Treveri Cellars

What Treveri Cellars does

Treveri Cellars is a family-owned sparkling wine house founded on November 23, 2010, and located in Wapato, Washington, just south of Yakima in the Yakima Valley. It is Washington's only dedicated sparkling wine producer, positioning the company in a structurally niche category within the state's broader wine industry. The company controls 71 acres of estate vineyards across four sites (Aurum Treveri, School Land, Basalt Springs, and Bethel Ridge) in the Naches Heights AVA, all farmed organically with regenerative practices. All sparkling wines are produced using the Méthode Traditionnelle (the same secondary-in-bottle method used in Champagne, France), with a minimum aging period of two years and many wines aged three or more years, yielding a portfolio of Brut Zero (Blanc de Blancs), Blanc de Noirs, Brut, Sparkling Riesling, Sparkling Mueller-Thurgau, and Rosé, alongside a small still-wine line (Syrah, Gewurztraminer, Pinot Meunier).

The business is operated on a direct-to-consumer model with three primary revenue streams: (i) recurring wine-club subscriptions through the Bubble Club (three tiers — Tirage at $50-$60 per shipment, Choice with a 150-member cap, and Cuvee at $145-$165 per shipment, shipping three times per year); (ii) transactional sales through a daily tasting room in Wapato offering flights, glass pours, bottle service, and premium experiences such as The Bubbles; and (iii) direct e-commerce shipping to 25 US states, supplemented by event revenue (Sunday Brunch, Museum Masquerade) and a modest trade and media distribution channel. The company is wholly family-owned and operated by the Grieb family: Juergen Grieb serves as Head Winemaker and Owner (German-trained with 40+ years of experience), Julie Grieb as Owner and General Manager, Christian Grieb as Winemaker, and Katie Grieb as Senior VP of Marketing; complemented by a Senior VP of Guest Relations, a PNW Sales Manager, and a Philadelphia-based National Sales and Brand Manager. Treveri's brand has been featured at White House State Department receptions and James Beard Foundation events, signaling high industry recognition within a small-scale craft winery operation.

Name

Treveri Cellars

Legal name

Treveri Cellars

Website

https://trevericellars.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Treveri Cellars is a family-owned Washington sparkling wine house producing handcrafted Méthode Traditionnelle sparkling wines from 71 acres of organically farmed estate vineyards in the Naches Heights AVA, serving direct-to-consumer buyers through a tasting room, three-tier wine club, and e-commerce shipping to 25 US states.

Ownership category

akta.pro rank

Product category

Sparkling Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Handcrafted sparkling wines
• Traditional method sparkling wine
• Estate vineyard management
• Wine club subscriptions
• Winery tasting experiences

Headquarters

HQ city

Wapato

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Wine Sales: Selling wines directly to consumers through online store and tasting room, including current releases, club exclusives, and merchandise.
2. Wine Club Subscriptions: Bubble Club membership with three tiers (Tirage, Choice, Cuvee) that ship wines three times per year, providing recurring subscription revenue with tiered pricing from $50-165 per shipment.
3. Tasting Room & Experiences: Revenue from tasting room visits including tasting flights, glass pours, bottle service, and private experiences like The Bubbles, plus on-site dining.
4. Event Revenue: Ticketed events including Sunday Brunch and special events like Museum Masquerade.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Treveri Cellars produces handcrafted sparkling wines using the traditional Méthode Traditionnelle and offers a portfolio that includes Brut Zero, Blanc de Noirs, Brut, Sparkling Riesling, Sparkling Mueller-Thurgau, and Rosé. It also produces selected still wines and sells them through a tasting room, online store, wine club, and trade distribution channels.

Product overview

Treveri Cellars is a family-owned sparkling wine house producing handcrafted sparkling wines using the traditional Méthode Traditionnelle (same method used in Champagne, France). Their portfolio includes a range of sparkling wines (Brut Zero/Blanc de Blancs, Blanc de Noirs, Brut, Sparkling Riesling, Sparkling Mueller-Thurgau, Rosé) as well as still wines (Syrah, Gewurztraminer, Pinot Meunier). The company operates a subscription-based wine club (Bubble Club) with three tiers (Tirage Club, Choice Club, Cuvee Club) offering quarterly shipments of exclusive wines. They also offer hospitality experiences through their tasting room in Wapato, Washington, including indoor seating, outdoor patio, and private Bubble accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Brut Zero (Blanc de Blancs) A zero-dosage sparkling wine made from 100% Blanc de Blancs Chardonnay and handcrafted using the traditional Méthode Traditionnelle with extended aging.
• Blanc de Noirs A sparkling wine made from Pinot Noir and Pinot Meunier grapes that presents the character of red grape varieties in sparkling form.
• Brut A fruit-forward classic Brut sparkling wine made using the traditional Méthode Traditionnelle and aged for a minimum of two years.
• Sparkling Riesling A non-traditional varietal sparkling wine made from Riesling grapes and reflecting the winemaking team's experience with this German grape variety.
• Sparkling Mueller-Thurgau A sparkling wine made from Mueller-Thurgau grapes, a cross between Riesling and Silvaner, with aromatic and floral characteristics.
• Rosé A pink sparkling wine crafted using the traditional Méthode Traditionnelle.
• Syrah A still Syrah wine produced from estate-grown grapes and intended to showcase Yakima Valley terroir.
• Gewurztraminer A still Gewurztraminer wine with the aromatic characteristics typical of the variety.
• Pinot Meunier A still Pinot Meunier wine produced from estate-grown fruit.
• Tirage Club Membership An entry-level wine-club membership providing two bottles of new and limited-production sparkling wines per shipment, shipped three times per year for six bottles annually, with complimentary tastings and discounts.
• Choice Club Membership A mid-tier wine-club membership allowing members to select six Core Tier wines per shipment, shipped three times per year for 18 bottles annually, with complimentary tastings and member events; membership is limited to 150 members.
• Cuvee Club Membership A premium wine-club membership providing six bottles of exclusive club-only sparkling wines per shipment, shipped three times per year for 18 bottles annually, with premium benefits and the highest member discounts.
• Tasting Room Experience On-site wine-tasting experiences at Treveri Cellars' Wapato location, including an outdoor patio, indoor tasting room, club lounge, and private Bubble seating accommodations with seasonal menu offerings.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• J Vineyards & Winery: Russian River Valley sparkling wine specialist producing méthode traditionnelle sparkling wines with a multi-tier wine club; directly comparable sparkling-focused DTC model.
• Domaine Carneros: California sparkling wine house producing méthode traditionnelle wines in the Champagne style with château tasting room experiences; directly comparable in production method and DTC model.
• Roederer Estate: Anderson Valley méthode traditionnelle sparkling house owned by Champagne Louis Roederer; directly comparable traditional-method producer with estate DTC tasting room.
• Gruet Winery: New Mexico sparkling wine house known for méthode traditionnelle production at accessible price points; comparable traditional-method specialist with tasting room DTC model.
• Iron Horse Vineyards: Sonoma County sparkling wine producer using méthode traditionnelle with a strong estate-event and tasting-room business; comparable in production method and DTC tasting experience.
• Argyle Winery: Oregon-based sparkling wine producer using méthode traditionnelle, focused on estate-grown fruit from the Willamette Valley; comparable traditional-method Pacific Northwest sparkling specialist.
• Schramsberg Vineyards: Historic Napa Valley sparkling wine house specializing in méthode traditionnelle bottlings; the most direct U.S. comparable to Treveri's traditional-method, estate-focused sparkling program.

Broad incumbents

• Chateau Ste. Michelle: Washington state's largest and most established winery, producing still and sparkling wines at scale across multiple tiers; comparable as the dominant Washington incumbent Treveri operates alongside.
• Willamette Valley Vineyards: Publicly traded Oregon winery with a strong DTC tasting room and wine club model; comparable as a Pacific Northwest established wine brand with DTC-first distribution.

Regional players

• L'Ecole No. 41: Family-owned Walla Walla Valley winery with a tasting room and wine club; comparable Washington-based family-run producer with DTC club/visitation focus, though not sparkling-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/trevericellars
• Xx.com/trevericellars

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treveri Cellars