The Deck Supply
The Deck Supply is a specialty retailer of premium decking materials serving U.S. homeowners and contractors through an e-commerce platform and 50+ showrooms, carrying 30+ authorized brands including Trex, TimberTech, and Fiberon.
- Company typePrivate
- Founded1991
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Deck Supply does
The Deck Supply is a specialty building materials retailer focused on premium outdoor decking products. Founded in 1991 and headquartered in St. Petersburg, Florida (originally as Decks & Docks Company), the business operates a dual-channel model: an e-commerce platform branded "The Deck Store" supported by a network of 50+ physical showrooms spread across the United States, with nationwide fulfillment handled via third-party freight carriers. The company sells composite, PVC, HDPE, mineral-based composite, and grated decking panels, and serves two distinct customer segments — homeowners undertaking DIY or self-managed deck projects, and professional contractors/builders sourcing materials for installation jobs.
The product portfolio is structured around authorized-dealer relationships with more than 30 leading brands, including Trex, TimberTech, Deckorators, Fiberon, Owens Corning, MoistureShield, ThruFlow, and Fortress. This multi-brand positioning distinguishes the company from single-brand specialty dealers and functions as its principal merchandising moat. The technology stack is a standard Shopify-based e-commerce site augmented by a Deck Design Tool powered by ChameleonPower, which allows customers to render deck configurations before purchase. The core technology does not extend beyond standard e-commerce and 3D visualization; no proprietary AI/ML systems are disclosed.
The revenue model is straightforward product resale: gross margin on materials, plus freight and delivery fees, with showrooms functioning simultaneously as sales outlets and design-consultation venues for the contractor segment. The company is privately held, with no disclosed venture capital, private equity, or institutional funding rounds in the input material. No executive leadership profiles, headcount figures, or financial statements are publicly available, which constrains revenue triangulation and creates a notable information gap for prospective investors.
The Deck Supply firmographics
Firmographics- Name
- The Deck Supply
- Legal name
- The Deck Store
- Website
- https://thedecksupply.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Deck Supply is a specialty retailer of premium decking materials serving U.S. homeowners and contractors through an e-commerce platform and 50+ showrooms, carrying 30+ authorized brands including Trex, TimberTech, and Fiberon.
- Ownership category
- akta.pro rank
The Deck Supply industry classification
Industry- Product category
- Decking and Outdoor Building Materials Retail
- NAICS
- Building Material and Supplies Dealers (4441), Home Centers (444110), Hardware Retailers (44414)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)
Keywords
Where The Deck Supply is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Deck Supply business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Decking and Building Materials Sales: The Deck Store generates revenue through the sale of decking materials, railing systems, lighting, hardware, and accessories. Products include composite decking, PVC decking, HDPE decking, aluminum and cable railing, deck hardware, and accessories. Revenue is one-time transactional per purchase with customers ordering materials for deck construction projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | E-commerce retail pricing with brand variations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Deck Supply product offering
Product offeringCore offering
The Deck Store is a specialty retailer and e-commerce platform selling premium decking materials, railing systems, lighting, hardware, and accessories from 30+ trusted national brands including Trex, TimberTech, Deckorators, Fiberon, and Owens Corning. The company operates 50+ physical showrooms and a nationwide e-commerce platform delivering products directly to homeowners and contractors building or renovating decks, docks, and outdoor structures.
Product overview
The Deck Store is an e-commerce platform and specialty retailer of premium decking and outdoor construction materials, carrying 30+ trusted brands. The company operates as a nationwide e-commerce platform delivering high-performance deck materials directly to customers. Their product portfolio encompasses decking materials (composite, PVC, HDPE, mineral-based, and grated panels), railing systems (metal, cable, composite, vinyl), deck lighting (low voltage, smart, accent lighting), hardware and fasteners (decking fasteners, structural fasteners, frame systems), and accessories (screens, privacy solutions, under-deck drainage). Key brands include Trex, TimberTech, Deckorators, Fiberon, Owens Corning/WearDeck, ThruFlow, Wolf, MoistureShield, and Fortress. The company also provides project planning tools including a Deck Design Tool and Material Calculator. Founded as part of Decks & Docks Company in 1991, The Deck Store serves customers nationwide through online ordering with delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Composite Decking Deck boards made from a blend of plastic and wood fibers, offering durability and low maintenance for residential outdoor decks. Sold across multiple brands including Trex, TimberTech, Deckorators, and Fiberon.
- PVC Decking Plastic deck boards designed for durable outdoor deck installations with weather resistance, sold under TimberTech and other brands.
- HDPE Reinforced Decking Recycled plastic deck boards used for outdoor deck construction, offering eco-friendly durability.
- Mineral & HD Poly Decking High-density poly and mineral-based deck materials designed for superior performance, including WearDeck marine-grade decking.
- Grated Dock Panel Decking Open-grid panels that allow water to drain through, ideal for docks and wet areas, including ThruFlow branded systems.
- Metal Railing Systems Lightweight rust-resistant aluminum metal railing systems for decks, including RDI Avalon and Westbury aluminum railing.
- Cable Railing Systems Railing systems using stainless steel cables and metal posts for a modern look, including Atlantis Rail Systems and Feeney cable railing.
- Composite Railing Railing made from recycled wood fibers and plastic for decks, including Trex and other composite railing lines.
- Vinyl Railing Durable PVC plastic railing for outdoor deck applications, including Wolf PVC/vinyl railing.
- Deck Lighting Outdoor lighting solutions including post cap lighting, recessed lighting, and accent lighting for decks from brands such as in-lite and Tru-Scapes.
- Smart Lighting Intelligent lighting systems for decks with smart control capabilities, including smart outdoor lighting products.
- Decking Fasteners Screws, clips, and connectors for securing deck boards including color match screws, hidden deck clips, and plug systems from brands such as CAMO.
- Structural Fasteners Heavy-duty fasteners including ledger screws, truss screws, and structural connectors for deck framing, including Simpson Strong-Tie products.
- Deck Frame Systems Structural framing components including OC Lumber, Fortress Evolution steel deck framing, and Diamond Pier deck foundations.
- Under Deck Drainage Systems Drainage systems such as Trex RainEscape to keep space under deck dry.
- Screens and Tracks Porch and deck screening systems including SCREENEZE no-spline screening, SnapTrack, and related accessories for screened-in deck applications.
- Privacy and Lattice Privacy screens and lattice panels for deck enclosures, including Deckorators fascia and lattice products.
- Deck Design Tool Online design tool powered by ChameleonPower that allows customers to design and visualize their deck projects before purchasing materials.
- Material Calculator Online calculator to help customers estimate the quantity of decking boards, railing, fasteners, and other materials needed for a deck project.
Companies that use The Deck Supply
Customer profileSegments2 records
Ideal customer profiles2 records
The Deck Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Deck Supply partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- TrexcorePremier brand partner and one of the leading manufacturers of composite decking and railing. The Deck Store is an authorized dealer for Trex products including Enhance, Transcend, and Select lines. Products include decking boards, railing systems, lighting, and hardware.
- TimberTechcoreAuthorized dealer for TimberTech composite and PVC decking products. Carries TimberTech's full product lines including composite decking, PVC decking, and railing systems.
- DeckoratorscoreAuthorized dealer for Deckorators decking products including composite decking, mineral-based decking, fascia, and lattice products.
- FiberoncoreAuthorized dealer for Fiberon composite decking and railing systems, offering sustainable outdoor living products.
- Owens CorningmajorCarries Owens Corning OC Lumber and WearDeck marine-grade decking materials, including HD poly and mineral-based decking products for residential and commercial applications.
- MoistureShieldmajorAuthorized dealer for MoistureShield composite decking products known for waterproof and durable outdoor deck materials.
- ThruFlowmajorCarries ThruFlow grated composite decking systems designed for water drainage applications, particularly for docks and elevated decks.
- Fortress Building ProductsmajorAuthorized dealer for Fortress Evolution steel deck framing system, offering structural support solutions for deck construction.
- Wolf Home ProductscoreAuthorized dealer for Wolf composite and PVC decking boards, providing affordable outdoor deck material options.
- Simpson Strong-TiecoreCarries Simpson Strong-Tie structural fasteners and hardware including ledger screws, truss screws, and framing connectors for deck construction.
- CAMOcoreAuthorized dealer for CAMO hidden deck fastening systems and collated fasteners, offering innovative deck installation solutions.
- Atlantis Rail SystemsmajorCarries Atlantis stainless steel cable railing systems for modern deck designs.
- FeeneymajorAuthorized dealer for Feeney cable railing products and accessories for deck and balcony applications.
- Westbury RailingmajorCarries Westbury aluminum railing systems, offering decorative and durable railing options.
- in-litemajorAuthorized dealer for in-lite outdoor deck and landscape lighting products, including low voltage lighting solutions.
- Tru-ScapesmajorCarries Tru-Scapes outdoor deck and landscape lighting products for deck illumination and accent lighting.
- SCREENEZEminorCarries SCREENEZE no-spline porch and deck screening system for screened-in deck applications.
- Diamond PierminorCarries Diamond Pier deck foundation products for innovative below-deck support systems.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Deck Supply competitors and assessment
Company assessmentEmerging players
- Build.com (Ferguson): Online specialty retailer of home improvement products now owned by Ferguson. Provides a competing online purchase experience for homeowners and contractors, with overlap on railing and structural project categories served by The Deck Store.
- Decks.com: Online resource and product marketplace for deck building, connecting consumers with products and contractors. Adjacent digital player competing for the same homeowner research and purchasing journey that drives The Deck Store's top-of-funnel demand.
Others
- Trex Company: Leading manufacturer of composite decking and railing and a core brand partner of The Deck Store. Not a direct competitor but a critical supplier whose dealer-program decisions directly shape The Deck Store's competitive position.
- The AZEK Company (TimberTech): Manufacturer of TimberTech composite and PVC decking as well as AZEK trim and moulding products. Listed as a core brand partner of The Deck Store; relevant as a supplier whose direct-to-consumer and dealer strategy affects The Deck Store's economics.
Broad incumbents
- Menards: Regional big-box home improvement chain across the Midwest with strong building materials assortment. Competes in decking and is a known stocking dealer of composite brands that overlap with The Deck Store's portfolio.
- Home Depot: Largest U.S. home improvement retailer with extensive decking assortment and nationwide store footprint. Overlaps with The Deck Store on composite decking, railing, and accessories but operates as a broad-format home center rather than a decking specialist.
- 84 Lumber: Pro-oriented lumber and building materials dealer with nationwide component manufacturing and store network. Compares to The Deck Store as a contractor-focused building materials supplier, though with a broader non-decking focus.
- Lowe's: Second-largest U.S. home improvement retailer carrying major composite decking brands including Trex and TimberTech. Competes with The Deck Store across the same end customers but with a wider assortment beyond decking.
Regional players
- BMC Stock Holdings: Major U.S. distributor of building materials serving professional builders and contractors across multiple regions. Comparable to The Deck Store's contractor procurement motion but with a broader commodity lumber and structural materials focus.
Direct peers
- Decks & Docks Lumber Company: Parent company of The Deck Store and the original specialty retailer supplying marine grade decking, dock materials, and lumber in the same product family. Direct comparability given shared ownership and overlapping product categories across both physical showrooms and e-commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Deck Supply social profiles
Digital presenceThe Deck Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Deck Supply leadership team
Management profileNumber of profiles
The Deck Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Deck Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Deck Supply
What does The Deck Supply do?
The Deck Store is a specialty retailer and e-commerce platform selling premium decking materials, railing systems, lighting, hardware, and accessories from 30+ trusted national brands including Trex, TimberTech, Deckorators, Fiberon, and Owens Corning. The company operates 50+ physical showrooms and a nationwide e-commerce platform delivering products directly to homeowners and contractors building or renovating decks, docks, and outdoor structures.
Is The Deck Supply a public or private company?
The Deck Supply is a private company. It is classified as unknown and is currently operating.
When was The Deck Supply founded?
The Deck Supply was founded in 1991. It employs 11 to 50 people.
Where is The Deck Supply based?
The Deck Supply is headquartered in Kansas City, United States, in the North America region.
How does The Deck Supply make money?
One revenue line is on record: decking and Building Materials Sales.
Who are The Deck Supply's main competitors?
Emerging players on record are Build.com (Ferguson) and Decks.com. Others are Trex Company and The AZEK Company (TimberTech). Broad incumbents are Menards, Home Depot, 84 Lumber and Lowe's. BMC Stock Holdings is listed as a regional player. Decks & Docks Lumber Company is listed as a direct peer.
Does The Deck Supply have an API?
No public API is recorded for The Deck Supply.
What industry is The Deck Supply in?
The Deck Supply's product category is Decking and Outdoor Building Materials Retail. Its primary akta.pro industry code is CRAIAEAH, Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts). Its NAICS code is 4441 and its SIC code is 5211.