Di Marca Brand Performance

What Di Marca Brand Performance does

Di Marca Brand Performance Pty Ltd is an Australian brand strategy and creative agency founded in Melbourne in April 1993 by Steve Alley after his tenure at Sydney-based Stone Davies Alley Strategic Design. Operating from a studio in Yarraville, Melbourne, the firm delivers end-to-end brand development services spanning brand strategy, naming, culture alignment, digital presence, collateral, signage and wayfinding, packaging, events, and marketing/advertising execution. Its core product is the proprietary, trademarked Brand Bullseye Framework — a six-element strategic methodology (Value Proposition, Evidence, Key Messages, Sticky Values & Behaviours, Character, and Brand Essence) developed in the mid-1990s during work with Foster's International and applied as the foundational approach across all client engagements.

The company operates a B2B-focused service model targeting mid-to-large Australian organizations including food and beverage exporters, enterprises, education institutions, and government bodies, with a roster of recognizable clients such as Carlton & United Breweries/Foster's, Pink Lady, Breville, McConnell Dowell, AFL, Swimming Australia, the University of Tasmania, Country Road Group, and David Jones. The agency employs approximately six people and engages clients through consultative, workshop-based direct sales, delivering projects on a quote-based professional services pricing model. Geographically, Di Marca is Australia-headquartered but has executed client work into Southeast Asia (Thailand) and Hong Kong, principally in support of long-tenured clients rather than as standalone geographic expansion.

Revenue is generated entirely through professional services fees; the firm is privately held with no disclosed external funding, no parent company, no acquisitions, and no institutional investment. Operations rely on direct client engagement, referrals, content marketing through the Di Marca Journal, and social media presence, with no documented AI/ML, software products, APIs, or technology platform underlying the service offering.

Name

Di Marca Brand Performance

Legal name

Di Marca Brand Performance Pty Ltd

Website

https://dimarca.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Di Marca is a Melbourne-based B2B brand strategy and creative agency, founded in 1993, that serves mid-to-large Australian organizations with strategy, identity, and execution services anchored by its proprietary Brand Bullseye Framework.

Ownership category

akta.pro rank

Product category

Brand Strategy Consulting

NAICS

Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Brand Guidelines, Governance & Brand Management (BPAFAEAF), Brand Guidelines, Governance & Asset Systems (MPAAAEAF)

Keywords

• Brand strategy consulting
• Brand identity design
• Creative agency services
• Packaging design services
• Marketing collateral design

Headquarters

HQ city

Yarraville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brand Strategy Consulting: Revenue generated through professional consulting services including brand strategy development, brand workshops, and strategic advisory engagements with B2B clients.
2. Creative Services: Project-based fees for brand appearance systems, identity design, collateral development, packaging, signage, digital design, and marketing material creation.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Di Marca is a B2B brand performance agency that delivers brand strategy, identity development, and creative execution services for organizations. Its offering is anchored by the proprietary Brand Bullseye framework and spans naming, culture alignment, brand appearance systems, digital design and development, collateral, signage and wayfinding, packaging, events and activations, and marketing/advertising campaigns.

Product overview

Di Marca Brand Performance is a brand strategy and creative agency offering a unified portfolio of services anchored by their proprietary Brand Bullseye Framework. The agency provides strategic brand services including naming, culture alignment, and brand appearance systems, alongside execution services spanning digital (website, eCommerce, social, video, animation), collateral design, signage & wayfinding, packaging, events & activations, and marketing & advertising. The Brand Bullseye Framework serves as the core strategic methodology that integrates and guides all other service offerings, creating a cohesive brand development process from strategy through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Bullseye Framework

Quantifiable outcome

• Flooring Xtra campaign generated over 800 hot leads and 13M ad impressions
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Interbrand: Global brand consultancy known for brand valuation, strategy, and identity work. Comparable in the brand strategy domain but competes at enterprise scale versus Di Marca's mid-market focus.
• Ogilvy Australia: Part of the WPP-owned Ogilvy network, Ogilvy Australia provides full advertising, brand, and creative services to major clients. Overlaps with Di Marca in brand strategy and creative execution but at significantly larger scale.
• M&C Saatchi Australia: Australia arm of the global M&C Saatchi network, offering advertising, brand strategy, and creative services. Comparable in brand strategy and creative delivery but at a network scale Di Marca cannot match.
• Landor & Fitch: Global brand strategy and design consultancy within WPP, offering brand identity, brand strategy, and design at scale. Comparable on the brand strategy methodology and packaging side, but operates as a much larger incumbent with global reach.

Direct peers

• Hulsbosch: Australian brand design and strategy agency based in Sydney that creates brand identity systems, packaging, and brand strategy for major clients. Closest direct peer to Di Marca given similar size, B2B-leaning client mix, and integrated strategy-plus-execution model.
• Re:Brand: Boutique Australian brand and identity studio working on naming, identity, and brand systems for ambitious B2B and consumer clients. Comparable in scale, methodology, and deliverable mix.
• Principals: Melbourne-based brand strategy and design consultancy delivering naming, identity, and brand systems. Comparable to Di Marca in scale, geography, and offering — both are mid-sized Australian brand shops with strategy-led methodologies.
• Forethought: Australian brand strategy and design firm focused on helping organisations articulate strategy and execute through brand identity. Directly comparable in services, region, and target B2B/government client mix.
• Bellman Agency: Australian creative and brand strategy agency serving B2B and consumer clients with strategy, identity, and campaign work. Comparable mid-sized competitor in the Australian market.
• The Royals: Melbourne brand and creative agency offering brand strategy, identity, and integrated communications for mid-to-large clients. Direct peer given similar B2B focus, Melbourne base, and full-service brand offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/dimarca.com.au
• Instagraminstagram.com/di_mar_ca
• Xx.com/di_marca
• LinkedInlinkedin.com/company/1368363

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Di Marca Brand Performance