Healthylicious
Healthylicious is a UK-based direct-to-consumer e-commerce retailer founded in 2013, selling Traditional Chinese Medicine products including Chinese herbs, botanical supplements, acupuncture equipment, medicinal mushrooms, and herbal teas to UK consumers through healthylicious.co.uk.
- Company typePrivate
- Founded2013
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Healthylicious does
Healthylicious is a UK-based direct-to-consumer e-commerce retailer specializing in Traditional Chinese Medicine (TCM) products, founded in 2013 and operating from Manchester with a headcount of 1-10 employees. The company's online storefront, healthylicious.co.uk, is built on the Magento e-commerce platform (version 1.9.3.6) and offers a broad catalog across eight TCM categories: acupuncture equipment (TDP lamps, electro-acupuncture devices, cupping sets, moxibustion tools), botanical supplements (tablets, teapills, classical formulas such as Zuo Gui Wan and Jia Wei Xiao Yao Wan), external-use preparations (massage oils, balms, creams, plasters), raw Chinese herbs (organized alphabetically), 5:1 concentrated herbal powders, medicinal mushrooms (Reishi/Ganoderma in dried, powder, and capsule forms), teas and liquid extracts, and hair care products. Individual product SKUs carry both common and Latin pharmaceutical names and are accompanied by detailed herbal information pages describing traditional uses, constituents, and contraindications.
The business operates a standard e-commerce revenue model with unit pricing per SKU ranging from approximately £5.44 to £123.80, free shipping on UK orders above £60, and self-serve checkout through a Magento shopping cart with customer account registration. There is no evidence of B2B/wholesale channels, subscription services, marketplace presence, or enterprise contracts. Customer acquisition is conducted through organic social media (Facebook, Twitter, Google+), an email newsletter, and a content blog covering recipes and herbal information — all top-of-funnel awareness channels rather than performance-marketing infrastructure at scale. The company has no disclosed funding rounds, no investors, no M&A activity, no patents or trademarks, no regulatory actions, and no certifications, consistent with an independent owner-operated niche retailer.
No AI/ML capabilities, APIs, integrations, or data flywheel mechanics are evidenced. Ownership structure, management team details, and revenue figures are all data gaps in the source material. The business appears to be a stable lifestyle/small-business e-commerce operation serving UK-based TCM enthusiasts with a comprehensive but unscaleable catalog, reliant on content depth and niche positioning rather than technology differentiation or capital backing.
Healthylicious firmographics
Firmographics- Name
- Healthylicious
- Legal name
- Healthylicious
- Website
- https://healthylicious.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Healthylicious is a UK-based direct-to-consumer e-commerce retailer founded in 2013, selling Traditional Chinese Medicine products including Chinese herbs, botanical supplements, acupuncture equipment, medicinal mushrooms, and herbal teas to UK consumers through healthylicious.co.uk.
- Ownership category
- akta.pro rank
Healthylicious industry classification
Industry- Product category
- Traditional Chinese Medicine Retail
- NAICS
- Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298), Other Health and Personal Care Retailers (45619)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industries
- Natural/Organic Bulk & Supplement Grocers (CRAHAMAF), Health, Wellness & Pharmacy Online Retailers (CRAFADAG)
Keywords
Where Healthylicious is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Healthylicious business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- E-commerce Retail Sales: Direct online retail sales of Traditional Chinese Medicine products including herbs, botanical supplements, acupuncture equipment, medicinal mushrooms, teas, and liquids. Customers purchase through the website shopping cart with standard e-commerce checkout flow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual TCM products with varying price points based on product type and size |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Healthylicious product offering
Product offeringCore offering
Healthylicious is a UK-based direct-to-consumer e-commerce retailer that sells Traditional Chinese Medicine (TCM) products, including raw Chinese herbs, concentrated herbal powders (5:1 extracts), botanical supplement tablets and teapills, medicinal mushrooms (Reishi/Ganoderma), herbal teas and liquid extracts, external-use preparations, Chinese herbal hair care, and acupuncture equipment such as TDP lamps, electro-acupuncture devices, cupping sets, and moxibustion tools. Orders are placed online via a Magento storefront at healthylicious.co.uk, with free UK shipping on orders over £60 and prices ranging from approximately £5 to £124 per item.
Product overview
Healthylicious is a UK-based e-commerce retailer specializing in Traditional Chinese Medicine (TCM) products, operating as a single e-commerce platform rather than a modular software product. The product portfolio encompasses multiple categories: (1) Acupuncture equipment and supplies including TDP Lamps, Electro Acupuncture devices, Cupping Devices, and Moxibustion tools; (2) Botanical Supplements including Tablets and Teapill formulations of classical TCM formulas such as Jia Wei Xiao Yao Wan and Zhi Bai Di Huang Wan; (3) External Use products including Massage Oils, Balms, Creams, and Plasters; (4) Chinese Herbs sold as raw dried botanicals organized alphabetically; (5) Concentrated Herbal Powders with 5:1 extraction ratios; (6) Medicinal Mushrooms including Reishi/Ganoderma in dried, powder extract, and capsule forms; (7) Teas and Liquids including Liquid Extracts and Cough Syrups; and (8) Hair Care products. Individual branded products include Zuo Gui Wan tablets, Siberian Ginseng (Ci Wu Jia) in raw and extract forms, Rose Flower (Mei Gui Hua), Ganoderma Lucidum/Reishi capsules and powders, Peppermint (Bo He) extracts, and Psyllium. The site is built on Magento e-commerce platform and offers free shipping on orders over £60.
Differentiator
Problem solved
Functional benefit
Companies that use Healthylicious
Customer profileSegments1 record
Ideal customer profiles1 record
Healthylicious technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Healthylicious partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
Healthylicious competitors and assessment
Company assessmentDirect peers
- Imperial Jade Chinese Medicine: UK-based Chinese medicine retailer offering herbs, herbal formulas, and TCM-related products to a similar UK consumer base via online channels.
- Goldenflower Chinese Herbs: UK retailer specializing in Chinese herbal medicine products and TCM formulas, overlapping directly with Healthylicious on raw herbs, concentrates, and formula tablets.
- G. Baldwin & Co: London-based herbal apothecary and retailer selling dried herbs, tinctures, and herbal supplies to both consumers and practitioners, comparable in product mix and educational positioning.
- Herbprime: UK-based online retailer of Chinese herbal products, supplements, and TCM formulas with a similar specialty positioning and direct-to-consumer e-commerce model serving UK TCM consumers.
Broad incumbents
- Pukka Herbs: UK-based organic herbal tea and supplement brand using Ayurvedic and traditional herbal formulations; competes in the herbal wellness space with broader brand reach.
- A. Vogel (Bioforce): Established UK and European herbal supplement brand offering tinctures, tablets, and herbal remedies across multiple traditional herbal categories including adaptogens.
- Neal's Yard Remedies: UK natural health and herbal remedies brand and retailer with overlapping herbal product range and a strong educational/content-led positioning similar to Healthylicious.
- Higher Nature: UK natural health supplements retailer with a broad range of vitamins, minerals, and herbal products including TCM-adjacent items like ginseng and turmeric formulations.
- Holland & Barrett: UK's largest health and wellness retailer with a broad herbal, vitamin, and supplement assortment including TCM-adjacent products; competes with Healthylicious on mainstream herbal SKUs but at vastly greater scale.
- Solgar UK: International supplement brand with established UK distribution selling vitamins, herbal extracts, and specialty supplements, overlapping with Healthylicious on concentrated herbal extracts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Healthylicious social profiles
Digital presenceHealthylicious financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthylicious leadership team
Management profileNumber of profiles
Healthylicious funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthylicious M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthylicious
What does Healthylicious do?
Healthylicious is a UK-based direct-to-consumer e-commerce retailer that sells Traditional Chinese Medicine (TCM) products, including raw Chinese herbs, concentrated herbal powders (5:1 extracts), botanical supplement tablets and teapills, medicinal mushrooms (Reishi/Ganoderma), herbal teas and liquid extracts, external-use preparations, Chinese herbal hair care, and acupuncture equipment such as TDP lamps, electro-acupuncture devices, cupping sets, and moxibustion tools. Orders are placed online via a Magento storefront at healthylicious.co.uk, with free UK shipping on orders over £60 and prices ranging from approximately £5 to £124 per item.
Is Healthylicious a public or private company?
Healthylicious is a private company. It is classified as unknown and is currently operating.
When was Healthylicious founded?
Healthylicious was founded in 2013. It employs 1 to 10 people.
Where is Healthylicious based?
Healthylicious is headquartered in Manchester, United Kingdom, in the Europe region.
How does Healthylicious make money?
One revenue line is on record: E-commerce Retail Sales.
Who are Healthylicious's main competitors?
Direct peers on record are Imperial Jade Chinese Medicine, Goldenflower Chinese Herbs, G. Baldwin & Co and Herbprime. Broad incumbents are Pukka Herbs, A. Vogel (Bioforce), Neal's Yard Remedies, Higher Nature, Holland & Barrett and Solgar UK.
Does Healthylicious have an API?
No public API is recorded for Healthylicious.
What industry is Healthylicious in?
Healthylicious's product category is Traditional Chinese Medicine Retail. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of CRAHAMAF, Natural/Organic Bulk & Supplement Grocers. Its NAICS code is 456191.