What Argyle Winery does

Argyle Winery, founded in 1987 by Rollin Soles in Dundee, Oregon, is an estate-grown premium wine producer operating from a single headquarters at 691 OR-99W in the Willamette Valley. The company specializes in méthode champenoise sparkling wine production alongside Pinot Noir, Chardonnay, Riesling, and Rosé, drawing on a portfolio of four owned estate vineyards totaling over 600 planted acres: Knudsen Vineyard (124 acres, Dundee Hills AVA, planted 1972), Lone Star Vineyard (113 acres, Eola-Amity Hills AVA, 1996), Spirit Hill Vineyard (137 acres, Eola-Amity Hills AVA, 2008), and Giving Tree Vineyard (138 acres, Willamette Valley AVA, planting from 2015). Sparkling wine accounts for approximately 40% of total production, anchored by the flagship Extended Tirage Brut aged 10+ years on yeast lees before disgorgement. A 25-person in-house vineyard team, led by Vineyard Manager Erica Miller and Winemaker Kate Payne Brown (the third winemaker in nearly 40 years, appointed 2026), manages operations under LIVE, Salmon Safe, and Bee-Friendly sustainability certifications earned since 2008.

The revenue model combines direct-to-consumer and wholesale channels. DTC channels include the Dundee Tasting House (open seven days a week with guided flights priced $35-$90 per person), an online e-commerce store shipping to 41+ US states (with 10% off 6+ bottles and 15% off plus free shipping on 12+), a four-tier wine club membership (Starter $175-$225 per shipment through Platinum $600-$800 per shipment, delivering 9-36 bottles annually), the customizable Argyle Always subscription launched 2025, and corporate/private event hosting across four venues (Tasting House up to 100 guests, Riddling Room up to 25, Library up to 12, Spirit House up to 35). Wholesale distribution to restaurants, retail shops, and wine stores complements the DTC mix. Customers span wine enthusiasts and tourists, wine collectors and subscribers, corporate clients, hospitality buyers, and arts/cultural organizations; partnerships with Portland Opera (since 1990), Portland Center Stage (since 2006), PDX Jazz (since 2016), the James Beard Foundation, the Hillsboro Hops (since 2026), and PNCA's Art of Sparkling program support brand and community engagement.

Argyle is a privately held subsidiary of Lion Nathan USA (Holdings), Inc., operating within the Distinguished Vineyards Wine Partners portfolio alongside MacRostie Winery, Markham Vineyards, TEXTBOOK Vineyards, Hidden Barrel, and Dough Wine. The company's competitive positioning rests on its pioneering role in Oregon sparkling wine and an unusual credential set: its Extended Tirage Brut has placed on Wine Spectator's Top 100 Wines of the World four times, and Argyle is the only winery globally named to that list in Sparkling, Chardonnay, and Pinot Noir categories. Sub-brands include Nuthouse Pinot Noir and Spirithouse Pinot Noir, plus special programs Ojo Brilloso and Art of Sparkling.

Name

Argyle Winery

Legal name

Argyle Winery

Website

https://argylewinery.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Argyle Winery is an Oregon premium wine producer founded in 1987, specializing in méthode champenoise sparkling wines and estate-grown Pinot Noir, Chardonnay, and Riesling across 600+ vineyard acres, selling directly through its Dundee Tasting House, wine club, and nationwide distribution.

Ownership category

akta.pro rank

Product category

Sparkling Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Oregon sparkling wine
• Méthode champenoise production
• Estate-grown Pinot Noir
• Wine club membership
• Wine tasting experiences

Headquarters

HQ city

Dundee

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the Tasting House and online e-commerce platform with direct shipping to customers across the United States. Offers 10% off 6+ bottles and 15% off + complimentary ground shipping on 12+ bottles.
2. Wine Club Membership: Tiered membership program with Starter (9 bottles/year), Standard (12 bottles/year), Premier (24 bottles/year), and Platinum (36 bottles/year) tiers. Provides recurring subscription revenue with complimentary tastings, event access, anniversary credits, and member pricing.
3. Private and Corporate Events: Revenue from hosting private events including weddings, corporate retreats, team-building activities, and celebrations at the Dundee Tasting House with multiple event spaces (Tasting House, Riddling Room, Library, Spirit House).
4. Wholesale Distribution: Distribution to restaurants, retail shops, and wine stores across the United States. Customers can find Argyle wines near them through the website locator.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Argyle Winery produces estate-grown sparkling wines using the traditional méthode champenoise alongside Pinot Noir, Chardonnay, Riesling, and Rosé from over 600 acres of estate vineyards in Oregon's Willamette Valley. The winery operates a Dundee Tasting House for in-person experiences, sells wine directly through an online store with shipping across most U.S. states, and runs a four-tier Wine Club membership plus customizable Argyle Always subscription for recurring access.

Product overview

Argyle Winery is a pioneering Oregon winery established in 1987 in Dundee, Oregon, producing a diverse portfolio of still and sparkling wines. The core offerings center on Sparkling Wine (including Extended Tirage, Vintage Brut, Brut Rosé, Blanc de Blancs, and Blanc de Noirs), Pinot Noir (with distinctive sub-brands Nuthouse and Spirithouse), Chardonnay, Riesling, and Rosé. Single Vineyard wines from Knudsen, Lone Star, Spirit Hill, and Giving Tree Vineyards showcase specific terroir expressions. The winery operates a four-tier Wine Club Membership (Starter through Platinum), an Argyle Always customizable subscription, and Seasonal Releases program. Experiential offerings include Tasting House tastings, Best of Brut experiences, Library tastings, and Corporate/Private Events at multiple venues. Special programs like Ojo Brilloso (equity-focused vineyard supervisor wines) and Art of Sparkling (PNCA student label collaboration) reflect community engagement. Argyle is the only winery in the world named to Wine Spectator's Top 100 list for Sparkling, Chardonnay, and Pinot Noir.

Differentiator

Problem solved

Functional benefit

Brands

• Nuthouse: A provocative, singular expression of Pinot Noir, named after the hazelnut plant that once was home to the original winery.
• SpiritHouse
• Argyle Always
• Ojo Brilloso
• Art of Sparkling

Products and services

• Sparkling Wine Collection

Quantifiable outcome

• Wine Spectator Top 100 Wines of the World - Extended Tirage Brut (4 times)
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hillsboro HopscoreGTM or Marketing Partner · 9 March 2026Partnership announced March 9, 2026 with the minor league baseball team Hillsboro Hops. Features the Dugout Lounge presented by Argyle at the new Hops Ballpark in Hillsboro, Oregon. Marks the first time an Oregon winery has created a premium in-stadium wine experience. Aims to reach younger fans and sports fans who might typically choose beer, positioning wine as accessible and unpretentious.
• Oregon SymphonyminorGTM or Marketing Partner · 1 January 2024Partnership celebrating precision and harmony in world-class experiences, whether through concertos or perfectly balanced Pinot Noir. Now in second year of relationship. Includes Opening Night Collection.
• James Beard FoundationcoreGTM or Marketing Partner · 1 January 2020Exclusive Wine Partner of James Beard Foundation Impact Programs. Committed to establishing a more sustainable food system through education, advocacy, and thought leadership. Supports programs under the mantra 'good food for good.'
• PDX JazzcoreGTM or Marketing Partner · 1 January 2016Exclusive wine sponsor for the Portland Jazz Festival since 2016. Celebrates the improvisational spirit shared by winemakers and musicians. Hosts Grammy-winning legends to emerging talents at Argyle winery events. Partnership anchored by shared values around arts and education strengthening the community.
• Pacific Northwest College of Art (PNCA)coreStrategic or Co-development Partner · 1 January 2014Over a decade-long collaboration through the Art of Sparkling internship program. Three PNCA students selected annually to visit vineyards, winery, and Tasting House for inspiration, creating original artwork for labels on the Art of Sparkling 3-pack release each fall. To date, 30 student artists have participated.
• Portland Center StagecoreGTM or Marketing Partner · 1 January 2006Consistent wine partner since 2006 for Portland's largest theater company and top 20 regional powerhouse nationwide. Provides wines for performances, special events, and the Spotlight Collection.
• Portland OperacoreGTM or Marketing Partner · 1 January 1990Official Sparkling Wine of Portland Opera since 1990. Longest-standing partnership supporting main stage productions and the Opera a la Carte community program that brings live opera to community spaces.
• Trellis Mobile Wood-Fire KitchenminorStrategic or Co-development PartnerFood partnership bringing elevated, wine-friendly fare to tasting experiences. Offers rotating menu of wood-fired dishes including Prime NY Strip with Pinot Noir demi-glace, charred seasonal vegetables, and bites like prosciutto-wrapped dates or truffle deviled eggs. Available daily at the Dundee tasting house.
• Distinguished Vineyards Wine PartnerscoreOthersParent company under Lion Nathan USA holdings along with MacRostie Winery, Markham Vineyards, TEXTBOOK Vineyards, Hidden Barrel, and Dough Wine. Provides centralized brand assets, trade resources, and national sales team support.
• Atlas Vineyard ManagementminorStrategic or Co-development PartnerPartnership since 2015 to develop the 210-acre Giving Tree Vineyard property in Willamette Valley (Polk County). Named after Shel Silverstein's book about multigenerational friendships and the joys of giving. Shared dedication to sustainable farming practices.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Penner-Ash Wine Cellars: Single-vineyard Pinot Noir specialist in Willamette Valley with comparable estate-grown focus, premium pricing, and DTC tasting room model centered in Yamhill County.
• Schramsberg Vineyards: California's most decorated traditional-method sparkling wine house in Napa Valley. Closest direct peer to Argyle: both produce méthode champenoise sparkling from estate fruit, command top-tier price points, and rely heavily on DTC tasting and wine club revenue.
• Eyrie Vineyards: Pioneering Oregon winery (founded 1965) that put Oregon Pinot Noir on the map alongside Argyle's 1987 contribution to Oregon sparkling. Direct peer with comparable pioneering heritage and Dundee Hills terroir.
• Domaine Serene: Premium Oregon winery in Dundee Hills producing Pinot Noir and Chardonnay. Direct peer sharing Argyle's Dundee Hills terroir, estate-vineyard approach, luxury pricing, and Tasting House DTC model.
• Beaux Frères: Iconic Oregon Pinot Noir producer in Ribbon Ridge. Direct peer to Argyle's Pinot Noir program with similar estate viticulture, low-volume cult positioning, and mailing-list allocation model.
• Roederer Estate: Anderson Valley sparkling wine producer owned by Champagne Louis Roederer. Comparable to Argyle as a méthode champenoise estate producing high-end American sparkling from cool-climate Pinot Noir and Chardonnay.
• Sokol Blosser Winery: Pioneering Dundee Hills winery founded in 1971 with sustainability-first certifications (LIVE, Salmon Safe) similar to Argyle. Direct peer in estate-grown Pinot Noir and Chardonnay with strong DTC and tasting-room presence.
• Domaine Carneros: Sparkling wine specialist in Carneros (Napa/Sonoma), founded by Champagne house Taittinger. Directly comparable to Argyle as a traditional-method sparkling producer with château-style tasting room and DTC-led business model.
• Iron Horse Vineyards: Sonoma County sparkling wine specialist focused on méthode champenoise production. Highly comparable to Argyle's estate-grown, traditional-method sparkling program with similar DTC/event-driven marketing.
• Willamette Valley Vineyards: Larger publicly-traded Oregon winery (NASDAQ: WVVI) with a comparable Pinot Noir and Chardonnay portfolio. Closest public-market comparable for estimating Argyle's scale, though Argyle is more premium and sparkling-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/argylewinery
• Xx.com/ArgyleWinery
• Facebookfacebook.com/ArgyleWinery
• LinkedInlinkedin.com/company/argyle-winery

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Argyle Winery