DDSA Partners

What DDSA Partners does

DDSA Partners is a specialized B2B professional services firm providing web analytics consulting exclusively to the global hospitality industry. Founded in 2004 and headquartered in Kansas City, Missouri, the firm serves enterprise hotel brands, management companies, and tourism organizations across North America, Europe, and Asia. The company operates with a small team (1–10 employees) under Managing Partners Dwen Doggett and Stephanie Axe Scott, each bringing more than 15 years of web analytics, database programming, and hospitality e-commerce experience.

The firm layers proprietary methodologies — including its Universal Tag Methodology and Omniture Simple Implementation Toolkit — on top of third-party analytics platforms (Webtrends, Adobe SiteCatalyst/Omniture, and Google Analytics) to deliver customized revenue-based reporting integrated with hotel clients' e-commerce platforms, booking engines, and pre-existing databases. The service portfolio spans the full analytics lifecycle: planning, assessment, implementation, content/campaign/operations analysis, training, and A/B and multivariable testing. Notable clients include Starwood Hotels and Resorts, Loews Hotels and Resorts, Trump International Hotel and Tower, Embassy Suites, Benchmark Hospitality, The Leading Hotels of the World, Steigenberger Hotel Group, Far East Hospitality, and Commune Hotels.

Revenue is generated through project-based and retainer professional services engagements with enterprise hotel clients; pricing is not publicly disclosed. The go-to-market is direct enterprise sales and consultative relationship selling, supplemented by strategic partnerships with leading hospitality technology providers (Pegasus Solutions, Trust International, Windsurfer CRS) that embed DDSA analytics within the booking flow. The firm is a privately held LLC with no disclosed outside funding, no SaaS product, and limited public marketing presence, operating as a boutique consultancy competing on vertical specialization and implementation expertise rather than scale.

Name

DDSA Partners

Legal name

DDSA Partners LLC

Website

https://ddsapartners.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

DDSA Partners is a specialized B2B web analytics consultancy serving the global hospitality industry, delivering customized revenue-based analytics, implementation, and reporting services to enterprise hotel brands using proprietary methodologies layered on third-party analytics platforms.

Ownership category

akta.pro rank

Product category

Hospitality Web Analytics Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Revenue Management Consulting Tools & Managed RM Services (THALAOAN)

Keywords

• Web analytics consulting
• Hospitality analytics services
• Analytics implementation services
• Revenue management analytics
• Digital marketing analytics

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Web Analytics Consulting Services: DDSA Partners generates revenue through professional services engagements providing customized web analytics implementation, reporting, and consulting for hotel clients. Services include analytics planning, assessment, reporting, implementation, content analysis, campaign analysis, operations analysis, training, and testing/optimization. Revenue appears to be project-based and/or retainer engagements with enterprise hotel clients.

Go-to-market motion1 record

Distribution channels1 record

Core offering

DDSA Partners provides customized web analytics consulting services exclusively for the global hospitality industry, including analytics planning, assessment, reporting, implementation, content analysis, campaign analysis, operations analysis, training, and testing/optimization. The firm works on leading third-party analytics platforms (Webtrends, Adobe SiteCatalyst/Omniture, Google Analytics) and extends them with proprietary implementation methodologies and customized revenue-based reporting.

Product overview

DDSA Partners is a specialized web analytics consultancy exclusively serving the global hospitality industry. Their offering is structured as a comprehensive suite of professional services that work together as an integrated analytics practice. The core portfolio includes Analytics Planning, Assessment, and Reporting and Implementation as foundational services, complemented by specialized analysis services for Content, Campaigns, and Operations. Additional offerings include Training and Testing and Optimization. DDSA also provides proprietary toolkits including the Omniture Simple Implementation Toolkit and a Universal Tag Methodology for vendor-agnostic analytics deployment. Their services are built around expertise with leading web analytics platforms (Webtrends, Adobe SiteCatalyst/Omniture, and Google Analytics) and deliver customized revenue-based reporting specifically designed for hoteliers. The company positions itself as providing end-to-end analytics support from initial strategy through ongoing optimization, with no SaaS product in the traditional sense.

Differentiator

Problem solved

Functional benefit

Products and services

• Analytics Planning Strategic consulting service that helps hoteliers build web metrics architectures aligned with core business and marketing goals, from initial planning to refinement of testing procedures.
• Assessment Comprehensive analytics assessment services including web analytics roadmaps, metrics architecture planning, implementation audits, data quality analysis, and data calibration analysis for hotel clients.
• Reporting and Implementation End-to-end implementation services for web analytics tools covering universal tag methodology, Omniture Simple Implementation Toolkit, referral sources and campaign tracking, and custom JavaScript code development.
• Content Analysis Analysis services covering dashboard and scorecard setup, deep-dive analytics, and site optimization assessments to evaluate how hotel website content serves visitor needs and conversion goals.
• Campaign Analysis Marketing campaign performance analysis including multi-channel attribution analysis, campaign analysis, and lead assessments to optimize conversion rates and ROI for hotel clients.
• Operations Analysis Operational support including process development, functional analysis, data integration assessments, and alerts setup and report monitoring for hotel web analytics programs.
• Training Customized training programs including web analytics user training, technical training, and ad hoc training with ongoing technical support for hotel clients.
• Testing and Optimization A/B and multivariable testing services with best practice guidance on team structures, test ideation, hypothesis development, test setup, production, and reporting for hotel websites.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pegasus SolutionscoreTechnology or IntegrationStrategic partnership with Pegasus Solutions, one of the leading internet booking engines in the hospitality industry. DDSA has developed partnerships with leading internet booking engines such as Pegasus Solutions to provide customized client-centric analytics programs for hoteliers.
• Trust InternationalcoreTechnology or IntegrationPartnership with Trust International, a leading hotel reservation system provider. DDSA integrates analytics with booking engine platforms to generate new revenue for participating hotels through the booking process.
• Windsurfer CRScoreTechnology or IntegrationPartnership with Windsurfer CRS, a hotel central reservation system. DDSA provides analytics programs personalized for hoteliers adding value to the customer experience through the booking process.
• Plaza-DigitalminorImplementation/ SI/ Consulting PartnerPlaza-Digital, based in Kansas City, Missouri, provides search engine marketing and optimization services as a partner to DDSA Partners. They optimize hotel websites to attract targeted search engine traffic.
• REBEL Travel CorporationminorStrategic or Co-development PartnerREBEL Travel Corporation, founded by Fred L. Bean former Hotel Business Development executive for Cendant Corporation's Travel Distribution Services division, provides hotel distribution and consulting as a partner to DDSA. They offer innovative and customizable solutions for supplier websites, associations, OTAs, and distribution channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• OTA Insight: OTA Insight provides market intelligence, rate parity, and revenue analytics to hotels. It overlaps with DDSA's revenue-based analytics focus but is more productized and data-aggregation-driven than services-led.

Others

• HSMAI (Hospitality Sales & Marketing Association International): HSMAI is a hospitality industry membership organization focused on commercial strategy, marketing, and revenue optimization education. It is a thematic peer in the hotel analytics/revenue management space and a potential channel for DDSA's thought leadership.

Direct peers

• Revinate: Revinate is a hospitality CRM and guest data platform that also provides analytics to hotels for direct-booking and marketing optimization. It overlaps with DDSA's customer analytics, campaign measurement, and revenue attribution use cases.
• Cendyn: Cendyn is a hospitality-focused CRM, digital marketing, and data analytics platform that combines software and professional services for hotels. Like DDSA, it sells analytics and revenue-driving solutions to enterprise hotel brands, but at much greater scale with a SaaS component.
• Milestone Internet Marketing: Milestone provides digital marketing, web design, and analytics solutions tailored to the hospitality industry, including enterprise hotel chains. It competes with DDSA on digital analytics, content optimization, and campaign performance services for hotels.
• HeBS Digital: HeBS Digital is a hospitality digital marketing agency offering website design, SEO, SEM, and analytics consulting to hotel chains. It is one of the most direct competitors to DDSA's campaign analysis and digital strategy services for hotel clients.

Broad incumbents

• Cloudbeds: Cloudbeds is a hospitality management platform that includes booking, channel management, and reporting modules. It overlaps with DDSA at the booking-engine and analytics integration layer where DDSA builds custom analytics on top.
• Adobe Analytics (Adobe Experience Cloud): Adobe Analytics is one of the core underlying platforms DDSA implements. Adobe's own professional services and partner ecosystem compete directly with DDSA for hospitality implementation and managed services engagements.
• Deloitte Digital: Deloitte Digital is a large professional services firm that includes analytics consulting for hospitality and travel clients. It competes with DDSA on enterprise analytics engagements where scale, multi-region delivery, and integrated transformation capabilities are required.
• Google Analytics 360: Google Analytics 360 is the other major underlying technology stack DDSA deploys. Google's own analytics partners and certified services compete with DDSA, and the platform's improving AI features may reduce demand for outside implementation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DDSA Partners