What ProjectKnow.com does

ProjectKnow.com is a privately-held online directory and informational platform that connects individuals and families seeking addiction treatment with rehabilitation facilities across the United States. The platform operates as a two-sided marketplace, offering free consumer-side search functionality filtered by location (all 50 states plus Puerto Rico), level of care (detox, inpatient, PHP, IOP, outpatient, sober living, aftercare), treatment specialization (LGBT+, Veterans, Christian, Luxury, Executive, etc.), insurance provider, and substance type. On the supply side, ProjectKnow.com monetizes through featured and sponsored listings sold to addiction treatment facilities seeking enhanced visibility to high-intent search traffic.

The underlying technology is a web-based directory platform with location-and-attribute-driven search, facility profile pages, ratings and reviews, and an extensive supporting content library covering substance-specific information, treatment guides, hotlines, support group directories, and insurance coverage resources for 25+ major US health insurers. The platform is operated by a small team (11-50 employees) based in Birmingham, Alabama, and appears to be affiliated with the Recovery Brands network, with recovery.com functioning as a related/parent property that shares sponsored listings and cross-promotes featured facilities. Marketing is conducted through SEO-optimized directory pages, educational content marketing, and organic search rather than paid acquisition.

The business model is a healthcare marketplace: consumers access the directory at no cost, while treatment providers pay for featured placement. The platform also acts as a distribution channel for insurance verification, linking users to coverage checks with Aetna, Blue Cross Blue Shield, Cigna, United Healthcare, Kaiser, TRICARE, Medicaid, and other major carriers. Strategic positioning is built on three pillars: national directory breadth, depth of educational content, and integration with the broader Recovery Brands referral ecosystem.

Name

ProjectKnow.com

Website

https://projectknow.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ProjectKnow.com is a US nationwide online directory that connects individuals and families seeking addiction treatment with rehabilitation facilities, monetizing through featured/sponsored listings sold to treatment providers across all 50 states.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Sponsored/Featured Listings for Rehab Centers: Rehab facilities pay to appear more prominently on the platform. The site explicitly states 'Our featured centers are treatment providers that choose to appear more prominently on this page' and 'Interested in marketing your rehab with us? Learn more today.' This creates a marketplace model where treatment providers pay for enhanced visibility to users actively seeking addiction treatment services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ProjectKnow.com operates an online national directory of substance abuse treatment facilities, allowing consumers to search for rehab centers by state, city, type of care (detox, inpatient, outpatient, PHP, IOP, sober living), specialization (Christian, luxury, LGBT+, veterans, women-only, etc.), and accepted insurance. Treatment providers pay for featured/sponsored placements that surface higher in the directory, and the site supplements listings with substance-specific guides, crisis hotlines, insurance coverage pages, and support-group resources.

Product overview

ProjectKnow.com is an online directory and information platform that helps individuals find addiction treatment facilities across the United States. The site features a searchable database of thousands of rehab centers filtered by location (all 50 states and major cities), type of care (detox, inpatient, outpatient, PHP, IOP), treatment duration (3-day to 1-year programs), rehab specialization (Christian, Luxury, Executive, LGBTQ+, Veterans, etc.), and insurance providers accepted. The platform provides educational content through treatment guides covering rehab intake, costs, program length, and relapse prevention, as well as substance-specific hotlines and support group resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Rehab Center Directory A searchable database of addiction treatment facilities across the United States, allowing users to find rehab centers by state and city, type of care, insurance providers accepted, substances treated, and specialty populations. Includes facility profiles with reviews, star ratings, contact information, and services offered (e.g., detox, inpatient, outpatient, PHP, IOP, sober living). Used by individuals and families seeking substance abuse treatment and by rehab centers paying for featured placement.
• Treatment Guides & Educational Resources Editorial content and guides covering addiction warning signs, first day at rehab, intervention services, rehab costs, program lengths, relapse prevention, aftercare selection, and therapy types. Designed to help consumers and families understand and navigate addiction treatment options.
• Drug & Alcohol Hotlines Resource Aggregated crisis hotline listings for various substances (alcohol, cocaine, crack, heroin, meth, prescription drugs, ketamine, LSD) and state-specific treatment hotlines (California, Florida, Nevada, New Jersey, New York, Texas), surfaced to support individuals and families in active crisis.
• Support Groups Directory Information and resources for support groups including Alcoholics Anonymous, Cocaine Anonymous, Crystal Meth Anonymous, Drug Addicts Anonymous, Heroin Anonymous, Marijuana Anonymous, plus alternatives to 12-step programs. Used by individuals and families seeking peer recovery support.
• Insurance Coverage Resource Dedicated insurance coverage resource helping users understand and verify insurance for addiction treatment, with information on accepted providers including Aetna, Ambetter, Anthem, Blue Cross Blue Shield, Cigna, Kaiser, Medicaid, TRICARE, United Healthcare, and others.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and supporting.

• Recovery.comcoreChannel Partner/ Reseller/ DistributorProjectKnow.com appears to be part of the Recovery Brands network, with recovery.com as the parent brand. Featured rehab centers link to recovery.com listings, suggesting a distribution/partnership relationship between the platforms. The platforms appear to share sponsored listings and cross-promote featured treatment facilities.
• Insurance Providers (Aetna, Blue Cross Blue Shield, Cigna, United Healthcare, Kaiser, TRICARE, Magellan, Medicaid, etc.)supportingGTM or Marketing PartnerProjectKnow.com features insurance verification partnerships and shows accepted insurance providers for each listed rehab facility. The platform includes dedicated pages for checking coverage with major insurance providers, serving as a marketing channel for insurance companies' addiction treatment coverage services.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Emerging players

• FindTreatment.gov (SAMHSA): Government-run treatment locator operated by SAMHSA offering free, unbiased facility search across the US. Competes for the same 'rehab near me' organic intent but without paid placement, constraining commercial directory pricing power.
• Workit Health: Telehealth addiction treatment provider offering online IOP and medication-assisted treatment. Adjacent competitor in the digital addiction treatment space, capturing patients who might otherwise search traditional rehab directories.
• Brightside Health: Digital mental health platform offering online therapy and psychiatry including substance use support. Represents the telehealth shift that could partially disintermediate traditional rehab directory traffic over time.

Direct peers

• AddictionCenter.com: Online resource and directory for addiction treatment, featuring rehab center listings, intervention guides, and insurance information. Competes for the same high-intent search traffic and rehab center marketing budgets.
• Rehabs.com: National online directory of addiction treatment centers with location, insurance, and treatment-type filtering, plus educational content. Closest direct competitor to ProjectKnow.com in the rehab directory category.
• DrugRehab.com: Addiction treatment directory and information platform offering facility search by location, treatment type, and insurance. Operates a similar marketplace/listings model targeting the same consumer intent.
• Recovery.com: Parent/affiliate brand within the Recovery Brands network. Operates a near-identical marketplace connecting consumers to rehab centers with featured/sponsored listings, insurance verification, and educational content. The two sites share featured treatment facilities and cross-promote CTAs.
• Sober.com: Addiction treatment directory and resource site covering treatment types, insurance, and recovery support. Operates with overlapping content and listing infrastructure targeting the same audience.
• TheRecoveryVillage.com: Provider-affiliated directory and content site for addiction and co-occurring disorder treatment. Combines facility listings with its own treatment centers, competing for both consumer queries and rehab marketing spend.

Broad incumbents

• American Addiction Centers: Large multi-state addiction treatment provider with a national marketing site. Competes as both a treatment provider and a content/directory hub for rehab-related searches, with overlapping SEO strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/knowaddiction
• Facebookfacebook.com/timeline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProjectKnow.com