What RE:BRAND does

RE:BRAND Advertising GmbH is a Berlin-based event and brand activation agency founded in 2022, operating as a private German limited liability company (GmbH) with a headcount of 11-50. The firm serves B2B brand clients seeking experiential marketing, event execution, and integrated brand communication, delivering services across Germany from its headquarters at Axel-Springer-Str. 65 in Berlin. Its sole disclosed executive is Managing Director Eda Calis, and the company is independently owned with no parent, subsidiaries, or institutional investors identified.

The company's service portfolio bundles six offerings under a proprietary 're:veal, re:cognize, re:member' methodology branded as 'RE:Levance': Events (festival, trade show, and promotional event planning), Social Media (marketing and management), Strategie (brand communication planning), Kreation (creative design and content), Interior (spatial branding), and Promotion Team Services (brand ambassador deployment across festivals, trade shows, cinema, and university campuses). RE:BRAND discloses no proprietary technology platform, software products, APIs, or AI capabilities; the offering is a labor- and field-execution-driven service stack delivered through on-site brand ambassador deployments and event management.

Revenue is generated on a professional services, project-based fee model for corporate clients across multiple industries. Distribution is direct-to-business via field sales and event-driven engagement, with marketing handled through the corporate website (re-brand.berlin) and organic social channels (Instagram, Facebook). No revenue figures, pricing models, funding history, patents beyond the RE:BRAND trademark, named enterprise customers, or partnerships are publicly disclosed, and customer concentration is unknown given the absence of named logos or contract-level data.

Name

RE:BRAND

Legal name

RE:BRAND Advertising GmbH

Website

https://re-brand.berlin

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

RE:BRAND is a Berlin-based event and brand activation agency serving B2B clients across Germany with bundled services spanning events, social media, strategy, creative, interior branding, and on-site brand ambassador deployments, founded in 2022 as RE:BRAND Advertising GmbH.

Ownership category

akta.pro rank

Product category

Brand Activation Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industries

Brand Ambassadors & Promotional Event Staff (HSACAEAE), Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ), Brand Strategy & Positioning (BPAFAEAA), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Brand activation services
• Event marketing agency
• Experiential marketing
• Brand strategy consulting
• Promotion team staffing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event and Brand Activation Services: RE:BRAND generates revenue by providing event services, brand activations, social media management, strategy, creative services, and interior design for brand experiences. The company operates on a project/service fee basis for corporate clients seeking to maximize brand experience outcomes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

RE:BRAND is a Berlin-based event and brand activation agency that delivers integrated marketing services—event planning and execution, social media management, brand strategy, creative design, interior/spatial branding, and promotion team/brand ambassador deployment—for corporate brand clients in Germany. The agency operates under the principle 're:veal, re:cognize, re:member' to ensure target audiences perceive, understand, and remember the brand, combining strategic communication with physical activation experiences.

Product overview

RE:BRAND is an event and brand activation agency offering a unified suite of services under its 're:veal re:cognize re:member' brand principle. The company provides six integrated service offerings: Events (event planning and execution), Social Media (social media marketing), Strategie (brand strategy), Kreation (creative design), Interior (spatial branding), and Promotion Team Services (brand ambassador deployment). The services work together to connect strategic communication with brand experiences that maximize target audience engagement and drive revenue growth through community building.

Differentiator

Problem solved

Functional benefit

Products and services

• Events Event planning and execution services including festivals, trade shows, and promotional events throughout Germany.
• Social Media Social media marketing and management services for brand activation and audience engagement.
• Strategie (Strategy) Strategic brand communication planning and brand activation strategy development.
• Kreation (Creation) Creative design and content creation services for brand experiences.
• Interior Interior branding and spatial design services for brand experiences.
• Promotion Team Services Brand ambassador deployment services for festivals, events, trade shows, cinema, and university campus activations across Berlin and Germany.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group headquartered in Munich; offers integrated brand communication including events, social, and creative, making it a direct competitor in the German full-service brand activation space.
• Jung von Matt: One of Germany's largest independent creative agencies with deep brand activation and event capabilities; competes for the same German B2B brand clients as RE:BRAND but at significantly larger scale and with a broader service portfolio.
• TBWA Germany: Global creative network's German operations offering full-service advertising, brand strategy, and activation work; provides enterprise-scale competition to RE:BRAND in the DACH market.
• Scholz & Friends: Established German creative agency group offering brand strategy, campaigns, and activation services; competes for similar enterprise brand budgets with a multi-office DACH presence.

Direct peers

• Kolle Rebbe: Hamburg-based creative agency known for brand strategy and integrated campaigns including activations; competes for the same German B2B brand experience budgets as RE:BRAND.
• Jack Morton Worldwide: Global experiential marketing agency specializing in brand experiences, events, and sponsorships; directly comparable to RE:BRAND's event and brand activation focus, with a similar service mix at much larger scale.
• Momentum Worldwide: Global experiential marketing agency delivering brand activations, events, and shopper marketing; comparable to RE:BRAND across service lines and target enterprise client segments.
• MKG (MKG Experiential): Specialized experiential marketing agency focused on brand experiences, activations, and events; closely aligned with RE:BRAND's experiential-first positioning and B2B client base.
• George P. Johnson Experience Marketing: Global experiential agency specializing in events, brand activations, and trade shows; directly comparable offering to RE:BRAND's event and brand activation services, with enterprise-grade credentials.

Regional players

• Kollektiv (KOLLEKTIV Berlin): Berlin-based brand and creative agency offering strategy, design, and activation services; a regional boutique comparable to RE:BRAND in scale and service mix within the same city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/100087726984489
• LinkedInlinkedin.com/company/re-brand-advertising-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE:BRAND