What Boncept does

Boncept is a privately held Swiss advertising agency (Werbeagentur) headquartered in Zürich at Am Wasser 55, operating since 1997 under founder Remo Schenker as a sole proprietorship ("Boncept Remo Schenker"). The firm is structured around three service pillars: (1) Mitarbeitermagazine & Corporate Publishing — strategic editorial concept, design, and production of print and digital employee magazines for Swiss enterprises; (2) KI-Schulungen & Beratung — practical AI training and consulting for companies, teams, HR departments, and educational institutions, covering prompt engineering, AI-assisted content creation, and workflow automation; and (3) SEO & Digitale Kommunikationsstrategien — search engine optimization, Google Ads (SEA), social media/LinkedIn SEO, and AI-assisted content and website copy.

The agency applies generative AI across modalities (text, image, video, structured data) using third-party foundation models such as ChatGPT, supplemented by custom SEO GPTs and prompt-engineering workflows developed in-house. Technology integrations include Google Analytics, Mailchimp, Google Maps, Google Ads, and LinkedIn. The technology stack is built on third-party platforms rather than proprietary infrastructure; the firm's differentiation rests on editorial and prompt-engineering expertise rather than owned AI models.

Boncept generates revenue through project-based professional services fees and retainers across its three pillars, with pricing generally quote-based. A tiered Website Analysis product (Small/Medium/Large, pay-as-you-go) provides a lower-friction transactional entry point. Customers are concentrated among mid-to-large Swiss enterprises (e.g., CPH Group, Perlen Papier, KIBAG) and selected educational institutions, served via direct consultative sales from the Zürich office. The firm has 1-10 employees (stated count: 2), no external funding, no subsidiaries, and operates exclusively in German-speaking Switzerland.

Name

Boncept

Legal name

Boncept Remo Schenker

Website

https://boncept.ch

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Boncept is a Zürich-based Swiss advertising agency founded in 1997 that provides employee magazine production, AI training and consulting, and SEO/digital communication services to mid-to-large Swiss enterprises and educational institutions.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Corporate Leadership & Management (EDAGANAA)

Keywords

• Advertising agency services
• Corporate publishing services
• AI training consulting
• Search engine optimization
• Digital marketing services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Mitarbeitermagazine & Corporate Publishing: Production of employee magazines in print and digital formats. Includes editorial concept development, storytelling, layout design, and ongoing publication support. Revenue generated through project-based fees and retainer arrangements for ongoing magazine production.
2. AI Training & Consulting: Practical AI training sessions for companies, teams, and educational institutions. Covers AI in corporate communication, HR automation, and marketing applications. Billed as workshop packages or ongoing consulting retainer.
3. SEO & Digital Communication Services: Search engine optimization, Google Ads management, content optimization, and social media strategy services. Includes technical SEO audits, keyword research, and ongoing optimization retainer agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Boncept is a Zürich-based Swiss advertising agency that produces employee magazines and corporate publications, delivers AI training and consulting (KI-Schulungen & Beratung) to businesses and schools, and provides SEO, Google Ads, and social media optimization services. The firm combines traditional corporate publishing with modern digital marketing and AI advisory for Swiss SMB, enterprise, and educational clients.

Product overview

Boncept is a Swiss advertising agency (Werbeagentur) headquartered in Zurich that positions itself at the intersection of storytelling, strategy, and artificial intelligence for modern corporate communications. The agency's offering is structured around three core service pillars: (1) Mitarbeitermagazine & Corporate Publishing — covering the concept, editorial production, and print/digital delivery of employee magazines and internal corporate media; (2) KI-Schulungen & Beratung — practical AI training and consulting for companies, teams, and schools, including AI for corporate communications, workflow automation, and responsible AI use; and (3) SEO & Digitale Kommunikationsstrategien — covering SEO optimization, Google Ads (SEA), social media/LinkedIn SEO, and AI-assisted content and website copy. Underpinning all services is generative AI capability, applied to content creation, automation, and process optimization. The portfolio spans both B2B professional services and internal corporate communications, with clients ranging from Swiss SMEs to large enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• Boncept - Digital, Print, Online & KI: Tagline used to describe the company's service offerings combining digital, print, online and AI capabilities.

Products and services

• Employee Magazines & Corporate Publishing

Quantifiable outcome

• Free website analysis offered for first 3 customers

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature3 records

Partnerships

One partnership is on record.

• Oliver Kürten / Rosenqvist Media GmbHcoreTechnology or IntegrationOliver Kürten is co-founder of Boncept and founder of Rosenqvist Media GmbH. Specializes as a Prompt Engineer and AI Developer with expertise in AI models and SEO. Brings technical AI capabilities to complement the agency's creative services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ti&m AG: Swiss digital agency headquartered in Zurich offering digital transformation, software, and communication services to enterprises. Comparable to Boncept as a Zurich-based digital services firm serving Swiss corporates with a mix of consulting and execution work.
• Rod Kommunikation: Swiss advertising agency with a similar positioning across creative concept, corporate communication, and digital services. Comparable to Boncept in Swiss-market focus and mid-sized agency profile serving enterprise clients.
• Ammarkt AG: Swiss digital marketing and SEO agency offering search optimization, content, and web analytics services. Comparable to Boncept in SEO and digital communication offerings, though more specialized in performance marketing.
• Hinderling Volkart: Swiss branding and design agency supporting organizations with brand strategy, corporate communications, and digital presence. Comparable to Boncept in Swiss market focus and corporate communications/brand storytelling service mix.
• Zeix AG: Zurich-based digital agency specializing in UX design, web development, and content strategy for Swiss public-sector and enterprise clients. Comparable to Boncept in Zurich location, similar size, and overlap on content/digital communication services.
• First Frame AG: Swiss creative agency providing branding, content, and digital communication services to enterprise clients. Comparable to Boncept in service mix (storytelling, digital content, corporate communications) and Swiss-market focus.
• Räffel & Partner: Swiss advertising and communications agency offering brand strategy, corporate publishing, and digital communications. Comparable to Boncept as a similarly-sized full-service Swiss agency with overlapping corporate publishing and digital communication offerings.

Broad incumbents

• Wirz Group: Established Swiss advertising and communications group with multi-disciplinary capabilities across advertising, digital, and PR. Comparable to Boncept as a Swiss advertising industry peer, but at meaningfully larger scale.
• Jung von Matt: Major European creative agency network with strong Swiss presence, offering advertising, branding, and digital communications. Comparable to Boncept as a creative communications peer, but operating at much larger scale with deeper enterprise resources.
• Farner Consulting AG: One of Switzerland's largest PR and communications consultancies, offering corporate communications, branding, and digital strategy. Comparable to Boncept as a Swiss communications competitor, though significantly larger and more diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boncept

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boncept