What Perfect Fools does

Perfect Fools is a hybrid creative and media agency headquartered in Stockholm, Sweden, with a secondary office in Madrid, Spain. Founded in 2004 on April Fool's Day as a digital production company, it has evolved into a full-service agency offering brand platform development, brand growth acceleration, brand governance, visual identity development, social-first content, in-house acceleration, and AI marketing acceleration services. Since 2023, the firm has operated as "Perfect Fools pwrd by Tre Kronor Media," integrating creative with media strategy, media planning, and MarTech capabilities. In August 2025, Tre Kronor Media — part of Making Science Group — acquired a majority stake, extending the agency access to more than 1,200 technology and marketing professionals worldwide while preserving its creative brand identity.

The agency serves an enterprise client base anchored in the Nordics, including Svenska Spel/Oddset (relationship since 2017), Nordnet, Polarbröd, Halebop, Trygg-Hansa, IG Trading, Friends, SVT, Peak Performance, Fotografiska, Nordic Leisure Travel Group, and Baltic Sea Science Center/Skansen, spanning betting, financial services, food, telecommunications, insurance, broadcasting, sportswear, travel, museum/culture, and non-profit verticals. Revenue is generated through project fees, retainers, and integrated advertising/media mandates, with reported headcount of 11-50 employees.

The technology foundation centers on FoolPWRD AI, a proprietary platform that transforms live, real-time data into dynamic TV spots automatically pushed to broadcast, and that has been awarded Gold at Guldägget and The One Show Film & Video Innovation. The agency has additionally deployed OpenAI's GPT-3 and text-to-speech synthesis for the award-winning "Dreams of Europe" audio campaign. The integrated offering combines creative, media, and AI capabilities under a single engagement model, positioned against traditional siloed creative or media agencies.

Name

Perfect Fools

Legal name

Perfect Fools

Website

https://perfectfools.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Perfect Fools is a Stockholm-based hybrid creative and media agency serving major Nordic enterprise brands with integrated brand strategy, media planning, and creative production, now operating under Making Science Group via Tre Kronor Media.

Ownership category

akta.pro rank

Product category

Creative Advertising Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Creative advertising services
• Brand strategy development
• Integrated marketing campaigns
• Media planning services
• AI-powered advertising

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Full-service creative agency providing brand strategy, creative development, and integrated marketing services. Revenue derived from project fees, retainers, and integrated advertising/media campaigns for major Nordic brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Perfect Fools is a hybrid creative and media advertising agency that provides brand strategy, creative development, integrated marketing campaigns, and media planning for major Nordic and international brands. The agency sells a suite of named service programs (Brand Platform Development, Brand Growth Accelerator, Brand Guardian Program, Creative MarTech Implementation, Visual Identity Development, Social-First Content Programs, AI Marketing Acceleration, In-House Acceleration, Brand Fame Engine) delivered through integrated creative-and-media teams. Its work is differentiated by a proprietary AI platform, FoolPWRD AI, that transforms live real-time data into dynamic broadcast advertising.

Product overview

Perfect Fools is a creative advertising and marketing agency offering an integrated suite of brand and marketing services. The core offerings include Brand Platform Development, Brand Growth Accelerator, Brand Guardian Program, Creative MarTech Implementation, Visual Identity Development, Social-First Content Programs, AI Marketing Acceleration, In-House Acceleration, and Brand Fame Engine. These services are powered by the PWRD By Tre Kronor Media integrated offering (combining creative and media capabilities) and FoolPWRD AI (proprietary AI platform for dynamic content generation). The agency operates as a hybrid creative and media agency, integrating brand strategy, media planning, creativity, tech, and production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Platform Development
• Brand Growth Accelerator
• Brand Guardian Program
• Creative MarTech Implementation
• Visual Identity Development
• Social-First Content Programs
• AI Marketing Acceleration
• In-House Acceleration
• Brand Fame Engine
• PWRD By Tre Kronor Media
• FoolPWRD AI Platform

Quantifiable outcome

• 400% increase in social media interaction for Friends anti-bullying campaign
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Robert/Boisen + Like-MindedcoreStrategic or Co-development Partner · 1 October 2025Danish agency Robert/Boisen + Like-Minded was chosen alongside Perfect Fools for Nordic Leisure Travel Group's long-term Nordic assignment covering Ving, Spies, and Tjäreborg brands. The dual-agency setup combines two creative cultures to ensure strong Nordic perspective, with agencies jointly responsible for developing NLTG's new pan-Nordic communications concept.
• Tre Kronor Media (Partnership)coreTechnology or Integration · 1 November 2023Partnership to form integrated hybrid agency under Perfect Fools brand. Tre Kronor Media provides media strategy, media planning expertise, and MarTech capabilities into Perfect Fools' teams. This challenges the traditional division between creative and media agencies, delivering integrated teams that combine brand strategy, media planning, and creative production.
• Ocean OutdoorminorChannel Partner/ Reseller/ DistributorOcean Outdoor provided digital advertising spaces for the Friends anti-bullying 'Bullying Out of Home' campaign, streaming notifications from bullied children's screens to thousands of public screens across Sweden.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Forsman & Bodenfors: One of Scandinavia's most awarded independent creative agencies headquartered in Gothenburg with offices in Stockholm and other Nordic markets. Direct competitor for pan-Nordic enterprise creative mandates, particularly from large Swedish and Nordic brands, and historically a benchmark for creative awards in the region.
• Wieden+Kennedy: Iconic independent creative agency with offices in multiple markets, known for long-term brand platform work and award-winning campaigns. Direct analogue to Perfect Fools in terms of independence, scale, and creative-led enterprise model.
• Anomaly: Independent creative agency with hybrid creative+media+consulting model. Closely parallels Perfect Fools' 'hybrid agency' positioning of integrating brand strategy, creative, and media buying under one roof, and competes for the same category of enterprise clients seeking consolidated partners.
• 72andSunny: Independent creative agency with strong brand-building reputation and offices globally. Comparable in scale, culture, and integrated creative+media+production model; competes for the same profile of brand-led enterprise clients seeking bold creative work.
• Åkestam Holst NoA: Stockholm-based creative agency (part of the NoA/North Alliance network) known for innovative work and strong awards performance. Competes head-to-head with Perfect Fools for major Swedish and Nordic brand creative mandates and is consistently named among Sweden's most awarded agencies.
• Mother London: Independent creative agency with strong global reputation for distinctive brand work. Closely comparable to Perfect Fools in independence, creative-led culture, and focus on brand platform development for major enterprise clients.
• The North Alliance (NoA): Nordic creative communications group owning multiple agencies including Åkestam Holst and Acne. Competes with Perfect Fools/Tre Kronor Media/Making Science combination for Nordic enterprise mandates and represents an alternative Nordic holding-company structure for creative services.
• Acne (Åkestam Holst sister network): Stockholm-headquartered creative and innovation agency within the NoA network. Competes for the same Swedish and Nordic enterprise brand work and combines creative production with digital product and innovation capabilities, paralleling Perfect Fools' integrated creative+media+tech positioning.

Broad incumbents

• Droga5 (part of Accenture Song): Globally awarded creative agency now part of Accenture Song, offering integrated creative, media, and technology services. Comparable in its award-winning creative output and its bundling of creative with adjacent capabilities, though with substantially greater scale and global reach.
• MediaMonks (Monks): Global creative, content, and digital production agency (formerly S4 Capital). Comparable to Perfect Fools' hybrid creative+media+tech ambition at a much larger scale, and a model for what Perfect Fools/Making Science Group could scale into over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/perfectfools
• Facebookfacebook.com/PerfectFools
• LinkedInlinkedin.com/company/862092

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect Fools