Affinity Energy Management

What Affinity Energy Management does

Affinity Energy Management is an independent energy consulting and procurement firm founded in 2006 in Wilmington, Delaware, by Ed Jackson. The company delivers three core service lines: Energy Procurement (multi-state supplier solicitation, contract negotiation, and ongoing contract management across deregulated markets), Demand Side Energy Management (energy audits, consumption monitoring, and efficiency program design), and Renewable Energy advisory (REC procurement, on-site solar advisory, and PPA structuring). It reports more than 500 active clients, 750 million+ kWh under management, and over $65 million in annual electricity value administered across its book.

The firm operates a brokerage revenue model, earning fees from the winning supplier on each contract it facilitates rather than charging clients direct advisory retainers, with relationships spanning 30+ retail electricity and natural gas suppliers and clients across government, education, manufacturing, healthcare, financial services, commercial real estate, and hospitality segments. It maintains a Mid-Atlantic base — Hockessin, Delaware (headquarters), Rehoboth Beach, Delaware, and Philadelphia, Pennsylvania — while serving 35+ deregulated electricity and 30+ deregulated natural gas states nationwide. Notable engagements include an energy management partnership with the State of Delaware.

Affinity remains a closely held, founder-led organization with Ed Jackson as principal and Chad Jackson in a leadership role; no outside funding rounds, acquisitions, or proprietary technology platforms are disclosed. The combination of three offices, a small visible leadership team, and a transaction-fee-based business model positions the firm as a sub-scale professional services operator rather than a scaled energy-tech platform, with service delivery appearing principal-led and manual rather than software-augmented.

Name

Affinity Energy Management

Legal name

Affinity Energy Management, LLC

Website

https://affinityenergymanagement.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Independent energy consulting firm founded in 2006, providing electricity and natural gas procurement, demand-side management, and renewable energy advisory across 35+ deregulated U.S. markets to 500+ commercial, institutional, and government clients.

Ownership category

akta.pro rank

Product category

Energy Consulting Services

NAICS

Other Scientific and Technical Consulting Services (54169), Engineering Services (54133)

SIC

Services-Management Consulting Services (8742), Electric & Other Services Combined (4931)

akta.pro primary industry

Commercial & Industrial (C&I) Energy Brokerage & Procurement Advisory (EUAGAEAB)

akta.pro secondary industries

Supplier Tendering / RFP Management & Contract Negotiation Services (EUAGAEAE), Aggregation Services (Load Aggregation, Community Choice, Buyer Pools) (EUAGAEAC), Corporate & Voluntary Procurement Policy (PPAs, Green Tariffs, 24/7 CFE) (EUAMANAH), Energy Systems & Power Engineering Consulting (BPAHAIAG)

Keywords

• Energy procurement consulting
• Energy management services
• Demand response programs
• Renewable energy advisory
• Utility bill analysis

Headquarters

HQ city

Hockessin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Broker Fees from Energy Suppliers: Affinity collects broker fees directly from the winning supplier providing customers the convenience of not having to pay additional invoices. There are no upfront or out-of-pocket fees for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Affinity Energy Management is a full-service, independent energy consulting company that advises commercial, industrial, government, and institutional clients on electricity and natural gas procurement and management. The firm negotiates third-party supply agreements on behalf of customers using relationships with 30+ competitive suppliers, and also provides demand-side management and renewable energy advisory services. Customers pay no upfront fees; the company is compensated through broker fees paid by the winning supplier.

Product overview

Affinity Energy Management is a full-service, independent energy consulting company offering a unified portfolio of three core service areas: Energy Procurement (access to 30+ competitive suppliers for electricity and natural gas), Demand Side Energy Management (demand response, peak load management, energy efficiency, on-site generation), and Renewable Energy (RECs, solar projects, PPAs). The company serves over 500 clients managing 750+ million kWh of electricity valued at over $65 million, primarily in deregulated mid-Atlantic states.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Procurement Energy procurement consulting for commercial, industrial, government, and institutional customers in deregulated states, providing access to over 30 competitive electricity and natural gas suppliers, customized RFPs based on risk tolerance, contract management, soft triggers for natural gas, and aggregation buying groups for small and medium customers.
• Demand Side Energy Management Demand-side management services for commercial and industrial customers including demand response programs, peak load management, on-site generation evaluation, energy efficiency project identification, and complimentary energy bill analysis and contract review.
• Renewable Energy Renewable energy advisory covering renewable energy certificates (RECs), solar project evaluation including behind-the-meter and utility-scale, and power purchase agreement (PPA) navigation including net metering and virtual PPAs.

Quantifiable outcome

• Over 500 clients served with 750 million+ kWh of electricity valued at over $65 million
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Bethany-Fenwick Area Chamber of CommercecoreGTM or Marketing Partner · 1 January 2009Since 2009, the Bethany-Fenwick Area Chamber of Commerce and Affinity Energy Management have worked together to provide substantial energy savings for BFACC members. The partnership represents a long-term referral and membership relationship supporting chamber members with energy procurement services.
• Supplier Partners (Peak Load Management)coreStrategic or Co-development PartnerAffinity works with supplier partners to help automate peak load management processes for customers with controllable load, enabling strategic management of energy peaks throughout the year.
• Strategic Partners (Energy Efficiency)coreStrategic or Co-development PartnerAffinity works with strategic partners to identify energy efficiency projects at commercial and industrial locations, assisting customers in identifying grants, incentives, and low interest financing for energy efficiency projects.
• 30+ Competitive Energy SupplierscoreChannel Partner/ Reseller/ DistributorAffinity has working relationships with over 30 electricity and natural gas suppliers across the United States. These supplier partnerships enable access to competitive pricing and diverse contract structures for customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Leap: Digital energy procurement platform that automates supplier RFPs and contract management for C&I customers; competes for the same procurement wallet by offering a software-enabled alternative to traditional brokers like Affinity.
• Uplight: Energy customer engagement and energy management SaaS provider whose tools touch procurement, demand response, and customer energy insights; an emerging technology competitor to Affinity's advisory services.
• CPower: Demand response and peak load management specialist. Overlaps with Affinity's demand-side management offering, particularly for C&I customers in PJM and other ISO territories.

Broad incumbents

• ENGIE Resources: Major retail energy supplier serving large commercial and industrial buyers across deregulated US markets; competes as both a supplier within Affinity's network and a direct procurement alternative.
• Constellation: One of the largest US competitive electricity and natural gas suppliers (formerly Exelon Generation retail arm); competes with Affinity as both a supplier partner and an alternative direct procurement channel for large C&I customers.
• Direct Energy Business (NRG Energy): Large retail electricity and natural gas supplier serving C&I customers nationwide; one of Affinity's supplier network competitors that can disintermediate brokers by selling direct to end customers.

Direct peers

• Good Energy: Independent retail electricity and natural gas broker serving commercial, industrial, and institutional customers in deregulated US markets. Closest direct comparable to Affinity's procurement-only, supplier-fee-funded model.
• Vortex Energy: Independent commercial energy broker and consultant focused on deregulated markets across multiple US regions, competing head-to-head with Affinity for C&I and government procurement engagements.
• Gabel Associates: New Jersey-based energy brokerage and consulting firm serving commercial, industrial, and government clients with procurement and regulatory advisory services; closely overlaps with Affinity's Northeast footprint.
• Elevation Energy: Mid-Atlantic-focused independent energy broker and sustainability advisory with similar buyer mix (commercial, government, institutional) and supplier relationship-driven model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/affinity-energy-management-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinity Energy Management