Tomappo
- Company typePrivate
- Founded2015
- HeadquartersNova Gorica, Slovenia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Tomappo does
Tomappo, operated by PROVENTUS d.o.o. (Ajdovščina, Slovenia, EU), is a consumer gardening assistant platform available on web, iOS, and Android. It helps hobby gardeners plan, shop, and care for their vegetable gardens through three connected surfaces: a Web Garden Planner for bed layout and crop rotation, a mobile app with a personal gardening calendar and AI Assistant, and an in-store QR code product assistant deployed across partner garden centers in Europe. Underlying technology integrates AI chat with photo-based plant health diagnosis, computer vision for pest and disease recognition, weather and moon-phase data, and a proprietary vegetable encyclopedia with monthly gardening guidance localized for Slovenian, Italian, German, and English-speaking users.
The business model is freemium. The free tier provides basic calendar, notes, a demo garden, and partial content access, funded in part by partner garden centers and a strategic relationship with Verdemax in Italy. Tomappo Pro, priced at approximately 24 €/year, unlocks unlimited AI Assistant questions, spices and herbs information, crop rotation in the web planner, and full mobile garden plan access. A Group Pro tier offers bulk subscriptions for families, community gardens, schools, and clubs at discounts exceeding 50%, while Pro gift cards are sold through partner garden centers as an additional acquisition channel. Customer segments center on individual hobby gardeners ranging from balcony growers to multi-bed gardeners, with secondary segments in families and shared/community gardens; no enterprise or B2B paying customers are disclosed. The company employs 1-10 people and operates without disclosed external funding, indicating organic, capital-efficient growth to a user base described as tens of thousands across Europe.
Tomappo firmographics
Firmographics- Name
- Tomappo
- Legal name
- PROVENTUS d.o.o.
- Website
- https://tomappo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tomappo industry classification
Industry- Product category
- Consumer Gardening Software
- NAICS
- Farm Management Services (115116)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)
- akta.pro secondary industries
- Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI), Garden Bed Design, Layout & Planting Plans (HSAIAFAA)
Keywords
Where Tomappo is headquartered
LocationHeadquarters
- HQ city
- Nova Gorica
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Tomappo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Tomappo Pro Subscription: Annual subscription model at ~24 €/year providing access to AI Assistant with more questions, spice/herb information (beyond vegetables), crop rotation in web planner, and full garden plan on mobile. Upsell from free tier.
- Group Pro Licensing: Bulk Pro subscriptions for families, community gardens, schools, and clubs with discounted pricing per gardener. Discounts can exceed 50% for larger groups. Revenue is generated through group enquiries processed via contact form.
- Partner Garden Center Integration: Revenue generated through partnerships with garden centers and Verdemax, where QR code integration and gift card sales help sustain the free version while driving product adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Tomappo Free - Basic features for hobby gardeners |
| Subscription | Annual | Tomappo Pro - Full-featured for serious gardeners |
| Subscription | Annual | Tomappo Pro for Groups - Family, club, and community pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Tomappo product offering
Product offeringCore offering
Tomappo is a personal gardening assistant platform that connects home garden planning, in-store guidance, and daily garden care so hobby gardeners always know what to sow, buy, and do next. It delivers a freemium mobile app (iOS and Android) and web garden planner with personal calendars, visual bed planning, crop rotation tracking, an AI chat assistant for gardening questions (with photo support), a vegetable encyclopedia, and an in-store QR-code product assistant available at partner garden centers. A Pro subscription (approximately €24/year) unlocks unlimited AI questions, herbs/spices content, crop rotation in the web planner, and the full garden plan on mobile.
Product overview
Tomappo is a unified gardening assistant platform consisting of a free mobile/web app and a premium Pro tier. The core Tomappo product connects home garden planning via the Web Garden Planner, in-store product assistance via QR codes in partner garden centers, and daily guidance through the Mobile App. The free tier provides basic calendar features, demo gardens, and limited content access. Tomappo Pro (approximately 24 €/year) unlocks unlimited AI Assistant queries, herbs/spices information, crop rotation in the web planner, and mobile garden plan access. Group Pro offers bulk pricing for families, clubs, and community gardens. The platform is available across web, iOS, and Android, and powers the Posadi.si brand in the Slovenian market.
Differentiator
Problem solved
Functional benefit
Brands
- Tomappo Free: Free version of the Tomappo gardening app with basic features including garden calendar, demo garden planning, and vegetable guides.
- Tomappo Pro
- Tomappo Group Pro
Products and services
- Tomappo Free Free tier of the Tomappo personal gardening assistant for individual hobby gardeners; provides a basic garden calendar, notes, demo garden for planning exploration, and access to a portion of the vegetable guides and how-to content. Users can upgrade to Pro in-app or via a gift card bought at a partner garden center.
- Tomappo Pro Annual subscription (approximately €24/year) for serious hobby gardeners, unlocking unlimited AI Assistant questions, spices and herbs information, crop rotation in the web planner, and full garden plan access on mobile. Purchasable in-app or via Pro gift cards at partner garden centers.
- Web Garden Planner Browser-based garden planning tool that lets registered users draw beds, drag and drop vegetables with correct spacing, view good/bad neighbour (companion planting) indicators, estimate seedlings and seeds needed, and plan crop rotation throughout the year. Targeted at hobby gardeners wanting to plan on a larger screen.
- Tomappo Mobile App (iOS and Android) Native iOS and Android mobile application providing the personal gardening calendar, notes and photos, the vegetable and how-to knowledge base, and the AI Assistant for quick in-the-garden answers. Targeted at hobby gardeners who need day-to-day guidance in the garden and in garden centers.
- AI Assistant Chat-based gardening assistant built into the Tomappo mobile app that accepts text questions and photo attachments, returns answers about plant health, pests, and diseases, and lets users maintain threads for recurring issues across the season. Targeted at individual hobby gardeners needing on-demand expert guidance.
- In-Store Product Assistant QR-code-driven in-store guidance tool placed on shelves and displays in partner garden centers; users scan codes to see what to do in their garden this month and get explanations of what a product is for and when to use it. Targeted at hobby gardeners visiting partner garden centers in Europe.
- Group Pro Bulk Pro subscription offering for families, clubs, community gardens, and school gardens, providing multi-user access to Tomappo Pro features at significantly discounted per-gardener pricing (well over 50% off the individual €24/year plan for larger group orders). Procured via a contact-form enquiry.
Quantifiable outcome
- Tens of thousands of gardeners across Europe use the platform
- +1 more outcomes
Companies that use Tomappo
Customer profileSegments3 records
Ideal customer profiles3 records
Tomappo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Tomappo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- VerdemaxcoreStrategic partner in Italy who approaches their work as a family and not just as a business. Together they help garden centers embrace digital transformation while maintaining the personal touch that makes them special. Verdemax enables Tomappo to maintain a rich free version through partnership support.
- Partner Garden CenterscoreNetwork of specialized garden centers across Europe where Tomappo QR codes are placed on shelves and displays. These partners enable the in-store product assistant feature and help sustain the free version of Tomappo. Gift cards for Pro subscriptions are sold through these partner locations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tomappo competitors and assessment
Company assessmentDirect peers
- Gardenize: Gardenize is a mobile garden journal and planning app that lets users log plants, photos, notes, and tasks - a direct competitor targeting the same hobby gardener persona with similar journaling/calendar features.
- Garden Tags: Garden Tags is a mobile app for home gardeners combining plant identification, a community feed, and personal garden journals, overlapping with Tomappo's pest/disease recognition and garden history features.
- SmartPlant: SmartPlant is a plant care and identification app with AI-driven pest/disease diagnosis and care reminders, competing directly with Tomappo's AI Assistant and pest recognition features.
- Smart Gardener: Smart Gardener is a web-based garden planning service that creates personalized planting calendars, plans crop rotation, and sends reminders - serving the same hobby gardener segment as Tomappo with similar functionality.
- GrowVeg: GrowVeg is a web and mobile garden planning app that helps home gardeners lay out beds, plan crop rotation, and receive planting reminders - directly comparable to Tomappo's Web Garden Planner and calendar.
Emerging players
- PlantoScan: Pl@ntNet is a widely-used plant identification tool via image recognition, overlapping with Tomappo's pest/disease identification capability but serving a different primary use case (species ID vs. garden management).
- Seedtime: Seedtime is a garden planning app with calendar-based planting reminders and companion planting guidance, comparable to Tomappo's calendar and companion/neighbour features for home growers.
- PictureThis: PictureThis is an AI-powered plant identification and disease diagnosis app with a large global user base; it overlaps with Tomappo's image-based pest/disease recognition feature but lacks broader garden planning.
Broad incumbents
- GARDENA smart system: GARDENA is a major European garden equipment brand with a connected/smart garden ecosystem; it overlaps with Tomappo in serving hobby gardeners but via hardware (sensors, irrigation) rather than software planning.
- Old Farmer's Almanac (garden planner): Old Farmer's Almanac offers an online garden planner with planting calendars and frost dates for hobby gardeners, overlapping with Tomappo's calendar and location-specific guidance functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tomappo social profiles
Digital presenceTomappo compliance and trust
Trust signalCompliance1 record
Tomappo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tomappo leadership team
Management profileNumber of profiles
Tomappo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tomappo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tomappo
What does Tomappo do?
Tomappo is a personal gardening assistant platform that connects home garden planning, in-store guidance, and daily garden care so hobby gardeners always know what to sow, buy, and do next. It delivers a freemium mobile app (iOS and Android) and web garden planner with personal calendars, visual bed planning, crop rotation tracking, an AI chat assistant for gardening questions (with photo support), a vegetable encyclopedia, and an in-store QR-code product assistant available at partner garden centers. A Pro subscription (approximately €24/year) unlocks unlimited AI questions, herbs/spices content, crop rotation in the web planner, and the full garden plan on mobile.
Is Tomappo a public or private company?
Tomappo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tomappo founded?
Tomappo was founded in 2015. It employs 1 to 10 people.
Where is Tomappo based?
Tomappo is headquartered in Nova Gorica, Slovenia, in the Europe region.
How does Tomappo make money?
Three revenue lines are on record. Tomappo Pro Subscription is the primary driver. The others are group Pro Licensing and partner Garden Center Integration.
Who are Tomappo's main competitors?
Direct peers on record are Gardenize, Garden Tags, SmartPlant, Smart Gardener and GrowVeg. Emerging players are PlantoScan, Seedtime and PictureThis. Broad incumbents are GARDENA smart system and Old Farmer's Almanac (garden planner).
Does Tomappo have an API?
No public API is recorded for Tomappo.
What industry is Tomappo in?
Tomappo's product category is Consumer Gardening Software. Its primary akta.pro industry code is AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting), with a secondary code of AFAGALAI, Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts). Its NAICS code is 115116 and its SIC code is 7372.