Home Line
Home Line is a French private multi-promoter real estate marketer based in Grenoble that aggregates 500+ new-build programs from developers and distributes them to individual buyers and investors across five Rhône-Alpes departments via 7 physical stores and a website platform, earning developer commissions.
- Company typePrivate
- Founded2009
- HeadquartersGrenoble, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Home Line does
Home Line is a French private real estate services company founded in 2009 and headquartered in Grenoble, operating as a commercialisateur multi-promoteurs (multi-promoter marketer) in the Rhône-Alpes region. The company aggregates access to 500+ new-construction programs from national and local property developers and delivers them to end buyers through a network of 7 physical stores across the Ain, Isère, Rhône, Savoie, and Haute-Savoie departments, supported by a website-based property search platform (home-line.fr). Its customer base consists of individual primary residence buyers (Habiter), property investors leveraging the Pinel scheme (Investir), and cross-border workers commuting to Geneva, with no buyer-facing fees because the company is compensated entirely through developer commissions.
The underlying technology is a regional property listings website with search, filter, and contact-form functionality, paired with phone-based advisor support; the platform does not expose APIs or proprietary AI features. Home Line's business model is transactional: revenue is generated through per-sale commissions paid by developers when a buyer sourced via Home Line closes on a unit, with ancillary revenue from a free mortgage brokerage (Prêt Immobilier) facilitated through selected banking partners and from a tiered referral program (Parrainage) offering up to €1,000 per successful referral.
Operationally, Home Line has accumulated 2,600+ clients over 15+ years with a small team (11-50 employees), was co-founded by Gael Thomas and Christophe Faure, and holds a registered Home Line® trademark. The company operates exclusively within France and has no external funding, M&A activity, or public-market presence disclosed in the input data.
Home Line firmographics
Firmographics- Name
- Home Line
- Legal name
- Home Line
- Website
- https://home-line.fr
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Home Line is a French private multi-promoter real estate marketer based in Grenoble that aggregates 500+ new-build programs from developers and distributes them to individual buyers and investors across five Rhône-Alpes departments via 7 physical stores and a website platform, earning developer commissions.
- Ownership category
- akta.pro rank
Home Line industry classification
Industry- Product category
- New Construction Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)
- akta.pro primary industry
- New Construction & Builder Sales (BPAJAAAB)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
Keywords
Where Home Line is headquartered
LocationHeadquarters
- HQ city
- Grenoble
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Home Line business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Property Sales Commission: Home Line acts as a commercialisateur multi-promoteurs (multi-promoter marketer), earning commissions from property developers and promoters for each sale completed. No brokerage fees are charged to buyers as the company is compensated by developers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New properties across Rhône-Alpes region |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Home Line product offering
Product offeringCore offering
Home Line is a multi-promoter real estate agent (commercialisateur multi-promoteurs) that aggregates 500+ new construction property programs from national and local developers across the Rhône-Alpes region of France. The company provides individual buyers and investors with free advisory and search services from criteria definition through final key handover.
Product overview
Home Line operates as a multi-promoter real estate agent (commercialisateur multi-promoteurs) specializing in new construction properties across the Rhône-Alpes region of France, covering the Ain, Isère, Rhône, Savoie, and Haute-Savoie departments. With over 15 years of experience and more than 2,600 clients served, the company offers access to over 500 new construction programs through 7 physical stores. The core offering combines property search and selection services with ancillary services including mortgage advisory (Prêt Immobilier) and a referral program (Parrainage). The company works with national and local developers to provide a complete range of housing options from studios to T5 apartments and houses, positioning itself as a free, personalized accompaniment service from criteria definition through final key handover.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Line Multi-Promoter Property Brokerage
Companies that use Home Line
Customer profileSegments3 records
Ideal customer profiles3 records
Home Line technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Home Line partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- National and Local Property Developers (Promoteurs)coreHome Line serves as commercialisateur (marketer/distributor) for a network of national and local property developers, providing them access to buyers through Home Line's 7 stores and website platform. This multi-promoter model is central to their value proposition of offering 500+ programs through single point of contact.
- Selected Banking PartnersminorHome Line has partnerships with selected banking partners who negotiate mortgage conditions for clients. These partners pay Home Line's brokerage fees, allowing Home Line to offer free mortgage advisory services to buyers. Partners commit to contacting clients within 48 hours with mortgage conditions.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Home Line competitors and assessment
Company assessmentBroad incumbents
- Orpi: France's largest cooperative real estate agency network with both resale and new-build activity. Comparable as a multi-office real estate intermediary, but operates primarily in resale transactions through franchised agents rather than multi-promoter new-build distribution.
- SeLoger: France's largest general real estate portal (resale + new build), owned by AXA. A broader incumbent that overlaps Home Line's listing aggregation and lead-generation role, but serves the entire market rather than specializing in new construction.
- Meilleurtaux: Established French mortgage and insurance broker with both physical and digital presence. Comparable to Home Line's mortgage advisory add-on, with significantly broader geographic and product coverage.
- Cafpi: France's largest mortgage broker. Comparable to Home Line's embedded mortgage advisory service, but operates as a standalone national broker rather than as an add-on to a property transaction.
- LeBonCoin Immobilier: France's dominant general classifieds platform with a substantial real estate vertical. While not specialized in new build, it captures significant buyer intent and represents a distribution channel that competes for Home Line's audience.
Direct peers
- Constructa: French new-build property comparator covering programs from multiple national developers, similar to Home Line's commercialisateur multi-promoteurs model. Overlapping customer base of primary home buyers and Pinel investors.
- Bien'ici: Leading French digital platform aggregating new-build and resale property listings nationwide. Most comparable to Home Line on multi-promoter aggregation of new construction inventory, though Bien'ici is pure-digital and France-wide whereas Home Line is multi-channel and Rhône-Alpes-focused.
- Logement Neuf (SeLoger Group): Dedicated French portal for new-build property ('immobilier neuf') from multiple developers. Direct competitor in the multi-promoter new construction space, operated as part of the SeLoger group, with significantly larger scale and national reach than Home Line.
- Immonouveau: French online platform specialized in new-build real estate aggregating listings from multiple developers. Closely comparable to Home Line in business model (multi-promoteur intermediation), differing mainly in being digital-only without physical stores.
Emerging players
- Pretto: Digital-first French mortgage broker. Comparable to Home Line's banking-partner mortgage offering but with a pure-online model. Represents the digital-native competitive threat to Home Line's partner-driven financing service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Home Line social profiles
Digital presenceHome Line financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Line leadership team
Management profileNumber of profiles
Profiles2 records
Home Line funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Line M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Line
What does Home Line do?
Home Line is a multi-promoter real estate agent (commercialisateur multi-promoteurs) that aggregates 500+ new construction property programs from national and local developers across the Rhône-Alpes region of France. The company provides individual buyers and investors with free advisory and search services from criteria definition through final key handover.
Is Home Line a public or private company?
Home Line is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Home Line founded?
Home Line was founded in 2009. It employs 11 to 50 people.
Where is Home Line based?
Home Line is headquartered in Grenoble, France, in the Europe region.
How does Home Line make money?
One revenue line is on record: property Sales Commission.
Who are Home Line's main competitors?
Broad incumbents on record are Orpi, SeLoger, Meilleurtaux, Cafpi and LeBonCoin Immobilier. Direct peers are Constructa, Bien'ici, Logement Neuf (SeLoger Group) and Immonouveau. Pretto is listed as an emerging player.
Does Home Line have an API?
No public API is recorded for Home Line.
What industry is Home Line in?
Home Line's product category is New Construction Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAB, New Construction & Builder Sales, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.