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Auto Appraisal Network

Full company profile

uuid000j52z

Namestring
Auto Appraisal Network
Legal namestring
Auto Appraisal Network
Company typeenum
Private
Founded yearint
1989
Descriptiontext

Auto Appraisal Network is a private franchise-based company founded in 1989 and headquartered in Laguna Niguel, California, that provides certified vehicle appraisal reports for classic, collector, custom, and exotic cars, as well as motorcycles, boats, personal watercraft, and recreational vehicles. Its core product is a professional appraisal report accepted by major insurance providers, financial institutions, and the legal system, covering insurance appraisals (agreed value, diminished value, prior-to-loss), fair market value, pre-purchase inspections, and court expert witness services for divorce, estate, probate, and bankruptcy proceedings. Reports are supported by a proprietary database of comparable vehicles, insurance industry standards, and collector car sales data, and are delivered in electronic, printed, and bound formats.

The company distributes its services through a nationwide network of independent certified franchisees operating in exclusive metropolitan territories (Austin, Charlotte, Dallas, Detroit, Houston, Miami, Phoenix, Seattle, Orange County, and others). Franchisees receive corporate-supplied national advertising, call center support, IT infrastructure, completed-report distribution, credit card processing, and training. Pricing is quote-based and not publicly disclosed, with individual franchisees setting their own rates; revenue is transactional, generated per appraisal. Supporting customer-acquisition channels include a corporate website with online request forms, presence in enthusiast publications and car shows, social media, testimonial marketing, and a partner referral network that includes Grundy Worldwide, AAA Ace Auto Insurance, JD Powers and Associates, classic car dealers, and storage facilities. Additional offerings include an online VIN Decoder, a Cars for Sale marketplace, and a franchise opportunity program for new operators.

Short descriptiontext

Auto Appraisal Network is a private franchise network founded in 1989 that provides certified vehicle appraisals for classic, collector, custom cars, motorcycles, boats, and RVs, serving individual owners, insurers, and the legal system across the United States.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLaguna Niguel, United States
HQ citystring
Laguna Niguel
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
vehicle appraisal services, classic car appraisal, diminished value assessments, collector vehicle valuations, auto appraisal franchise
Industry2 codes
1Machinery, Equipment & Fixed Asset Appraisal
CodeFSAEAHAKPrimaryYes
2Vehicle Inspection, Grading & Condition Reporting Services
CodeTLABAKAEPrimaryNo
SIC code1 code
  • Services-Automotive Repair, Services & Parking7500
Product category
Vehicle Appraisal Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Appraisal Services
TypeTransaction Fee
Description

The company generates revenue through fees charged for vehicle appraisals. Each franchisee conducts appraisals for various purposes including insurance, diminished value, pre-purchase inspections, and legal proceedings. The revenue model is transactional with fees per appraisal service.

autoappraisalnetwork.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Pricing details1 tier
1Customized appraisal services based on vehicle type and purpose
ModelOtherBilling cadencePay-as-you-go
Notes

Appraisal fees vary by vehicle type (classic cars, motorcycles, boats, RVs), appraisal purpose (insurance, diminished value, pre-purchase inspection, legal/court testimony), and location. Rates are set by individual franchisees and not publicly disclosed on the corporate website.

autoappraisalnetwork.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Auto Appraisal Network provides certified vehicle appraisal reports for late-model, classic, custom, and collector cars and trucks, as well as rare and custom motorcycles, boats, personal watercraft, and RVs. Reports cover insurance (agreed value, diminished value, prior-to-loss), pre-purchase inspections, fair market value, and legal proceedings (divorce, estate, probate, bankruptcy). The company operates through a nationwide franchise network of independent certified appraisers delivering reports accepted by all major insurance providers, financial institutions, and the legal system.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Court awarded $10,000 maximum diminished value compensation based on company appraisal
+2 more records
Product overview1 text field

Auto Appraisal Network is a service-based franchise business offering certified vehicle appraisals rather than a unified software platform. The core offering consists of professional appraisal reports for classic, custom, collector cars, motorcycles, boats, and RVs. These services include Insurance Appraisals (Agreed Value, Diminished Value, Prior-to-Loss), Fair Market Value Appraisals, Pre-Purchase Inspections, and Court Expert Witness Services for legal proceedings (divorce, estate, bankruptcy). Supporting services include a Cars for Sale Marketplace, VIN Decoder tool, and Online Appraisals portal. The company operates through a franchise model, providing franchisees with national advertising, call center support, IT infrastructure, training, and exclusive territorial rights. Reports are certified and accepted by major insurance providers, financial institutions, and courts nationwide.

Product and service15 records
1Insurance Appraisals
CategoryCore Service
2Diminished Value Appraisals
CategoryCore Service
3Prior-to-Loss Appraisals
CategoryCore Service
4Fair Market Value Appraisals
CategoryCore Service
5Pre-Purchase Inspections
CategoryCore Service
6Custom Car Appraisals
CategoryCore Service
7Custom Motorcycle Appraisals
CategoryCore Service
8Boat and Personal Watercraft Appraisals
CategoryCore Service
9Court Expert Witness Services
CategoryCore Service
10Estate Settlement and Probate Appraisals
CategoryCore Service
11Divorce Settlement Appraisals
CategoryCore Service
12Bankruptcy Appraisals
CategoryCore Service
13VIN Decoder
CategorySelf-Service Tool
14Cars for Sale Marketplace
CategorySecondary Service
15Franchise Opportunities
CategoryBusiness Development
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership12 partners
Strategic tierMinorTypeGTM or Marketing Partner
Description

Insurance company partner providing referral traffic and recognition. Customers can access AAA insurance services through the Auto Appraisal Network website.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Collector car enthusiast network partner that drives referrals and brand awareness within the classic car community.

3Collectibles with Causes
Strategic tierMinorTypeGTM or Marketing Partner
Description

Charitable organization partner for vehicle donations, providing valuation services for donated collectible vehicles.

autoappraisalnetwork.com
Strategic tierMinorTypeGTM or Marketing Partner
Description

Dream Giveaway promotional partner supporting car enthusiast community and brand visibility.

Strategic tierMinorTypeGTM or Marketing Partner
Description

European classic car dealer partner providing referrals and joint marketing within the collector car marketplace.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Established insurance company specializing in collector vehicle coverage. Key partner for insurance appraisal referrals and endorsed by Auto Appraisal Network for agreed value policies.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Classic car dealer and service partner in Maine area, driving referrals for appraisals and showcasing network credibility.

8Laguna Classic Cars
Strategic tierMinorTypeGTM or Marketing Partner
Description

Classic car dealer partner in California driving mutual referrals for vehicle appraisals and sales.

autoappraisalnetwork.com
Strategic tierMinorTypeGTM or Marketing Partner
Description

Market research and data company partner providing vehicle valuation data and industry credibility.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Insurance partner providing referral traffic for vehicle appraisals related to insurance coverage and claims.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Classic car storage facility partner in Southern California driving referrals for appraisals from vehicle owners utilizing storage services.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Classic car service and storage facility partner driving referrals for appraisals and brand visibility in the collector car community.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Streetside Classics is one of the largest classic car dealers in the US with national showrooms and online listings, generating appraisal needs for its customers and serving the same classic-car buyer/seller segment that Auto Appraisal Network relies on for referral flow.

TypeDirect peer
Description

Hagerty is the dominant collector-car insurance provider and operates valuation/media platforms (Hagerty Drivers Club, valuation tools, Hemmings) serving the same classic/collector vehicle owner segment with overlapping insurance, valuation, and content services.

TypeDirect peer
Description

Gooding & Company is a leading collector-car auction house specializing in high-end classics at events like Pebble Beach. Its auction results feed the valuation database used by appraisers and the same end customers in the classic-car owner and insurance segments.

TypeDirect peer
Description

Barrett-Jackson is a premier classic and collector car auction company whose televised auctions and sale results function as valuation benchmarks for the same classic-car enthusiast customer base and are commonly cited in appraisal work.

TypeDirect peer
Description

Bring a Trailer is the leading online collector-car auction platform whose rich auction-result data is regularly used by appraisers, collectors, and insurers. It serves the same enthusiast customer base and has become a de facto valuation reference.

TypeDirect peer
Description

Grundy Worldwide is an established specialty insurance provider for collector vehicles and Auto Appraisal Network's core channel partner. While partners today, Grundy performs related agreed-value determinations and serves the same classic-car customer segment.

TypeBroad incumbent
Description

Bonhams is a global auction house with a significant collector-car department, providing authoritative valuations for the classic/collector vehicle segment and serving the same collector-car owner and insurance customer base as Auto Appraisal Network.

TypeDirect peer
Description

Sports Car Market is a collector-car marketplace and magazine producing detailed valuations and auction analyses for the classic/collector market, serving overlapping customers (collectors, dealers, insurers) that need certified vehicle valuations.

TypeDirect peer
Description

Mecum is a major collector-car auction house whose published auction results establish vehicle valuations used by appraisers, collectors, lenders, and insurers serving the same classic/collector car owner segment.

TypeBroad incumbent
Description

RM Sotheby's is an international collector-car auction house with deep valuation expertise, serving the high-end classic car market and providing authoritative auction-based appraisals for the same end-customers and insurance/legal use cases.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Auto Appraisal Network

Vehicle Appraisal Servicesautoappraisalnetwork.com

Auto Appraisal Network is a private franchise network founded in 1989 that provides certified vehicle appraisals for classic, collector, custom cars, motorcycles, boats, and RVs, serving individual owners, insurers, and the legal system across the United States.

What Auto Appraisal Network does

Auto Appraisal Network is a private franchise-based company founded in 1989 and headquartered in Laguna Niguel, California, that provides certified vehicle appraisal reports for classic, collector, custom, and exotic cars, as well as motorcycles, boats, personal watercraft, and recreational vehicles. Its core product is a professional appraisal report accepted by major insurance providers, financial institutions, and the legal system, covering insurance appraisals (agreed value, diminished value, prior-to-loss), fair market value, pre-purchase inspections, and court expert witness services for divorce, estate, probate, and bankruptcy proceedings. Reports are supported by a proprietary database of comparable vehicles, insurance industry standards, and collector car sales data, and are delivered in electronic, printed, and bound formats.

The company distributes its services through a nationwide network of independent certified franchisees operating in exclusive metropolitan territories (Austin, Charlotte, Dallas, Detroit, Houston, Miami, Phoenix, Seattle, Orange County, and others). Franchisees receive corporate-supplied national advertising, call center support, IT infrastructure, completed-report distribution, credit card processing, and training. Pricing is quote-based and not publicly disclosed, with individual franchisees setting their own rates; revenue is transactional, generated per appraisal. Supporting customer-acquisition channels include a corporate website with online request forms, presence in enthusiast publications and car shows, social media, testimonial marketing, and a partner referral network that includes Grundy Worldwide, AAA Ace Auto Insurance, JD Powers and Associates, classic car dealers, and storage facilities. Additional offerings include an online VIN Decoder, a Cars for Sale marketplace, and a franchise opportunity program for new operators.

Auto Appraisal Network firmographics

Firmographics
Name
Auto Appraisal Network
Legal name
Auto Appraisal Network
Website
https://autoappraisalnetwork.com
Company type
Private
Founded year
1989
Operating status
Operating
Headcount range
11–50 employees
Short description
Auto Appraisal Network is a private franchise network founded in 1989 that provides certified vehicle appraisals for classic, collector, custom cars, motorcycles, boats, and RVs, serving individual owners, insurers, and the legal system across the United States.
Ownership category
akta.pro rank

Auto Appraisal Network industry classification

Industry
Product category
Vehicle Appraisal Services
SIC
Services-Automotive Repair, Services & Parking (7500)
akta.pro primary industry
Machinery, Equipment & Fixed Asset Appraisal (FSAEAHAK)
akta.pro secondary industry
Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE)

Keywords

  • Vehicle appraisal services
  • Classic car appraisal
  • Diminished value assessments
  • Collector vehicle valuations
  • Auto appraisal franchise

Where Auto Appraisal Network is headquartered

Location

Headquarters

HQ city
Laguna Niguel
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Auto Appraisal Network business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

  1. Appraisal Services: The company generates revenue through fees charged for vehicle appraisals. Each franchisee conducts appraisals for various purposes including insurance, diminished value, pre-purchase inspections, and legal proceedings. The revenue model is transactional with fees per appraisal service.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goCustomized appraisal services based on vehicle type and purpose

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Auto Appraisal Network product offering

Product offering

Core offering

Auto Appraisal Network provides certified vehicle appraisal reports for late-model, classic, custom, and collector cars and trucks, as well as rare and custom motorcycles, boats, personal watercraft, and RVs. Reports cover insurance (agreed value, diminished value, prior-to-loss), pre-purchase inspections, fair market value, and legal proceedings (divorce, estate, probate, bankruptcy). The company operates through a nationwide franchise network of independent certified appraisers delivering reports accepted by all major insurance providers, financial institutions, and the legal system.

Product overview

Auto Appraisal Network is a service-based franchise business offering certified vehicle appraisals rather than a unified software platform. The core offering consists of professional appraisal reports for classic, custom, collector cars, motorcycles, boats, and RVs. These services include Insurance Appraisals (Agreed Value, Diminished Value, Prior-to-Loss), Fair Market Value Appraisals, Pre-Purchase Inspections, and Court Expert Witness Services for legal proceedings (divorce, estate, bankruptcy). Supporting services include a Cars for Sale Marketplace, VIN Decoder tool, and Online Appraisals portal. The company operates through a franchise model, providing franchisees with national advertising, call center support, IT infrastructure, training, and exclusive territorial rights. Reports are certified and accepted by major insurance providers, financial institutions, and courts nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

  • Insurance Appraisals
  • Diminished Value Appraisals
  • Prior-to-Loss Appraisals
  • Fair Market Value Appraisals
  • Pre-Purchase Inspections
  • Custom Car Appraisals
  • Custom Motorcycle Appraisals
  • Boat and Personal Watercraft Appraisals
  • Court Expert Witness Services
  • Estate Settlement and Probate Appraisals
  • Divorce Settlement Appraisals
  • Bankruptcy Appraisals
  • VIN Decoder
  • Cars for Sale Marketplace
  • Franchise Opportunities

Quantifiable outcome

  • Court awarded $10,000 maximum diminished value compensation based on company appraisal
  • +2 more outcomes

Companies that use Auto Appraisal Network

Customer profile

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Auto Appraisal Network technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Auto Appraisal Network partnerships and signals

Strategic signal

Partnerships

Twelve partnerships are on record, tiered minor and core.

  • AAA Ace Auto Insurance CompanyminorGTM or Marketing PartnerInsurance company partner providing referral traffic and recognition. Customers can access AAA insurance services through the Auto Appraisal Network website.
  • Car Buff NetworkminorGTM or Marketing PartnerCollector car enthusiast network partner that drives referrals and brand awareness within the classic car community.
  • Collectibles with CausesminorGTM or Marketing PartnerCharitable organization partner for vehicle donations, providing valuation services for donated collectible vehicles.
  • Dream GiveawayminorGTM or Marketing PartnerDream Giveaway promotional partner supporting car enthusiast community and brand visibility.
  • Finest Euro ClassicsminorGTM or Marketing PartnerEuropean classic car dealer partner providing referrals and joint marketing within the collector car marketplace.
  • Grundy WorldwidecoreChannel Partner/ Reseller/ DistributorEstablished insurance company specializing in collector vehicle coverage. Key partner for insurance appraisal referrals and endorsed by Auto Appraisal Network for agreed value policies.
  • Legendary Motors, LLCminorGTM or Marketing PartnerClassic car dealer and service partner in Maine area, driving referrals for appraisals and showcasing network credibility.
  • Laguna Classic CarsminorGTM or Marketing PartnerClassic car dealer partner in California driving mutual referrals for vehicle appraisals and sales.
  • JD Powers and AssociatesminorGTM or Marketing PartnerMarket research and data company partner providing vehicle valuation data and industry credibility.
  • Sneed InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner providing referral traffic for vehicle appraisals related to insurance coverage and claims.
  • So Cal Classic Car StorageminorGTM or Marketing PartnerClassic car storage facility partner in Southern California driving referrals for appraisals from vehicle owners utilizing storage services.
  • Vintage Auto GarageminorGTM or Marketing PartnerClassic car service and storage facility partner driving referrals for appraisals and brand visibility in the collector car community.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Auto Appraisal Network competitors and assessment

Company assessment

Direct peers

  • Streetside Classics: Streetside Classics is one of the largest classic car dealers in the US with national showrooms and online listings, generating appraisal needs for its customers and serving the same classic-car buyer/seller segment that Auto Appraisal Network relies on for referral flow.
  • Hagerty: Hagerty is the dominant collector-car insurance provider and operates valuation/media platforms (Hagerty Drivers Club, valuation tools, Hemmings) serving the same classic/collector vehicle owner segment with overlapping insurance, valuation, and content services.
  • Gooding & Company: Gooding & Company is a leading collector-car auction house specializing in high-end classics at events like Pebble Beach. Its auction results feed the valuation database used by appraisers and the same end customers in the classic-car owner and insurance segments.
  • Barrett-Jackson: Barrett-Jackson is a premier classic and collector car auction company whose televised auctions and sale results function as valuation benchmarks for the same classic-car enthusiast customer base and are commonly cited in appraisal work.
  • Bring a Trailer: Bring a Trailer is the leading online collector-car auction platform whose rich auction-result data is regularly used by appraisers, collectors, and insurers. It serves the same enthusiast customer base and has become a de facto valuation reference.
  • Grundy Worldwide: Grundy Worldwide is an established specialty insurance provider for collector vehicles and Auto Appraisal Network's core channel partner. While partners today, Grundy performs related agreed-value determinations and serves the same classic-car customer segment.
  • Sports Car Market: Sports Car Market is a collector-car marketplace and magazine producing detailed valuations and auction analyses for the classic/collector market, serving overlapping customers (collectors, dealers, insurers) that need certified vehicle valuations.
  • Mecum Auctions: Mecum is a major collector-car auction house whose published auction results establish vehicle valuations used by appraisers, collectors, lenders, and insurers serving the same classic/collector car owner segment.

Broad incumbents

  • Bonhams: Bonhams is a global auction house with a significant collector-car department, providing authoritative valuations for the classic/collector vehicle segment and serving the same collector-car owner and insurance customer base as Auto Appraisal Network.
  • RM Sotheby's: RM Sotheby's is an international collector-car auction house with deep valuation expertise, serving the high-end classic car market and providing authoritative auction-based appraisals for the same end-customers and insurance/legal use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Auto Appraisal Network social profiles

Digital presence

Auto Appraisal Network financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Auto Appraisal Network leadership team

Management profile

Number of profiles

Profiles1 record

Auto Appraisal Network funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Auto Appraisal Network M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Appraisal Network

What does Auto Appraisal Network do?

Auto Appraisal Network provides certified vehicle appraisal reports for late-model, classic, custom, and collector cars and trucks, as well as rare and custom motorcycles, boats, personal watercraft, and RVs. Reports cover insurance (agreed value, diminished value, prior-to-loss), pre-purchase inspections, fair market value, and legal proceedings (divorce, estate, probate, bankruptcy). The company operates through a nationwide franchise network of independent certified appraisers delivering reports accepted by all major insurance providers, financial institutions, and the legal system.

Is Auto Appraisal Network a public or private company?

Auto Appraisal Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Auto Appraisal Network founded?

Auto Appraisal Network was founded in 1989. It employs 11 to 50 people.

Where is Auto Appraisal Network based?

Auto Appraisal Network is headquartered in Laguna Niguel, United States, in the North America region.

How does Auto Appraisal Network make money?

One revenue line is on record: appraisal Services.

Who are Auto Appraisal Network's main competitors?

Direct peers on record are Streetside Classics, Hagerty, Gooding & Company, Barrett-Jackson, Bring a Trailer, Grundy Worldwide, Sports Car Market and Mecum Auctions. Broad incumbents are Bonhams and RM Sotheby's.

Does Auto Appraisal Network have an API?

No public API is recorded for Auto Appraisal Network.

What industry is Auto Appraisal Network in?

Auto Appraisal Network's product category is Vehicle Appraisal Services. Its primary akta.pro industry code is FSAEAHAK, Machinery, Equipment & Fixed Asset Appraisal, with a secondary code of TLABAKAE, Vehicle Inspection, Grading & Condition Reporting Services. Its SIC code is 7500.

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