Proyectar

What Proyectar does

Proyectar SAS is a Montevideo, Uruguay-based e-learning services and software firm that designs, develops, and maintains corporate learning platforms for enterprise and government clients, primarily in Uruguay and broader Latin America. Founded around 2014-2015 and operating with 1-10 employees, the company specializes in customization, hosting, and ongoing support of Moodle LMS campuses, augmented by a portfolio of proprietary add-ons: TriviaLearning (gamification/trivia platform, with an AI-enabled V4.0 launched November 2025), Learning Analytics (a dashboard with 15+ metrics integrated into Moodle), CAST (multi-tier technical support with SLA-backed ticket system), Entrenadores Digitales (AI-powered voice and text conversational simulations for sales, customer service, and onboarding training), and a course catalog. It is also the official Genially partner in Uruguay, reselling enterprise Genially licenses and integrating SCORM-exportable interactive content into Moodle deployments.

The company's revenue model is predominantly subscription-recurring (Moodle campus hosting, TriviaLearning, Learning Analytics, CAST, Genially licenses) supplemented by per-seat course licensing and project-based content transformation professional services. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and enterprise-focused, relying on Calendly-scheduled demos, WhatsApp business contact, structured contact forms segmented by department (HR, Training, IT, Sales, Marketing), the self-serve Campus PLC demo platform, and the annually organized ExpoLearning conference, which Proyectar has run for 10 consecutive years. Its customer base spans banking and financial institutions (Banco Central del Uruguay, Scotia, La Banca, Unión Capital AFAP), consumer goods and retail (Nestlé, Fapasa, Farmashop, OCA, Sodexo, Adium), energy (ANCAP, UTE), public administration and government (ANDE, ALADI, Intendencia de Canelones, EMAD), pharmaceutical and healthcare (Mega Pharma, Infectología al día), and education (UDLA, UCU, Edhuca, IDATHA, Empretec). The company is privately held, founder-controlled, with no disclosed external funding or institutional investment.

Name

Proyectar

Legal name

Proyectar SAS

Website

https://proyectarlearning.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Proyectar SAS is a Montevideo-based e-learning specialist that customizes Moodle LMS campuses and adds gamification, learning analytics, technical support, and AI-powered simulations for enterprise and government clients across Latin America.

Ownership category

akta.pro rank

Product category

Corporate E-Learning Platforms

NAICS

Software Publishers (5132), Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Learning Technology & LMS/LXP Implementation (BPACANAH)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Content Conversion, Digitization & LMS/SCORM/xAPI Packaging (EDAGAKAL)

Keywords

• Corporate e-learning platforms
• Learning management systems
• Gamification training solutions
• Learning analytics dashboards
• Moodle customization services

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Moodle Platform Services: Customization, development, and hosting of corporate Moodle campuses with personalization and ongoing support
2. Gamification Solutions: Trivia and gamification platform implementation with points, levels, and achievements systems for corporate engagement
3. Learning Analytics: Data analysis tool integrated with Moodle providing metrics and dashboards for learning management decisions
4. Content Transformation: Transformation of training materials into interactive digital content using Genially and other tools
5. Genially Licenses: Official Genially partner selling enterprise licenses for organizations in Uruguay with design pack options
6. Technical Support CAST: Multi-tiered technical support for Moodle including hosting, administration, creative learning, and teacher training
7. Course Catalog: Pre-designed online courses available per user license, including Live Learning format courses

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Proyectar designs, customizes, and maintains corporate e-learning platforms built on the Moodle LMS, complemented by proprietary modules including TriviaLearning (gamification), Learning Analytics (15+ metric dashboard), CAST technical support, AI-powered digital trainers, a pre-built course catalog, and Genially-based content transformation. The company delivers these offerings as customized, subscription-based solutions for enterprise and government clients across Latin America.

Product overview

Proyectar Digital Learning is an e-learning specialist company offering a modular platform ecosystem centered around Moodle LMS. The core offering is the Campus Moodle platform with customization and gamification capabilities, complemented by specialized modules including TriviaLearning (gamified trivia), Learning Analytics (data dashboard), CAST technical support, Digital Trainers (AI-powered simulations), and Course Catalog. Additional services include Content Transformation via Genially partnership, the annual ExpoLearning event, and Proyectar Academy training programs. The company also operates its own Campus PLC demo platform.

Differentiator

Problem solved

Functional benefit

Brands

• TriviaLearning: Gamification and trivia platform for corporate training, featuring challenges, leaderboards, and interactive quizzes for employee engagement and learning.
• CAST
• Learning Analytics
• Campus PLC

Products and services

• Campus Moodle Customized corporate virtual campus built on Moodle LMS for enterprise training, featuring gamification, interactive content, points/levels/achievements, customizable reports, and video conferencing integration.
• TriviaLearning Gamified trivia platform for corporate training that increases participation, retention, and course completion through interactive challenges, competitions, and a real-time analytics dashboard.
• Learning Analytics Data analysis dashboard with 15+ learning management metrics integrated with Moodle, featuring customizable reports and real-time data visualization for learning decisions.
• CAST Technical Support Technical support platform for Moodle administrators, professors, managers, and users, with a ticket system, SLA tiers from 24 to 72 hours, knowledge base of 300+ articles, and 24/7 access.
• Entrenadores Digitales AI-powered conversational simulations for training collaborators in Sales, Customer Service, and Onboarding using voice and text interactions.
• Catálogo de Cursos Pre-designed online course catalog including Live Learning format courses for areas such as Sales, Induction, Risk Prevention, Compliance, and Products, available per user license.
• Transformación de Contenidos con Genially Content transformation service as official Genially partner in Uruguay, converting corporate trainings into interactive Genially experiences including presentations, infographics, courses, games, and immersive content, exportable in SCORM format.
• Campus PLC Live Moodle-powered demo and training campus showcasing Proyectar's e-learning platform capabilities, hosting its course catalog and serving as a hands-on evaluation environment for prospective clients.

Quantifiable outcome

• 30% knowledge incorporation in 5 days using TriviaLearning gamification
• +3 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• GeniallycoreTechnology or IntegrationOfficial Genially partner in Uruguay, collaborating to transform corporate training into interactive and impactful experiences. Proyectar helps organizations implement Genially for creating presentations, infographics, courses, games, interactive content and immersive experiences. They offer Genially enterprise licenses with design packs (25, 50, 75 hours) and integration support for Moodle platforms.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TalentLMS: TalentLMS is a cloud LMS targeting corporate and SMB training buyers with course authoring, gamification, and analytics. It overlaps directly with Proyectar's Moodle-based campus + gamification + analytics offering for corporate training departments.
• Netex Learning: Netex Learning is a Spain-based digital learning platform and content provider serving enterprises across Spain and Latin America. It overlaps with Proyectar's campus, content, and analytics offerings for corporate L&D in Spanish-speaking markets.
• 360Learning: 360Learning is a collaborative LMS/LXP focused on corporate upskilling with AI-powered authoring and learner engagement features. It targets the same corporate L&D buyers Proyectar serves in finance, retail, and pharma with similar AI-in-LMS positioning.
• Learning Pool: Learning Pool provides a corporate LMS/LXP plus learning content and analytics services, often with implementation and content support. Its combined platform-plus-services model closely mirrors Proyectar's Campus Moodle + Course Catalog + Learning Analytics + CAST bundle.
• Docebo: Docebo is an enterprise AI-powered LMS/LXP serving corporate training buyers globally with subscription SaaS. It competes with Proyectar's Campus Moodle + AI + Analytics bundle for the same corporate L&D budgets, though at much larger scale and via self-serve SaaS rather than regional implementation services.

Others

• Moodle Pty Ltd: Moodle is the underlying open-source LMS platform that Proyectar's Campus Moodle, Learning Analytics, and CAST are built on. They are not a direct competitor but a foundational enabler — and increasingly a potential competitor as Moodle Pty Ltd pushes its own enterprise/Moodle Workplace offering.
• iSpring Solutions: iSpring provides authoring tools and an LMS used to create and deliver corporate training content, often integrated with existing LMS platforms. It is an adjacent enabler to Proyectar's content transformation and course catalog services rather than a direct end-to-end competitor.

Broad incumbents

• Workday Learning: Workday Learning is the LMS module within Workday's enterprise HCM cloud, sold to large corporations as part of an integrated HR/finance suite. It competes with Proyectar for large-enterprise L&D budgets but as a horizontal HCM add-on rather than a specialized LatAm Moodle implementation.
• SAP Litmos: SAP Litmos is an enterprise LMS within SAP's broader HCM portfolio, targeting corporate compliance, sales enablement, and onboarding training. It overlaps with Proyectar's course catalog use cases (Compliance, Sales, Onboarding, Products) but is sold as part of a much wider enterprise software suite.
• Cornerstone OnDemand: Cornerstone is a large enterprise talent/LMS suite used by global corporations for compliance and workforce learning. It competes with Proyectar for large enterprise L&D budgets but serves a much broader HR/talent portfolio rather than specializing in the LatAm Moodle niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/proyectar-learning-company
• Instagraminstagram.com/proyectarlearning
• Xx.com/proyectar_learn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proyectar