Okidoki

What Okidoki does

Okidoki Kommunikation i Linköping AB is a privately held, full-service advertising and communication agency founded in 1989 and headquartered in the creative Skylten district of Linköping, Sweden, operating under the brand Okidoki. The firm offers a portfolio spanning 3D visualization (Cinema 4D, Unreal Engine), photography (own 50 sqm studio), film production, graphic identity and branding, copywriting, print production, trade-show booth design, UI/UX, SEO, paid media management, social media management, web development, and web hosting under the 'S\u00e4ker Drift' service. Underlying technology includes WordPress-based development hosted on WP Engine infrastructure, with Cloudflare Enterprise CDN, NitroPack optimization, and a proprietary marketing intelligence platform called Tower that integrates Google Analytics, Google Ads, Search Console, Business Profile, and Merchant Center to deliver AI-based recommendations and forecasting. A custom WordPress plugin, Cision Block Pro, supports investor-relations integrations.

Okidoki makes money through a mix of project-based production services (hourly photography at 3,300 SEK, hourly film at 5,550 SEK, exhibition and print project fees), recurring monthly consulting agreements with 12-month terms and 6-month notice periods, annual hosting subscriptions for S\u00e4ker Drift, and a sweat-equity arrangement in which marketing services are exchanged for startup equity. Customers are primarily Swedish SMBs in Östergötland and other Swedish regions, supplemented by consumer-goods companies, technical-products firms, and startups; the firm operates as an 'outsourced in-house agency' with direct sales via website, phone and email. The senior team is small (1-10 employees), led by co-owner Rikard Isacsson, Art Director Victor Bisgaard Steéen, and Producer Per Severinsson, all Berghs School of Communication trained. No external funding, acquisitions, or public listing are disclosed.

Name

Okidoki

Legal name

Okidoki Kommunikation i Linköping AB

Website

https://okidoki.se

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Okidoki is a privately held, full-service advertising agency in Linköping, Sweden, founded 1989, offering photography, film, 3D, branding, web, SEO, and paid media to Swedish SMBs and startups via its proprietary Tower marketing platform and S\u00e4ker Drift hosting service.

Ownership category

akta.pro rank

Headquarters

HQ city

Linköping

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Project-based Production Services: One-time fees for specific marketing production projects including photography (3,300 SEK/hour), video production (5,500 SEK/hour), 3D visualization, exhibition booth design, print production, copywriting, and web development. Pricing varies by project scope and complexity.
2. Monthly Consulting Agreements: Recurring monthly contracts offering a set number of consulting hours at discounted rates. Customers receive preferential pricing on additional hours beyond the contract scope. Includes hosting, SEO, SEM, and SMM services.
3. Web Hosting (Säker Drift): Annual subscription-based web hosting service (billed annually in advance, due November 30). Includes security updates, backups, Cloudflare CDN, monitoring, and support. Extended with Global Edge Security (GES) and NitroPack speed optimization add-ons.
4. Sweat Equity / Equity-for-Services: For startup companies, Okidoki offers to exchange marketing services for equity/stock in the company, allowing startups with limited cash flow to access professional marketing services while Okidoki shares in the upside potential.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Okidoki is a full-service advertising and communication agency that sells marketing production and strategy services across photography, film, 3D visualization, web development, SEO, social media management, paid advertising, copywriting, trade show booth design, print production, and graphic identity. The agency delivers these services as project-based production work, monthly consulting retainers, and annual managed hosting subscriptions, supported by its proprietary Tower marketing data platform and Säker Drift WordPress hosting stack.

Product overview

Okidoki is an advertising and communication agency based in Linköping, Sweden that offers a comprehensive portfolio of marketing services organized under named product categories. The core service offerings include 3D-visualisering (3D visualization), ADS (advertising management), COPY (copywriting), CORE (messaging platforms), EXPO (trade show/exhibition services), FILM (video production), FOTO (photography), FORM (marketing material design), LOGO (graphic identity), PROFIL (branded merchandise), SEO (search engine optimization), SMM/SMA (social media management), TOWER (proprietary marketing intelligence platform), TRYCK (print production), UI/UX (user experience design), and WEBB (web development with hosting). The TOWER platform serves as a centralized marketing intelligence tool that integrates with Google services for data collection and AI-powered insights. Their web hosting service, Säker Drift, provides active website management with Cloudflare Enterprise and optional NitroPack optimization. They also offer specialized products including Cision Block Pro for IR integrations. Services are delivered through a combination of project-based work, monthly consulting agreements, and retainer contracts.

Differentiator

Problem solved

Functional benefit

Brands

• Tower: Okidoki's proprietary marketing platform that helps businesses translate their marketing vision into concrete action plans. Tower connects data sources, sets goals, and breaks down work into clear prioritized next steps.

Products and services

• 3D-visualisering (3D Visualization)

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• CloudflarecoreTechnology or IntegrationProvides Cloudflare Enterprise CDN (Content Delivery Network) as a standard component of Okidoki's 'Säker Drift' hosting service. Enhances website speed by storing content on servers closer to end users, improves security by preventing DDoS attacks, and is offered to all hosting customers at no additional cost. Part of Global Edge Security (GES) enhanced protection layer.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• North Kingdom: Sweden-based digital creative agency offering strategy, design, film, 3D and digital production services similar to Okidoki's full-service scope, though at significantly larger scale and broader geographic reach.
• B-Reel: Swedish digital creative studio producing film, design, interactive and brand experiences — directly comparable service mix to Okidoki's web, film, photo and 3D capabilities.
• Perfect Fools: Sweden-based digital creative agency delivering digital experiences, content and campaign work — directly comparable to Okidoki's digital, content and social media service lines.
• Greatness: Sweden-based creative agency positioned for challenger brands and SMBs, overlapping with Okidoki's positioning as an outsourced in-house agency for smaller clients.

Broad incumbents

• Åkestam Holst: Major Swedish creative advertising agency with full-service offerings in strategy, creative, content and digital — a broader, larger-scale incumbent competing for the same pool of Swedish marketing budgets.
• Acne: Swedish creative agency and production company spanning advertising, film, design and digital — comparable full-service scope to Okidoki but operating at a much larger scale with international clients.
• Forsman & Bodenfors: One of Sweden's largest and most awarded advertising agencies; operates in the same broad advertising/communications space as Okidoki but serves much larger national and international clients across a wider portfolio of services.
• Monks (MediaMonks): Global digital advertising and production network with significant Swedish presence; competes with Okidoki on digital production, media buying and content services but at enterprise scale across many geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okidoki