What Genially does

Genially (legal entity GENIALLY WEB, S.L.) is a web-based, no-code interactive content creation platform founded in 2014 and headquartered in C\u00f3rdoba, Spain. The platform enables non-technical users to build interactive presentations, infographics, quizzes, games, escape rooms, microsites, and training materials through a drag-and-drop editor, with native real-time collaboration, a Brand Kit for visual identity enforcement, and a 1,400+ classroom-ready and 2,000+ business template library. Core technology consists of a cloud-hosted authoring surface, SCORM/LTI integrations with major LMS platforms (Google Classroom, Microsoft Teams, Moodle, Microsoft 365), and a Genially AI Builder that generates content from natural-language prompts.

Genially monetizes through a freemium SaaS model: a free individual tier, monthly/annual premium subscriptions for individuals and teams with seat-based pricing, a Master Workspace for enterprise collaboration and brand governance, and campus- and district-wide licenses for educational institutions. The company runs a hybrid go-to-market combining product-led self-serve acquisition with dedicated sales motions for business (Figma, Intel, TikTok, BCG, L'Or\u00e9al, Coca-Cola, AON, Holcim) and education (Epic Charter Schools, multiple universities) customers, supported by an active community-led motion anchored on a claimed 3.4 million-teacher user base across 190 countries.

Genially pursues three primary verticals: K-12 Education (the primary segment), Higher Education (Columbia, Johns Hopkins, SUNY, Universidad Aut\u00f3noma de Madrid, University of Chile, Oxford), and Business/Corporate (training, marketing communications, onboarding). The company has raised approximately $26.3M cumulatively through a Series B led by 645 Ventures and Owl Ventures in September 2021, and has invested in compliance posture including SOC 2 Type 2, GDPR, FERPA, COPPA, and CPRA certifications to clear procurement in education and enterprise.

Name

Genially

Legal name

GENIALLY WEB, S.L.

Website

https://genially.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Genially is a web-based no-code platform that enables users to create interactive presentations, infographics, quizzes, and training content. It serves K-12 educators, higher education institutions, and corporate teams across 190 countries via a freemium and per-seat SaaS model.

Ownership category

akta.pro rank

Product category

Interactive Content Creation Software

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH)

akta.pro secondary industries

Low-Code/No-Code Application Platforms (HDAEAKAA), Content Conversion, Digitization & LMS/SCORM/xAPI Packaging (EDAGAKAL)

Keywords

• Interactive content creation
• Presentation software
• ELearning authoring
• Visual content platform
• Interactive presentations

Headquarters

HQ city

Córdoba

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Freemium SaaS Subscription: Free tier with access to hundreds of templates and interaction features. Premium plans unlock advanced features including full template gallery (1400+ templates), Activity tracking, Brand Kit, downloads, and team collaboration features. Upsell from individual to team plans with seat-based pricing.
2. Subscription - Individual Plans: Individual subscription plans with monthly or annual billing. Free workspace allows one additional user. Premium features include analytics, brand kit, and advanced templates.
3. Team and Enterprise Subscriptions: Team plans with multiple seats for collaboration. Master Workspace with real-time collaboration, analytics, and brand kit. Campus-wide and district-wide licenses available for educational institutions.
4. Professional Services: Onboarding sessions, training, and support for business teams and educational institutions. Genius Centers program provides 1:1 support and training for schools.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Genially is a web-based, no-code platform that enables users to create interactive presentations, infographics, quizzes, gamified learning content, training materials, and microsites without coding or design skills. The platform is sold via a freemium SaaS model to individuals, schools, universities, and enterprises, with AI-powered content generation, real-time collaboration, brand management, and LMS integrations (SCORM/LTI) included.

Product overview

Genially is a unified web-based no-code platform for creating interactive content, presentations, and digital experiences. The core product consists of the Genially Platform with integrated AI Builder for prompt-based content generation. Key modules include Quiz Builder for assessments, Gamification for game-based learning, Brand Kit for consistent branding, and Collaboration & Team Management for real-time co-editing. The platform supports LMS Integration via SCORM and LTI standards. Solutions are offered for eLearning authoring, Business use (marketing and training), Schools/K12 education, and Higher Education institutions. Additional offerings include Genially Academy for skill development and a Templates Gallery with 1400+ pre-built designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Genially Platform
• Genially for Business
• Genially for Schools (K-12)
• Genially for Higher Education
• Genially for eLearning

Quantifiable outcome

• 13% improvement in student grades for modules taught with Genially vs previous four years
• +6 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability3 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• Google for EducationcoreTechnology or IntegrationGoogle for Education Partner with integration capabilities including Google Classroom assignment integration, Google Drive storage, Google Maps embeddable in creations, and Microsoft 365 compatibility. Allows content sharing and assignment through Google Classroom.
• MicrosoftcoreTechnology or IntegrationLTI integration with Microsoft Teams and Microsoft 365. Content can be assigned via Teams and embedded in Microsoft ecosystem. Microsoft Flip user testimonial featured.
• MoodlecoreTechnology or IntegrationSCORM and LTI integration with Moodle LMS. Allows synchronization of student scores to gradebooks and seamless content embedding.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Canva: Global no-code visual content creation platform with deep education (Canva for Education) and business templates. Closest broad comparable to Genially in no-code interactivity, with substantially larger scale and broader scope.
• Articulate 360: Industry-leading eLearning authoring suite (Storyline, Rise) with native SCORM/xAPI/LTI support and strong L&D customer base. The most direct specialist competitor to Genially in corporate training and higher education authoring.
• Mentimeter: Interactive presentation platform with live polls, quizzes, and audience engagement. Direct overlap with Genially's Present & Play Live and audience interaction features.
• Powtoon: Animated video and presentation creation platform widely used in business training and education. Competes with Genially in animated explainer and interactive video content use cases.
• Prezi: Long-standing interactive presentation platform with non-linear canvas approach. Direct competitor in interactive presentation use cases for business and education.
• Nearpod: K-12 interactive lesson delivery platform with LMS integrations and real-time student engagement. Direct competitor in the K-12 segment where Genially has its largest user base.
• Kahoot: K-12 and corporate engagement platform built around quizzes, games, and interactive learning. Overlaps directly with Genially's Quiz Builder and gamification features in the K-12 segment.
• Beautiful.ai: AI-assisted presentation software for business teams. Comparable in no-code presentation creation and AI-native workflow targeting business users.
• Pitch: Collaborative presentation software with team workflows and modern editor. Comparable to Genially's real-time collaboration and team management features for business content creation.

Broad incumbents

• Adobe Express: Adobe's no-code design and content creation product, bundled into Creative Cloud and aimed at business and education. A larger, broader incumbent competing on visual content creation with growing interactivity features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/genially_en
• YouTubeyoutube.com/@genially_official
• Facebookfacebook.com/Geniallyofficial
• LinkedInlinkedin.com/company/genial-ly
• Instagraminstagram.com/genially_official
• Pinterestpinterest.es/geniallyweb

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds6 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genially