Arizona Natural Health Center

What Arizona Natural Health Center does

Arizona Natural Health Center is a privately held, for-profit naturopathic and homeopathic medical practice founded in 2013 by Dr. Eric Udell and based in Phoenix, Arizona. The practice treats individuals with chronic and complex conditions (including fibromyalgia, anxiety, depression, Type 2 diabetes, autoimmune disease, and menstrual health) using a vitalistic, root-cause methodology organized around a proprietary '7 Pillars of Health' framework (stress, mindset, nutrition, sleep and circadian rhythm, movement, environment, social connection). Core offerings include the multi-phase Seven Pillars Health and Vitality Program, homeopathic treatment, and a structured Discover/Evaluate/Thrive onboarding journey anchored by a free initial consultation call.

The technology stack is modest and primarily operational rather than differentiating: a telehealth platform for remote consultations, a third-party patient portal (hosted at mpnlogin.com) for records, forms, and payments, and Fullscript integration for supplement dispensing. The flagship paid product is the 'Optimized Human' bloodwork and consultation package (priced at $950, discounted from $1,295), which uses interpretive analysis of lab results framed against the 7 Pillars methodology. The practice also operates a Learning Center (courses.aznaturalhealth.com) and on-demand webinars as patient-education assets.

The business model combines professional-services revenue (consultations and program fees, billed per visit or per package), a limited subscription-style recurring layer through the multi-phase Thrive program, and ancillary e-commerce via Fullscript. Go-to-market is content-driven and founder-led: a free consultation call as the bottom-of-funnel conversion event, supported by SEO-oriented blog content, webinars, and patient testimonials that target individuals dissatisfied with symptom-focused conventional care. The company is bootstrapped, founder-owned, with no disclosed institutional investment, no parent entity, and no documented M&A activity.

Name

Arizona Natural Health Center

Legal name

Arizona Natural Health Center

Website

https://aznaturalhealth.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Arizona Natural Health Center is a Phoenix-based, founder-led naturopathic and homeopathic practice that delivers root-cause, holistic care to individuals with chronic conditions via the proprietary 7 Pillars of Health framework, leveraging telehealth, in-person visits, and a $950 Optimized Human bloodwork package.

Ownership category

akta.pro rank

Product category

Naturopathic Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Naturopathic medicine
• Homeopathic treatment
• Holistic health services
• Functional medicine consultations
• Wellness lifestyle programs

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consultation Services: Initial free consultation calls to qualify patients, followed by comprehensive health evaluations and ongoing consultations as part of personalized treatment programs.
2. Comprehensive Lifestyle Programs: Multi-phase programs (Discover, Evaluate, Thrive) combining homeopathy, nutrition, stress management, and other holistic modalities for long-term patient engagement.
3. Supplements and Products: Sale of supplements through Fullscript integration, providing patients with recommended natural health products.
4. Optimized Human Package: One-time comprehensive bloodwork analysis and consultation package priced at $950 (reduced from $1,295).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Arizona Natural Health Center is a naturopathic and homeopathic medical practice offering holistic consultations, the Seven Pillars Health & Vitality Program, and homeopathic treatment for chronic conditions. The center sells the Optimized Human Bloodwork & Consultation package ($950) that pairs advanced bloodwork analysis with personalized lifestyle and supplement recommendations, and supports patients through in-person visits at the Phoenix, AZ practice and via telehealth.

Product overview

Arizona Natural Health Center is a telehealth naturopathic and homeopathic practice based in Phoenix, AZ, operating as a single unified practice rather than a platform-plus-modules architecture. Its core offering is a comprehensive Seven Pillars Health & Vitality Program — a holistic lifestyle and homeopathic treatment program targeting root causes of chronic conditions across seven domains: stress, mindset, nutrition, sleep & circadian rhythm, movement, environment, and social connection. The flagship paid product is the Optimized Human Bloodwork & Consultation ($950), which pairs advanced blood work analysis with personalized lifestyle and supplement recommendations. The practice also operates a 3-step onboarding process (Discover, Evaluate, Thrive), a free consultation call, telehealth appointments, a Patient Portal, a Learning Center, on-demand webinars, and supplement ordering via FullScript. All offerings are centered on naturopathic and homeopathic medicine delivered by Dr. Eric Udell and are tied together through the Seven Pillars framework.

Differentiator

Problem solved

Functional benefit

Brands

• Optimized Human: A comprehensive bloodwork analysis and consultation service offered by Dr. Eric Udell that provides advanced health analysis and personalized recommendations based on seven pillars of performance and health.

Products and services

• Seven Pillars Health & Vitality Program A comprehensive holistic lifestyle program built on seven core pillars (stress management, mindset cultivation, nutrition, sleep and circadian rhythm, movement and exercise, environment, and social connection) combined with homeopathic treatment to address root causes of chronic health conditions for individual patients.
• Optimized Human Bloodwork & Consultation
• Homeopathic Treatment
• Free Consultation Call
• Telehealth Services
• Comprehensive Health Evaluation
• Supplement Dispensing via Fullscript

Quantifiable outcome

• Over 1,000 women achieved natural relief from menstrual symptoms including cramps, bloating, and mood swings since 2006.
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SteadyMD: Telehealth primary care practice offering personalized, relationship-based virtual care. Comparable to AZNHC's telehealth-enabled consult-based model serving patients outside its physical location.
• Parsley Health: Direct-to-consumer functional medicine practice combining root-cause care with telehealth and lab analysis. Closely comparable to AZNHC's holistic, root-cause approach delivered through consultations and digital tools.
• Function Health: Membership-based direct-to-consumer bloodwork analysis service offering comprehensive lab interpretation and personalized recommendations. Directly comparable to AZNHC's Optimized Human premium bloodwork package.
• The UltraWellness Center: Functional medicine practice founded by Dr. Mark Hyman offering root-cause, lifestyle-based care for chronic conditions. Closely aligned with AZNHC's integrative, lifestyle-driven clinical model.
• InsideTracker: Direct-to-consumer bloodwork analysis platform that interprets lab results in the context of personalized health and performance goals. Directly comparable to AZNHC's Optimized Human bloodwork methodology.

Broad incumbents

• Cleveland Clinic Center for Functional Medicine: Hospital-affiliated functional medicine center offering integrative, root-cause care for chronic conditions. Comparable clinical philosophy to AZNHC, but operating within a major health system with extensive clinical resources.
• Ro: Vertical telehealth platform operating multiple virtual care brands across conditions. Overlaps with AZNHC's virtual consult delivery model, though at substantially greater scale and with a technology-first operating model.
• Forward Health: Tech-enabled preventive primary care platform offering memberships, advanced diagnostics, and continuous remote monitoring. Overlaps with AZNHC's preventative and optimization-focused offering, but at much larger scale.
• Hims & Hers Health: Large telehealth platform offering virtual consultations and prescription products across multiple conditions. Comparable as a direct-to-consumer telehealth provider, though focused on pharmaceutical rather than naturopathic care.

Emerging players

• Everlywell: Direct-to-consumer at-home lab testing platform with teleconsultation add-ons. Comparable to AZNHC's lab-interpretation and consultation bundle, though positioned as a consumer testing product rather than a holistic practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aznaturalhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Natural Health Center