Tunisianet

What Tunisianet does

Tunisianet is a Tunisian multi-category e-commerce and physical retail platform founded in 2008 and headquartered at 10 Rue Saint Augustin, 1002 Tunis. The company sells consumer electronics, IT equipment, home appliances, mobile devices, office supplies, gaming products, and electric mobility goods to individual consumers across Tunisia. Its storefront at tunisianet.com.tn is paired with physical store locations in Tunis (Drive-in and Boutique Tunis), Sousse, and Sfax, supporting both online purchasing with nationwide delivery and in-person pickup.

The product catalog spans ten major categories — Computing (laptops, desktops, components, accessories), Phones & Tablets, Storage, Printing, TV-Audio-Photos, Home Appliances, Networking & Security, Office Supplies, Gaming, and Electric Mobility — with an additional sub-brand called 'Full Setup Gamer' covering curated gaming setups. Tunisianet carries an extensive international brand portfolio, including Samsung, Apple, LG, HP, Dell, Lenovo, Acer, MSI, Asus, Sony, TCL, Beko, Brandt, Ariston, Hoover, Gorenje, Franke, and many others, positioning itself as a one-stop authorized reseller for major global brands in the Tunisian market.

Revenue is generated primarily through direct one-time product sales via the online storefront and physical retail, with prices quoted in Tunisian Dinars (DT) and ranging from accessories under 100 DT to major appliances exceeding 2,000 DT. The company offers installment payment plans over 3 to 36 months through a partnership with UBCI Bank, and provides free delivery and installation for select appliances. The business operates with 101-250 employees, is privately held, and shows no evidence of external funding rounds, M&A activity, or institutional ownership in the available data. The company is led by founder and managing director Kais Turki.

Name

Tunisianet

Legal name

Tunisianet

Website

https://tunisianet.com.tn

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Tunisianet is a Tunisian e-commerce and physical retail platform founded in 2008 that sells computers, mobile devices, home appliances, gaming products, and office supplies directly to consumers across Tunisia, complemented by installment payment plans through UBCI Bank.

Ownership category

akta.pro rank

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct product sales of electronics, IT equipment, home appliances, office supplies, and consumer goods through online storefront and physical retail locations in Tunisia.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Tunisianet operates a multi-category e-commerce and omnichannel retail platform that sells consumer electronics, IT equipment, mobile devices, home appliances, office supplies, gaming products, and electric mobility devices to consumers in Tunisia. Orders are fulfilled via the tunisianet.com.tn website or physical stores in Tunis, Sousse, and Sfax, with nationwide delivery and optional installment payment plans (3–36 months) provided through partner banks such as UBCI.

Product overview

Tunisianet is a Tunisian e-commerce platform and multi-category online retailer offering a comprehensive portfolio of technology and home appliance products. The company operates as a single unified e-commerce platform (not a modular SaaS product) that sells directly to consumers across Tunisia. The product portfolio spans multiple distinct categories: Computing (laptops, desktops, components, accessories), Phones & Tablets (smartphones, tablets, smartwatches), Storage (hard drives, SSDs, USB drives), Printing (printers, scanners, consumables), TV-Audio-Photos (televisions, projectors, audio equipment, cameras), Home Appliances (major appliances like refrigerators, washing machines, air conditioning, cooking appliances including built-in ovens and hobs, small appliances), Networking & Security (routers, cables, security cameras, alarm systems), Office Supplies, Gaming, and Electric Mobility. Major brands carried include Samsung, Apple, HP, Lenovo, Dell, Asus, Acer, MSI, TCL, Westpoint, BioLux, Joker, Focus, Premium, Candy, Brandt, Beko, Ariston, Gorenje, Hoover, Franke, and many others. Tunisianet provides delivery services across Tunisia, installation services for appliances, and offers installment payment plans through partner banks.

Differentiator

Problem solved

Functional benefit

Brands

• Full Setup Gamer: Full Setup Gamer

Products and services

• Laptops (Ordinateur Portable) Portable computers including standard laptops, professional laptops (Pc Portable Pro), and gaming laptops (Pc Portable Gamer) sold to consumer and prosumer buyers in Tunisia.
• Desktop Computers (Ordinateur de Bureau) Desktop computers including standard PCs, gaming desktops (Pc de Bureau Gamer), all-in-one PCs (Pc Tout en un), and full gaming setups (Full Setup Gamer) sold to Tunisian consumers.
• Computer Accessories and Peripherals (Accessoires et Périphériques) Computer accessories including bags and backpacks, mice, keyboard and mouse combos, keyboards, mouse pads, cooling solutions, card readers and USB hubs, monitor accessories, webcams, docking stations, and speakers.
• Computer Components (Composant Informatique) Internal computer components including hard drives, displays, fans and cooling solutions, processors, memory modules, motherboards, graphics cards, laptop batteries, laptop chargers, power supplies, cases, optical drives, and miscellaneous components.
• Phones and Tablets (Téléphonie & Tablette) Mobile phones, smartphones, fixed phones, tablets, tablet accessories including cases, chargers, screen protectors, graphic tablets, and smartwatches sold to Tunisian consumers.
• Storage Products (Stockage) Storage products including internal hard drives (standard and SSD), external hard drives, USB drives, memory cards, storage servers, blank CDs and DVDs, and storage accessories.
• Printing Solutions (Impression) Printing solutions including inkjet and laser printers and multifunctions, professional printers, fax machines, scanners, photocopiers, paper supplies (A4, A3, photo paper, envelopes), and consumables including cartridges, toners, ribbons, and ink bottles.
• TV, Audio and Photo (TV-Son-Photos) Audio-visual products including projectors, televisions, home theater systems, sound bars, speakers, headphones, radios, microphones, cameras, gaming consoles and accessories, receivers and subscriptions, batteries and chargers, and watches.
• Home Appliances (Electroménager) Home appliances including air conditioning, major kitchen appliances (refrigerators, freezers, cookers, hoods, built-in ovens, built-in microwaves, cooking hobs), laundry machines (washing machines, dishwashers, dryers), heating solutions, small kitchen appliances (toasters, blenders, mixers, coffee machines, microwaves, air fryers), personal care, vacuum cleaners, sewing machines, and electric scooters.
• Networking and Security (Réseau & Sécurité) Networking equipment including internet subscriptions, switches, routers and access points, network cards, WiFi/Bluetooth adapters, powerline adapters, power strips, cables and connectors (HDMI, USB, network, Firewire), network enclosures and cabinets, and security hardware including cameras, alarm systems, detectors, and sensors.
• Office Supplies (Bureautique) Office supplies and equipment including point-of-sale materials (cash drawers, barcode scanners, paper shredders, laminators, bill counters, cash registers), writing supplies, filing and archiving solutions, adhesives and stapling, boards, paper supplies, notebooks, calculators, and cleaning products.
• Gaming Products Gaming products including gaming laptops, gaming desktops, gaming consoles, and gaming accessories such as gaming mice, monitors, keyboards, coolers, headsets, and gaming packs.
• Electric Mobility (Mobilités & Sports) Electric mobility products including electric scooters and electric scooters with protective gear and accessories.
• Full Setup Gamer Sub-brand offering curated full gaming setups including gaming desktops, peripherals, and accessories targeted at Tunisian gaming enthusiasts.
• Water Dispensers (Fontaine Fraîche) Water dispensers and fountains providing hot, cold, and ambient temperature water, with some models including built-in refrigerators. Brands include Westpoint, TCL, Fresh, BioLux, and Joker.
• Cooking Hobs (Plaque de cuisson) Gas and electric cooking hobs in various sizes (30cm to 80cm) with 1 to 6 burners. Brands include Star One, Coala, Galaxy Naturel, Beko, Biolux, Focus, Franco, Brandt, Unionaire, Joker, and MontBlanc.
• Built-in Microwaves (Micro-ondes encastrable) Built-in microwave ovens with capacities from 20L to 31L, power levels from 700W to 1200W, and features including grill functions, digital displays, and child safety. Brands include Galanz, MontBlanc, Premium, Focus, Candy, Rosières, Teka, Gorenje, Ariston, Hoover, and Franke.
• Built-in Ovens (Four encastrable) Built-in electric ovens with capacities from 56L to 79L, featuring convection cooking, grill functions, multiple cooking programs, and various finishes. Brands include Galaxy Naturel, Biolux, Joker, Focus, Premium, Candy, Brandt, Beko, Hoover, Ariston, and Acer.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered major.

• SamsungmajorOthersMajor brand partnership - Samsung products including TVs, smartphones, refrigerators, and other electronics are sold through Tunisianet's platform.
• LGmajorOthersBrand partnership for LG electronics including TVs, home appliances sold on the platform.
• HPmajorOthersHP laptops, computers, and accessories sold through the platform.
• AcermajorOthersAcer products including laptops, mini refrigerators, and freezers sold on the platform.
• BrandtmajorOthersFrench appliance brand - Brandt products including ovens, cookware, hobs, washing machines, dishwashers sold on the platform.
• BekomajorOthersBeko appliances including ovens, cooktops, and other kitchen appliances sold through the platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jumia: Pan-African e-commerce platform with a substantial consumer electronics and appliances category. Comparable to Tunisianet in selling multi-brand electronics, mobile, and home appliances online, with active operations across multiple African markets including North Africa.
• Electroplanet: Leading Moroccan consumer electronics and home appliance retail chain with omnichannel (online + physical stores) operations. Directly comparable business model to Tunisianet in a neighboring Maghreb market, selling the same categories (computing, mobile, major appliances) with similar installment-financing dynamics.

Broad incumbents

• Amazon: Global e-commerce incumbent selling the full electronics and appliances catalog Tunisianet offers. Not a current direct competitor in Tunisia, but the benchmark for omnichannel retail scale and a structural long-term threat if cross-border reach deepens in North Africa.
• AliExpress: Chinese cross-border e-commerce platform already shipping consumer electronics and accessories into Tunisia. Represents the most active cross-border pricing pressure on Tunisianet's lower-ticket assortment and a key benchmark for emerging-market e-commerce economics.
• Best Buy: Largest US specialty consumer electronics retailer with strong omnichannel and Geek Squad-style installation services. Comparable as a category specialist at scale, though operating in a very different geography and market structure.
• Newegg: Global online-only retailer specializing in computer hardware, components, and consumer electronics. Directly comparable to Tunisianet's computing and components category depth (laptops, GPUs, motherboards, storage), with similar target buyer (tech-savvy consumer and prosumer).

Regional players

• MediaMarkt: Europe's largest consumer electronics specialist retailer with a comparable category mix (computing, mobile, TV/audio, appliances). Operates in Europe rather than Tunisia, but is the closest large-format specialist comparable in business model and merchandising depth.
• Fnac: Major French omnichannel retailer of consumer electronics, IT, and home appliances. Highly comparable category mix and install/after-sales service model, though geographically focused on France and nearby markets rather than North Africa.
• Darty: French home appliance and consumer electronics retailer known for installation and after-sales service — the same value-added services Tunisianet provides. Comparable in product mix and service-led retail positioning, though operating primarily in France.
• Cdiscount: Leading French general-merchandise e-commerce platform with a strong consumer electronics and home appliance category. Comparable in mixing general e-commerce scale with electronics depth, though focused on the French market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tunisianet_tn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tunisianet