10 Wilmington Place
10 Wilmington Place is a family-owned senior living community in Dayton, Ohio, founded in 1986, offering Independent Living, Assisted Living, and Memory Care on a single 34-acre historic campus serving private-pay older adults in Southwest Ohio.
- Company typePrivate
- Founded1986
- HeadquartersDayton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 10 Wilmington Place does
10 Wilmington Place is a family-owned senior living community operating on a 34-acre historic campus in Dayton, Ohio, founded in 1986 by Barry and Marilyn Humphries and now led by the second generation under Joe Williams. The community delivers a full continuum of care across three service tiers — Independent Living, Assisted Living, and Memory Care — supported by 26 unique floor plans and 24 dedicated memory care apartments housed in an 1855 building listed on the National Register of Historic Places.
The operating model is a residential, fee-for-service senior housing business with monthly rates published per acuity tier (Independent Living from $2,990, Assisted Living from $6,750, Memory Care from $7,150). The community invests in long-tenured operational staff (Executive Chef Keith Davis, 26 years; Finance Manager Karen Mahan, 27 years) and supplements the in-person experience with the third-party LifeLoop resident-engagement platform, deployed on resident tablets to support cognitive stimulation and family communication. Distribution is built on a referral and community-partnership stack rather than paid acquisition: the Alzheimer's Association (monthly caregiver support groups hosted on campus), the Montgomery County Veterans Service Commission, University of Dayton Athletics, and third-party senior-care aggregator recognition (A Place for Mom Best of Senior Living 2026).
The business is a single-site, privately held, family-operated assisted living operator with no disclosed funding, no multi-site expansion signals, and headcount in the 11–50 range. Competitive positioning rests on the historic real-estate asset, multi-decade brand tenure, continuum-of-care retention mechanics, and a deep regional referral network in the Dayton/Southwest Ohio senior-care market.
10 Wilmington Place firmographics
Firmographics- Name
- 10 Wilmington Place
- Legal name
- 10 Wilmington Place, Inc.
- Website
- https://10wilmingtonplace.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 10 Wilmington Place is a family-owned senior living community in Dayton, Ohio, founded in 1986, offering Independent Living, Assisted Living, and Memory Care on a single 34-acre historic campus serving private-pay older adults in Southwest Ohio.
- Ownership category
- akta.pro rank
10 Wilmington Place industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB)
- akta.pro secondary industries
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Memory Care Units within Assisted Living Communities (HLADACAB)
Keywords
Where 10 Wilmington Place is headquartered
LocationHeadquarters
- HQ city
- Dayton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
10 Wilmington Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Monthly Residential Rent: Recurring monthly rental income from Independent Living, Assisted Living, and Memory Care residents. Monthly rates vary by care level and apartment type. Independent Living starts at $2,990/month, Assisted Living at $6,750/month, and Memory Care at $7,150/month. Rates include housing, meals, housekeeping, utilities, activities, and transportation.
- Community Fee: One-time, affordable Community Fee payment collected at the point of move-in. This fee covers administrative costs incurred during the move-in process and is used toward the ongoing cost of maintaining the historic property and grounds.
- Hospitality/Guest Suite Rentals: One-bedroom apartment hospitality suites with hotel-like furnishings and full kitchen available for out-of-town guests of residents at $110/night plus tax. These feature dishes, cooking utensils, and comfort of home.
- Short-term/Respite Stays: Short-term stays in furnished apartments in both Independent Living and Assisted Living, space permitting, at an affordable daily rate for respite care needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living starting at $2,990/month |
| Subscription | Monthly | Assisted Living starting at $6,750/month |
| Subscription | Monthly | Memory Care starting at $7,150/month |
| Subscription | Pay-as-you-go | Hospitality Suite - $110/night plus tax |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
10 Wilmington Place product offering
Product offeringCore offering
10 Wilmington Place operates a family-owned senior living community in Dayton, Ohio, providing Independent Living, Assisted Living, and Memory Care services on a 34-acre historic campus anchored by an 1855 mansion. The community serves older adults who require varying levels of daily support, with monthly rental pricing tiers ranging from $2,990 (Independent Living) to $7,150 (Memory Care) and no upfront buy-in fee.
Product overview
10 Wilmington Place is a family-owned senior living community offering a continuum of care through three distinct residential programs: Independent Living for active seniors (starting at $2,990/month), Assisted Living with 24/7 nursing support (starting at $6,750/month), and Memory Care at the Josephine Memory Care Center for dementia residents (starting at $7,150/month). All programs are housed on a historic 34-acre campus featuring unique amenities including two movie theaters, an outdoor amphitheater, fitness center, dining services, and various recreational facilities. The community is distinguished by its family ownership spanning over 40 years and its historic National Register property originally built in 1855.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living Independent Living apartments for active older adults offering chef-prepared meals, housekeeping, transportation, fitness and social activities, and access to community amenities without the burden of home maintenance. Pricing starts at $2,990 per month with no upfront buy-in fee.
- Assisted Living Assisted Living services for older adults who need support with activities of daily living, including bathing, dressing, medication management, and mobility, delivered with personalized care plans, on-site licensed nursing, and access to therapy services. Pricing starts at $6,750 per month.
- Memory Care Specialized 24/7 Memory Care for residents with Alzheimer's disease or other forms of dementia, delivered in a secured neighborhood with trained caregivers using validation therapy techniques and the LifeLoop cognitive engagement platform. Pricing starts at $7,150 per month and includes private suites and a higher staff-to-resident ratio.
- Respite and Short-Term Stays Short-term and respite residential stays available across Independent Living and Assisted Living levels, providing temporary care coverage for caregivers and trial experiences for prospective residents before committing to long-term residency.
- Guest Suite Rentals Hospitality guest suite rentals on the 34-acre campus for families and visitors of current residents who need overnight accommodations while visiting loved ones.
Quantifiable outcome
- Assisted Living apartments are three times larger than national average
- +1 more outcomes
Companies that use 10 Wilmington Place
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
10 Wilmington Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
10 Wilmington Place partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- University of Dayton AthleticscoreCorporate partnership with University of Dayton Athletics. Residents welcomed Rudy Flyer to the campus for commercial filming that airs before all Men's and Women's UD basketball home games. Partnership showcases community to a broad regional audience through sports marketing.
- Alzheimer's Association of DaytoncoreProud partner hosting a monthly Dementia Caregiver Support Group on the third Thursday of each month from 5-6pm. Partnership provides valuable resources and support for families navigating memory care challenges.
- Montgomery County Veteran Service CommissioncoreReferral partnership assisting families in obtaining the Veterans Aid & Attendance benefit, a pension that allows wartime veterans and their surviving spouses to receive monetary benefits that can offset senior living costs.
- LifeLoopcoreTechnology partnership implementing LifeLoop platform across all three senior living communities. LifeLoop provides residents access to cognitive stimulation activities, including music, movies, and virtual travel experiences, through tablet-based software with content tailored to individual interests and abilities.
- Sinclair Community CollegeminorExecutive Chef Keith Davis serves as an adjunct culinary arts instructor at Sinclair Community College, sharing expertise and building community connections.
Scale indicators5 records
Recent moves7 records
Expansion highlights3 records
10 Wilmington Place competitors and assessment
Company assessmentRegional players
- Otterbein SeniorLife: Ohio-based nonprofit senior living provider with independent living, assisted living, memory care, and skilled nursing. Comparable Ohio footprint and continuum-of-care offerings, with a similar mix of small-campus, community-rooted communities.
- StoryPoint Group: Midwest-focused senior living operator with independent living, assisted living, and memory care communities across Michigan, Ohio, and surrounding states. Closely comparable in scale and care-level mix, with direct Ohio market overlap.
- Ohio Living: Ohio-based nonprofit operator of independent living, assisted living, and skilled nursing communities statewide. Directly comparable service mix and Ohio geographic overlap, though structured as a nonprofit system.
- Trilogy Health Services: Midwest-based provider of assisted living, memory care, and skilled nursing across Indiana, Ohio, Michigan, and Kentucky. Comparable continuum-of-care offerings and direct Ohio market overlap, though larger and more clinically focused.
Broad incumbents
- Atria Senior Living: National operator of assisted living and memory care communities. Directly comparable service mix (AL plus memory care) and senior demographic, but Atria's footprint spans 200+ communities nationwide with corporate backing.
- Sunrise Senior Living: Established senior living provider with a strong reputation for assisted living and memory care. Comparable care-level offerings (IL, AL, MC) and high-touch service model, but operates at significantly larger national scale.
- Brookdale Senior Living: Largest U.S. senior living operator offering Independent Living, Assisted Living, and Memory Care across hundreds of communities. Comparable continuum-of-care product and target demographic, but operates at corporate scale with broader geographic reach than this single-campus family operator.
- Five Star Senior Living: Multi-state senior living operator offering independent living, assisted living, and memory care communities. Comparable service portfolio, though Five Star is a publicly-affiliated operator with broader geographic reach.
Direct peers
- Belmont Village Senior Living: Operator of assisted living and memory care communities with a strong emphasis on programming, dining, and upscale environments. Highly comparable experience-driven, hospitality-focused model targeting a similar private-pay senior demographic.
- Cedarhurst Senior Living: Mid-sized assisted living and memory care operator with multiple communities across the Midwest and Mid-Atlantic. Closely comparable continuum-of-care model and mid-market pricing positioning similar to 10 Wilmington Place.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
10 Wilmington Place social profiles
Digital presence10 Wilmington Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
10 Wilmington Place leadership team
Management profileNumber of profiles
Profiles3 records
10 Wilmington Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
10 Wilmington Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 10 Wilmington Place
What does 10 Wilmington Place do?
10 Wilmington Place operates a family-owned senior living community in Dayton, Ohio, providing Independent Living, Assisted Living, and Memory Care services on a 34-acre historic campus anchored by an 1855 mansion. The community serves older adults who require varying levels of daily support, with monthly rental pricing tiers ranging from $2,990 (Independent Living) to $7,150 (Memory Care) and no upfront buy-in fee.
Is 10 Wilmington Place a public or private company?
10 Wilmington Place is a private company. It is classified as family owned and is currently operating.
When was 10 Wilmington Place founded?
10 Wilmington Place was founded in 1986. It employs 11 to 50 people.
Where is 10 Wilmington Place based?
10 Wilmington Place is headquartered in Dayton, United States, in the North America region.
How does 10 Wilmington Place make money?
Four revenue lines are on record. Monthly Residential Rent is the primary driver. The others are community Fee, hospitality/Guest Suite Rentals and short-term/Respite Stays.
Who are 10 Wilmington Place's main competitors?
Regional players on record are Otterbein SeniorLife, StoryPoint Group, Ohio Living and Trilogy Health Services. Broad incumbents are Atria Senior Living, Sunrise Senior Living, Brookdale Senior Living and Five Star Senior Living. Direct peers are Belmont Village Senior Living and Cedarhurst Senior Living.
Does 10 Wilmington Place have an API?
No public API is recorded for 10 Wilmington Place.
What industry is 10 Wilmington Place in?
10 Wilmington Place's product category is Senior Living Services. Its primary akta.pro industry code is HLADABAB, Assisted Living with Memory Care (Mixed Campus), with a secondary code of HLADAAAA, Market-Rate Independent Living (Private Pay) Communities. Its NAICS code is 623312 and its SIC code is 8050.