Coston Consulting
Coston Consulting is a New York-based boutique advisory firm delivering business development, professional development, and DEI consulting, primarily to Am Law 100 law firms, with a proprietary eLearning product called the Elevate Curriculum.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Coston Consulting does
Coston Consulting LLC is a New York-based boutique advisory firm founded in 2019 that delivers business development, marketing, professional development and DEI consulting, with deep specialization in the legal sector and adjacent verticals including higher education, corporate, and nonprofit clients. The firm sells customized advisory and coaching engagements, including keynote speaking, to enterprise buyers such as Am Law 100 law firms; its client roster also includes SCG Legal member firms across 62 countries and Adelphi University, and it operates as a certified Minority Business Enterprise (MBE).
The firm's core product surface combines consulting services with a proprietary, video-based eLearning product called the Coston Elevate Curriculum, launched in January 2024. The platform provides Core and Advanced tracks with on-demand video modules, interactive quizzes, resource templates, checklists and FAQ guides designed for law firm associates and junior partners to develop marketing and business-development skills. The Curriculum runs as a subscription product alongside the firm's quote-based professional services and has been recognized with Platinum Hermes (2024), Gold Viddy (2025) and AVA Gold Digital (2024) awards. Delivery is multidisciplinary: the team includes former CMOs and BD executives from Am Law 100 firms alongside PhD-credentialed DEI academics, and the firm affiliates with external partners (Toni Wells, Dr. Laura Quiros, Dr. Natalie Rock) rather than scaling via full-time headcount.
The revenue model blends project-based consulting (professional services revenue) with subscription-based eLearning (recurring revenue), distributed through enterprise field sales, conference-driven thought leadership (LMA, Lavender Law, ALFDP, Prospanica), PR-driven inbound (Lawdragon, Bloomberg Law, Reuters), and channel partnerships including SCG Legal, Adelphi University, Diversity Lab, and Infinite Global. Geographic reach is described as global (clients in 100+ countries per the firm's own claim), but operational footprint is just two U.S. offices (New York HQ, Montclair NJ) with 1-10 employees.
Coston Consulting firmographics
Firmographics- Name
- Coston Consulting
- Legal name
- Coston Consulting LLC
- Website
- https://costonconsulting.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coston Consulting is a New York-based boutique advisory firm delivering business development, professional development, and DEI consulting, primarily to Am Law 100 law firms, with a proprietary eLearning product called the Elevate Curriculum.
- Ownership category
- akta.pro rank
Coston Consulting industry classification
Industry- Product category
- Management Consulting Services
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Performance Management & Productivity Consulting (BPAHAGAL)
- akta.pro secondary industry
- Learning, Training & Corporate Education Consulting (BPAHAGAE)
Keywords
Where Coston Consulting is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coston Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Consulting Services: Coston Consulting generates revenue through advisory and consulting engagements with clients on business development, marketing strategy, talent development, and DEI matters. Services are delivered through personalized consulting, coaching, and training programs.
- Elevate Curriculum Subscription: The Coston Elevate Curriculum is offered as a subscription-based eLearning program. Users have unlimited access to the platform during their subscription and can progress through the program at their own pace. The curriculum is accessible from laptops, iPads, and mobile devices.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Coston Consulting product offering
Product offeringCore offering
Coston Consulting is a business advisory firm that delivers consulting, coaching, and training services focused on business development, marketing, professional development, and diversity, equity, and inclusion (DEI). The firm specializes in serving law firms and other professional services organizations, combining former CMOs, business development executives, and inclusion experts. Its flagship product is the Coston Elevate Curriculum, a subscription-based video eLearning program for law firm associates and junior partners to develop marketing and revenue generation skills.
Product overview
Coston Consulting is a business advisory firm offering a portfolio of consulting services including Business Development & Marketing, Professional Development, Culture & Inclusion, and Keynotes & Speaking Engagements. The firm's flagship product is the Coston Elevate Curriculum, an eLearning program launched in January 2024 that provides video-based training modules for law firm associates and junior partners to develop marketing and business development skills.
Differentiator
Problem solved
Functional benefit
Brands
- Coston Elevate Curriculum: A video-based eLearning program designed to help law firm associates and junior partners advance their marketing and revenue generation skills. Features two tracks: Core program for junior associates and Advanced track for senior associates and junior partners.
- Elevate Curriculum
Products and services
- Coston Elevate Curriculum A video-based eLearning program offering Core and Advanced tracks covering personal branding, marketing, networking, profile raising, pitching, client relations, and cross-selling, designed for law firm associates and junior partners and delivered via subscription.
- Business Development & Marketing Consulting Customized advisory engagements that help law firms, corporations, and other organizations build business development strategies, marketing programs, client relationship management, and revenue generation initiatives.
- Professional Development & Coaching Tailored coaching and training programs that develop talent and professional skills within client organizations, with emphasis on executive coaching and skills development.
- Culture & Inclusion Consulting Diversity, equity, and inclusion advisory services including DEI strategy development, organizational culture assessment, training programs, and inclusion initiatives for corporate, legal, higher education, and nonprofit clients.
- Keynotes & Speaking Engagements Speaking services delivered by Coston consultants and partners on topics including business development, DEI, leadership, and legal industry trends at industry conferences and client events.
Companies that use Coston Consulting
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Coston Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Coston Consulting partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SCG LegalcoreSCG Legal, a worldwide network of 122 independent law firms across 62 countries, partnered with Coston Consulting to develop and deploy a proprietary DEI Advocate Certification Program. Coston's team leads enrolled member firms through a diagnostic phase, focus area articulation, and step-by-step process for achieving progress. The program covers hiring/recruiting, inclusion/belonging, leadership representation, equity, and cultural awareness training.
- Infinite GlobalminorMichael Coston joined Infinite Global's Board of Directors. Infinite Global is a public relations, branding and content services firm. Coston will advise the company on strategy, talent development, and DEI programs.
- Diversity LabminorToni Wells serves as an affiliate consultant to Diversity Lab, an innovative consultancy at the forefront of diversity and inclusion in the legal industry. She previously served as Director of Strategy and Results for the Move the Needle (MTN) Fund.
- Adelphi UniversityminorDr. Laura Quiros serves as Director of Adelphi University's Anti-Oppressive Leadership Fellows Program and previously served as Director of their external Diversity Certificate Program offered through the College of Professional and Continuing Studies.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Coston Consulting competitors and assessment
Company assessmentDirect peers
- Greentarget: Boutique PR, content, and thought-leadership firm serving Am Law and professional services clients. Overlaps with Coston on legal-sector marketing strategy, brand elevation, and earned-media-driven client development.
- BTI Consulting Group: Legal market research and consulting firm that advises law firms on business development, client feedback, and growth strategy. Comparable on Am Law 100 client base and BD-focused advisory work.
- Diversity Lab: Legal-industry-focused DEI consultancy and incubator (Move the Needle Fund). Direct peer in DEI strategy and culture work for law firms, and is already a Coston partner (Toni Wells is an affiliate consultant there).
- Axiom Consulting Partners: Management and organizational consulting firm supporting law firms and professional services with strategy, operations, and culture work. Closely matches Coston's multidisciplinary advisory model inside the legal vertical.
- Hildebrandt Institute (LexisNexis): Provides business development, leadership, and client relationship training and consulting to large law firms. Comparable in legal-sector BD coaching, training content, and Am Law 100 client base, though at larger scale inside LexisNexis.
- Berardi Consulting: Boutique business development and marketing consultancy serving the legal industry. Closely comparable to Coston on legal-vertical BD/marketing advisory, coaching, and training offerings, and is named in Coston's own media footprint as a co-marketing counterpart.
Broad incumbents
- Practising Law Institute (PLI): Long-standing provider of continuing legal education and professional development content for attorneys. Competes most directly with Coston's Elevate Curriculum on legal professional development, though PLI is a much larger, established content brand.
- Heidrick & Struggles: Global executive search and leadership advisory firm with a dedicated legal practice. Overlaps with Coston on legal-sector leadership, talent, and organizational consulting but at a much larger scale.
- Gartner (CEB Legal practice): Large research and advisory firm (formerly CEB) serving legal and professional services clients with leadership, talent, and HR benchmarking. Provides broader, data-driven alternatives to Coston's bespoke advisory work.
Emerging players
- TRG Arts: Consulting firm focused on revenue, audience, and brand strategy for cultural and professional services organizations. Comparable in revenue/BD strategy advisory and audience-development methodology, though primarily arts-sector.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Coston Consulting social profiles
Digital presenceCoston Consulting compliance and trust
Trust signalCompliance1 record
Coston Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coston Consulting leadership team
Management profileNumber of profiles
Profiles5 records
Coston Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coston Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coston Consulting
What does Coston Consulting do?
Coston Consulting is a business advisory firm that delivers consulting, coaching, and training services focused on business development, marketing, professional development, and diversity, equity, and inclusion (DEI). The firm specializes in serving law firms and other professional services organizations, combining former CMOs, business development executives, and inclusion experts. Its flagship product is the Coston Elevate Curriculum, a subscription-based video eLearning program for law firm associates and junior partners to develop marketing and revenue generation skills.
Is Coston Consulting a public or private company?
Coston Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coston Consulting founded?
Coston Consulting was founded in 2019. It employs 1 to 10 people.
Where is Coston Consulting based?
Coston Consulting is headquartered in New York, United States, in the North America region.
How does Coston Consulting make money?
Two revenue lines are on record. Consulting Services are the primary driver. The others are elevate Curriculum Subscription.
Who are Coston Consulting's main competitors?
Direct peers on record are Greentarget, BTI Consulting Group, Diversity Lab, Axiom Consulting Partners, Hildebrandt Institute (LexisNexis) and Berardi Consulting. Broad incumbents are Practising Law Institute (PLI), Heidrick & Struggles and Gartner (CEB Legal practice). TRG Arts is listed as an emerging player.
Does Coston Consulting have an API?
No public API is recorded for Coston Consulting.
What industry is Coston Consulting in?
Coston Consulting's product category is Management Consulting Services. Its primary akta.pro industry code is BPAHAGAL, Performance Management & Productivity Consulting, with a secondary code of BPAHAGAE, Learning, Training & Corporate Education Consulting. Its NAICS code is 54161 and its SIC code is 8742.