Grupo Curumim

What Grupo Curumim does

Grupo Curumim - Animações e Eventos is a privately held Brazilian limited liability company (CURUMIM ANIMACOES LTDA, CNPJ 04.923.704/0001-97) founded in 1998 and headquartered in Alto de Pinheiros, São Paulo. The company provides professional entertainment and event services for children aged 0-12, organized around seven service verticals: in-person children's parties (Festa Infantil), virtual/online children's parties (Festa Infantil Online), corporate events (Corporativos), environmental education (SOS Ambiental), vacation camps (Colônias), club recreation, restaurant recreation monitoring, condominium activities, and buffet partnerships. Underlying these services is a proprietary age-segmented recreation methodology, a biologist-led environmental program, and a multidisciplinary staff trained in Physical Education, Tourism, Recreation, Theater, Pedagogy and Dance.

The commercial footprint combines two physical retail showrooms inside premium São Paulo malls — Espaço Kids at Shopping Iguatemi (350m², capacity 70 children) and Shopping Jardim Sul (250m², capacity 20-60 children) — with direct-to-consumer sales via website, phone, and WhatsApp, and a B2B/B2B2C channel through 40+ restaurant partners, buffets, clubs, and condominiums. The product surface is modular: nine core services are complemented by approximately twenty add-on modules (DJ, face painting, balloon sculptures, inflatable toys, catering, photo booths, game shows, environmental theater, eco-trail, ecobag workshop, etc.) that can be combined into bespoke event packages.

Revenue is generated primarily through per-event professional services fees under a non-publicly-disclosed, quote-based pricing model. The named enterprise customer base spans beverage, food, consumer goods, retail, banking, pharmaceutical, energy, logistics, healthcare, and conglomerate clients (e.g., Ambev, McDonald's, Nestlé, Unilever, GE, Petrobras, Carrefour, American Express, DHL, Medtronic, Gilead, Cristália). Pricing, customer acquisition cost, and revenue figures are not publicly disclosed; go-to-market relies on word-of-mouth referrals, SEO/organic search, social media, and partner referrals rather than paid performance channels.

Name

Grupo Curumim

Legal name

CURUMIM ANIMACOES LTDA

Website

https://grupocurumim.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Curumim is a São Paulo-based children's entertainment and event services company founded in 1998, providing children's parties, corporate events, vacation camps, and environmental education programs through two mall-based Espaço Kids venues and a 40+ restaurant partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Festa Infantil Services: Children's party entertainment services including recreation, workshops, toys, balloon sculptures, storytelling, circus attractions, musical performances, and complete party packages at their Espaço Kids locations. Revenue is generated through per-event service fees.
2. Corporate Events: Corporate entertainment and event services including complete event planning, setup and execution. Services include food, furniture, attractions, decoration, multimedia resources, game shows, photo booths, DJs, artistic painting, balloon sculptures, and kids spaces for corporate events.
3. Restaurant Monitoring Services: Specialized recreation monitoring services for partner restaurants. The company provides trained monitors to conduct activities with children while parents dine, as an add-on service for restaurants.
4. Colônias de Férias (Vacation Camps): Vacation camp programs during December, January, June and July, receiving 100-150 children per edition aged 4-12 years. Includes meals (breakfast, lunch, snack) and t-shirts.
5. Online Children's Party (Festa Infantil Online): Online recreation services connecting recreators with children via video channel, with personalized activities for each age group. Allows children to invite friends for group participation.
6. Club Recreation Services: Recreation activities and educational actions with monitoring for club members. Activities include outdoor, sports, and pool activities for families.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Grupo Curumim is a São Paulo-based children's entertainment and event services company that organizes in-person and online children's parties, corporate events, environmental education programs, vacation camps, and supervised recreation services for restaurants, clubs, condominiums, and buffets. The company operates two physical Espaço Kids locations inside Shopping Iguatemi and Shopping Jardim Sul, and deploys trained recreators, biologists, and event specialists to deliver turnkey event experiences for families and businesses.

Product overview

Grupo Curumim is a comprehensive children's entertainment and event services company operating since 1998 in São Paulo, Brazil. The company offers a modular service portfolio centered around two primary offerings: in-person children's party services (Festa Infantil) and corporate event solutions (Corporativos). Additional core services include environmental education programs (SOS Ambiental), vacation colonies (Colônias), club recreation, restaurant monitoring, condominium activities, and buffets. The company operates two physical spaces - Shopping Iguatemi and Shopping Jardim Sul - offering dedicated kids areas and birthday party venues. The service architecture follows a hub-and-spoke model where core event services (Festa Infantil, Corporativos) serve as primary offerings, complemented by numerous add-on modules including Recreation, Workshops, Toys/Inflatables, Decoration, DJ, Face Painting, Balloon Sculptures, Food Catering, Photo Booths, Game Shows, and specialized offerings like Personal Kids and Environmental Theater. All services can be customized and combined to create tailored event experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Espaço & Buffet Curumim: Physical party spaces located in Shopping Iguatemi and Shopping Jardim Sul offering complete children's party services with buffet, recreation, and decorations.
• SOS Ambiental
• Festa Infantil Online

Quantifiable outcome

• 100-150 children per vacation camp edition
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered core and minor.

• SOS AmbientalcoreStrategic or Co-development PartnerSOS Ambiental partners with Grupo Curumim to deliver environmental education activities focused on the environment. They have developed a range of activities including Eco-Trilha, Environmental Games, Ecobag Workshop, and Environmental Theater with live animals. The partnership enables Grupo Curumim to offer unique environmental education combined with entertainment, with activities led by biologists, veterinarians, and environmental managers.
• AbrakadabraminorOthersPartner brand visible in partner logo section
• DeBettiminorOthersPartner brand visible in partner logo section
• FOMminorOthersPartner brand visible in partner logo section - stuffed toys/materials
• GrandhairminorOthersPartner brand visible in partner logo section
• HasbrominorOthersPartner brand visible in partner logo section - toys
• Shopping IguatemicoreStrategic or Co-development PartnerHome to one of Grupo Curumim's Espaço Kids locations. The mall partnership provides physical retail space for daily recreation activities and party hosting services.
• Shopping Jardim SulcoreStrategic or Co-development PartnerHome to one of Grupo Curumim's Espaço Kids locations. The mall partnership provides physical retail space for daily recreation activities and party hosting services.
• LeteminorOthersPartner brand visible in partner logo section
• LoirãominorOthersPartner brand visible in partner logo section
• Mão de CeraminorOthersPartner brand visible in partner logo section
• Mercearia MercedesminorOthersPartner brand visible in partner logo section
• NovotelminorOthersPartner brand visible in partner logo section - hotel/restaurant
• Pais & FilhosminorOthersPartner brand visible in partner logo section - media/family publication
• PanCakeminorOthersPartner brand visible in partner logo section
• Quintal do EspetominorOthersPartner brand visible in partner logo section - restaurant chain
• RadissoaminorOthersPartner brand visible in partner logo section
• RascalminorOthersPartner brand visible in partner logo section
• TortugasminorOthersPartner brand visible in partner logo section
• VaralminorOthersPartner brand visible in partner logo section
• VeleirosminorOthersPartner brand visible in partner logo section - club
• Vicolo NostrominorOthersPartner brand visible in partner logo section - restaurant

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hop Hari: Hop Hari is a São Paulo-based theme park offering family entertainment attractions. While broader in scope than Grupo Curumim, it competes for the same family leisure wallet in the São Paulo metro and validates the demand for supervised children's entertainment.
• Parque da Mônica: Parque da Mônica is a Brazilian children's theme park featuring licensed characters and family entertainment. It competes for family leisure spend with Grupo Curumim but on a larger, theme-park scale with a different unit economics profile.
• Magic City: Magic City is a Brazilian entertainment and events complex hosting family attractions, parties and corporate events. Its combination of venue operations and event services overlaps with Grupo Curumim's Espaço Kids venues and corporate events offering.

Direct peers

• KidZania Brazil: KidZania operates immersive role-play cities for children in Brazil, combining entertainment with educational activities in a fixed-venue model. Comparable to Grupo Curumim's Espaço Kids venues and its emphasis on age-segmented, educational recreational programming.
• Recrear Animações: Recrear is a São Paulo-based children's recreation and events provider offering entertainers, party hosts and themed activities for private and corporate clients. It is directly comparable to Grupo Curumim's core recreation, monitor and party hosting services.
• Clubinho Festas Infantis: Clubinho is a Brazilian children's party and recreation service offering entertainers, themes and complete party packages. It mirrors Grupo Curumim's modular party service architecture and target audience of families with young children.
• Bump Games: Bump Games is a Brazilian indoor playground and kids' entertainment chain offering physical recreation spaces and party hosting. It mirrors Grupo Curumim's combination of venue-based recreation, party hosting and family-oriented programming in a mall/retail setting.
• Animaê Animações e Eventos: Animaê is a Brazilian children's entertainment and events company providing recreation staff, party hosts and themed activities for family and corporate events. Comparable to Grupo Curumim in service mix, age focus and event-driven GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/grupocurumim
• Facebookfacebook.com/GrupoCurumim
• LinkedInlinkedin.com/company/grupocurumim

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Curumim