Gasteiner

What Gasteiner does

Gasteiner is an Austrian mineral water brand operated by ALPINE BRANDS GmbH & Co KG, headquartered in Attnang-Puchheim with its bottling source in Bad Gastein within the Hohe Tauern National Park. The company sources natural mineral water that percolates through Alpine rock layers over approximately 100 years, bottling directly at source with no treatment that alters composition. The product portfolio spans three lines: Gasteiner Mineralwasser (Still, Mild, and Sparkling variants in glass and PET packaging); Gasteiner Near Water (carbonated mineral water blended with directly pressed fruit juice, no added sugar); and Gasteiner Infinity Water (sparkling water with directly pressed juice in 0.33-litre cans). Founded as a brand in 1929 with thermal water usage documented back to 1327, Gasteiner is described as one of Austria's most popular mineral water brands and a firmly established partner of the domestic hospitality (HORECA) and food retail (Lebensmitteleinzelhandel) sectors.

The business operates a multi-channel go-to-market combining direct HORECA field sales with dedicated B2B account management, distribution through Austrian supermarket and grocery chains, and a direct-to-consumer presence via an Amazon DE storefront and the company website. Revenue is generated through one-time product sales across multiple packaging formats (reusable glass, recycled-content PET via PET2PET partnership, and infinitely recyclable aluminum cans). B2B relationships with HORECA and food retail accounts are supported by a registration-gated partner portal providing product assets, distribution enquiries, and product range planning services. Marketing emphasizes Alpine origin and emotional brand storytelling, anchored by the Infinity Music Tour event series and digital channels including Instagram, Facebook, Google Ads, and an Insights content blog. Sustainability is a recurring theme, with packaging circularity, multiple ESG awards, and compliance with the European Accessibility Directive (WCAG 2.2 self-assessment completed April 2025).

Three managing directors—Walter Scherb, Harald Doppler, and Günther Hofer—oversee operations through Auer-Blaschke GmbH (the general partner), with S. Spitz GmbH holding a shareholder position in the general partner entity. The company has no disclosed external institutional investors, no M&A activity, and no funding rounds; growth has been entirely organic, driven by product line extensions and brand experience investments such as the Infinity Music Tour.

Name

Gasteiner

Legal name

ALPINE BRANDS GmbH & Co KG

Website

https://gasteiner.at

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

Gasteiner is an Austrian mineral water brand (founded 1929) operated by ALPINE BRANDS GmbH & Co KG, sourcing natural mineral water from the Hohe Tauern National Park and serving domestic HORECA, food retail, and direct-to-consumer channels through its Mineralwasser, Near Water, and Infinity Water product lines.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

Keywords

• Bottled mineral water
• Alpine spring water
• Flavored sparkling water
• HORECA beverage supply
• Sustainable beverage packaging

Headquarters

HQ city

Badgastein

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Mineral Water and Beverage Product Sales: Gasteiner generates revenue primarily through the sale of its mineral water and flavored beverage products across multiple formats (glass, PET, cans) and variants (sparkling, mild, still, Near Water, Infinity Water). Products are distributed through retail (food retail/grocery stores), hospitality (restaurants, hotels), and direct-to-consumer channels (Amazon, own website shop).
2. B2B / HORECA Partnerships: Gasteiner serves as a reliable partner to the Austrian hospitality sector (gastronomy) and food retail, providing professional account management, product range planning, distribution support, and margin optimization. Revenue flows through established B2B distribution relationships rather than direct manufacturer-to-consumer pricing.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Gasteiner produces and distributes mineral water and flavored beverages sourced exclusively from the Hohe Tauern National Park in Austria. Its portfolio spans still, mild, and sparkling mineral water in glass and PET formats, the Near Water sub-brand of carbonated water with directly pressed fruit juice, and the Infinity Water sub-brand of canned sparkling water and juice blends with no added sugar. Products are sold through Austrian food retail, HORECA channels, an Amazon DE storefront, and a dedicated B2B partner program.

Product overview

Gasteiner is an Austrian mineral water brand operating under ALPINE BRANDS GmbH & Co KG. The product portfolio consists of three main offerings: (1) Gasteiner Mineralwasser - the core product sourced from the Hohe Tauern National Park, available in Still, Mild, and Sparkling variants in glass and PET packaging; (2) Gasteiner Near Water - a sub-brand offering low-calorie fruit-flavored sparkling water with directly pressed juice in glass and PET bottles; and (3) Gasteiner Infinity Water - a sub-brand featuring sparkling water with freshly pressed fruit juice in convenient 0.33l cans, positioned as a 100% natural refreshment. All products share the same alpine water source origin from the protected Hohe Tauern nature reserve.

Differentiator

Problem solved

Functional benefit

Brands

• Near Water: Carbonated water with directly pressed fruit juice. Low-calorie refreshment without artificial additives. Available in glass, PET, and can formats with flavors including lemon, cranberry, elderflower lime, and grapefruit.
• Infinity Water

Products and services

• Gasteiner Mineralwasser (Mineral Water) Pure mineral water sourced from the Hohe Tauern National Park, available in three carbonation variants — Still, Mild, and Sparkling — packaged in glass bottles (0.25l, 0.33l, 0.75l, 1.0l) and PET bottles (0.5l, 1.0l, 1.5l) for retail, HORECA and consumer use.
• Gasteiner Near Water Low-calorie carbonated water combined with directly pressed fruit juice, without artificial additives. Available in glass bottles (0.33l) and PET bottles (0.5l) with flavors including Lemon, Cranberry, and Elderflower & Lime, and in 0.33l cans in additional flavors such as Grapefruit, Orange, Apple and Redcurrant.
• Gasteiner Infinity Water Sparkling water blended with directly pressed fruit juice, with no added sugar and no artificial sweeteners. Positioned as 100% natural refreshment in 0.33l cans in five flavors: Lemon, Orange, Raspberry Lemon, Elderflower & Lime, and Grapefruit.

Quantifiable outcome

• Gasteiner mineral water retains its natural microflora from the source, remaining free from harmful pathogens through natural microbiological testing at the source

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Infinity Music TourcoreGTM or Marketing Partner · 1 January 2024The Infinity Music Tour is a touring music event (infinitymusictour.at) associated with Gasteiner, bringing live music, sampling tours, and brand experiences to audiences across Austria. The tour was piloted in 2023 and scaled in 2024, featuring artist collaborations such as Parov Stelar.
• Auer-Blaschke GmbHcoreOthersAuer-Blaschke GmbH serves as the general partner (Komplementär) of ALPINE BRANDS GmbH & Co KG, the legal entity behind the Gasteiner brand. The company is registered at Fiedlerstrasse 10, 4041 Linz (Handelsregister FN391227i, Landesgericht Linz) and is represented by managing directors Walter Scherb, Harald Doppler, and Günther Hofer.
• S. Spitz GmbHcoreOthersS. Spitz GmbH (FN459290b) is a shareholder (Gesellschafter) of the general partner Auer-Blaschke GmbH, forming part of the ownership structure of ALPINE BRANDS GmbH & Co KG behind the Gasteiner brand.
• PET2PETminorStrategic or Co-development PartnerPET2PET is an Austrian PET bottle recycling company. Gasteiner bottles a significant portion of its products in PET bottles made with high recycled content. The old PET bottles are turned into new PET bottles through PET2PET's recycling process, contributing to a circular economy approach.
• Parov StelarminorGTM or Marketing PartnerAustrian artist Parov Stelar collaborated with Gasteiner for a special artist edition as part of the Infinity Music Tour 2024/2026 campaign, featuring one artist, one vision, and one limited edition product.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• San Pellegrino: Iconic Italian sparkling mineral water brand owned by Nestlé, with global distribution and a strong premium hospitality presence. Broadly comparable to Gasteiner in sparkling mineral water production and HORECA focus, but operates at vastly larger scale with international reach.
• Evian: Global premium still mineral water brand owned by Danone, sourced from the French Alps. Broadly comparable to Gasteiner in Alpine-origin premium mineral water positioning, but with vastly greater scale, international distribution, and marketing resources.
• Vittel: Nestlé-owned French mineral water brand with strong European distribution and natural mineral sourcing credentials. Comparable to Gasteiner in natural mineral water positioning and packaging formats, but with much broader geographic reach.
• Perrier: Iconic French sparkling mineral water brand owned by Nestlé, with global distribution and strong HORECA presence. Comparable to Gasteiner in sparkling mineral water production and hospitality channel strategy, though at much larger scale and with broader flavor innovation.
• Volvic: Danone-owned mineral water brand sourced from the Auvergne region of France, with broad European and global distribution. Comparable to Gasteiner in still and sparkling mineral water formats and European retail presence, though at significantly larger scale.

Direct peers

• Römerquelle: Austrian mineral water brand owned by Nestlé Waters, directly competing with Gasteiner in the same domestic HORECA and food retail channels. Römerquelle is one of the most prominent Austrian mineral water brands and the most direct head-to-head competitor in Gasteiner's home market.
• Gerolsteiner: German mineral water brand sourced from volcanic origins in the Eifel region, with strong domestic German market share and a premium positioning. Directly comparable to Gasteiner in product format (sparkling/mineral), packaging strategy, and DACH-region premium mineral water positioning.
• Adelholzener: Bavarian (German) premium mineral water and beverage brand with a long heritage, offering still, sparkling, and flavored water products. Directly comparable to Gasteiner in product range, regional Alpine positioning, and B2B/retail go-to-market in the DACH region.
• Alpquell: Austrian mineral water brand sourcing from Alpine springs, directly competing with Gasteiner in food retail and HORECA. Comparable in scale, regional positioning, and product format (still, mild, sparkling) within the Austrian market.

Others

• S. Spitz GmbH: Austrian food and beverage company that is a shareholder of Auer-Blaschke GmbH, the general partner of ALPINE BRANDS GmbH & Co KG which owns Gasteiner. Connected through corporate ownership structure rather than direct product competition; relevant as a strategic owner and Austrian F&B industry counterparty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gasteiner
• Instagraminstagram.com/gasteinermineral

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gasteiner