Signal Iduna Park

What Signal Iduna Park does

Signal Iduna Park is a football stadium venue in Dortmund, Germany, originally opened in 1974 as the Westfalenstadion and now operating under a commercial naming rights agreement with the SIGNAL IDUNA insurance group. It is Germany's largest football stadium, with a Bundesliga capacity of 81,365 spectators and a Südtribüne (South Terrace) of 24,454, which is the largest standing terrace in Europe; international fixtures operate at a reduced 66,099 capacity. The venue serves as the home ground of Borussia Dortmund (BVB) for Bundesliga, European, and cup competitions, and also hosts the Franz Beckenbauer Supercup and pre-season friendlies.

The business operates on a venue + naming-rights model rather than a product/SAAS model. Core operations center on matchday hosting, with ticketing distributed exclusively through Borussia Dortmund's official partner Eventim Sports, family-friendly amenities sponsored by REWE in the north-west corner, and a digital presence (bilingual DE/EN website) that promotes fan-engagement programs such as the Einlaufeskorte child-escort program, the Heimspieltor highway goal-post sign, group Teamticket giveaways, ticket raffles, a children's coloring page download, and a 30-minute Digital Stadium Tour video. The website is fully compliant with WCAG 2.2 Level AA, BITV, and BFSG accessibility requirements, certified by Goldene Generation GmbH on July 10, 2025.

The entity itself carries 1-10 employees and does not operate as an independent revenue-generating business; the source material explicitly notes that revenue is not disclosed and the stadium functions as a venue under naming-rights branding rather than a standalone commercial enterprise. Ancillary commercial activities (sponsorship placements like the REWE family block, promotional giveaways, the digital tour) are extensions of the SIGNAL IDUNA brand presence rather than discrete revenue lines.

Name

Signal Iduna Park

Legal name

SIGNAL IDUNA Krankenversicherung a.G.

Website

https://signal-iduna-park.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Signal Iduna Park is Germany's largest football stadium (81,365 capacity) in Dortmund, operating under naming rights held by the SIGNAL IDUNA insurance group and serving as the home venue for Borussia Dortmund.

Ownership category

akta.pro rank

Product category

Sports Venue Operations

NAICS

Spectator Sports (7112)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Venue Operations, Management & Facility Services (MPAKAEAN), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

Keywords

• Football stadium venue
• Sports arena operations
• Live matchday hosting
• Stadium tours
• Event venue management

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Signal Iduna Park is Germany's largest football stadium, located in Dortmund, with a capacity of 81,365 spectators for Bundesliga matches. It serves as the home ground of Borussia Dortmund (BVB) and hosts Bundesliga, international, and cup fixtures, supplemented by a digital stadium tour product and family-friendly amenities.

Product overview

SIGNAL IDUNA PARK is a football stadium venue operated as a promotional platform for SIGNAL IDUNA (an insurance company). The core offering is the stadium itself, Germany's largest football stadium hosting Borussia Dortmund home games. The digital presence consists of promotional activities including the Digital Stadium Tour video, entry escort programs for children, the Heimspieltor goal-post sign, team tickets, ticket giveaways, and a coloring page download. These promotional offerings serve marketing purposes for SIGNAL IDUNA rather than representing a unified software product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• SIGNAL IDUNA PARK Stadium
• Digital Stadium Tour

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Borussia Dortmund (BVB)coreStrategic or Co-development PartnerBorussia Dortmund is the primary tenant and anchor customer of Signal Iduna Park. The stadium serves as the home ground for BVB's professional football matches, including Bundesliga games, European fixtures, and cup competitions.
• REWEminorStrategic or Co-development PartnerREWE sponsors the family block located in the north-west corner of the stadium, offering child-friendly amenities including special pricing for children up to 14 years, face painting activities, target practice, and mascot Emma appearances.
• Eventim SportscoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for stadium tours and event ticket distribution.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anfield: Home of Liverpool FC; comparable as a historic, large-capacity English Premier League venue with single-tenant economics and ongoing expansion initiatives to grow attendance and commercial inventory.
• Camp Nou (Spotify Camp Nou): Home of FC Barcelona; directly comparable as a top-five European football stadium by capacity serving a globally-followed club, currently undergoing major modernization — analogous scale and tenant profile to Signal Iduna Park.
• Santiago Bernabéu Stadium: Home of Real Madrid in Madrid; directly comparable as one of Europe's highest-capacity club football venues hosting a globally-followed team, with premium corporate naming and matchday economics.
• Emirates Stadium: Home of Arsenal FC; comparable as a corporate-named, large-capacity English football venue (~60,000) with a single anchor tenant and premium matchday/hospitality revenue model.
• Tottenham Hotspur Stadium: Home of Tottenham Hotspur; comparable as a modern, multi-purpose large-capacity stadium (~62,000) hosting Premier League football plus NFL/concerts, illustrating the venue-diversification playbook Signal Iduna Park could pursue.
• Allianz Arena: Home of FC Bayern Munich in Munich with ~75,000 capacity; directly comparable as another large German Bundesliga stadium operated under corporate naming rights (Allianz) and serving a top-tier European club.
• Parc des Princes: Home of Paris Saint-Germain; comparable as a large European football stadium (~48,000) anchored to a single marquee tenant with strong commercial brand partnerships and global matchday appeal.
• Wembley Stadium: National stadium of England with ~90,000 capacity; comparable as a large-capacity, multi-purpose football venue hosting both club and national team fixtures, with similar naming-rights and event-hosting economics.
• Old Trafford: Home of Manchester United, the largest club football stadium in the UK; comparable as a high-capacity, iconic English football venue with global fan following and a single anchor tenant.
• San Siro (Stadio Giuseppe Meazza): Shared home of AC Milan and Inter Milan in Milan; comparable as one of Europe's largest football stadiums (~75,000) with a similar mix of domestic league, European and occasional concert/event usage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/signalidunapark
• Facebookfacebook.com/SignalIdunaPark
• LinkedInlinkedin.com/company/signal-iduna-park

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signal Iduna Park