medical devices, diagnostic equipment, therapeutic devices, mobility aids and accessibility products.
Quantifiable outcome
- 49% revenue growth in 2021 vs 2020
- +2 more outcomes
Companies that use ANIMA Design
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles4 records
ANIMA Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ANIMA Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BottpowerminorBottpower Moto2 racing team commissioned ANIMA Design to design a new set of bodywork and aerodynamic elements for the M210 racing motorbike competing in the Spanish Moto2 championship. The project includes design and construction of a full-size 1:1 scale model of the bodywork. ANIMA Design has established itself as a technological partner of the Bottpower team.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
ANIMA Design competitors and assessment
Company assessmentDirect peers
- Whipsaw: Industrial design and engineering consultancy with strong in-house prototyping and consumer electronics focus. Comparable to ANIMA's combined design + Protobox-style prototyping model.
- fuseproject: Yves Béhar-led industrial design and branding studio serving consumer, mobility, and healthcare clients with full-cycle product design. Closely comparable to ANIMA in scale, vertical breadth, and awards-based positioning.
- Box Clever: Industrial design and product development agency for consumer and tech brands. Comparable to ANIMA in size, end-to-end service scope, and target client profile.
- Lunar Design: Product design and innovation consultancy serving consumer, medical, and industrial clients with end-to-end capabilities. Closely comparable to ANIMA's full-cycle methodology and sector mix.
- Ammunition Group: Boutique industrial design firm specializing in consumer products, furniture, and tech. Comparable to ANIMA in project-based, award-winning product design engagements for premium brands.
Broad incumbents
- Pentagram: Multidisciplinary design firm with industrial and product design practices alongside branding. Comparable to ANIMA in offering full-service product design with a partner-led, awards-driven model.
- Designworks (BMW Group): BMW-owned design studio with mobility, consumer products, and healthcare engagements. Directly comparable to ANIMA in industrial design scope, with deeper mobility and transportation DNA.
- IDEO: Global design and innovation firm with deep product design, prototyping, and strategy capabilities. Competes with ANIMA for enterprise product design mandates across mobility, health, and consumer segments.
- Frog Design: Global design and engineering consultancy with full-cycle product design capabilities across mobility, healthcare, and consumer electronics. Comparable to ANIMA on end-to-end industrial design delivery, but at significantly larger scale and brand.
Regional players
- Studio Proper: Design and product development studio with similar boutique industrial design positioning; less direct overlap but operates in adjacent European/international product design markets to ANIMA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ANIMA Design social profiles
Digital presenceANIMA Design compliance and trust
Trust signalCompliance1 record
ANIMA Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANIMA Design leadership team
Management profileNumber of profiles
Profiles1 record
ANIMA Design subsidiaries and ownership
Company hierarchySubsidiaries1 record
ANIMA Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANIMA Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANIMA Design
What does ANIMA Design do?
ANIMA Design is a Barcelona-based industrial and product design studio delivering full-cycle design services from research and strategy through creative conceptualization, technical engineering, prototyping, industrialization, and marketing/launch support. Engagements span 3–9 months and serve SMEs, multinationals, startups, and public institutions across 16 countries, with 70% of revenue generated internationally. The studio also operates Protobox, an in-house prototyping division providing functional prototypes and manufacturing validation.
Is ANIMA Design a public or private company?
ANIMA Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ANIMA Design founded?
ANIMA Design was founded in 2002. It employs 11 to 50 people.
Where is ANIMA Design based?
ANIMA Design is headquartered in Barcelona, Spain, in the Europe region.
How does ANIMA Design make money?
One revenue line is on record: product Design Services.
Who are ANIMA Design's main competitors?
Direct peers on record are Whipsaw, fuseproject, Box Clever, Lunar Design and Ammunition Group. Broad incumbents are Pentagram, Designworks (BMW Group), IDEO and Frog Design. Studio Proper is listed as a regional player.
Does ANIMA Design have an API?
No public API is recorded for ANIMA Design.
What industry is ANIMA Design in?
ANIMA Design's product category is Industrial Design Services. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54142 and its SIC code is 7330.