What Oliver Harvey does

Oliver Harvey Limited is a privately held UK company founded in 2010 and based in Dukinfield near Manchester. It designs, manufactures, and sells chefwear and restaurant apparel for professional chefs, front-of-house staff, individual buyers, restaurants, hotels, cafes, and catering businesses. Its portfolio includes chef jackets, trousers, aprons, t-shirts, skull caps, chef shoes, front-of-house aprons, shirts and blouses, waistcoats, outerwear, gifts, and accessories, with dedicated ladies' styles and bespoke uniform services.

Core production is physical apparel manufacturing rather than software: the company uses British textile production in a Manchester factory, with precision laser cutting, hand-finishing, and materials such as Cooltex polycotton, Coolmax mesh ventilation, 100% cotton twill, premium denim, leather, recycled polyester, and organic cotton. Most products except chef shoes and selected front-of-house items are manufactured in-house; chef shoes include third-party footwear such as Shoes For Crews and Birkenstock. Differentiation is based on control over design and manufacturing, product fit and fabric features, personalization, and custom colours or designs for restaurants.

The business model combines unit-priced e-commerce sales with B2B trade accounts and service revenue. Customers buy through the company's own website, with product price points such as chef jackets around £22-50+, aprons £12-72, trousers £32-52, and t-shirts from £7.50+, while restaurants can order full brigade and front-of-house uniforms with volume discounts and dedicated account service. Additional revenue comes from embroidery and personalization, including a £30 logo setup fee plus per-application fees, bespoke products, and international delivery via FedEx, with EU delivery currently unavailable due to VAT changes.

Name

Oliver Harvey

Legal name

Oliver Harvey Limited

Website

https://oliverharvey.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Oliver Harvey is a UK-based private manufacturer and e-commerce seller of chef jackets, trousers, aprons, shoes and front-of-house uniforms for professional chefs, restaurant teams and hospitality businesses, with bespoke and personalization services.

Ownership category

akta.pro rank

Product category

Professional Chefswear

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Professional chef uniforms
• Front of house apparel
• Made in britain chefswear
• Bespoke restaurant uniforms
• Hospitality workwear manufacturing

Headquarters

HQ city

Dukinfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (B2C): Oliver Harvey sells chefswear and front of house apparel directly to consumers through its e-commerce platform. Products include chef jackets, trousers, aprons, t-shirts, skull caps, shoes, and accessories. Sales are one-time transactional purchases with optional personalization services.
2. Bespoke/Bulk Restaurant Supply (B2B): Oliver Harvey supplies full restaurants with chef wear and front of house apparel. They offer dedicated account services and volume discounts for complete brigade and front of house uniform supply.
3. Personalization Services: Embroidery and branding services for corporate uniforms including logo application (£30 setup fee plus £3.50 per application) and text application (£2.50 per application).
4. Custom/Bespoke Products: Bespoke product design and manufacturing services for restaurants requiring unique chef wear designs. Requires larger orders for custom fabric colours and designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Oliver Harvey designs and manufactures premium chefswear and front-of-house apparel — including chef jackets, trousers, aprons, t-shirts, skull caps and shoes — from its Manchester factory using quality and sustainable fabrics such as Cooltex polycotton, Coolmax mesh, organic cotton and recycled polyester. The company sells primarily through its own e-commerce site to individual chefs and front-of-house staff, while also supplying full restaurants and hospitality groups with bulk orders, dedicated trade accounts, volume discounts, embroidery personalisation and bespoke product design services.

Product overview

Oliver Harvey is a British manufacturer of premium chefswear and front-of-house uniforms, operating as a single-brand e-commerce platform. The product portfolio centers on the core chefswear categories of Chef Jackets (including the Oxford and Stratford styles), Chef Trousers, Chef Aprons, Chef T-Shirts, and Chef Shoes, complemented by a dedicated Ladies Range featuring tailored fits developed with female chefs. The Front of House collection includes stylish Denim Aprons (Texas Denim series), Leather Aprons, and adjustable bib aprons with leather detailing. Notable collaborations include the Fat Punk Studio limited edition apron series. The company differentiates through British manufacturing in Manchester, sustainable fabric options (organic cotton, recycled polyester), and custom services including Bespoke Products, Personalisation (embroidery), and Product Sourcing. All products other than chef shoes and selected FOH items are manufactured in the company's Manchester factory, carrying the Made in Britain designation.

Differentiator

Problem solved

Functional benefit

Products and services

• Chef Jackets British-manufactured chef jackets in executive double-breasted styles, single-breasted contemporary designs, and ladies' tailored fits, made with Cooltex polycotton and Coolmax mesh ventilation panels for professional kitchen use.
• Chef Trousers Professional chef trousers including slim-leg ladies' styles with T400 Lycra stretch and straight-leg options in sustainable fabric blends.
• Chef Aprons Full-coverage bib aprons with adjustable neck straps, kangaroo pockets, and various fabric options including polycotton and sustainable blends for kitchen staff.
• Chef T-Shirts Short-sleeved chef t-shirts in organic cotton or sustainable fabric blends, designed for cooler kitchen environments and worn under aprons.
• Chef Shoes Professional kitchen footwear including Shoes For Crews slip-resistant trainers with MightyGrip technology, Birkenstock Super Birki clogs, and water-resistant leather options.
• Chef Accessories Additional chefswear items such as skull caps and essential kitchen uniform accessories to complement full chef uniforms.
• Front of House Aprons Stylish aprons for front-of-house staff including denim bib aprons, leather aprons, and adjustable waist aprons for restaurant aesthetics.
• Leather Aprons Premium leather aprons with detachable straps and brass hardware, designed for durability and a professional restaurant appearance.
• Denim Aprons Workwear-inspired denim aprons made from premium heavyweight cotton twill with leather detailing, brass hardware, and rugged construction for busy kitchens.
• Custom Cross-Back Aprons Custom cross-back aprons tailored to specific requirements for front-of-house and kitchen staff.
• Shirts and Blouses Front-of-house shirts and blouses designed for restaurant service environments.
• Tees and Polo Shirts Front-of-house tees and polo shirts for casual restaurant service environments.
• Jeans and Chinos Front-of-house jeans and chinos for restaurant service environments.
• Waistcoats Front-of-house waistcoats for restaurant service uniform programmes.
• Outerwear Front-of-house outerwear pieces for restaurant and hospitality staff.
• Gifts Giftable Oliver Harvey products for chefs and food lovers.
• Gift Card Oliver Harvey gift card for purchase on the company website.
• Bespoke Products Service Custom manufacturing service allowing restaurants and businesses to create bespoke chef jackets, aprons, and uniforms tailored to their specific requirements with unique designs, fabrics, and colours.
• Personalisation Service Embroidery and customisation service for adding logos, names, and branding to Oliver Harvey products, with a £30 setup fee, £3.50 per logo application, and £2.50 per text application.
• Product Sourcing Service Service for sourcing specific products or materials to meet individual customer requirements, leveraging Oliver Harvey's manufacturing capabilities.

Quantifiable outcome

• All products except chef shoes and handpicked FOH collection made in Manchester factory
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fat Punk StudiocoreStrategic or Co-development PartnerWorld-renowned design studio collaborating with Oliver Harvey on exclusive apron collections. The partnership combines Oliver Harvey's fabric and apron design expertise with Fat Punk Studio's graphic design capabilities, resulting in unique limited-edition products like the Indigo Denim Adjustable Bib Apron with bespoke pocket design.
• SagePaycoreTechnology or IntegrationPayment service provider processing credit and debit card transactions (Visa and MasterCard). All card details are secured with 128-bit encrypted sessions.
• FedExcoreChannel Partner/ Reseller/ DistributorPrimary courier for international order delivery. Also used for UK express delivery options.
• Royal MailminorChannel Partner/ Reseller/ DistributorUK delivery courier partner for standard shipping options.
• TrustPilotminorGTM or Marketing PartnerThird-party review platform allowing customers to leave service feedback. Oliver Harvey displays TrustPilot widget on their website.
• MailChimpminorGTM or Marketing PartnerThird-party email marketing service used to send newsletters, promotions, and updates to customers who have consented to receive marketing communications.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Carhartt: Iconic workwear brand whose rugged denim and lifestyle-led product range overlaps Oliver Harvey's Texas Denim bib apron line. A broader workwear incumbent rather than a focused chefswear competitor, but increasingly encroaches into hospitality via lifestyle positioning.
• Dickies: Global workwear incumbent offering chef apparel as part of a broader uniform portfolio. Overlaps with Oliver Harvey in kitchen and front-of-house workwear but competes at a lower price point with mass-market distribution rather than British-made premium positioning.

Direct peers

• Le Nouveau Chef: Dutch premium chefswear brand with a fashion-forward product range (jackets, aprons, trousers). Directly comparable to Oliver Harvey's premium positioning and use of distinctive design collaborations, though with European rather than British heritage.
• Chef Works: Global chefswear brand offering chef jackets, aprons, trousers and accessories across B2B and B2C channels. The closest direct competitor to Oliver Harvey in product scope, customer base (professional chefs and restaurants), and brand-led premium positioning.
• Uncommon Threads (Whites Chefwear): US-based chef apparel brand and acquirer of legacy Whites Chefwear, offering chef coats, aprons and hats. Comparable to Oliver Harvey in product category focus and chef-segment customer base, though with US rather than UK market strength.
• Dennys: UK-based chef clothing manufacturer offering jackets, trousers, aprons and accessories since 1983. The closest UK competitor to Oliver Harvey, targeting the same professional chef and front-of-house customer base with comparable B2B trade account programs and domestic manufacturing heritage.
• Bragard: French premium chefswear manufacturer with heritage positioning and EU-wide distribution. Directly comparable to Oliver Harvey in product mix (jackets, aprons, trousers) and aspirational 'heritage brand' narrative, but with stronger European reach that Oliver Harvey currently cannot match due to EU VAT restrictions.

Regional players

• Alsico: UK/European uniform manufacturer serving hospitality, healthcare and industrial customers. Comparable as a regional B2B uniform supplier that competes for hospitality group contracts, though broader in scope and less brand-led than Oliver Harvey.

Others

• Birkenstock: Supplier of the Super Birki and Super Birki 2.0 chef clogs carried in Oliver Harvey's catalogue. Overlaps at the product level in chef footwear and comparable durable, comfort-led kitchen positioning, but is upstream supplier rather than a direct competitor in apparel.
• Shoes For Crews: Slip-resistant footwear supplier featured in Oliver Harvey's chef shoes range via the MightyGrip outsole technology. Functions as a supplier to Oliver Harvey while also competing as a standalone chef-shoe brand outside the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/oliver_harvey_ltd
• Xx.com/oliver_harvey
• Facebookfacebook.com/OliverHarveyChefsWear
• LinkedInlinkedin.com/company/oliver-harvey-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oliver Harvey