What Parc des Princes does

Paris Saint-Germain (PSG), operating from the Parc des Princes stadium in Paris, France, is a privately held multi-sport professional club founded in 1970 through a merger of Paris FC and Stade Saint-Germain. The club fields teams in men's football (Ligue 1 McDonald's, UEFA competitions), women's football (Première Ligue), and handball (Starligue), with all home matches hosted at Parc des Princes. Since 2011, PSG has been owned by Qatar Sports Investments (QSI), which provides significant capital for elite player recruitment, training infrastructure (Campus PSG in Poissy), and digital platform development. In 2025, PSG reached the UEFA Champions League final, the club's first, representing the peak of European club football.

The club operates an integrated digital ecosystem built around psg.fr, an official iOS/Android mobile app, PSG TV (video content platform), MyParis (fan membership portal), Playzone (gaming/competition platform), official podcasts, and presence across 14+ social platforms (Facebook, Instagram, X/Twitter, YouTube, TikTok, Snapchat, Threads, Twitch, Discord, WhatsApp, BeReal, OneFootball). The technology layer is a content and commerce platform — ticketing (billetterie.psg.fr), stadium tour booking (stadiumtour.psg.fr), merchandise e-commerce (store.psg.fr / usastore.psg.fr) — with an integrated fan identity layer (MyParis). The campus in Poissy houses the academy's football operations and youth development programs.

PSG's revenue mechanics are diversified across five streams: matchday and stadium revenue (men's football, women's football, handball tickets, premium seating, stadium tours); merchandise and retail (official licensed products sold direct and through Snipes); broadcasting and media rights (Ligue 1, UEFA, original content via PSG TV); commercial sponsorships and partnerships (multi-year deals with Nike as kit supplier, Qatar Airways as front-of-shirt, plus an ecosystem of 10+ official partners including BYD, Ooredoo, Accor/ALL, Visit Qatar, Visit Rwanda, Whoop, QNB, Aspetar, Bitpanda, EA Sports FC, BeIN Sports, Beyond Developments); and recurring fan membership revenue via MyParis. Customer segments split between individual supporters (primary), merchandise consumers, and commercial sponsors/partners.

Name

Parc des Princes

Legal name

Paris Saint-Germain

Website

https://leparcdesprinces.fr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Paris Saint-Germain is a privately held French multi-sport professional club (men's and women's football, handball) based at the Parc des Princes stadium in Paris, owned by Qatar Sports Investments, generating revenue through matchday, broadcasting, merchandise, global sponsorships, and a digital fan membership ecosystem.

Ownership category

akta.pro rank

Product category

Professional Football Club Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Association Football (Soccer) Leagues (MPAKAAAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

Keywords

• Professional football club
• Live sports entertainment
• Licensed sports merchandise
• Fan membership services
• Stadium tour experiences

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Matchday and Stadium Revenue: Revenue from ticket sales for men's football, women's football, and handball matches hosted at Parc des Princes. Includes matchday hospitality and premium seating. Stadium tour experiences (bookable at stadiumtour.psg.fr) offer an additional direct revenue stream.
2. Merchandise and Retail: Official PSG merchandise including replica kits, apparel, and accessories sold through the online store (store.psg.fr / usastore.psg.fr), physical retail locations, and third-party retail partners (e.g., Snipes). Revenue from the sale of licensed club-branded products.
3. Broadcasting and Media Rights: Revenue from broadcasting rights for Ligue 1, UEFA Champions League, and other competitions. PSG TV produces original video content including 'This is Paris', 'No Comment', 'Memory Lane', and player interviews distributed via psg.fr and social platforms.
4. Commercial Sponsorships and Partnerships: Multi-year commercial partnerships with global brands including kit supplier (Nike), front-of-shirt sponsor (Qatar Airways), sleeve sponsor, and a broad ecosystem of official partners (BYD, Ooredoo, Accor/ALL, Visit Qatar, Visit Rwanda, Whoop, QNB, Aspetar, Bitpanda, EA Sports FC, BeIN Sports, Snipes, and others). Revenue through sponsored content, brand visibility, co-branded activations, and multi-year agreement terms.
5. Fan Membership and Digital Services: MyParis is the club's fan membership platform offering exclusive content, benefits, and community access. The Playzone platform allows fans to compete in games, earn points, and win prizes. The official podcast series (podcasts.psg.fr) provides additional content monetization and engagement touchpoints.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Paris Saint-Germain operates a multi-sport professional club delivering live men's football, women's football, and handball matches hosted at the Parc des Princes stadium in Paris. Its commercial core comprises matchday ticket sales, official licensed merchandise, stadium tour experiences, and an integrated digital fan ecosystem spanning PSG TV (video content), MyParis (fan membership), Playzone (gaming), and official podcasts. Commercial sponsorship activations with global brands (Nike, Qatar Airways, BYD, and others) supplement these consumer-facing revenue streams.

Product overview

Paris Saint-Germain operates as a multi-sport professional club offering a unified platform of digital and physical services centered around its football (men's and women's) and handball teams. The core digital ecosystem includes PSG TV for video content, MyParis for fan membership, Playzone for gaming engagement, and Podcasts for audio content. Physical offerings encompass Stadium Tours of the Parc des Princes, match ticketing, and an official merchandise shop. Additional services include Campus PSG (training facility in Poissy), PSG for Communities (social programs), and career opportunities. The club competes in Ligue 1 (men's and women's football), UEFA competitions, and Star Ligue (handball), with matches hosted at the Parc des Princes stadium.

Differentiator

Problem solved

Functional benefit

Brands

• PSG for Communities: The club's community and social responsibility initiative carrying the club's values into society through sport.
• Campus PSG
• Playzone
• MyParis
• PSG TV

Products and services

• PSG TV
• MyParis
• Playzone
• Stadium Tour
• Match Tickets
• Official Shop
• Podcasts

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and supporting.

• BYDcoreGTM or Marketing Partner · 1 January 2026Paris Saint-Germain and BYD announced a multi-year partnership. BYD is a Chinese multinational automobile manufacturer and technology company. The partnership was announced for the 2026-2027 season and represents a significant commercial relationship between the club and the electric vehicle manufacturer.
• Qatar AirwayscoreGTM or Marketing PartnerQatar Airways is the national carrier of Qatar and serves as a key commercial partner of PSG. Qatar Airways and Visit Qatar together form part of Qatar's sports and tourism marketing ecosystem tied to the club's Qatari ownership.
• NikecoreGTM or Marketing PartnerNike is the official kit supplier for Paris Saint-Germain, providing match kits, training wear, and official replica jerseys for the men's football, women's football, and handball teams.
• Visit QatarsupportingGTM or Marketing PartnerVisit Qatar is an official partner of PSG, promoting Qatar as a tourism destination through the club's global platform. Part of Qatar's broader sports marketing strategy.
• OoredoosupportingGTM or Marketing PartnerOoredoo is a Qatari multinational telecommunications corporation and an official partner of PSG. Provides connectivity and digital services integration across the club's digital platforms.
• Accor (ALL)supportingGTM or Marketing PartnerAccor, through its ALL (Accor Live Limitless) loyalty program, is an official partner of PSG, integrating hospitality and lifestyle benefits for PSG fans through the ALL platform.
• Visit RwandasupportingGTM or Marketing PartnerVisit Rwanda is an official partner of PSG, promoting Rwanda as a tourism destination through the club's global brand and fanbase. The partnership aligns with Rwanda's strategy to leverage sports for tourism promotion.
• WhoopsupportingGTM or Marketing PartnerWhoop is a performance technology company and official partner of PSG, providing wearable fitness tracking and performance monitoring technology integrated with the club's athlete performance programs.
• QNBsupportingGTM or Marketing PartnerQNB (Qatar National Bank) is a Qatari multinational banking and financial services corporation and an official partner of PSG. Part of the Qatar Financial Group ecosystem supporting the club.
• SnipessupportingChannel Partner/ Reseller/ DistributorSnipes is a German sneaker and streetwear retail chain and an authorized reseller/distributor of PSG merchandise, extending the club's retail footprint in European markets.
• AspetarsupportingGTM or Marketing PartnerAspetar is a Qatar-based specialized orthopedic and sports medicine hospital and official partner of PSG, providing sports medicine expertise and player healthcare services.
• BitpandasupportingGTM or Marketing PartnerBitpanda is a European fintech and cryptocurrency investment platform and official partner of PSG, integrating digital asset services with the club's fan ecosystem.
• EA Sports FCsupportingTechnology or IntegrationEA Sports FC is the official video game partner of PSG, integrating the club into the EA Sports FC football gaming franchise. Players and stadium appear in the game, providing significant brand visibility among gaming audiences globally.
• BeIN SportssupportingTechnology or IntegrationBeIN Sports is a Qatar-based global sports broadcaster and content partner of PSG. BeIN Sports holds broadcasting rights for Ligue 1 and other competitions featuring PSG, distributing live match coverage to audiences across MENA, Europe, and other regions.
• Beyond DevelopmentssupportingGTM or Marketing PartnerBeyond Developments is a UAE-based real estate developer and official partner of PSG, integrating PSG branding into development projects and using the club's brand for property marketing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Juventus FC: Direct peer: elite Serie A and UEFA club with owned stadium (Allianz Stadium), multi-sport operations (women's football), and global sponsorship/merchandise platform comparable to PSG's revenue mix.
• Real Madrid CF: Direct peer: elite European football club competing in La Liga and UEFA Champions League, with globally top-tier brand, multi-sport footprint, and stadium (Santiago Bernabéu) ownership generating similar matchday, merchandise, and sponsorship revenue streams.
• Chelsea FC: Direct peer: Premier League and Champions League competitor under private (Clearlake Capital) ownership with similar global commercial, merchandise, and digital strategies targeting an international fanbase.
• AC Milan: Direct peer: historic Italian football club with global brand, competing in Serie A and UEFA competitions; comparable revenue diversification across broadcast, sponsorship, and merchandise following recent private (RedBird) ownership.
• FC Barcelona: Direct peer: top-tier European football club competing in La Liga and UEFA Champions League with global brand, multi-sport structure (basketball, handball, futsal), and stadium ownership — directly comparable product mix including matchday, broadcasting, merchandise, and sponsorship revenue.
• Manchester City Football Club: Direct peer: elite Premier League and UEFA Champions League club backed by sovereign wealth (Abu Dhabi United Group) — comparable ownership profile, global commercial strategy, and digital fan-engagement initiatives.
• Liverpool FC: Direct peer: elite Premier League and Champions League club with global brand, strong commercial partnerships (Nike kit), and digital fan engagement comparable to PSG's ecosystem.
• Tottenham Hotspur: Direct peer: Premier League club with global commercial reach, owned stadium (Tottenham Hotspur Stadium), diversified matchday and events revenue, and active digital fan-platform strategy.
• Manchester United: Direct peer: globally top-tier football brand competing in the Premier League and UEFA competitions, with diversified revenue (broadcast, sponsorship, matchday, merchandise) and strong digital fan-platform efforts — comparable scale and revenue mix.
• FC Bayern Munich: Direct peer: dominant Bundesliga and regular UEFA Champions League competitor with multi-sport footprint, owned stadium (Allianz Arena), and global sponsorship and merchandise platform — closely comparable on revenue diversification and brand scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PSG_inside
• YouTubeyoutube.com/PSGofficiel
• Facebookfacebook.com/PSG
• Instagraminstagram.com/psg
• TikToktiktok.com/@psg
• LinkedInlinkedin.com/company/parc-des-princes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parc des Princes