Jewel
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Jewel firmographics
Firmographics- Name
- Jewel
- Legal name
- Jewel
- Website
- https://jewel-la.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Closed
- Ownership category
- akta.pro rank
Jewel industry classification
Industry- Product category
- Plant-Based Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Jewel is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jewel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant: Revenue from serving food and beverages to dine-in customers at the physical restaurant location. Menu includes brunch, dinner, and beer/wine offerings featuring plant-based, dairy-free, and mostly gluten-free dishes.
- Catering Services: Full-service catering and prepared food drop-off for private events and business occasions. Includes menu planning with the chef, customized printed menus, florals/tablescape, and customized cocktails or mocktails.
- Private Event Hosting: Revenue from hosting private events at the restaurant venue, including the patio, kitchen, dining room, and bar spaces.
- Filming Location Rentals: Revenue from site rentals for filming projects, utilizing the patio, kitchen, dining room, and bar areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in menu pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Jewel product offering
Product offeringCore offering
Jewel was a plant-based, dairy-free and meat-free restaurant in Los Angeles's Silver Lake and Virgil Village neighborhoods offering brunch, dinner, and beverage service (including beer, wine, and cocktails). The restaurant also provided full-service catering, private event hosting, and filming location rentals at its venue. After 6.5 years of operation, the restaurant permanently closed on June 30, 2024.
Product overview
Jewel is a closed plant-based and gluten-free restaurant located in Los Angeles (Silver Lake/Virgil Village) that operated from February 2018 to June 2024. The restaurant offered multiple distinct menu offerings including brunch, dinner, and beverage menus, along with catering and private event services and filming location rentals. The core product was its food and beverage service, with additional revenue streams from event catering and space rentals. As of June 2024, the restaurant has ceased operations after 6.5 years, with new restaurant residencies occupying the space.
Differentiator
Problem solved
Functional benefit
Products and services
- Brunch Menu Plant-based brunch dishes including chicken and waffles, avocado toast, and burrata salad, with most dishes gluten-free or available as gluten-free; served to dine-in customers at the Los Angeles restaurant.
- Dinner Menu Plant-based dinner entrees including fried rice, tacos, and sandwiches, with gluten-free options available; served to dine-in customers.
- Drinks Menu (Beer + Wine) Alcoholic and non-alcoholic beverage offerings including beer, wine, and crafted cocktails served to dine-in customers.
- Catering & Private Events Full-service catering and prepared food drop-off for parties or businesses, including private event hosting with menu planning, customized cocktails/mocktails, florals, and tablescape services.
- Filming Location Rentals Site rentals for filming and photography projects utilizing the restaurant's patio, kitchen, dining room, and bar spaces.
Companies that use Jewel
Customer profileSegments2 records
Ideal customer profiles2 records
Jewel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jewel partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights2 records
Jewel competitors and assessment
Company assessmentDirect peers
- Crossroads Kitchen: Plant-based, full-service restaurant in Los Angeles with multiple locations. Directly comparable to Jewel as upscale plant-based dining in LA, though at greater scale.
- Real Food Daily: Long-running LA plant-based restaurant group with multiple locations. Comparable to Jewel for plant-based, mostly gluten-free menu and LA community focus, but operating at greater scale.
- Gracias Madre: Plant-based Mexican restaurant in West Hollywood. Closely comparable to Jewel as a destination plant-based concept in LA with cocktails and a focus on local, organic produce.
- Sun Cafe: Plant-based, gluten-free restaurant in Studio City, CA. Comparable to Jewel for plant-based, gluten-free menu focus and Southern California community positioning.
- Follow Your Heart Cafe: Plant-based cafe in Canoga Park, CA tied to the Follow Your Heart brand. Comparable to Jewel as a community-focused, plant-based LA restaurant with crossover retail/brand identity.
- Cafe Gratitude: Iconic LA plant-based restaurant serving organic, locally-sourced vegan fare. Comparable to Jewel in plant-based positioning, neighborhood community vibe, and inclusion-driven brand identity.
Broad incumbents
- Veggie Grill: Plant-based fast-casual chain with multiple LA and West Coast locations. Comparable in plant-based positioning but operates at a lower price point and broader scale than Jewel.
- Native Foods Cafe: Plant-based restaurant chain originally from Southern California. Comparable in plant-based positioning and SoCal origins, but operates as a broader chain at a lower price point than Jewel.
- Plant Power Fast Food: Plant-based quick-service chain expanding across Southern California. Comparable category and geography but lower price point and faster service model than Jewel's full-service approach.
Emerging players
- The Butcher's Daughter: Plant-forward cafe and juice bar with NYC and LA locations. Comparable to Jewel in vegetable-centric, plant-based positioning and brunch/all-day menu format, though with a more juice-bar emphasis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Jewel social profiles
Digital presenceJewel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jewel leadership team
Management profileNumber of profiles
Jewel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jewel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jewel
What does Jewel do?
Jewel was a plant-based, dairy-free and meat-free restaurant in Los Angeles's Silver Lake and Virgil Village neighborhoods offering brunch, dinner, and beverage service (including beer, wine, and cocktails). The restaurant also provided full-service catering, private event hosting, and filming location rentals at its venue. After 6.5 years of operation, the restaurant permanently closed on June 30, 2024.
Is Jewel a public or private company?
Jewel is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Jewel founded?
Jewel was founded in 2018.
Where is Jewel based?
Jewel is headquartered in Los Angeles, United States, in the North America region.
How does Jewel make money?
Four revenue lines are on record. Dine-in Restaurant is the primary driver. The others are catering Services, private Event Hosting and filming Location Rentals.
Who are Jewel's main competitors?
Direct peers on record are Crossroads Kitchen, Real Food Daily, Gracias Madre, Sun Cafe, Follow Your Heart Cafe and Cafe Gratitude. Broad incumbents are Veggie Grill, Native Foods Cafe and Plant Power Fast Food. The Butcher's Daughter is listed as an emerging player.
Does Jewel have an API?
No public API is recorded for Jewel.
What industry is Jewel in?
Jewel's product category is Plant-Based Restaurant. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.