AdventHealth Credit Union

What AdventHealth Credit Union does

AdventHealth Credit Union is a not-for-profit financial cooperative chartered by the State of Florida in 1955 (previously Florida Hospital Credit Union) and headquartered in Altamonte Springs. Its field of membership is defined by three constituencies: employees, retirees, and auxiliaries of AdventHealth (the sponsoring health system); students, faculty, and staff of AdventHealth University; and members of the Seventh-day Adventist Church Florida Conference — with eligibility extended to immediate families of each. The credit union distributes through two physical branches (Altamonte Springs and Orlando) and a digital channel stack built around the ItsMe247 online banking platform and the AHCU Mobile App, launched in 2019 with biometric authentication (fingerprint, facial recognition, 4-digit PIN), mobile check deposit, person-to-person Pay Anyone transfers, account-to-account external transfers via authorization forms, bill pay through Payveris, and Visa debit/credit card on-off controls.

The product suite spans deposit accounts (Simple Checking with no monthly fee at $500+ direct deposit, Primary Savings at 0.15% APY, tiered Money Market up to 3.04% APY at $250K+, Certificates of Deposit up to 4.00% APY on specials and 2.80% APY on 60-month standard, Kids Club, and Christmas Club), and lending products including new/used auto loans starting at 4.99% APR, specialty vehicle loans (motorcycles, boats, RVs), CarePlus auto loans for credit-challenged members, unsecured personal loans from 10.49% APR, secured personal loans, HELOCs from 6.75% fixed APR up to $250K and 80% LTV, mortgages routed through a MemberFirst Mortgage LLC partnership, and three Visa card products (Platinum 9.99%, Classic 14.99%, Cash Back Rewards from 13.75% variable). Fee-free ATM access is provided through CULIANCE, CU24, CU Here, Publix Presto, and WAWA networks spanning Florida, the broader U.S., Canada, and Puerto Rico. Deposits are insured by NCUA up to $250,000 and supplemented by Excess Share Insurance for combined $500,000 coverage; the institution also holds CDFI Fund certification.

Revenue mechanics are typical of a credit union cooperative: net interest income from the loan book is the primary engine, supplemented by transaction fees (excessive transfer, stop payment, money order, official check, debit card reorder, late payment), credit card interchange on Visa products, and joint marketing/affiliate referral income from partners including CUNA Mutual, Allied Solutions, and Xtend Inc. As a not-for-profit cooperative, surplus is returned to members through rate discounts (0.50% APR off loans for direct deposit + auto-pay) and competitive deposit yields rather than distributed to shareholders. The member base is concentrated by charter definition, the branch footprint is limited to Central Florida, and the institution operates with 11–50 employees under President/CEO Adam Neusaenger, COO Shushilya Mohammed, and a volunteer board chaired by Pat Deegan.

Name

AdventHealth Credit Union

Legal name

AdventHealth Credit Union

Website

https://adventhealthcreditunion.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

AdventHealth Credit Union is a not-for-profit financial cooperative chartered in 1955 that serves AdventHealth employees, Florida Conference of Seventh-day Adventist Church members, and their families with deposit accounts, consumer and home loans, mortgages, credit cards, and digital banking across two Central Florida branches.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213)

SIC

Savings Institutions, Not Federally Chartered (6036), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Credit union services
• Consumer lending
• Deposit accounts
• Mobile banking
• Member-owned cooperative

Headquarters

HQ city

Altamonte Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income on Loans: The credit union generates primary revenue from interest charged on various loan products including auto loans, personal loans, mortgages, HELOCs, and credit cards. As a not-for-profit cooperative, excess revenue is returned to members through better rates.
2. Member Fees and Charges: Various service fees including excessive transfer fees, stop payment fees, money order fees ($1.00), official check fees ($3.00), debit card reorder fees, and late payment charges. Many core services are provided free to members.
3. Credit Card Interchange: Revenue generated from credit card transactions including Platinum Cash Back Rewards Visa (1.5% cash back paid to members), Classic Visa, and other card products
4. Joint Marketing Arrangements: Partnership arrangements with financial service providers including CUNA Mutual, Allied Solutions, and Xtend Inc. for joint marketing of financial products

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

AdventHealth Credit Union is a not-for-profit, member-owned financial cooperative chartered by the State of Florida in 1955. It provides retail banking services to AdventHealth employees, Florida Conference of Seventh-day Adventist Church members, and their families, including deposit accounts (checking, savings, money market, CDs, Kids Club, Christmas Club), consumer loans (auto, personal, HELOC, mortgages, Visa credit cards), and digital banking through ItsMe247 online and the AHCU Mobile App with biometric login.

Product overview

AdventHealth Credit Union offers a comprehensive suite of financial products and digital banking services. The core offering centers on the ItsMe247 online and mobile banking platforms enabling 24/7 account management. Deposit products include Primary Savings, Simple Checking, Money Market, Certificate of Deposit, Christmas Club, and Kids Club accounts. Lending products encompass auto loans, CarePlus Auto Loans for credit-challenged members, specialty vehicle loans, unsecured and secured personal loans, Home Equity Lines of Credit, mortgages via MemberFirst Mortgage partnership, and Visa credit cards (Platinum, Classic, and Cash Back Rewards). Digital features include mobile check deposit, A2A transfers, P2P payments, bill pay, and biometric login via the AHCU Mobile App. Insurance and financial wellness services are provided through Family Security Plan and GreenPath Financial Wellness partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Member First Mortgage, LLC (MFM): Mortgage lending partner offering home loan programs through partnership with AdventHealth Credit Union.

Products and services

• Simple Checking Free checking account with no monthly fee when $500+ monthly direct deposit is received; includes free online banking, mobile banking, bill pay, and a Visa debit card with fee-free ATM access at Publix Presto and CULIANCE network ATMs. For AdventHealth Credit Union members.
• Primary Savings Required membership share savings account with $5 minimum opening deposit; earns 0.15% APY on balances of $50 or more and establishes member-ownership of the credit union. For credit union members.
• Money Market Tiered money market savings account requiring $2,000 minimum to open, offering tiered APYs up to 3.04% for balances of $250,000 or more, with flexible access to funds. For credit union members seeking higher yields.
• Certificate of Deposit Fixed-term certificate of deposit with minimum $500 deposit and terms ranging from 6 to 60 months, offering rates up to 4.00% APY on specials and 2.80% APY on standard 60-month terms, subject to early withdrawal penalties. For credit union members.
• Christmas Club Savings Holiday savings account with funds locked during the year and automatically transferred to Primary Savings in early November, earning 0.20% APY. For members saving toward year-end expenses.
• Kids Club Youth savings account for children from birth to 18 years with no monthly service fee, $5 minimum opening deposit, and checking account access available to those 16 and older. For members' children.
• Auto Loans Vehicle financing for new and used cars, trucks, SUVs, and EVs with terms up to 84 months. Rates as low as 4.99% APR for new vehicles with a 0.50% rate discount for direct deposit and auto-pay. Includes complimentary Auto Advisors car buying service. For members purchasing or refinancing vehicles.
• CarePlus Auto Loan Auto loan designed for members with credit scores between 560-660 or limited credit experience, covering vehicles 2012 or newer, with terms up to 84 months and no prepayment penalty. For credit-challenged members needing vehicle financing.
• Specialty Vehicle Loans Financing for boats, motorcycles, RVs, and campers with new and used options and refinancing availability. Rates range from 6.74% to 7.99% APR. For members financing recreational vehicles.
• Unsecured Personal Loan Fixed-rate unsecured personal loan for home repairs, travel, weddings, and other purposes with same-day funding available, starting at 10.49% APR, ranging from $500 to $20,000. For members needing consumer credit.
• Secured Personal Loan Loan secured by member's savings or certificate collateral for credit building or large purchases, with low rates while the collateral account continues earning interest. For members seeking lower-rate personal credit.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity with fixed rates as low as 6.75% APR and variable rates starting at Prime + 0.25%. Borrowing up to 80% of home value with credit lines up to $250,000 and no closing costs. For members leveraging home equity.
• Mortgages Home purchase and refinance loans offered through partnership with MemberFirst Mortgage LLC, featuring competitive rates, affordable down payment programs, and full mortgage expertise. For members purchasing or refinancing a home.
• Platinum Visa Credit Card Visa credit card with credit limits up to $20,000, no annual fee, no balance transfer fee, fixed 9.99% APR, and card on/off controls in digital banking. For members seeking a low-rate Visa card.
• Classic Visa Credit Card Entry-level Visa credit card with credit limits up to $5,000, no annual fee, no balance transfer fee, and 14.99% APR. For members building credit.
• Platinum Cash Back Rewards Visa Visa credit card earning 1.5% cash back on purchases, deposited automatically to Primary Savings monthly, with rates as low as 13.75% variable APR and no annual fee. For members seeking rewards.
• Visa Debit Card Visa debit card for purchases and ATM access, with daily ATM withdrawal limit of $600, daily Visa Signature purchase limit of $1,000, and card on/off controls via the mobile app. For members needing everyday payment access.
• ItsMe247 Online Banking 24/7 responsive online banking platform (ItsMe247) accessible via desktop, tablet, and mobile browser, enabling account management, transfers, bill pay, card controls, and loan applications. For credit union members.
• AHCU Mobile Banking App Native mobile banking application for iOS and Android offering biometric login (fingerprint, 4-digit PIN, facial recognition), mobile check deposit, account transfers, P2P payments, bill pay, card management, and account alerts. For credit union members.

Quantifiable outcome

• Members saving $50-$150/month on auto loan refinancing
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• GreenPath Financial WellnesscoreStrategic or Co-development PartnerFinancial education and counseling partnership providing members with access to personalized financial guidance, budgeting workshops, debt management support, and credit education resources through GreenPath's wellness platform.
• The Family Security PlancoreChannel Partner/ Reseller/ DistributorInsurance partner providing members access to Whole Life Insurance, Term Life Insurance, Disability Income Insurance, Critical Illness Insurance, Accidental Insurance, and Hospital Sickness Insurance products through Family Security Plan's licensed agents.
• MemberFirst Mortgage LLCcoreChannel Partner/ Reseller/ DistributorMortgage lending partnership offering complete suite of mortgage programs including purchase and refinance options, affordable down payment programs, and competitive rates through Credit Union-owned mortgage lender.
• Auto AdvisorscoreGTM or Marketing PartnerFree concierge car buying service helping members shop thousands of vehicles, complete remote transactions, and receive vehicle delivery. Dedicated advisors guide members through entire car-buying process and negotiate on their behalf.
• CUNA MutualminorGTM or Marketing PartnerJoint marketing partner for financial service products as part of credit union's joint marketing arrangements.
• Allied SolutionsminorGTM or Marketing PartnerJoint marketing partner for financial service products as part of credit union's joint marketing arrangements.
• Xtend IncminorGTM or Marketing PartnerJoint marketing partner for financial service products as part of credit union's joint marketing arrangements.
• AdventHealth FoundationminorStrategic or Co-development PartnerCharitable giving partnership supporting AdventHealth's mission through donation acceptance and community support programs.
• AdventHealth UniversitycoreStrategic or Co-development PartnerEducational institution partnership providing student scholarships, academic achievement support, campus events, and financial education programs. Students, faculty, and staff eligible for credit union membership.
• Forest Lake AcademyminorStrategic or Co-development PartnerPrivate school partnership providing student sponsorships, campus partnerships, educational events, and school supply drives. Part of AdventHealth CU's education and community impact initiatives.
• Seventh-day Adventist Church Florida ConferencecoreStrategic or Co-development PartnerChurch partnership providing field of membership eligibility for Florida Conference members. Collaborative community outreach programs and member referral pathway. Church organizations eligible for membership.
• Travelers InsuranceminorGTM or Marketing PartnerExclusive member discounts on auto insurance through Travelers affinity program, providing competitive rates for credit union members.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• GTE Financial: Tampa-based Florida credit union with roots as an employer-affiliated cooperative (General Telephone & Electronics) that has since broadened membership. Closely comparable operating model to AHCU: originally employer-tied, now community charter, full retail banking and consumer lending.
• VyStar Credit Union: One of the largest credit unions in Florida (Jacksonville-headquartered) offering full retail banking, mortgages, and consumer lending. Overlaps AHCU on product set and Florida market, but operates at far greater scale across the state.
• BECU (Boeing Employees Credit Union): Washington-state headquartered credit union originating as an employer-affiliated cooperative for Boeing employees, now serving a broad Pacific Northwest membership. Directly comparable operating model to AHCU: employer-sponsor origin + community expansion + member-owned cooperative + consumer lending focus.
• Grow Financial Federal Credit Union: Tampa-based Florida credit union that was originally an employer-affiliated cooperative (MacDill Air Force Base) and now operates with a community charter. Comparable dual-origin story to AHCU's AdventHealth + SDA Church affiliation, plus similar mid-sized Florida retail banking and lending focus.
• Fairwinds Credit Union: Central Florida-based credit union headquartered in Orlando with branch coverage across the Orlando metro. Closest direct geographic peer to AHCU, both serving the same Central Florida population with consumer deposits, auto lending, and mortgage services.
• Suncoast Credit Union: Florida-headquartered credit union serving a broad retail membership across the Tampa Bay region with full-service banking, lending, and digital channels. Comparable to AHCU as a Florida-based, member-owned CU competing for retail deposits and consumer loans, though at substantially larger scale.

Emerging players

• Connexus Credit Union: Wisconsin-based credit union with national digital reach targeting affinity and employer groups. Comparable to AHCU in the sense of serving defined groups/communities with a strong digital channel overlay, though Connexus has a much broader geographic footprint.
• First Tech Federal Credit Union: Affinity-based credit union originally serving technology company employees (HP, Intel, Microsoft-affiliated), now operating across multiple states. Comparable to AHCU as a niche-affinity CU leveraging employer partnerships and value-aligned community roots.
• SchoolsFirst Federal Credit Union: California-based credit union serving school employees and the education community as primary members. Comparable niche-affinity employer CU model to AHCU (AdventHealth CU's healthcare-employer angle), though operating at significantly greater scale.

Regional players

• Space Coast Credit Union: Florida credit union headquartered on the Space Coast (Melbourne area) with branch coverage across central Florida. Comparable product mix (consumer deposits, auto lending, mortgages) to AHCU and overlapping regional Florida territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GreaterAsAWhole
• LinkedInlinkedin.com/company/adventhealth-cr-union

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdventHealth Credit Union