Signal Iduna Park
Signal Iduna Park is Germany's largest football stadium (81,365 capacity) in Dortmund, operating under naming rights held by the SIGNAL IDUNA insurance group and serving as the home venue for Borussia Dortmund.
- Company typePrivate
- Founded1974
- HeadquartersDortmund, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Signal Iduna Park does
Signal Iduna Park is a football stadium venue in Dortmund, Germany, originally opened in 1974 as the Westfalenstadion and now operating under a commercial naming rights agreement with the SIGNAL IDUNA insurance group. It is Germany's largest football stadium, with a Bundesliga capacity of 81,365 spectators and a Südtribüne (South Terrace) of 24,454, which is the largest standing terrace in Europe; international fixtures operate at a reduced 66,099 capacity. The venue serves as the home ground of Borussia Dortmund (BVB) for Bundesliga, European, and cup competitions, and also hosts the Franz Beckenbauer Supercup and pre-season friendlies.
The business operates on a venue + naming-rights model rather than a product/SAAS model. Core operations center on matchday hosting, with ticketing distributed exclusively through Borussia Dortmund's official partner Eventim Sports, family-friendly amenities sponsored by REWE in the north-west corner, and a digital presence (bilingual DE/EN website) that promotes fan-engagement programs such as the Einlaufeskorte child-escort program, the Heimspieltor highway goal-post sign, group Teamticket giveaways, ticket raffles, a children's coloring page download, and a 30-minute Digital Stadium Tour video. The website is fully compliant with WCAG 2.2 Level AA, BITV, and BFSG accessibility requirements, certified by Goldene Generation GmbH on July 10, 2025.
The entity itself carries 1-10 employees and does not operate as an independent revenue-generating business; the source material explicitly notes that revenue is not disclosed and the stadium functions as a venue under naming-rights branding rather than a standalone commercial enterprise. Ancillary commercial activities (sponsorship placements like the REWE family block, promotional giveaways, the digital tour) are extensions of the SIGNAL IDUNA brand presence rather than discrete revenue lines.
Signal Iduna Park firmographics
Firmographics- Name
- Signal Iduna Park
- Legal name
- SIGNAL IDUNA Krankenversicherung a.G.
- Website
- https://signal-iduna-park.de
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Signal Iduna Park is Germany's largest football stadium (81,365 capacity) in Dortmund, operating under naming rights held by the SIGNAL IDUNA insurance group and serving as the home venue for Borussia Dortmund.
- Ownership category
- akta.pro rank
Signal Iduna Park industry classification
Industry- Product category
- Sports Venue Operations
- NAICS
- Spectator Sports (7112)
- akta.pro primary industry
- Professional & Major League Stadiums (MPAKAEAA)
- akta.pro secondary industries
- Venue Operations, Management & Facility Services (MPAKAEAN), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)
Keywords
Where Signal Iduna Park is headquartered
LocationHeadquarters
- HQ city
- Dortmund
- HQ country
- Germany
- HQ region
- Europe
Markets served
Signal Iduna Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others
Distribution channels1 record
Marketing channels1 record
Signal Iduna Park product offering
Product offeringCore offering
Signal Iduna Park is Germany's largest football stadium, located in Dortmund, with a capacity of 81,365 spectators for Bundesliga matches. It serves as the home ground of Borussia Dortmund (BVB) and hosts Bundesliga, international, and cup fixtures, supplemented by a digital stadium tour product and family-friendly amenities.
Product overview
SIGNAL IDUNA PARK is a football stadium venue operated as a promotional platform for SIGNAL IDUNA (an insurance company). The core offering is the stadium itself, Germany's largest football stadium hosting Borussia Dortmund home games. The digital presence consists of promotional activities including the Digital Stadium Tour video, entry escort programs for children, the Heimspieltor goal-post sign, team tickets, ticket giveaways, and a coloring page download. These promotional offerings serve marketing purposes for SIGNAL IDUNA rather than representing a unified software product architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- SIGNAL IDUNA PARK Stadium
- Digital Stadium Tour
Companies that use Signal Iduna Park
Customer profileSegments3 records
Ideal customer profiles3 records
Signal Iduna Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Signal Iduna Park partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Borussia Dortmund (BVB)coreBorussia Dortmund is the primary tenant and anchor customer of Signal Iduna Park. The stadium serves as the home ground for BVB's professional football matches, including Bundesliga games, European fixtures, and cup competitions.
- REWEminorREWE sponsors the family block located in the north-west corner of the stadium, offering child-friendly amenities including special pricing for children up to 14 years, face painting activities, target practice, and mascot Emma appearances.
- Eventim SportscoreOfficial ticketing partner for stadium tours and event ticket distribution.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Signal Iduna Park competitors and assessment
Company assessmentDirect peers
- Anfield: Home of Liverpool FC; comparable as a historic, large-capacity English Premier League venue with single-tenant economics and ongoing expansion initiatives to grow attendance and commercial inventory.
- Camp Nou (Spotify Camp Nou): Home of FC Barcelona; directly comparable as a top-five European football stadium by capacity serving a globally-followed club, currently undergoing major modernization — analogous scale and tenant profile to Signal Iduna Park.
- Santiago Bernabéu Stadium: Home of Real Madrid in Madrid; directly comparable as one of Europe's highest-capacity club football venues hosting a globally-followed team, with premium corporate naming and matchday economics.
- Emirates Stadium: Home of Arsenal FC; comparable as a corporate-named, large-capacity English football venue (~60,000) with a single anchor tenant and premium matchday/hospitality revenue model.
- Tottenham Hotspur Stadium: Home of Tottenham Hotspur; comparable as a modern, multi-purpose large-capacity stadium (~62,000) hosting Premier League football plus NFL/concerts, illustrating the venue-diversification playbook Signal Iduna Park could pursue.
- Allianz Arena: Home of FC Bayern Munich in Munich with ~75,000 capacity; directly comparable as another large German Bundesliga stadium operated under corporate naming rights (Allianz) and serving a top-tier European club.
- Parc des Princes: Home of Paris Saint-Germain; comparable as a large European football stadium (~48,000) anchored to a single marquee tenant with strong commercial brand partnerships and global matchday appeal.
- Wembley Stadium: National stadium of England with ~90,000 capacity; comparable as a large-capacity, multi-purpose football venue hosting both club and national team fixtures, with similar naming-rights and event-hosting economics.
- Old Trafford: Home of Manchester United, the largest club football stadium in the UK; comparable as a high-capacity, iconic English football venue with global fan following and a single anchor tenant.
- San Siro (Stadio Giuseppe Meazza): Shared home of AC Milan and Inter Milan in Milan; comparable as one of Europe's largest football stadiums (~75,000) with a similar mix of domestic league, European and occasional concert/event usage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Signal Iduna Park social profiles
Digital presenceSignal Iduna Park compliance and trust
Trust signalCompliance3 records
Signal Iduna Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Signal Iduna Park leadership team
Management profileNumber of profiles
Signal Iduna Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Signal Iduna Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Signal Iduna Park
What does Signal Iduna Park do?
Signal Iduna Park is Germany's largest football stadium, located in Dortmund, with a capacity of 81,365 spectators for Bundesliga matches. It serves as the home ground of Borussia Dortmund (BVB) and hosts Bundesliga, international, and cup fixtures, supplemented by a digital stadium tour product and family-friendly amenities.
Is Signal Iduna Park a public or private company?
Signal Iduna Park is a private company. It is classified as unknown and is currently operating.
When was Signal Iduna Park founded?
Signal Iduna Park was founded in 1974. It employs 1 to 10 people.
Where is Signal Iduna Park based?
Signal Iduna Park is headquartered in Dortmund, Germany, in the Europe region.
Who are Signal Iduna Park's main competitors?
Direct peers on record are Anfield, Camp Nou (Spotify Camp Nou), Santiago Bernabéu Stadium, Emirates Stadium, Tottenham Hotspur Stadium, Allianz Arena, Parc des Princes, Wembley Stadium, Old Trafford and San Siro (Stadio Giuseppe Meazza).
Does Signal Iduna Park have an API?
No public API is recorded for Signal Iduna Park.
What industry is Signal Iduna Park in?
Signal Iduna Park's product category is Sports Venue Operations. Its primary akta.pro industry code is MPAKAEAA, Professional & Major League Stadiums, with a secondary code of MPAKAEAN, Venue Operations, Management & Facility Services. Its NAICS code is 7112.