Call Family Distillers

What Call Family Distillers does

Call Family Distillers is a craft distillery headquartered at 1611 Industrial Drive in Wilkesboro, North Carolina, operating from a single production facility on the banks of the Yadkin River. The company produces a portfolio of moonshines, a sour mash whiskey, and a set of liqueurs under two sub-brands — 'The Uncatchable' (moonshines, including Original Sour Mash at 101 proof and fruit-flavored variants) and 'The Reverend' (sour mash whiskey at 90 proof plus cinnamon, apple, and coffee liqueurs). All products are distilled using a proprietary direct steam injection technique centered on 'The Bull,' a custom 2100-gallon still designed by master distiller Brian Call and built by Vendome Copper & Brass Works in 2015 — the largest direct steam injection still in North Carolina.

The business generates revenue through three streams: wholesale distribution to North Carolina ABC Stores (its primary off-premise channel, with assigned NC product codes), direct on-premise bottle sales and food & beverage service at the Wilkesboro distillery's bar/grill, and event hosting through the on-site Mash House Entertainment venue. The on-premise operation runs Thursday through Sunday only, with cocktail pricing of $10-$15. The company markets primarily through organic social media (Instagram, Facebook, Twitter, TikTok), an email newsletter for cocktail recipes, and earned media coverage (Medium, TripAdvisor, HuffPost).

Call Family Distillers is privately held and family-controlled, with master distiller Brian Call identified as the only formal executive and no disclosed institutional investors, funding rounds, or parent entity. The company traces its heritage to Rev. Daniel Call (1800s Lynchburg, TN, credited with teaching Jack Daniels distilling) and to Willie Clay Call ('The Uncatchable'), a legendary Wilkes County moonshiner of the 1940s-60s — a narrative it actively monetizes through product naming and brand identity.

Name

Call Family Distillers

Legal name

Call Family Distillers

Website

https://callfamilydistillers.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Call Family Distillers is a family-owned craft distillery in Wilkesboro, NC producing moonshines, sour mash whiskey, and liqueurs via a custom direct steam injection still, distributing wholesale through NC ABC Stores and selling on-site through a bar/grill and event venue.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Craft moonshine
• Sour mash whiskey
• Fruit liqueurs
• Direct steam injection distillation
• Craft distillery spirits

Headquarters

HQ city

Wilkesboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spirits Sales (Direct to Consumer): On-site sales of moonshine and spirits at the distillery location in Wilkesboro, NC. Customers can purchase bottles and enjoy cocktails at the bar/grill.
2. NC ABC Store Distribution: Wholesale distribution of spirits to North Carolina Alcoholic Beverage Control (ABC) stores. Products include Original Sour Mash Moonshine, Apple Pie Moonshine, Cherry Moonshine, Strawberry Moonshine, Sour Mash Whiskey, and various liqueurs.
3. Food & Beverage Service: On-site bar/grill and venue operations at the distillery location. Serves cocktails made with house spirits, beer, wine, and food items. Hours include Thursday evening service through Saturday late night.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Call Family Distillers manufactures and sells handcrafted moonshines (Original, Apple Pie, Cherry, Strawberry), sour mash whiskey, and fruit liqueurs (cinnamon, apple, coffee) produced through a proprietary direct steam injection distillation technique. The company also operates an on-site bar, grill, and event venue at its Wilkesboro, NC distillery, and distributes its spirits wholesale through North Carolina ABC Stores.

Product overview

Call Family Distillers is a craft distillery producing moonshine and spirits in Wilkesboro, NC. The product portfolio includes two main sub-brands: 'The Uncatchable' featuring moonshine products (Original Sour Mash Moonshine 101 Proof, Apple Pie Moonshine 70 Proof, Cherry Moonshine 101 Proof, Strawberry Moonshine 101 Proof) and 'The Reverend' featuring whiskey and liqueurs (Sour Mash Whiskey 90 Proof, Cinnamon Liqueur 70 Proof, Apple Liqueur 65 Proof, Coffee Liqueur 32 Proof). All products are handmade using a unique direct steam injection distillation technique. The company also operates a bar, grill, and entertainment venue on-site called Mash House Entertainment Events.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Sour Mash Moonshine (101 Proof) - The Uncatchable Handcrafted white lightning moonshine made from hand-selected malted barley, locally sourced corn meal, wheat, and cane sugar, distilled using direct steam injection for unparalleled smoothness. Sold to consumers via the distillery and NC ABC Stores.
• Apple Pie Moonshine (70 Proof) - The Uncatchable Apple pie flavored moonshine made with natural ingredients providing a balance of heat and sweetness, made with 100% real fruit and no artificial flavors. Distributed through NC ABC Stores and the distillery.
• Cherry Moonshine (101 Proof) - The Uncatchable 100% handmade cherry moonshine made with 101 Proof Uncatchable shine and 100% real cherries, offering a sweet flavor with no artificial additives. Distributed via NC ABC Stores and the distillery.
• Strawberry Moonshine (101 Proof) - The Uncatchable Original 101 Proof white lightning moonshine with fresh strawberries added; berries blend naturally with the spirit to release their flavor. No artificial colors or additives. Sold via NC ABC Stores and the distillery.
• Sour Mash Whiskey (90 Proof) - The Reverend Craft sour mash whiskey produced by the Call family, carrying their heritage of quality distilling. Distributed via the distillery and select retail/wholesale channels.
• Cinnamon Liqueur (70 Proof) - The Reverend's Forbidden Fire 100% handmade cinnamon liqueur made with 70 Proof Uncatchable liqueur and 100% real cinnamon, offering a sweet cinnamon flavor with a smooth finish and no artificial additives.
• Apple Liqueur (65 Proof) - The Reverend's Handcrafted small-batch liqueur blended with Reverend's whiskey, with no artificial flavors or additives; described as tasting like biting into a fresh apple with a lingering aftertaste.
• Coffee Liqueur (32 Proof) - The Reverend's 100% handmade coffee liqueur made with the finest ingredients including the Reverend's Whisky, featuring a mellow aroma and smooth coffee chocolate flavor; designed for sipping or cocktails.
• On-Site Bar, Grill & Venue (Mash House Entertainment Events) On-site distillery bar/grill and entertainment venue in Wilkesboro, NC, serving cocktails made with house spirits (priced $10-$15), domestic and craft beer, wine, and food. Open Thursday evenings through Saturday late nights and Sunday brunch.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mash House EntertainmentcoreStrategic or Co-development PartnerMash House Entertainment is associated with Call Family Distillers for events at the distillery venue. They appear jointly promoted on the Call Family Distillers website for event hosting capabilities.
• The Garage ShopminorStrategic or Co-development PartnerCollaboration to create 'The Uncatchable' - a land speed record-holding 1939 Ford Rat Rod named after Willie Clay Call. The vehicle is street legal and currently holds the World Land Speed Record for rat rod class.
• Vendome Copper & Brass WorkscoreTechnology or IntegrationBuilt The Bull - a custom designed 2100 gallon direct steam injection still in 2015. This is the largest direct steam injection still in North Carolina, designed by master distiller Brian Call.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Broad Branch Distillery: North Carolina craft distillery producing whiskey, vodka, gin, and brandy with DTC tasting room. Comparable as a fellow NC craft distillery operating a similar production-plus-tourism model.
• Southern Distilling Company: North Carolina craft whiskey and spirits distillery with on-site tasting room. Comparable as a regional NC craft spirits competitor targeting similar craft enthusiast segments and ABC distribution.
• Piedmont Distillers: North Carolina-based craft spirits producer (maker of Midnight Moon and other brands). Comparable as a fellow NC craft distillery competing for ABC store shelf space and DTC tourism traffic.

Emerging players

• Copper & Kings American Brandy: Louisville-based craft distillery specializing in brandy and aged spirits with on-site bar. Comparable as an emerging craft distillery combining traditional distillation methods with DTC venue operations.

Direct peers

• Midnight Moon: Flavored moonshine brand owned by Junior Johnson, also rooted in North Carolina moonshine heritage. Directly comparable for heritage-driven moonshine positioning and NC craft spirits consumer.
• Sugarlands Distilling Company: Gatlinburg, Tennessee craft moonshine distillery with flavored moonshine portfolio, on-site tasting room, and DTC focus. Direct peer in flavored moonshine production and craft distillery tourism model.
• Ole Smoky Moonshine: America's leading moonshine brand headquartered in Tennessee with multiple flavors, DTC distillery venues, and national distribution. Directly comparable to Call Family as a craft moonshine producer targeting the same consumer occasion, though at significantly larger scale.
• Doc Collier's Moonshine: North Carolina craft moonshine distillery with direct ties to Appalachian moonshine heritage and on-site tasting. Comparable as a regional NC craft moonshine competitor with similar heritage-led positioning.

Broad incumbents

• Tito's Handmade Vodka: America's largest craft distillery, founded on a Texas-based, family-owned, single-location craft spirits model. Comparable as a benchmark for what a family-owned craft distillery with strong brand storytelling can scale into.

Others

• Mash House Entertainment Events: On-site event venue partner co-located with Call Family Distillers in Wilkesboro. Listed as an ecosystem participant that directly supports the distillery's on-premise hospitality and event revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CallDistillers
• Facebookfacebook.com/callfamilydistillers
• Instagraminstagram.com/callfamilydistillers
• TikToktiktok.com/@callfamilydistillers
• LinkedInlinkedin.com/company/call-family-distillers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Call Family Distillers