CTS Eventim Sports

What CTS Eventim Sports does

CTS Eventim Sports GmbH, operating under the trade name EVENTIM.Tixx, is a Hamburg-based SaaS provider founded in 2000 that delivers a cloud-based product platform for ticketing, CRM, merchandising, campaign management, and venue access control to professional and semi-professional sports clubs, sports associations, multifunctional arenas, and festivals primarily in the DACH region (Germany, Austria, Switzerland). The platform comprises a web-based back-office (Tixx-Backoffice) hosted on self-managed servers, a mobile-first white-label ticket online shop, a Magento 2-based merchandising shop with product/jersey configurator, and modular add-ons including a 360-degree fan CRM (Tixx-CRM), a CleverReach-powered campaign tool (Tixx-Campaign), a lottery engine (Tixx-Select), an integrated secondary-market module (Zweitmarkt), an OAuth2/OpenID Connect single sign-on (Tixx-SSO), an analytics dashboard (EVENTIM.Analytics), a bidirectional scanner/access-control system (EVENTIM.Access), and a RESTful integration layer (Tixx-Connect) that connects to 40+ named technology and consulting partners across CRM, ERP, payment, POS, and BI.

The company monetizes primarily through annual SaaS subscriptions on a quote-based, custom-priced enterprise model, with substantial attach from optional transaction-based services (payment processing via PCI-certified KPS Payment, ticket printing and fulfillment, dedicated customer service hotlines), on-site event support, hardware rental/sale (scanners, simply-X POS systems), professional services (Tixx.Consulting, Tixx.Digital), and distribution through the parent CTS EVENTIM Group network (eventim.de, 10,000+ presale outlets, 5M+ newsletter subscribers). The company is a privately held GmbH subsidiary of CTS EVENTIM AG & Co. KGaA (Frankfurt Stock Exchange, ticker EVD). It employs 30+ colleagues across consulting, product management, development, sales, and UX, operates from Hamburg with satellite offices in Berlin, Bad Gandersheim, and Jüchen, and serves 180+ customers including Borussia Dortmund, 1. FC Köln, ALBA Berlin, Kölner Haie, Borussia Mönchengladbach, LANXESS arena, the Austrian Ski Association, and BOSS OPEN.

Name

CTS Eventim Sports

Legal name

CTS EVENTIM Sports GmbH

Website

https://eventim-tixx.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

EVENTIM.Tixx (CTS Eventim Sports GmbH) is a Hamburg-based SaaS provider founded in 2000 that delivers cloud-based ticketing, CRM, merchandising, and venue access-control software to sports clubs, arenas, associations, and festivals in the DACH region, as a subsidiary of CTS EVENTIM AG (Frankfurt: EVD).

Ownership category

akta.pro rank

Product category

Sports Ticketing Software

NAICS

Spectator Sports (7112), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industry

Sports Event Promotion & Ticketing (MPAGAMAH)

Keywords

• Sports ticketing software
• Fan CRM platform
• Event merchandising solutions
• Venue access control
• Festival ticketing platform

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Software Platform (Ticketing, CRM, Merchandising): Annual SaaS subscription for the EVENTIM.Tixx product platform covering ticketing, CRM, and merchandising software modules. Provided as a cloud-based SaaS model with self-hosted servers. Over 90% of partners use additional support services.
2. Professional Services & Consulting: Tixx.Consulting advisory services, on-site event day support, consulting team accompaniment, and Tixx.Digital digital optimization services. Each partner receives a dedicated personal consultant.
3. Payment & Fulfillment Processing: Payment processing including collection, dunning, and default risk management via KPS Payment partner. Also includes ticket printing, packaging, and direct shipping fulfillment services.
4. Marketing & Sales Services: Distribution via eventim.de, over 10,000 presale outlets, direct marketing to 5M+ newsletter subscribers, SEO marketing, and digital campaign management. Part of the EVENTIM distribution network.
5. Hardware Products (Scanners, POS Systems): Sale and rental of hardware including EVENTIM.Access scanners and point-of-sale systems via simply-X partner for on-site box office and venue operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CTS Eventim Sports (EVENTIM.Tixx) sells a cloud-based SaaS product platform to sports clubs, associations, arenas, and festival organizers. The platform's core elements are Ticketing, CRM, and Merchandising software, complemented by hardware (scanners, POS systems) and a marketing/sales service package leveraging the parent CTS EVENTIM group's distribution network.

Product overview

EVENTIM.Tixx is a comprehensive SaaS-based digital platform for sports clubs, associations, arenas, and festival organisers. The platform comprises core modules for Ticketing (Tixx-Backoffice, Ticket-Onlineshop, Tixx-Select lottery, Zweitmarkt secondary market), CRM (Tixx-CRM, Tixx-Campaign, Tixx-Members, Tixx-FanPortal), and Merchandising (Merchandising Onlineshop built on Magento 2). Additional modules include Tixx-Connect (integration platform with RESTful APIs), Tixx-SSO (OAuth2/OpenID Connect single sign-on), EVENTIM.Access (access control), EVENTIM.Analytics (reporting dashboard), and EVENTIM.Analytics (analytics). Complementary services include Payment Services, Customer Service, Fulfillment, On-Site Support, Tixx.Consulting, Tixx.Digital, and the EVENTIM Vertriebsnetzwerk sales network. Hardware offerings include POS systems (via simply-X) and scanners.

Differentiator

Problem solved

Functional benefit

Brands

• Tixx-Backoffice: Central web-based back-office management system for event organisers providing data and failure security.
• Tixx-CRM
• Tixx-Connect
• Tixx-SSO
• Tixx-Select
• Tixx-Clubsale
• Tixx.Consulting
• Tixx.Digital
• EVENTIM.Access
• EVENTIM.Analytics
• Tixx-Campaign
• Tixx-Members
• Tixx-FanPortal

Products and services

• EVENTIM.Tixx Produktplattform (SaaS Platform) Comprehensive SaaS-based digital platform for sports clubs, associations, arenas, and festival organizers. Core elements are Ticketing, CRM, and Merchandising, complemented by hardware products and marketing services. Sold as a custom annual enterprise subscription with modular add-ons.
• Tixx-Backoffice Central web-based backoffice system providing the highest level of data and failure security through self-hosted servers. Designed for independent event management with extensive configuration options for event organizers.
• Ticket-Onlineshop Mobile-first, white-label online shop with flexible and individual design options. Features seat-specific booking, single-layer stadium plans, digital shipping, multiple payment options, and conversion-optimized checkout.
• Merchandising Onlineshop E-commerce shop built on Magento 2 Open Source with the same look and feel as the ticket shop. Includes product/jersey configurator with live preview, voucher interface connecting to ticketing, and the same customer login.
• Tixx-CRM Customer relationship management serving as a data hub for all information from ticketing, merchandising, membership, campaigns, food & beverage, and access control. Provides a 360-degree fan view with real-time data; data sovereignty remains with the partner.
• Tixx-Connect Integration Platform Integration platform connecting EVENTIM.Tixx with external applications using RESTful web services. Includes Tixx-Connect.Customer, Tixx-Connect.Finance, and Tixx-Connect.Ticketing interfaces for bidirectional, secure data exchange.
• Tixx-SSO Single Sign-On Single Sign-on solution for all connected systems using OAuth2 and OpenID Connect. Self-hosted authentication servers with support for third-party identity providers via Tixx-Connect.
• EVENTIM.Access (Venue Access Control) Bidirectional access control system with scalable scanner solutions, rules for area separation, and real-time venue occupancy monitoring via Webview. Supports smartphone-based scanning via scan apps.
• EVENTIM.Analytics Dashboard for key performance indicators with sales performance evaluation per competition, event, and block level. Provides break-even definitions, benchmarking, and sales target review.
• Payment Services (KPS Payment) Complete payment process handling including payment processing, collection, dunning, and default risk through partner KPS Payment. PCI Security Standards Council certified.
• Fulfillment Service Complete order processing including ticket printing, packaging, and direct shipping to fans. Handles single tickets, season tickets, and merchandise with individual partner customization.
• Tixx.Consulting Advisory service for clubs and event organizers covering analysis of current ticketing, communication, and fan loyalty situations, on-site matchday/event analysis, and strategic recommendations.
• Tixx.Digital Digital services including online shop optimization, tracking setup, CRM refreshers, customer group formation, email campaign support, and fan surveys.
• EVENTIM Vertriebsnetzwerk (Sales Network) Distribution via eventim.de, over 10,000 presale outlets, direct marketing to 5+ million newsletter subscribers, and app push notifications to maximize reach for partner events.
• Hardware: Scanners and POS Systems (via simply-X) Cash register and scanner hardware by partner simply-X for digitalizing payment processes in fan shops, catering, and box offices. Supports online and offline modes with cashless payment and real-time monitoring.

Quantifiable outcome

• Online ticket purchase rate increased to 84-85% at BOSS OPEN (250% increase since 2013 partnership start)
• +6 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature13 records

Partnerships

Five partnerships are on record, tiered core.

• campaicoreTechnology or Integration · 1 June 2022campai provides Tixx-Members, a cloud-based fully digitized membership software that is deeply integrated into Tixx-CRM. It enables special treatment of members including exclusive discounts and priority purchase rights in ticket or merchandising online shops.
• CleverReachcoreTechnology or IntegrationCleverReach provides Tixx-Campaign, the campaign management system seamlessly integrated into Tixx-CRM. It enables regular newsletters, event-related mailings, cross-selling, upselling, and automated email campaigns.
• KPS PaymentcoreTechnology or IntegrationKPS Payment handles payment processing including payment processing, collection, dunning, and default risk. KPS Payment is certified by the PCI Security Standards Council, providing high security standards for purchase processing.
• simply-XcoreTechnology or Integrationsimply-X provides point-of-sale cash register systems for individual solutions. The software works in both online and offline modes with easy-to-use interfaces and cashless payment options, for use in fan shops, catering, and box offices.
• e|motion sports GmbHcoreStrategic or Co-development Partnere|motion is a key tournament organizer partner (BOSS OPEN, bett1open, Mallorca Championships) operating WTA and ATP tennis tournaments. Partnership since 2013. Uses ticketing, CRM, campaign management, and access control. Online ticket purchase rate rose from first tournament to 85%.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Eventbrite: Global self-service ticketing and event platform. Competes in event ticketing but addresses a broader SMB/semi-pro segment rather than the large-enterprise sports clubs that are EVENTIM.Tixx's core.
• Ticketmaster Sport: The sports vertical of the world's largest ticketing operator, serving major leagues and clubs globally. The dominant incumbent in sports ticketing and the most significant competitive threat to EVENTIM.Tixx's European club accounts.
• Paciolan (Learfield): US-based ticketing, fundraising, and marketing SaaS serving more than 500 sports and entertainment organizations, owned by Learfield. A close comparable in serving sports clubs with integrated ticketing + CRM + marketing tools, though predominantly US/North American.
• Tickets.com: Long-standing ticketing platform owned by MLB Advanced Media that serves professional sports teams and venues globally. Directly comparable in serving sports-organization ticketing needs at enterprise scale, though based in the US rather than DACH.

Emerging players

• Arenametrix: France-based customer data platform (CDP) and analytics solution purpose-built for sports venues and arenas. Listed as a partner in the Tixx-Connect ecosystem but operates as a complementary/competing layer for fan data and venue analytics.
• Two Circles: UK-based sports fan engagement, CRM, and data analytics company. Listed as a partner in the Tixx-Connect ecosystem; competes in the sports CRM and fan-data layer with blue-chip European sports clients.
• Vivenu: Düsseldorf-based, fast-growing event ticketing platform offering white-label ticketing solutions for live events, sports, and festivals. Closely comparable in geographic origin (DACH) and product focus (ticketing platform with white-label online shop), though less sports-verticalized.
• Greenlight CRM: Sports-specific CRM and club-management platform used by clubs and leagues. Competes in the fan-data and CRM layer that overlaps with Tixx-CRM, though typically serving smaller and more international clubs.

Direct peers

• SecuTix: Switzerland-based (now part of Tessenderlo Group) provider of ticketing, CRM, and access-control SaaS specifically optimized for sports clubs and live-entertainment venues across Europe. Closely comparable platform scope (ticketing + CRM + access control) and customer base (European sports clubs, arenas).
• Tixr: Modern event ticketing and commerce platform used by major sports properties (e.g., Live Nation festivals, sports teams). Competes on the same ticketing + fan-engagement SaaS axis with an emphasis on white-label experiences and modern UX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cts-eventim-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CTS Eventim Sports