Oil Filter´s
Oil Filter's is a Colombian multi-brand automotive preventive-maintenance network operating 57 service centers across 8 cities, serving roughly 150,000 individual vehicle owners, taxi fleets, and motorcycle/truck owners per year with oil changes and ancillary services under its own and acquired brands.
- Company typePrivate
- Founded1998
- HeadquartersBarranquilla, Colombia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Oil Filter´s does
Oil Filter's (legal entity: Representaciones Oil Filter's) is a Colombian automotive preventive-maintenance network founded on January 13, 1998, in Bogotá. Operating as a multi-brand platform across the Oil Filter's, Las Camelias, Motor Oil, and Grease Monkey brands, the company runs 53-57 physical service centers across 8 Colombian cities — Bogotá, Barranquilla, Soledad, Cali, Rionegro (Antioquia), Mosquera, Facatativá, Tunja, and Zipaquirá — and serves an estimated 150,000 customers with approximately 200,000 oil changes per year. The core service is oil change and ancillary maintenance (alignment and balancing, brakes, batteries, fuel-system cleaning, injector cleaning, cooling, AC, hydraulic steering, internal engine cleaning, and SOAT insurance) delivered using 100% original Mobil, Shell, and Valvoline products and the proprietary Valvoline Professional Series (VPS) service protocols. The company also offers a home pickup-and-return service (Domicilios) in Bogotá and runs the segmented Club Oil Filter's loyalty program offering over COP 1,000,000 in annual discounts plus a free fifth oil change.
The business operates a hybrid company-owned and franchise model and is described as the first and only franchise in the Colombian automotive sector, with franchise investment tiers ranging from COP 100-200 million to over COP 400 million and contract terms of 5 to 15+ years. Revenue is generated from per-transaction service fees paid at point of service, franchise fees and royalties, and retail lubricant sales through the Motor Oil sub-brand stores; pricing is not publicly disclosed and quotes are requested via WhatsApp Business, phone, or the website's Cotización form. Distribution is supported by partnerships with Mobil, Shell, and Valvoline (core lubricant and chemical suppliers), Grease Monkey (international franchise license), and commercial alliances with Bancolombia and BBVA for customer discounts. The company employs more than 400 people and has grown organically since 1998 without disclosed external funding or institutional investors.
Oil Filter´s firmographics
Firmographics- Name
- Oil Filter´s
- Legal name
- Representaciones Oil Filter's
- Website
- https://oilfilters.com.co
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Oil Filter's is a Colombian multi-brand automotive preventive-maintenance network operating 57 service centers across 8 cities, serving roughly 150,000 individual vehicle owners, taxi fleets, and motorcycle/truck owners per year with oil changes and ancillary services under its own and acquired brands.
- Ownership category
- akta.pro rank
Oil Filter´s industry classification
Industry- Product category
- Automotive Maintenance Services
- NAICS
- Automotive Oil Change and Lubrication Shops (811191)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)
- akta.pro secondary industry
- Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)
Keywords
Where Oil Filter´s is headquartered
LocationHeadquarters
- HQ city
- Barranquilla
- HQ country
- Colombia
- HQ region
- Latin America
Offices26 records
Markets served
Oil Filter´s business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Automotive maintenance service fees: Oil Filter's generates revenue by charging customers for vehicle maintenance services including oil changes, alignment and balancing, brake service, battery replacement, tire sales, coolant service, SOAT document services, and more, performed at physical service center locations. Services are paid per transaction at point of service.
- Franchise fees and royalties: The company operates a franchise model (the first and only automotive sector franchise in Colombia) and generates revenue from franchisee royalties and franchise fees. Franchise investment ranges from COP 100-200 million, COP 200-400 million, and over COP 400 million.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-service model with loyalty club discount benefits |
| Unit Pricing | Multi-year contract | Franchise investment tiers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Oil Filter´s product offering
Product offeringCore offering
Oil Filter's operates a Colombian network of 57 physical automotive service centers offering oil changes, wheel alignment and balancing, brake service, cooling system service, fuel system cleaning, battery replacement, tire sales, internal engine cleaning, injector cleaning, and SOAT insurance sales. Services are performed using 100% original lubricants from Mobil, Shell, and Valvoline, with a home pickup-and-return option in Bogotá and a loyalty club providing over COP 1,000,000 in annual discount benefits.
Product overview
Oil Filter's is Colombia's #1 oil change and automotive maintenance network operating as a multi-brand platform consisting of the core Oil Filter's brand plus three sub-brands (Grease Monkey, Las Camelias, and Motor Oil). The portfolio centers on core vehicle maintenance services including oil changes, wheel alignment/balancing, brakes, and fuel system services, supplemented by express maintenance, tire sales, SOAT insurance sales, and home service pickup. The network spans 57 service centers across 8 Colombian cities (Bogotá, Barranquilla, Cali, Rionegro, Mosquera, Facatativá, Tunja, and Zipaquirá) and employs over 400 people serving approximately 150,000 customers annually with 200,000 oil changes per year. The company operates under a franchise model and maintains strategic alliances with Bancolombia and BBVA for customer discounts.
Differentiator
Problem solved
Functional benefit
Brands
- Oil Filter's: Primary brand - Colombian network of automotive service centers specializing in oil change and vehicle maintenance
- Las Camelias
- Motor Oil
- Grease Monkey
Products and services
- Cambio de Aceite (Oil Change) Core oil change service for cars, motorcycles, taxis, and trucks using 100% original products from Mobil, Shell, and Valvoline; the flagship service of the network and the central offering across all 57 service centers.
- Alineación y Balanceo (Alignment and Balancing) Wheel alignment and balancing service to ensure vehicle stability, even tire wear, and safe handling, performed at the service centers.
- Frenos (Brake Service) Complete brake system inspection, maintenance, and repair including pads, discs, cylinders, and brake fluid changes.
- Refrigeración (Cooling System Service) Engine cooling system maintenance including coolant diagnostics, system cleaning, and leak repair.
- Baterías (Battery Service) Battery testing, diagnosis, and replacement services for all vehicle types.
- Combustible (Fuel System Service) Fuel system maintenance including fuel injector cleaning, filter replacement, and system synchronization.
- Aire Acondicionado (Air Conditioning Service) Air conditioning system preventive maintenance including filter changes and cleaning.
- Motos (Motorcycle Maintenance) Motorcycle oil change and maintenance services at specialized service points within the network.
- Cambio de Plumillas (Wiper Blade Replacement) Windshield wiper blade replacement service for clear driver visibility.
- Limpieza Interna de Motor (Internal Engine Cleaning) Internal engine cleaning service using Valvoline Professional Series (VPS) products to remove carbon deposits and sludge.
- Dirección Hidráulica (Hydraulic Steering Service) Hydraulic steering system fluid replacement and maintenance service.
- Limpieza de Inyectores (Injector Cleaning) Fuel injector cleaning service using Valvoline VPS products for gasoline and diesel engines to restore performance and fuel efficiency.
- Mecánica Express (Express Mechanics) Express preventive maintenance service covering multiple vehicle systems in a single visit, including brakes and suspension components.
- SOAT (Mandatory Vehicle Liability Insurance Sales) Mandatory vehicle liability insurance sales service available at the service centers.
- Llantas (Tire Sales and Quotation) Tire sales and quotation service for all vehicle types.
- Domicilios (Home Vehicle Pickup Service) Door-to-door vehicle pickup and return service for oil changes and maintenance in Bogotá and surrounding areas, where a driver collects the vehicle, brings it to a service center, and returns it after service.
- Club Oil Filter's (Loyalty Program) Loyalty program for registered vehicle owners offering over COP 1,000,000 in annual discount benefits, free fifth oil change after four paid oil changes, and dedicated benefits for private cars, taxis, and motorcycles.
Quantifiable outcome
- More than 200,000 oil changes performed annually across the network
- +3 more outcomes
Companies that use Oil Filter´s
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Oil Filter´s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Oil Filter´s partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Mobil (ExxonMobil)coreOil Filter's uses Mobil branded lubricants and automotive products as part of their service offerings. Mobil is one of the major oil brands used by the company, along with Shell and Valvoline. The company participated in the Gran Premio Mobil Delvac event honoring heavy vehicle drivers.
- ShellcoreOil Filter's uses Shell branded lubricants and automotive products as part of their service offerings, alongside Mobil and Valvoline. Shell products are used for oil changes and related maintenance services.
- ValvolinecoreOil Filter's uses Valvoline products including the Valvoline Professional Series (VPS) for specialized services such as engine internal cleaning, injector cleaning, fuel system cleaning, and cooling system maintenance. Valvoline backs the company's service quality.
- BancolombiaminorBancolombia is listed as an alliance/partner, suggesting a commercial partnership for customer benefits, discounts, or co-marketing initiatives. Mentioned in the site navigation under 'Alianzas'.
- BBVAminorBBVA is listed as an alliance/partner alongside Bancolombia, likely providing customer discount benefits or co-marketing programs for vehicle maintenance services. Mentioned in the site navigation under 'Alianzas'.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Oil Filter´s competitors and assessment
Company assessmentDirect peers
- Grease Monkey: Grease Monkey is a US-founded automotive service franchise with 300+ centers in the US, Mexico, and Colombia. Oil Filter's operates Grease Monkey under license in Medellín and Chía, making it a direct same-category peer with shared operational model.
- Jiffy Lube: Jiffy Lube is the largest dedicated quick-lube franchise in North America, operating thousands of service centers focused on oil changes and preventive maintenance. It is the closest analog to Oil Filter's multi-center quick-lube franchise model, including customer loyalty programs and branded lubricant usage.
- Take 5 Oil Change: Take 5 Oil Change is a rapidly growing North American quick-lube chain specializing in stay-in-your-car oil change service. Direct peer in the quick-lube category with comparable speed-of-service positioning and franchise model.
- Midas: Midas is a global franchise network specializing in automotive maintenance including brakes, oil changes, and tires. Comparable franchise-driven service model and multi-brand lubricant usage.
- Meineke Car Care Centers: Meineke is a US franchised automotive service network offering oil changes alongside broader repair services. Comparable to Oil Filter's franchise structure and multi-service center positioning beyond just oil changes.
- Valvoline Instant Oil Change: Valvoline Instant Oil Change is a US-based chain of company-owned and franchised quick-lube centers performing oil changes and related services. Direct comparability with Oil Filter's given Oil Filter's use of Valvoline VPS products and similar walk-in service model.
Broad incumbents
- ACDelco (General Motors): ACDelco is a GM-affiliated parts and service network providing OEM automotive maintenance including lubricants and filters through authorized service centers. Comparable as an established parts-and-service brand with multi-brand lubricant distribution.
- Pep Boys: Pep Boys is a US-based broad automotive service and retail chain offering tires, parts, and maintenance including oil changes. Comparable as a larger incumbent with overlapping service categories and physical retail footprint.
Regional players
- Mr. Lube: Mr. Lube is Canada's largest quick-lube franchise network with 170+ locations. Closely comparable business model to Oil Filter's as a dedicated quick-lube chain, though operating exclusively in Canada.
- Shell Service Stations (Terpel network in Colombia): Terpel is Colombia's largest fuel station operator with integrated service centers offering oil changes. A relevant regional competitor with overlapping Colombian geography and Shell lubricant brand usage.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Oil Filter´s social profiles
Digital presenceOil Filter´s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oil Filter´s leadership team
Management profileNumber of profiles
Oil Filter´s subsidiaries and ownership
Company hierarchySubsidiaries2 records
Oil Filter´s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oil Filter´s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oil Filter´s
What does Oil Filter´s do?
Oil Filter's operates a Colombian network of 57 physical automotive service centers offering oil changes, wheel alignment and balancing, brake service, cooling system service, fuel system cleaning, battery replacement, tire sales, internal engine cleaning, injector cleaning, and SOAT insurance sales. Services are performed using 100% original lubricants from Mobil, Shell, and Valvoline, with a home pickup-and-return option in Bogotá and a loyalty club providing over COP 1,000,000 in annual discount benefits.
Is Oil Filter´s a public or private company?
Oil Filter´s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oil Filter´s founded?
Oil Filter´s was founded in 1998. It employs 251 to 500 people.
Where is Oil Filter´s based?
Oil Filter´s is headquartered in Barranquilla, Colombia, in the Latin America region.
How does Oil Filter´s make money?
Two revenue lines are on record. Automotive maintenance service fees are the primary driver. The others are franchise fees and royalties.
Who are Oil Filter´s's main competitors?
Direct peers on record are Grease Monkey, Jiffy Lube, Take 5 Oil Change, Midas, Meineke Car Care Centers and Valvoline Instant Oil Change. Broad incumbents are ACDelco (General Motors) and Pep Boys. Regional players are Mr. Lube and Shell Service Stations (Terpel network in Colombia).
Does Oil Filter´s have an API?
No public API is recorded for Oil Filter´s.
What industry is Oil Filter´s in?
Oil Filter´s's product category is Automotive Maintenance Services. Its primary akta.pro industry code is EUALAJAF, Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online), with a secondary code of TLAKAOAL, Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners). Its NAICS code is 811191 and its SIC code is 5013.