Heatstar

What Heatstar does

Heatstar is a brand of Enerco Group Inc., a Cleveland, Ohio-based private manufacturer of industrial and commercial heating equipment. The company produces a broad portfolio including direct and indirect fired forced air heaters, portable and overhead radiant heaters, convection units, low intensity radiant tube heaters, unit heaters (Big Boxx series), vent free heaters, and NOMAD portable box heaters. Core technology is infrared combustion, licensed from Gunther Schwank GMBH in 1957, applied across product lines supporting propane, natural gas, kerosene, diesel, and multi-fuel configurations with BTU outputs from 10,000 to 400,000+ and coverage up to 3,000+ square feet per unit. Products carry UL and CSA certifications and certain lines offer 10-year limited warranties.

The company serves five primary verticals: construction contractors, HVAC distributors, propane/LP gas distributors, equipment rental dealers, and restaurant/patio operators. Heatstar generates revenue through unit-based hardware sales ranging from approximately $140 to $9,999+ per unit, distributed via authorized dealer/distributor networks across the United States and Canada, a direct Shopify-based e-commerce storefront, and an authorized service center program. The company is majority-owned by CEO Al Haire, who acquired Enerco in 1984 alongside co-founders John DuRoss, Frank Verchick, and Stan Kuczek. Heatstar was specifically launched as a brand in 2003, expanding Enerco's existing product line into forced air propane and kerosene construction heaters. The company operates from a 110,000 sq ft Cleveland headquarters, a 150,000 sq ft Bedford, Ohio distribution center (added 2011), and a Portland, Oregon west coast distribution facility (opened 2002). Sister brand Mr. Heater (the US consumer heating brand) and Enerco Technical Products (custom OEM burners for food service, welding, and rail applications) sit under the same corporate umbrella.

Name

Heatstar

Legal name

Enerco Group Inc.

Website

https://heatstarbyenerco.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Heatstar, a brand of Enerco Group Inc., manufactures industrial and commercial heating equipment (forced air, radiant, convection, and unit heaters) for construction, HVAC, propane, rental, and restaurant/patio markets across the US and Canada, distributed through dealer networks and direct e-commerce.

Ownership category

akta.pro rank

Product category

Industrial Heating Equipment

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)

akta.pro secondary industries

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC), Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)

Keywords

• Industrial heating equipment
• Portable construction heaters
• Radiant tube heaters
• Forced air heaters
• Commercial HVAC heating

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial/Commercial Heater Sales: Heatstar generates revenue through the sale of industrial and commercial heating equipment including portable heaters, forced air heaters, radiant heaters, unit heaters, and accessories. Products range from $140 to $9,999+ with various fuel types (propane, natural gas, kerosene, diesel).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Heatstar manufactures and sells industrial and commercial heating equipment including portable and permanently installed heaters for construction, HVAC, propane distribution, rental, and restaurant/patio markets. Products span direct and indirect fired forced air heaters, portable and overhead radiant heaters, low intensity radiant tube heaters, convection units, unit heaters, vent free heaters, and NOMAD box heaters, operating on propane, natural gas, kerosene, diesel, and multi-fuel configurations with outputs ranging from approximately 10,000 to 400,000+ BTU.

Product overview

Heatstar by Enerco offers a comprehensive portfolio of industrial and commercial heating equipment under the Heatstar brand, comprising portable and permanently installed heating solutions. The product lineup centers on forced air heaters (both direct and indirect fired), radiant heaters (portable overhead and tube systems), convection units, and box/tent heaters. Key product lines include the NOMAD portable box heaters, Big Boxx unit heaters, ERXL radiant tube heaters, and the Architect Collection decorative patio heaters. Products are engineered for professional construction, HVAC distribution, propane distribution, and rental markets, operating on various fuel types including propane, natural gas, kerosene, diesel, and multi-fuel configurations. The company also offers the Signature Series as a premium sub-brand for demanding professional applications. Assembly and manufacturing occur in Cleveland, Ohio, with products distributed through dealer and distributor networks across the United States and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• NOMAD: Portable box heaters designed for construction sites and tent heating applications, available in single and dual fuel configurations
• Pro-Series
• Big Boxx
• Architect Collection
• Signature Series
• HERO

Products and services

• Direct Fired Forced Air Heaters
• Indirect Fired Forced Air Heaters Industrial heaters that warm air without direct contact with the combustion process, featuring stainless steel or aluminized steel heat exchangers for cleaner heating in enclosed spaces.
• Portable Radiant Heaters Portable infrared heating units that direct radiant heat to floor-level objects, available in kerosene, natural gas, and propane fuel types for construction site and industrial use.
• NOMAD Box Heaters
• Convection Heaters Industrial convection heaters that keep warmed air circulating through spaces, available in natural gas and propane models ranging from 80,000 to 200,000 BTU.
• High Intensity Overhead Radiant Heaters
• Low Intensity Radiant Tube Heaters
• Unit Heaters (Big Boxx Series)
• Vent Free Heaters
• Architect Collection Restaurant/Patio Heaters
• Signature Series

Quantifiable outcome

• BTU output up to 400,000+ BTU per unit for large industrial applications
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• ASHRAEminorOthersHeatstar maintains partnership with ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), an industry association for HVAC professionals. This association provides industry standards engagement and professional community connection.
• HPBAminorOthersHeatstar partners with the Hearth, Patio & Barbecue Association (HPBA), a trade association representing manufacturers, retailers, and distributors of hearth, patio, and barbecue products.
• ARA (American Rental Association)minorOthersHeatstar is an associate member of ARA, the American Rental Association, which serves the equipment rental industry. This partnership supports Heatstar's presence in the rental market segment.
• UL (Underwriters Laboratories)coreTechnology or IntegrationHeatstar products carry UL certification, indicating compliance with safety standards. UL provides testing and certification services for product safety.
• CSA GroupcoreTechnology or IntegrationCSA Group provides testing and certification services for Heatstar products, ensuring compliance with safety and performance standards for the Canadian market.
• DeWALTcoreOEM/ Whitelabel/ Licensing PartnerIn 2013, Enerco licensed the DeWalt name to manufacture and market portable heating products to the Rental and Construction Market. This partnership leverages the DeWalt brand reputation in the construction industry.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Modine Manufacturing: Modine is a larger, established manufacturer of HVAC, radiator, and heat-transfer products serving commercial/industrial and vehicle markets, providing a broader incumbent benchmark for Heatstar's unit-heater and heat-exchanger businesses.

Emerging players

• Infralia: Infralia is a niche infrared heating specialist focused on industrial and commercial radiant solutions, representing an emerging competitor with partial overlap to Heatstar's infrared/radiant product positioning.

Others

• Mr. Heater: Mr. Heater is a sister Enerco brand focused on consumer portable heating; it shares engineering and parent ownership with Heatstar but operates in a distinct (consumer/retail) end market rather than directly competing in Heatstar's professional/industrial channels.

Direct peers

• Reznor: Reznor (part of the Nortek HVAC family) makes commercial and industrial gas-fired unit heaters and infrared heaters, directly competing with Heatstar's Big Boxx unit heater and radiant offerings to HVAC distributors.
• L.B. White: L.B. White manufactures portable forced-air and radiant construction/agricultural heaters in direct competition with Heatstar's NOMAD and direct-fired product lines for the same contractor and rental channels.
• Detroit Radiant Products: Detroit Radiant Products manufactures high-intensity and low-intensity overhead radiant heaters for industrial and commercial buildings, directly comparable to Heatstar's 9100S high-intensity and radiant tube lines.
• Superior Radiant Products: Superior Radiant Products specializes in low- and high-intensity infrared radiant heating for commercial and industrial applications, making it a focused direct peer in the radiant heating category Heatstar serves.
• TPI Corporation: TPI Corporation manufactures electric and gas-fired commercial and industrial heating equipment, including unit heaters, infrared heaters, and convection heaters that overlap with Heatstar's HVAC distribution product portfolio.
• Roberts Gordon: Roberts Gordon is a long-standing manufacturer of low-intensity radiant tube heaters and unit heaters for commercial/industrial spaces, overlapping closely with Heatstar's ERXL and Big Boxx lines.
• Schwank: Schwank is the original licensor of Enerco/Heatstar's infrared technology and remains a direct peer in the infrared radiant heating space, serving commercial and industrial customers primarily in Europe and North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heatstar