Globaliza
Globaliza is a Spain-focused online real estate marketplace where consumers search properties for sale or rent and agencies and developers publish listings, manage ads, and maintain branded profiles across residential and commercial property categories.
- Company typePrivate
- Founded1998
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Globaliza does
Globaliza is a Spain-focused online real estate marketplace for consumers buying, renting, or selling properties and for professional suppliers such as real estate agencies and property developers. The platform lets users search residential and commercial properties for sale, rent, new construction, and bank-owned homes across Spanish cities and provinces, with property categories including apartments, houses, chalets, offices, commercial premises, warehouses, garages, storage units, and land. Named supply-side users include agencies such as Best House León, JVJ Alba Realty, and Adaix Lucena, which use Globaliza to advertise properties.
Technologically, Globaliza appears to be a conventional web marketplace and listing platform rather than a disclosed deep-tech product. Its core functionality is property search, property-type and location landing pages, listing publication, and private professional areas where agencies and developers can publish, edit, activate, deactivate, delete, and manage listings. Its product surface includes the Globaliza real estate portal, sale and rental listings, Promotora Profile, Agencia Profile, and a real estate blog/news section; no API, integrations, AI modalities, patents, or compliance credentials are disclosed in the supplied data.
Revenue mechanics are B2B-led. Agencies and developers pay to publish and manage listings and maintain branded pages, while property seekers appear to use the search portal without disclosed fees; pricing and standalone revenue are not publicly disclosed. Globaliza is described as part of Lifullconnect, whose real estate portal network spans Spain and several Spanish-speaking Latin American markets, but the available data does not disclose Globaliza's standalone revenue, headcount, funding history, or recent corporate actions.
Globaliza firmographics
Firmographics- Name
- Globaliza
- Website
- https://globaliza.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Globaliza is a Spain-focused online real estate marketplace where consumers search properties for sale or rent and agencies and developers publish listings, manage ads, and maintain branded profiles across residential and commercial property categories.
- Ownership category
- akta.pro rank
Globaliza industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industries
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Land & Development Site Brokerage (BPAJABAG)
Keywords
Where Globaliza is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Globaliza business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Listing fees from real estate agencies: Real estate agencies and developers pay to publish and manage their property listings on the platform. Agencies can create profiles, publish all their properties, and manage their ads through a private area.
- Listing fees from developers/promotors: Property developers (promotoras) can publish their property promotions and have their own branded page on the platform.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Globaliza product offering
Product offeringCore offering
Globaliza operates an online real estate marketplace that connects property buyers, sellers, and renters in Spain with real estate agencies and property developers. The platform aggregates listings across residential, commercial, and land categories in both sale (venta) and rental (alquiler) modes, plus dedicated bank-owned (pisos de bancos) and new construction (obra nueva) sections. Real estate professionals publish listings and manage branded agency or developer profile pages through a private professional area, while individual users search and filter listings and contact agents directly.
Product overview
Globaliza is an online real estate marketplace platform operating in Spain. The platform offers a comprehensive property listing service with properties for both sale (venta) and rental (alquiler). Property types include pisos (apartments), chalets, casas rústicas (rural houses), edificios (buildings), garajes (garages), trasteros (storage units), locales comerciales (commercial spaces), oficinas (offices), naves (warehouses/industrial), terrenos (land), villas, bungalows, duplex, estudios (studios), and bajos. The platform provides specialized profiles for property developers (Promotora) and real estate agencies (Agencia) to manage their listings, complemented by a blog section with real estate advice and sector news.
Differentiator
Problem solved
Functional benefit
Products and services
- Globaliza Real Estate Portal Online real estate marketplace platform enabling users in Spain to search, buy, sell, and rent residential and commercial properties across multiple cities and provinces, with filters by property type, location, price, and operation (sale/rent).
- Property Listings (Venta / Alquiler) Comprehensive aggregated property listings categorized by property type (pisos, chalets, casas rústicas, edificios, garajes, trasteros, locales comerciales, oficinas, naves, terrenos, villas, bungalows, duplex, estudios, bajos) and by operation (for sale or for rent). For property seekers across Spain.
- Agencia (Agency) Profile Service Profile service for Spanish real estate agencies that lets them publish all their property listings, manage ads through a private area (publish, edit, activate, deactivate, delete), and own a branded agency page with logo and link to their website.
- Promotora (Developer) Profile Service Dedicated profile service for Spanish property developers (promotoras) to publish property promotions, manage their listings via a private area, and have a branded developer page with their logo and outbound web link.
Companies that use Globaliza
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Globaliza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Globaliza partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lifullconnectparent companyLifullconnect is the parent company of Globaliza. Globaliza is listed as part of the Lifullconnect network, which includes real estate portals across multiple Spanish-speaking countries including Mexico (icasas.mx), Colombia (puntopropiedad.com), Chile (icasas.cl), Peru (laencontre.com.pe), Ecuador (icasas.ec), Panama (icasas.com.pa), and Argentina (icasas.com.ar).
Scale indicators2 records
Expansion highlights5 records
Globaliza competitors and assessment
Company assessmentDirect peers
- Fotocasa: Fotocasa is one of Spain's largest property portals, owned by Adevinta, with broad coverage of sale and rental listings supplied by agencies and developers. It directly competes with Globaliza for the same Spanish agency accounts, listing inventory and consumer property search traffic.
- Yaencontre: Yaencontre is a Spanish real estate portal aggregating agency and developer listings for sale and rent. It is a direct competitor of Globaliza within the same Spanish listing-portal category, with comparable agency-driven revenue model.
- Pisos.com: Pisos.com is a long-established Spanish real estate portal focused on residential sale and rental listings, with agency and developer partners. It targets the same Spanish home-buyer and renter segments as Globaliza using an equivalent listing-fee monetization model.
- Idealista: Idealista is the leading real estate portal in Spain and Portugal, allowing agencies, owners and developers to list properties for sale and rent. It is Globaliza's most direct competitor, serving the same Spanish buyer, renter, agency and developer segments with a similar marketplace listing model.
- Habitaclia: Habitaclia is a Spanish property portal operating in regional markets (notably Catalonia and Madrid) with both sale and rental listings from agencies. It competes with Globaliza for agency subscriptions and consumer traffic in overlapping Spanish geographies.
Emerging players
- Trovit: Trovit is a metasearch and aggregation platform for real estate, cars and jobs listings, with strong presence in Spain and LATAM. While it does not host listings directly, it competes for the same Spanish property-search consumer and competes indirectly with portals like Globaliza for traffic and agency attention.
Broad incumbents
- Immobilienscout24: Immobilienscout24 is Germany's leading property portal serving consumers, agencies and developers with paid listing subscriptions. It is a relevant international benchmark for Globaliza's marketplace model, even though its primary market is Germany.
- Rightmove (UK): Rightmove is the UK's largest property portal and a global benchmark for real estate marketplace monetization via agency subscriptions. While UK-only, its business model — paid agency listings, SEO-driven traffic, verticalized property search — closely mirrors Globaliza's operating playbook at a much larger scale.
- Zillow: Zillow is the largest US real estate portal with a consumer-facing property search experience, agency/agent advertising products and a broad set of home-buying tools. While US-focused, it is a global reference point for portal monetization, mobile app engagement and product innovation that Globaliza's offering is benchmarked against.
Others
- Icasas (Lifullconnect LATAM network): Icasas operates the Mexican and broader LATAM Lifullconnect portals (Mexico, Colombia, Chile, Ecuador, Panama, Argentina) as part of the same corporate family as Globaliza. It is comparable as a sister property portal under the same parent, sharing technology, branding patterns and cross-border listing strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Globaliza social profiles
Digital presenceGlobaliza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Globaliza leadership team
Management profileNumber of profiles
Globaliza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Globaliza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Globaliza
What does Globaliza do?
Globaliza operates an online real estate marketplace that connects property buyers, sellers, and renters in Spain with real estate agencies and property developers. The platform aggregates listings across residential, commercial, and land categories in both sale (venta) and rental (alquiler) modes, plus dedicated bank-owned (pisos de bancos) and new construction (obra nueva) sections. Real estate professionals publish listings and manage branded agency or developer profile pages through a private professional area, while individual users search and filter listings and contact agents directly.
Is Globaliza a public or private company?
Globaliza is a private company. It is classified as corporate owned and is currently operating.
When was Globaliza founded?
Globaliza was founded in 1998. It employs 11 to 50 people.
Where is Globaliza based?
Globaliza is headquartered in Madrid, Spain, in the Europe region.
How does Globaliza make money?
Two revenue lines are on record. Listing fees from real estate agencies are the primary driver. The others are listing fees from developers/promotors.
Who are Globaliza's main competitors?
Direct peers on record are Fotocasa, Yaencontre, Pisos.com, Idealista and Habitaclia. Trovit is listed as an emerging player. Broad incumbents are Immobilienscout24, Rightmove (UK) and Zillow. Icasas (Lifullconnect LATAM network) is listed as an others.
Does Globaliza have an API?
No public API is recorded for Globaliza.
What industry is Globaliza in?
Globaliza's product category is Real Estate Marketplace. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 531210 and its SIC code is 6531.