Homeboyz Entertainment

Name

Homeboyz Entertainment

Legal name

Homeboyz Entertainment PLC

Website

https://homeboyz.co.ke

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Event management services
• Corporate event planning
• Audio visual rental
• Stage design production
• Experiential marketing

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Management Services: Project-based event management services including event planning, stage design, audio-visual equipment rental, and experiential marketing. Revenue is generated through custom quotes based on event size, duration, services required, and complexity. Payment structure typically requires 50% deposit upon contract signing with balance due 7 days before the event.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Homeboyz Entertainment PLC provides end-to-end event management services across Kenya and East Africa. Core deliverables include event planning and consultation, stage design and production, and audio-visual equipment rental, complemented by specialized offerings in corporate event management, sports event organization, and experiential marketing. The company sells its own services directly to clients via customized project quotes.

Product overview

Homeboyz Entertainment PLC operates as a full-service event management company offering an integrated portfolio of services. The core offerings include Event Planning & Consultation, Stage Design & Production, and Audio Visual Equipment Rental. Supporting these are specialized sub-services including Event Branding, Event Marketing, Event Production, Event Logistics, and On-Site Management. The company serves diverse event types including corporate events, concerts, conferences, festivals, and sports events throughout Kenya and East Africa. Founded in 1995 as a DJ agency, the company listed on the Nairobi Securities Exchange in December 2020 and maintains a staff complement of 300 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Planning and Consultation Comprehensive event planning services from concept to execution, including venue selection, vendor coordination, timeline management, and on-site supervision for clients across corporate, entertainment, sports, and personal events.
• Stage Design and Production
• Audio Visual Equipment Rental
• Corporate Event Management
• Sports Event Organization
• Experiential Marketing Campaigns

Quantifiable outcome

• Successfully delivered thousands of events across Kenya and East Africa over 25+ years
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cvent: Leading enterprise event management and meetings platform. Comparable because it serves corporate event planners with technology and services for conferences, corporate meetings, and trade shows — an adjacent competitor in the corporate events segment where Homeboyz operates.
• Live Nation Entertainment: The world's largest live entertainment and event production company. Comparable because it operates concert promotion, venue operations, and event production services — overlapping with Homeboyz's festivals, concerts, and stage design business, though at vastly greater scale.
• Pico Group: Global event and experiential marketing agency headquartered in Hong Kong. Comparable because it offers end-to-end event management, brand experiences, and production services across multiple geographies — directly overlapping with Homeboyz's full-service corporate events and experiential marketing offerings.
• GL Events: French-headquartered global event management and venue operator. Comparable because it provides end-to-end event services including exhibition, conference, and corporate event production — overlapping with Homeboyz's corporate conference and large-scale event capabilities.

Direct peers

• VOK DAMS: German-headquartered global event and live-marketing agency. Comparable as a full-service event production firm serving enterprise clients across corporate events, brand experiences, and stage production — operating in the same category as Homeboyz.
• Wasserman: Global experiential agency managing sports, music, and entertainment properties. Comparable because it provides event production, brand experience, and sponsorship activation services — overlapping with Homeboyz's sports events, festivals, and experiential marketing service lines.
• BCD Meetings & Events: Global corporate meetings and event management agency. Directly comparable because it manages corporate conferences, product launches, incentive trips, and meetings — the same corporate events segment that is Homeboyz's primary revenue vertical.
• Jack Morton Worldwide: Global brand experience agency specializing in experiential marketing and live events. Directly comparable because it focuses on creating immersive brand activations, conferences, and live experiences for major brands — the same experiential marketing segment where Homeboyz serves clients like The Upcycle Collective.
• Empire Entertainment: Event production and entertainment agency producing corporate events, brand activations, and large-scale live experiences. Directly comparable as a full-service event production company serving enterprise clients across the same experiential and corporate event verticals as Homeboyz.
• George P. Johnson (GPJ): Global experience marketing agency specializing in corporate events, product launches, and experiential marketing. Directly comparable as it operates the same full-service event production + experiential model targeting enterprise brands that Homeboyz also targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HomeboyzEntKE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homeboyz Entertainment