Motion Property

What Motion Property does

Motion Property is a privately-held Melbourne real estate services firm that has operated in the inner-suburb Melbourne market since 1986. It provides four core service lines: property management for landlords, residential sales (buyer and vendor representation), rental/leasing, and, more recently, short-term rental management through a separate sub-brand, motionnow.com.au. The company serves five primary customer segments — homebuyers, property sellers, renters, property investors/landlords, and downsizers — within a single geographic market, with no disclosed expansion outside greater Melbourne.

The underlying technology stack is intentionally lean. Property management operations run on the third-party PropertyTree platform, which provides the landlord portal and acts as the system of record for tenancy administration. The firm also operates bespoke content surfaces (suburb reports, sales reports, blog, free property guides) that function as top-of-funnel demand generation rather than as differentiated technology. There are no proprietary models, APIs, mobile applications, or AI/ML capabilities disclosed.

Motion Property's revenue model combines transaction-fee income from residential sales commissions, recurring fees from ongoing property management mandates (including whole-building contracts such as the North Lane development at 77 Sutton Street, North Melbourne), and managed-service revenue from the short-term rental arm. Go-to-market is sales-led and direct-to-consumer, executed through a small in-house agent team (11-50 employees) operating from a single headquarters at 101 Moray Street, South Melbourne. Distribution combines field agents, on-site and virtual property inspections, a self-serve website for listings and enquiry capture, and a multi-channel marketing mix spanning content, email, paid digital, and letterbox drops. The firm is privately held with no disclosed institutional investors, funding history, or M&A activity.

Name

Motion Property

Legal name

Motion Property

Website

https://motionproperty.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Motion Property is a privately-held Melbourne real estate services firm providing property management, residential sales, and rental/leasing services targeting inner-suburb Melbourne homebuyers, sellers, renters, and landlords since 1986.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential property sales
• Property management services
• Rental leasing agency
• Real estate agency
• Landlord tenant management

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating property sales transactions.
2. Property Management Fees: Ongoing property management services for landlords including tenant placement, rent collection, and property maintenance coordination.
3. Short Term Rentals: Short-term rental management services through MotionNow.com.au.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Motion Property provides residential real estate services in Melbourne, including vendor-side property sales campaigns, residential rental/leasing, and full-service property management for landlords. It also offers buyer representation under the "Purchase With Motion" program and short-term rental management via its affiliated MotionNow brand.

Product overview

Motion Property offers a unified property services platform serving the Melbourne real estate market. The core offerings consist of property management, property sales, and property rental/leasing services, supported by specialized programs including Purchase With Motion (buyer guidance), Sell With Motion (vendor services), and Manage With Motion (landlord management). Additional services include Short Term Rentals (via motionnow.com.au), Suburb Reports, and Sales Reports. The company also manages specific property developments such as North Lane (77 Sutton Street, North Melbourne) featuring premium residential apartments with high-tier facilities.

Differentiator

Problem solved

Functional benefit

Brands

• North Lane: A residential leasing project managed by Motion Property, located at 77 Sutton Street in North Melbourne, offering premium inner-city rental living

Products and services

• Property Management (Manage With Motion) Full-service residential property management for Melbourne landlords, including tenant placement, rent collection, maintenance coordination, ongoing tenancy administration, and investment reporting, supported by a PropertyTree landlord portal.
• Property Sales (Sell With Motion) Vendor-side residential property sales service in Melbourne, including sales campaign planning, bespoke marketing, buyer representation of the vendor, and negotiation aimed at maximising sale price.
• Property Rental/Leasing Rental property listing, tenant screening, lease management, and ongoing tenancy administration for landlords and renters across Melbourne inner suburbs, delivered through website listings and on-site inspections.
• Buyer Representation (Purchase With Motion) Buyer-side guidance program that helps Melbourne property purchasers navigate the buying process with expert advice, market insights, and clear explanations to reduce the overwhelm of property purchase.
• Short Term Rentals (MotionNow) Short-term rental management services operated through the affiliated MotionNow brand (motionnow.com.au), covering booking and guest stay operations for managed short-stay properties.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• PropertyTreecoreTechnology or IntegrationPropertyTree is used as the landlord portal platform for property management operations, allowing landlords to access and manage their property portfolios online.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jellis Craig: Inner-Melbourne focused residential real estate group specialising in premium and middle suburbs. Comparable buyer/seller and property management offering with similar brand positioning.
• BigginScott: Victorian-based residential real estate network with deep Melbourne coverage across sales, leasing, and property management. Directly comparable multi-service agency peer for Motion Property.
• The Agency: Australian residential real estate group with national and Melbourne presence offering sales, leasing, and management. Competes directly in the same vendor and landlord segments.
• McGrath Estate Agents: Listed Australian residential real estate agency with significant Melbourne footprint. Directly competes for vendors, landlords, and management mandates in premium and middle Melbourne markets.
• Buxton Real Estate: Independent Melbourne real estate agency offering sales, leasing, and property management services. Comparable in scale and positioning to Motion Property as a multi-service Melbourne independent.
• Ray White: Largest Australian residential real estate franchise network with strong Melbourne presence. Directly competes across sales, leasing, and property management with similar buyer/seller/landlord personas.
• Hockingstuart: Melbourne-rooted real estate brand with broad sales, leasing, and management offering. Direct competitor across all of Motion Property's service lines in similar inner-Melbourne catchments.
• Marshall White: Premium Melbourne-focused residential real estate agency with strong inner-suburb brand. Direct peer in sales and leasing for inner-Melbourne properties, including premium apartments similar to Motion Property's North Lane sub-brand.
• Barry Plant: Melbourne-headquartered residential real estate group providing sales, leasing, and property management across inner and middle suburbs. Direct competitor with overlapping customer segments.
• LJ Hooker: Long-established Australian real estate franchise operating across residential sales, leasing, and property management in Melbourne's inner suburbs, competing head-to-head with Motion Property's buyer/seller and landlord segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/motionproperty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Property