What Superhii Network Technology Company does

Superhii Network Technology Company (legal entity: SuperHii Co., Ltd.) is a Xi'an-based private company founded in August 2015 that designs, manufactures, and sells AI-powered smart shopping carts and associated retail software to supermarket and hypermarket chains globally. Its flagship product line comprises the S900Pro, S750Pro, S800Pro, S700, S600Pro, and Reno3Pro smart carts — each integrating onboard cameras, computer vision, RFID scanning, indoor positioning (WDA), self-checkout, and connectivity — supported by peripheral hardware including the SGT300 Smart Gate, C750Z Charging Station, and a maintenance-free charging system. The software stack layers HiGO (cart-resident membership, shopping, and loss-prevention application), HiMS (SaaS-based management platform for devices, marketing, and operational analytics), and AI Defender (SDK-integrated AI loss prevention). As of 2024 the company reports 30,000+ carts deployed across 300+ stores, 4,070,000 monthly active users, and 38,000+ hours of continuous cart operation.

The company operates a hybrid revenue model spanning hardware sales, recurring SaaS subscriptions (HiMS), and SDK licensing to partners. It serves primarily enterprise retail customers, with named deployments at Trial Supermarket Japan (~10,000 carts, 276 stores), Walmart (Shenzhen), Yokubenimaru/7-Eleven Japan, Ole, Wumart, Yumaowu Market (Taiwan), and Allday Market (Philippines), and sells through both direct enterprise sales and channel partners including Japan RetailAI and Panasonic Group. Geographic footprint spans China (Xi'an HQ and Jiaxing operations), Japan (Tokyo regional HQ), and the United States (HiCart Corporation in Cupertino, CA), with end-customer presence additionally in Taiwan, the Philippines, Thailand, Saudi Arabia, and Israel. The company has received four funding rounds (angel 2016, Series A 2018, strategic investment from Hanshow Technology 2019, and an undisclosed round from Zhongcai Rongshang in October 2024), holds 78 patents and 26 certifications, and won Red Dot, iF, and MUSE Design Awards for the S800 model in 2024.

Name

Superhii Network Technology Company

Legal name

SuperHii Co., Ltd.

Website

https://superhii.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Superhii Network Technology Company, founded in 2015 in Xi'an, China, develops and sells AI-powered smart shopping carts and SaaS retail-management software to enterprise supermarket and hypermarket chains worldwide, with 30,000+ carts deployed across 300+ stores.

Ownership category

akta.pro rank

Product category

Smart Retail Technology

NAICS

Electronics and Appliance Retailers (4492)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Smart Home Software, Apps & Subscriptions Retail (CRACAGAM)

Keywords

• Smart shopping carts
• Retail IoT solutions
• Computer vision retail
• Self-checkout technology
• Retail loss prevention

Headquarters

HQ city

Xian

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Smart Cart Hardware Sales: Sale of smart shopping cart hardware products including S900Pro, S750Pro, S800Pro, S700, S600Pro, and Reno3Pro models, as well as charging stations and smart gates
2. SaaS Platform Services (HiMS): Subscription-based management platform services for devices, marketing, loss prevention, and operational data analytics delivered as SaaS to supermarket operators
3. SDK Licensing: Software development kit licensing providing AI capabilities, IoT integration, and technology features to partners for custom development
4. AI Defender Software Services: AI-powered loss prevention software services supporting SDK integration for retail clients

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SuperHii designs, manufactures, and sells AI-powered smart shopping carts and complementary hardware (smart gates, charging stations, indoor positioning systems) to supermarket and hypermarket operators globally. The company bundles this hardware with a software ecosystem—HiGO (on-cart software), HiMS (SaaS management platform), and AI Defender (AI loss prevention)—and offers SDK licensing for partners to embed its AI and IoT capabilities into their own retail applications. Revenue is generated through smart cart hardware sales, recurring SaaS subscriptions, and SDK licensing.

Product overview

SuperHii is a smart retail solution provider offering an integrated hardware and software platform. The product portfolio centers on smart shopping carts (S900Pro, S750Pro, S800Pro, S700, S600Pro, Reno3Pro) supported by hardware infrastructure including SGT300 Smart Gate, C750Z Charging Station, and WDA positioning system. The software ecosystem comprises HiGO (core cart software), HiMS (management platform), and AI Defender (loss prevention). The platform offers SaaS-based management, SDK integration capabilities, and both standard and open cooperation modes for partners to develop custom software.

Differentiator

Problem solved

Functional benefit

Brands

• HiGO: Brain of the smart cart - Membership system, shopping experience, marketing and loss prevention.
• HiMS
• AI Defender

Products and services

• S900Pro Smart Cart High-capacity AI-powered smart shopping cart for hypermarkets with 150L + 75L volume, bottom loading space, narrow nested distance design, fully integrated with HiGO software, AI Defender, and HiMS SaaS platform.
• S750Pro Smart Cart Ultra-slim width smart cart with modular design, 60L/3-basket volume, lightweight and user-friendly form factor for in-store shopping.
• S800Pro Smart Cart World-class design smart cart with EP materials, 120L volume, and modular construction; winner of Red Dot, iF, and MUSE design awards in 2024.
• S700 Smart Cart Integrated smart cart adaptable to standard baskets with 80L volume and bottom loading space.
• S600Pro Smart Cart Slim and agile smart cart with 60L volume for efficient in-store shopping. Deployed at Walmart Shenzhen and Allday Market Philippines.
• Reno3Pro Retrofit Cart High-adaptability retrofit smart cart solution with low initial investment and no renovation required for store integration.
• SGT300 Smart Gate Entry and exit smart gate with easy installation, adjustable orientation, and sleek design for retail store environments.
• C750Z Charging Station Efficient charging station compatible with various ground types and all SuperHii smart carts.
• WDA (Wireless Device Automation) Indoor Positioning System Precise indoor positioning system with high stability and low maintenance for guiding shoppers to product locations within retail stores.
• HiGO Software Platform Core onboard smart cart software providing membership system, shopping experience, marketing, and loss prevention capabilities directly on the cart.
• HiMS Management Platform (SaaS) Subscription-based SaaS management platform for supermarket operators covering devices management, marketing, loss prevention, and operational data analytics.
• AI Defender Loss Prevention Software AI-powered loss prevention software supporting SDK integration to deliver software-only services to retail clients for shrinkage reduction.
• SuperHii Digital Solution Platform Integrated digital solution platform for retail stores combining smart shopping carts with SaaS management, AI capabilities, and SDK integration for partners and customers.

Quantifiable outcome

• Reduces checkout time by 74%
• +7 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature9 records

Partnerships

Four partnerships are on record, tiered major.

• Japan RetailAImajorChannel Partner/ Reseller/ Distributor · 1 January 2021Strategic cooperation with Japan RetailAI to provide better products and services for the Asian market, particularly Japanese retail stores
• Panasonic Group (Japan)majorChannel Partner/ Reseller/ Distributor · 1 January 2021Strategic cooperation with Japan Panasonic commercial to provide comprehensive smart retail solutions for the Asian market
• Hanshow TechnologymajorStrategic or Co-development Partner · 1 September 2019Strategic investment received in September 2019 to jointly expand overseas markets with SuperHii smart cart technology
• Yokubenimaru (7-Eleven Japan subsidiary)majorStrategic or Co-development Partner · 1 August 2019Deep strategic cooperation launched in August 2019 with 7-11 Japan subsidiary for smart cart deployment in their supermarket chain with over 300 stores

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• NCR Voyix (NCR Corporation): Large enterprise retail technology provider offering POS, self-checkout, and store automation solutions to global retailers. Broad incumbent in the same retail technology space, offering overlapping capabilities (self-checkout, loss prevention) as part of a wider portfolio rather than specializing in smart carts.
• Toshiba Global Commerce Solutions: Global provider of retail technology including POS, self-checkout, and store solutions, serving major retailers including 7-Eleven Japan. Broad incumbent in retail tech with overlapping capabilities to SuperHii's smart cart solutions for supermarket and convenience store segments.
• SES-imagotag (VusionGroup): European leader in electronic shelf labels and digital retail solutions, expanding into broader smart store technology. Adjacent retail tech player with comparable supermarket customer base and IoT/digitalization value proposition, though primarily ESL-focused rather than cart-based.
• Panasonic Connect (Retail Solutions): Major technology incumbent and existing SuperHii distribution partner for the Japanese market, offering broader retail solutions including POS systems, self-checkout, and store automation. Comparable as a competitor/channel partner with overlapping retail technology capabilities across Asia-Pacific.
• Diebold Nixdorf: Major global provider of retail and banking technology including POS, self-checkout, and store automation solutions. Broad incumbent in retail technology serving supermarkets and hypermarkets, with overlapping self-checkout and store digitization capabilities to SuperHii's smart cart offering.

Emerging players

• Tracxpoint: AI-powered smart shopping cart provider offering computer vision-based checkout and in-store analytics. Emerging player with a more limited deployment footprint than SuperHii, but with similar smart cart product focus targeting grocery and retail chains.

Direct peers

• Imagr: New Zealand-based smart cart and checkout technology company providing AI-powered shopping carts to grocery retailers. Direct competitor in the smart shopping cart space with similar product offering, serving supermarket and grocery chains in Asia-Pacific and globally.
• Hanshow Technology: Chinese smart retail technology provider offering electronic shelf labels, smart shopping carts, and IoT solutions to global retailers. Most directly comparable to SuperHii as a direct competitor in smart cart technology and also an existing investor/strategic partner, providing unique insight into the competitive landscape.
• Caper (Instacart): AI-powered smart shopping cart company acquired by Instacart that provides computer vision-based checkout carts to grocers in North America. Directly competes with SuperHii in the smart cart category with similar use cases (self-checkout, loss prevention, personalization), serving the same supermarket customer base.
• Veeve: Smart shopping cart provider offering AI-powered carts with checkout, personalized recommendations, and analytics to major US grocery chains. Direct competitor in the smart cart product category, addressing the same supermarket customer segment with similar functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@superhii
• Facebookfacebook.com/p/SuperHii-Ai-Cart-100063706255698
• LinkedInlinkedin.com/company/superhii
• Instagraminstagram.com/superhiiaicart

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superhii Network Technology Company