Diminished Value of Georgia

What Diminished Value of Georgia does

Diminished Value of Georgia (DVGA) is a private, single-state vehicle appraisal company headquartered in the Atlanta metro area (Roswell, GA) and operating under parent company Appraisal Engine Inc. Founded in 2007 and owned by licensed car appraiser Tony Rached, the firm specializes in diminished value appraisals and related automotive valuation services for individual vehicle owners in Georgia. Its core service is producing USPAP-compliant diminished value reports that quantify the permanent loss in resale value of a vehicle after collision repairs; these reports are designed to be accepted by all major insurance carriers and are used by claimants to negotiate higher settlements.

The company's core technology is a patent-pending proprietary method of diminished value calculation (USPTO Application 20210056597) supported by real-time market data and comparable sales analysis. Around this core, DVGA offers an extended product portfolio including Total Loss appraisals, Actual Cash Value determinations, GAP Insurance appraisals, Classic Car and specialty vehicle valuations, Charity Donation appraisals, Divorce/Estate appraisals, Body Shop Collision Repair audits, Loss of Use calculations, and Expert Court Testimony and Umpire/Mediation services. A "Settle For More" sub-brand bundles end-to-end claim management including demand letter preparation and negotiation assistance.

DVGA runs a direct-to-consumer and inside sales model, taking orders via phone, web forms, and a self-serve online order page, with mobile field inspectors who travel across Georgia to inspect vehicles at customer locations. Pricing is quote-based with a free, no-obligation diminished value estimate as a freemium top-of-funnel and a one-time per-appraisal fee for full reports. The company offers a 100% Money-Back Guarantee if the resulting insurance settlement increase does not exceed the appraisal fee, and reports a 90% amicable settlement rate with carriers after submission of its reports. The team is small (1-10 employees) with 30+ years of combined auto appraisal and inspection experience.

Name

Diminished Value of Georgia

Legal name

Diminished Value of Georgia

Website

https://diminishedvalueofgeorgia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Diminished Value of Georgia is a private Atlanta-area vehicle appraisal firm that produces USPAP-compliant diminished value and total loss reports for individual insurance claimants across Georgia, using a patent-pending valuation methodology under parent Appraisal Engine Inc.

Ownership category

akta.pro rank

Product category

Vehicle Appraisal Services

NAICS

Automotive Repair and Maintenance (8111)

akta.pro primary industry

Insurance Claims, Property Loss & Business Interruption Valuation (BPAHANAM)

akta.pro secondary industry

Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE)

Keywords

• Vehicle appraisal services
• Diminished value claims
• Auto insurance valuations
• Car value assessment
• Total loss appraisals

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Auto Appraisal Services: One-time fee per vehicle appraisal. Services include diminished value appraisals, total loss appraisals, actual cash value assessments, GAP insurance appraisals, and collision repair audits. Revenue is generated per appraisal completed with field inspection or desk appraisal options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Diminished Value of Georgia provides licensed, USPAP-compliant vehicle appraisal services for individual vehicle owners, specializing in diminished value claims following accidents. The company quantifies the permanent drop in a vehicle's resale value using a patent-pending calculation methodology (USPTO Application 20210056597) and produces reports accepted by all major insurance carriers to support claim settlements. Services also extend to total loss valuations, GAP insurance appraisals, classic and specialty vehicle valuations, and claim settlement support across the state of Georgia.

Product overview

Diminished Value of Georgia is a single-service vehicle appraisal company offering diminished value assessments and related automotive valuations for insurance claims. The core product is the Diminished Value Appraisal, with supporting services including Total Loss Appraisals, Actual Cash Value determinations, GAP Insurance Appraisals, and specialized valuations for classic cars, custom vehicles, and estate/divorce proceedings. Additional services include body shop repair audits, loss of use calculations, expert court testimony, and claim settlement assistance. The company differentiates through a patent-pending calculation methodology (US Patent 20210056597) and offers a 100% money-back guarantee backed by a proven claim process.

Differentiator

Problem solved

Functional benefit

Products and services

• Diminished Value Appraisals Primary service providing USPAP-compliant vehicle valuation reports that quantify the permanent loss in resale value of a vehicle following an accident or incident, accepted by all major insurance carriers. Targeted at Georgia vehicle owners filing diminished value claims.
• Total Loss Appraisals

Quantifiable outcome

• 90% of claims are amicably settled after submitting the company's report to the insurance company
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Appraisal Engine InccoreOthersParent company that powers Diminished Value of Georgia. Provides the business infrastructure and brand under which DVGA operates. Tony Rached is the owner and licensed car appraiser serving the Atlanta market.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Copart: Publicly traded salvage auction company that operates a national vehicle valuation platform used by insurers for total loss and ACV determinations; overlaps DVGA on total loss and ACV appraisals but operates at vastly larger scale in B2B channels.
• State Farm: Largest U.S. personal auto insurer that handles diminished value and total loss claims internally and through staff appraisers; its in-house valuation practices directly shape the dispute dynamics DVGA helps consumers navigate.
• Insurance Auto Auctions (IAA): Nationwide salvage and total loss vehicle auction platform owned by RBA Group, providing valuation data and auction services used by insurers to settle total loss claims; adjacent to DVGA's total loss and ACV service line.
• GEICO: Major U.S. auto insurer that processes its own DV and total loss claims (referenced in DVGA customer cases); represents the institutional counterparty whose DV settlement behavior defines the demand for DVGA's services.
• CCC Intelligent Solutions: Leading insurance-ecosystem software vendor providing estimating, valuation, and claims workflow tools to carriers and body shops; operates the digital infrastructure that increasingly influences diminished value and total loss determinations DVGA relies on.

Direct peers

• US Vehicle Damage Appraisers: Independent vehicle damage and diminished value appraisal firm serving insurance claimants with USPAP-compliant reports; operates in the same niche as DVGA with a comparable claims-driven workflow.
• Diminished Value Appraisals, LLC: National vehicle appraisal firm specializing in diminished value and total loss claims against insurance carriers; competes head-to-head with DVGA on the same DV methodology and consumer-facing model, just across multiple states instead of one.
• Auto Appraisal Group: Arizona-based vehicle appraisal firm offering diminished value, total loss, GAP, and classic car valuations; structurally identical service menu to DVGA, serving the same insurance-claim-driven consumer use case in a different geography.

Others

• NADA Guides: Vehicle valuation guide used by insurers, dealers, and lenders for ACV and trade-in determinations; an enabling/thematic peer that shapes the market value benchmarks DVGA benchmarks its appraisals against.
• Kelley Blue Book (Cox Automotive): Industry-standard vehicle valuation data provider used across the auto ecosystem; underpins the comparable-sales inputs DVGA references in its appraisals and competes as an indirect consumer-facing valuation source.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/diminished_valu
• YouTubeyoutube.com/user/DiminishedValue
• Facebookfacebook.com/350406880726
• LinkedInlinkedin.com/company/diminished-value-of-georgia
• Pinterestpinterest.com/CarAppraisals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diminished Value of Georgia