What OC does

OC (legally OC Agency Group Ltd) is a UK-based full-service creative entertainment agency operating primarily from London with a Los Angeles office. Founded in 2006 and previously known as Obviously Creative, the company was recapitalised by the 2021 acquisition of digital creative agency Zero Degrees West and consolidated in 2024 via a formal merger of the two entities into a single combined agency. OC delivers creative marketing services to major entertainment brands across the full content lifecycle, structured around three disciplines: Campaigns (strategy, social, multimedia, localisation, B2B marketing for entertainment brands); Design (key art, packaging, on-platform artwork for film, TV, and streaming releases); and AV & Motion (sizzles, promos, TV/VOD/cinema spots, radio, and trailers).

The agency's client base spans tier-1 film studios (Warner Bros., Universal, Disney, Lionsgate, Sony Pictures, Arrow Video), streaming platforms (Netflix, BritBox, ITVX), broadcasters (BBC Studios, All3Media), and adjacent entertainment producers (Pinewood Studios, Trilith Studios, Sony Music, Capcom). Documented campaign outcomes include Warner Bros.' best-performing 4K campaign (Speed Racer), a Universal pre-order sell-out (Oppenheimer 4K steelbook), a Netflix No.1 documentary debut (The Sidemen Story), and a Silver Clio award (Elvis campaign).

OC operates as a B2B professional services firm with project-based engagements rather than published pricing. Revenue is generated through retainer and project work sold via direct enterprise relationships with studio marketing teams; the firm maintains a transatlantic delivery model following the ZDW acquisition, with work executed for clients across the UK, US, Nordics, Germany, Japan, South Africa, and Australia. Headcount sits in the 11-50 range, and the company is privately held with no disclosed institutional or external investor backing.

Name

OC

Legal name

OC Agency Group Ltd

Website

https://oc.agency

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

OC is a UK-based creative entertainment agency delivering campaign strategy, key art and packaging design, and AV/motion production (sizzles, promos, trailers) for tier-1 film studios, streaming platforms, and entertainment brands across global markets.

Ownership category

akta.pro rank

Product category

Creative Entertainment Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

OOH Production, Printing & Installation Services (MPAAAKAJ)

akta.pro secondary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Creative agency services
• Entertainment marketing
• Key art design
• Campaign production
• AV production services

Headquarters

HQ city

Hertford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: OC generates revenue through providing creative services to entertainment brands including campaign development, design work (key art, packaging, on-platform assets), and AV/motion content production (sizzles, promos, trailers, radio spots). Revenue appears project-based, serving major studios and entertainment companies.

Distribution channels1 record

Marketing channels3 records

Core offering

OC is a B2B creative entertainment agency that produces marketing campaigns, design assets and audio-visual content for film studios, streaming platforms, broadcasters and entertainment brands. Its work spans key art, packaging, on-platform artwork, sizzles, promos, trailers, TV/VOD/cinema spots and radio, delivered through project-based engagements with major global entertainment franchises.

Product overview

OC is a creative entertainment agency offering three core service lines: Campaigns (strategy, social, multimedia, localisation, B2B marketing), Design (key art, packaging, on-platform artwork), and AV & Motion (sizzles, promos, TV/VOD/cinema, radio, trailers). The agency works primarily with film studios, streaming platforms, and entertainment brands to create marketing materials, promotional content, and home entertainment packaging. In 2024, OC merged with Zero Degrees West, combining two agencies with complementary expertise in the entertainment industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaigns

Quantifiable outcome

• Elvis campaign achieved top digital charts and won Silver Clio award
• +3 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Obviously CreativecoreStrategic or Co-development Partner · 1 January 20242024 merger combining Obviously Creative and Zero Degrees West, two trusted agencies with complimentary experience and expertise acquired over decades supporting the entertainment industry.
• Zero Degrees West (ZDW)coreStrategic or Co-development Partner · 1 July 2021In 2021, OC acquired global digital creative company Zero Degrees West, creating OC Group with expanded LA presence. ZDW continued operations in London and LA, with founder Jodie Waterhouse departing after a transition period. The acquisition strengthened OC's position in the entertainment sector.
• BASEminorGTM or Marketing PartnerOC collaborates with BASE (cross-studio initiative) and its members to create Mega Movie Week, a cross-studio initiative designed to drive and promote digital sales. The campaign has expanded into multiple territories including Germany, Norway, Sweden, Finland, Denmark and Japan.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Perception: Entertainment marketing agency working with film studios, streamers, and TV networks on home entertainment and theatrical campaigns — directly comparable to OC's home entertainment and streaming work.
• Ignition Creative: Entertainment-focused creative agency working with major studios and streamers on campaigns, key art, and AV — closely aligned with OC's service mix and entertainment vertical focus.
• Spotco: NYC theatrical key art and advertising agency specialising in Broadway and film campaigns, posters, and playbills — directly comparable to OC's key art and design capabilities for major film releases.
• Imaginary Forces: Design and motion studio producing title sequences, key art, and brand design for film, TV, and entertainment — closely aligned with OC's design and AV & motion service lines.
• Trailer Park Group: Hollywood-based creative agency serving film studios, streaming platforms, and game publishers with key art, AV/trailers, and integrated campaigns — directly comparable to OC's core entertainment creative services and client base.
• Hecho Studios: Creative and production agency delivering campaigns, design, and motion for entertainment and consumer brands — similar in service breadth and entertainment focus to OC.
• Bond Group: Boutique creative agency producing campaigns, design, and brand storytelling for entertainment and consumer brands — similar in scale, vertical mix, and full-service creative offering to OC.
• Zealot: Full-service creative and production agency serving entertainment, broadcast, and consumer clients with campaigns, design, and motion — comparable in service lines and client base to OC.

Broad incumbents

• Droga5: Accenture-owned global creative agency producing campaigns and brand work for major entertainment and consumer clients — broader incumbent with deeper resources but a less specialised entertainment focus than OC.
• 72andSunny: Global creative agency working across entertainment, tech, and consumer — broader incumbent with overlapping capabilities in campaign and brand storytelling, though not specialised in entertainment the way OC is.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ocagency
• Instagraminstagram.com/oc_agency

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OC